VR RESEARCH

$5.38M 2025-2026 cycle

VR RESEARCH is a strategy & research vendor. In the 2025-2026 cycle VR RESEARCH was paid $5.38M across 122 client committees, of which $465K flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$5.44M = $4.98M (Schedule B) + $465K (Independent Expenditures)
Schedule B
direct committee payments
$4,979,571 561 rows 91.5%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$465,311 72 rows 8.5%
Activity span ALL TIME
Nov 25, 2007 → May 13, 2026
spans 18.5 years
Disbursements ALL TIME
561
Schedule B + IE rows
Client committees ALL TIME
122
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$612K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 2

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 7

741666 $60K Strategy & Research · 3 txns CALIFORNIA TEACHERS ASSOCIATION INDEP… $23K Other / Unclassified · 2 txns STEYER FOR GOVERNOR 2026, A COALITION… $21K Digital · 1 txn 980020 $21K Strategy & Research · 4 txns SEIU CALIFORNIA STATE COUNCIL ( NONPR… $18K Strategy & Research · 1 txn CALIFORNIA ALLIANCE, A COALITION OF C… $13K Strategy & Research · 1 txn 743579 $3K Strategy & Research · 1 txn VR VR RESEARCH
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 9

741666 $104K Strategy & Research · 7 txns 980020 $71K Strategy & Research · 8 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $40K Strategy & Research · 1 txn END CITIZENS UNITED $35K Strategy & Research · 3 txns CALIFORNIA TEACHERS ASSOCIATION INDEP… $23K Other / Unclassified · 2 txns STEYER FOR GOVERNOR 2026, A COALITION… $21K Digital · 1 txn SEIU CALIFORNIA STATE COUNCIL ( NONPR… $18K Strategy & Research · 1 txn CALIFORNIA ALLIANCE, A COALITION OF C… $13K Strategy & Research · 1 txn 743579 $12K Strategy & Research · 2 txns VR VR RESEARCH
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

741666 $183K Strategy & Research · 12 txns 980020 $113K Strategy & Research · 12 txns END CITIZENS UNITED $99K Strategy & Research · 9 txns ALLIANCE FOR A BETTER CALIFORNIA, NO … $51K Strategy & Research · 4 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $40K Strategy & Research · 1 txn THOMPSON, MIKE MR. $30K Strategy & Research · 1 txn CALIFORNIA TEACHERS ASSOCIATION INDEP… $23K Other / Unclassified · 2 txns 743579 $22K Strategy & Research · 3 txns STEYER FOR GOVERNOR 2026, A COALITION… $21K Digital · 1 txn SEIU CALIFORNIA STATE COUNCIL ( NONPR… $18K Strategy & Research · 1 txn VR VR RESEARCH
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

741666 $183K Strategy & Research · 12 txns END CITIZENS UNITED $178K Strategy & Research · 14 txns 980020 $113K Strategy & Research · 12 txns ALLIANCE FOR A BETTER CALIFORNIA, NO … $51K Strategy & Research · 4 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $40K Strategy & Research · 1 txn THOMPSON, MIKE MR. $30K Strategy & Research · 1 txn BAINS FOR ASSEMBLY 2026; DR. JASMEET $28K Strategy & Research · 1 txn CALIFORNIA TEACHERS ASSOCIATION INDEP… $23K Other / Unclassified · 2 txns 743579 $22K Strategy & Research · 3 txns STEYER FOR GOVERNOR 2026, A COALITION… $21K Digital · 1 txn VR VR RESEARCH
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

741666 $208K Strategy & Research · 15 txns END CITIZENS UNITED $178K Strategy & Research · 14 txns 980020 $151K Strategy & Research · 24 txns ALLIANCE FOR A BETTER CALIFORNIA, NO … $57K Strategy & Research · 5 txns MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $40K Strategy & Research · 1 txn THOMPSON, MIKE MR. $30K Strategy & Research · 1 txn BAINS FOR ASSEMBLY 2026; DR. JASMEET $28K Strategy & Research · 1 txn SREEKRISHNAN FOR ASSEMBLY 2024 SPONSO… $27K Strategy & Research · 4 txns SHARP-COLLINS FOR ASSEMBLY 2024, SPON… $23K Strategy & Research · 2 txns CALIFORNIA TEACHERS ASSOCIATION INDEP… $23K Other / Unclassified · 2 txns VR VR RESEARCH

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $606,738 11.28%
Republican $0 0.00%
Non-partisan $4,770,790 88.72%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q1 2017 (2016 cycle): $12KQ2 2017 (2016 cycle): $18KQ2 2017 (2018 cycle): $51KQ3 2017 (2016 cycle): $17KQ3 2017 (2018 cycle): $50KQ4 2017 (2016 cycle): $45KQ4 2017 (2018 cycle): $52KQ1 2018 (2018 cycle): $182KQ2 2018 (2018 cycle): $69KQ3 2018 (2018 cycle): $72KQ4 2018 (2018 cycle): $15KQ1 2019 (2018 cycle): $107KQ1 2019 (2020 cycle): $3KQ2 2019 (2018 cycle): $42KQ2 2019 (2020 cycle): $3KQ3 2019 (2018 cycle): $25KQ3 2019 (2020 cycle): $17KQ4 2019 (2018 cycle): $33KQ4 2019 (2020 cycle): $37KQ1 2020 (2020 cycle): $17KQ2 2020 (2020 cycle): $85KQ3 2020 (2020 cycle): $87KQ4 2020 (2020 cycle): $42KQ1 2021 (2020 cycle): $24KQ1 2021 (2022 cycle): $6KQ2 2021 (2020 cycle): $23KQ2 2021 (2022 cycle): $41KQ3 2021 (2020 cycle): $70KQ3 2021 (2022 cycle): $41KQ4 2021 (2020 cycle): $35KQ4 2021 (2022 cycle): $16KQ1 2022 (2022 cycle): $88KQ2 2022 (2022 cycle): $348KQ3 2022 (2022 cycle): $122KQ4 2022 (2022 cycle): $105KQ1 2023 (2022 cycle): $3KQ1 2023 (2024 cycle): $1KQ2 2023 (2022 cycle): $33KQ2 2023 (2024 cycle): $17KQ3 2023 (2022 cycle): $109KQ3 2023 (2024 cycle): $5KQ4 2023 (2022 cycle): $101KQ4 2023 (2024 cycle): $15KQ1 2024 (2024 cycle): $102KQ2 2024 (2024 cycle): $98KQ3 2024 (2024 cycle): $81KQ4 2024 (2024 cycle): $36KQ1 2025 (2024 cycle): $962Q1 2025 (2026 cycle): $58KQ2 2025 (2024 cycle): $28KQ2 2025 (2026 cycle): $31KQ3 2025 (2024 cycle): $103KQ3 2025 (2026 cycle): $20KQ4 2025 (2024 cycle): $88KQ4 2025 (2026 cycle): $74KQ1 2026 (2026 cycle): $254KQ2 2026 (2026 cycle): $63K Q1Q2Q3Q4Q2Q4Q1Q2Q3Q4Q2Q4Q1Q2Q3Q4Q2Q4Q1Q2Q3Q4Q2Q4Q1Q2Q3Q4Q2 $348K

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q1 2016 $12K 4 980020 51% Strategy & Research 100% $12K
2017 Q2 2016 $18K 2 MILLION MORE VOTERS, SPONSO… 75% Strategy & Research 100% $30K
2017 Q2 2018 $51K 7 C00633982 54% Strategy & Research 100% $51K
2017 Q3 2016 $17K 3 741666 75% Strategy & Research 100% $47K
2017 Q3 2018 $50K 6 KING, ANGUS S. JR. 34% Strategy & Research 100% $101K
2017 Q4 2016 $45K 2 VILLARAIGOSA FOR GOVERNOR 2… 77% Strategy & Research 100% $92K
2017 Q4 2018 $52K 7 KING, ANGUS S. JR. 43% Strategy & Research 100% $154K
2018 Q1 2018 $182K 19 C00662213 18% Strategy & Research 100% $335K
2018 Q2 2018 $69K 13 741666 35% Strategy & Research 100% $405K
2018 Q3 2018 $72K 9 TEXAS JUSTICE & PUBLIC SAFE… 29% Strategy & Research 100% $477K
2018 Q4 2018 $15K 6 CALIFORNIA STATE COUNCIL OF… 42% Strategy & Research 100% $492K
2019 Q1 2018 $107K 3 741666 79% Strategy & Research 100% $599K +798%
2019 Q1 2020 $3K 2 HARDER, JOSH 55% Strategy & Research 100% $3K
2019 Q2 2018 $42K 1 741666 100% Strategy & Research 100% $641K +133%
2019 Q2 2020 $3K 2 C00694455 100% Strategy & Research 100% $6K -94%
2019 Q3 2018 $25K 1 980020 100% Strategy & Research 100% $666K +46%
2019 Q3 2020 $17K 2 CARBAJAL, SALUD O. 92% Strategy & Research 100% $22K -66%
2019 Q4 2018 $33K 2 980020 81% Strategy & Research 100% $699K -26%
2019 Q4 2020 $37K 4 C00725101 52% Strategy & Research 100% $59K -30%
2020 Q1 2020 $17K 2 JONES FOR CALPERS BOARD 201… 77% Strategy & Research 100% $76K -90%
2020 Q2 2020 $85K 10 SLAM THE DOOR ON UBER, LYFT… 43% Strategy & Research 100% $162K +23%
2020 Q3 2020 $87K 11 980020 62% Strategy & Research 100% $248K +20%
2020 Q4 2020 $42K 10 ATKINS 2020; RE-ELECT SENAT… 27% Strategy & Research 100% $290K +172%
2021 Q1 2020 $24K 2 980020 100% Strategy & Research 100% $314K -78%
2021 Q1 2022 $6K 1 WATERS, MAXINE MS 100% Strategy & Research 100% $6K +118%
2021 Q2 2020 $23K 3 980020 85% Strategy & Research 100% $337K -44%
2021 Q2 2022 $41K 2 LASRY, ALEX 59% Strategy & Research 100% $47K +1327%
2021 Q3 2020 $70K 5 CHIU FOR ASSEMBLY 2022; DAV… 36% Strategy & Research 100% $407K +180%
2021 Q3 2022 $41K 4 LASRY, ALEX 55% Strategy & Research 100% $88K +144%
2021 Q4 2020 $35K 2 CONSUMER ATTORNEYS OF CALIF… 71% Strategy & Research 100% $442K +5%
2021 Q4 2022 $16K 3 PFAFF, BRAD 55% Strategy & Research 100% $103K -58%
2022 Q1 2022 $88K 9 HANEY FOR ASSEMBLY 2022, SP… 29% Strategy & Research 100% $191K +404%
2022 Q2 2022 $348K 15 980020 45% Strategy & Research 100% $538K +307%
2022 Q3 2022 $122K 15 980020 28% Strategy & Research 100% $660K +41%
2022 Q4 2022 $105K 15 980020 35% Strategy & Research 100% $766K +153%
2023 Q1 2022 $3K 1 CALIFORNIANS FOR TRIBAL SOV… 100% Strategy & Research 100% $769K -87%
2023 Q1 2024 $1K 1 PETERS, SCOTT 100% Strategy & Research 100% $1K -79%
2023 Q2 2022 $33K 1 741666 100% Strategy & Research 100% $802K +43%
2023 Q2 2024 $17K 1 C00633982 100% Strategy & Research 100% $19K -58%
2023 Q3 2022 $109K 6 YIU FOR STATE SENATE 2024; … 32% Strategy & Research 100% $912K +56%
2023 Q3 2024 $5K 1 HARDER, JOSH 100% Strategy & Research 100% $24K -88%
2023 Q4 2022 $101K 5 980020 89% Strategy & Research 100% $1.01M +188%
2023 Q4 2024 $15K 1 HARPER, FRANK EUGENE HILL 100% Strategy & Research 100% $38K -5%
2024 Q1 2024 $102K 11 980020 24% Strategy & Research 86% $141K +17%
2024 Q2 2024 $98K 11 741666 39% Strategy & Research 100% $239K -72%
2024 Q3 2024 $81K 11 SREEKRISHNAN FOR ASSEMBLY 2… 27% Strategy & Research 100% $320K -33%
2024 Q4 2024 $36K 16 980020 52% Strategy & Research 100% $356K -66%
2025 Q1 2024 $962 1 MC NERNEY FOR SENATE 2024 S… 100% Strategy & Research 100% $357K -70%
2025 Q1 2026 $58K 3 END CITIZENS UNITED 100% Strategy & Research 100% $58K +4509%
2025 Q2 2024 $28K 1 BAINS FOR ASSEMBLY 2026; DR… 100% Strategy & Research 100% $384K -18%
2025 Q2 2026 $31K 3 END CITIZENS UNITED 100% Strategy & Research 100% $89K +82%
2025 Q3 2024 $103K 8 741666 77% Strategy & Research 100% $487K -6%
2025 Q3 2026 $20K 2 END CITIZENS UNITED 100% Strategy & Research 100% $109K +305%
2025 Q4 2024 $88K 7 980020 47% Strategy & Research 100% $575K -13%
2025 Q4 2026 $74K 5 END CITIZENS UNITED 59% Strategy & Research 100% $183K +401%
2026 Q1 2026 $254K 19 741666 33% Strategy & Research 100% $437K +147%
2026 Q2 2026 $63K 5 CALIFORNIA TEACHERS ASSOCIA… 36% Digital 33% $500K -35%
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Revenue by service category

Revenue by service category

last 1 months · hover bars for cycle context
Digital — cycle-to-date Total: $21K across 1 disbursements (avg $21K/check) Top buyer: STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON (100% of category) Last paid: 3w ago · no prior-cycle baseline Digital $21K

Revenue by service category

last 3 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $4.91M across 556 disbursements (avg $9K/check) Top buyer: 980020 (27% of category) Last paid: 2mo ago · +776% vs prior cycle Strategy & Research $113K Digital — cycle-to-date Total: $21K across 1 disbursements (avg $21K/check) Top buyer: STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON (100% of category) Last paid: 3w ago · no prior-cycle baseline Digital $21K

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $4.91M across 556 disbursements (avg $9K/check) Top buyer: 980020 (27% of category) Last paid: 2mo ago · +776% vs prior cycle Strategy & Research $292K Digital — cycle-to-date Total: $21K across 1 disbursements (avg $21K/check) Top buyer: STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON (100% of category) Last paid: 3w ago · no prior-cycle baseline Digital $21K

Revenue by service category

last 12 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $4.91M across 556 disbursements (avg $9K/check) Top buyer: 980020 (27% of category) Last paid: 2mo ago · +776% vs prior cycle Strategy & Research $568K Digital — cycle-to-date Total: $21K across 1 disbursements (avg $21K/check) Top buyer: STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON (100% of category) Last paid: 3w ago · no prior-cycle baseline Digital $21K

Revenue by service category

last 18 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $4.91M across 556 disbursements (avg $9K/check) Top buyer: 980020 (27% of category) Last paid: 2mo ago · +776% vs prior cycle Strategy & Research $675K Digital — cycle-to-date Total: $21K across 1 disbursements (avg $21K/check) Top buyer: STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON (100% of category) Last paid: 3w ago · no prior-cycle baseline Digital $21K

Revenue by service category

last 24 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $4.91M across 556 disbursements (avg $9K/check) Top buyer: 980020 (27% of category) Last paid: 2mo ago · +776% vs prior cycle Strategy & Research $817K Digital — cycle-to-date Total: $21K across 1 disbursements (avg $21K/check) Top buyer: STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON (100% of category) Last paid: 3w ago · no prior-cycle baseline Digital $21K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $4,909,831 556 $9K 99.0% 980020 27% 2mo ago
Other / Unclassified $27,400 2 $14K 0.6% NEWMAN FOR SENATE 2024; JOSH 53% 7w ago
Digital $20,981 1 $21K 0.4% STEYER FOR GOVERNOR 2026, A… 100% 3w ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

9
Anchor clients 3+ cycles
$2,731,312 · 55% of revenue
15
Repeat clients 2 cycles
$381,872 · 8% of revenue
98
One-time clients 1 cycle
$1,866,387 · 37% of revenue
Top 9 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
980020 10 $1,311,605 148 2008-04-23 2026-04-29
741666 10 $855,083 79 2008-07-31 2026-04-07
ALLIANCE FOR A BETTER CALIFORNIA, NO ON THE TAXPAYER DECEPTION ACT, SPONSORED BY WORKING FAMILIES AND LABOR ORGANIZATIONS. 3 $119,521 14 2011-08-03 2025-11-26
C00633982 4 $101,817 18 2017-04-05 2023-04-17
CALIFORNIA STATE COUNCIL OF SERVICE EMPLOYEES COPE PAC 3 $100,287 8 2014-07-18 2022-06-01
HARDER, JOSH 4 $91,033 16 2017-09-19 2024-09-12
980228 4 $79,336 10 2008-09-25 2014-10-21
990741 3 $49,777 4 2011-12-05 2015-08-17
742204 3 $22,852 4 2016-05-26 2021-04-28
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$4,214,649 84.6% 98
Unknown
$284,809 5.7% 10
DC
$226,081 4.5% 3
TX
$92,094 1.8% 6
WI
$71,177 1.4% 2
ME
$58,375 1.2% 1
MI
$20,716 0.4% 1
AZ
$11,671 0.2% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2022-05-02 CALIFORNIANS FOR TRIBAL SOVEREIGNTY AND SAFE GAMING, SPONSORED BY THE SAN MANUEL BAND OF MISSION INDIANS Strategy & Research $120,000
Largest all-time 2019-03-29 741666 Strategy & Research $84,000
Largest all-time 2008-07-03 980020 Strategy & Research $42,500
Largest all-time 2008-08-21 980020 Strategy & Research $42,500
Largest all-time 2019-05-08 741666 Strategy & Research $42,000
Largest this cycle 2026-02-23 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Strategy & Research $39,687
Largest this cycle 2025-03-04 END CITIZENS UNITED Strategy & Research RESEARCH $30,791
Largest this cycle 2025-10-14 THOMPSON, MIKE MR. Strategy & Research CAMPAIGN RESEARCH $30,009
Largest this cycle 2026-03-10 741666 Strategy & Research research $29,625
Largest this cycle 2026-05-13 STEYER FOR GOVERNOR 2026, A COALITION OF HOUSING ADVOCATES, LABOR AND SMALL BUSINESS; CALIFORNIA IS NOT FOR SALE, NO ON Digital Digital Media/Oppose/Tom Steyer/Governor/Statewide $20,981
Recent 2026-04-07 741666 Strategy & Research $19,000
Recent 2026-04-14 CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE Other / Unclassified $12,900
Recent 2026-05-11 CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE $9,944
Recent 2026-04-29 980020 Data $615
4 raw FEC name variants collapsed into this canonical entity
See all 561 disbursements →