VR RESEARCH
$5.59M
2025-2026 cycle
VR RESEARCH is a strategy & research vendor. In the 2025-2026 cycle VR RESEARCH was paid $5.59M across 127 client committees, of which $465K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$5.59M
=
$5.13M
(Schedule B)
+
$465K
(Independent Expenditures)
| Schedule B direct committee payments |
$5,129,530 | 577 rows | 91.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$465,311 | 72 rows | 8.3% |
- Activity span ALL TIME
- Nov 25, 2007 → Jun 22, 2026
- spans 18.6 years
- Disbursements ALL TIME
- 577
- Schedule B + IE rows
- Client committees ALL TIME
- 127
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$752K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$31,679 | 3 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$20,981 | 1 |
| 980020 980020 |
$10,989 | 1 |
| KEPNER FOR STATE SENATE 2026 SPONSORED BY LABOR ORGANIZATIONS; NURSES AND WORKING FAMILIES FOR 1491033 |
$10,989 | 1 |
| GOLDSMITH FOR STATE SENATE 2026; CALIFORNIANS IN SUPPORT OF BRIAN 1485542 |
$10,360 | 1 |
| CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE 1328666 |
$9,944 | 1 |
| ALLIANCE FOR A BETTER CALIFORNIA 2012, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS 1340076 |
$7,000 | 1 |
| NURSES AND EDUCATORS FOR HEALTHY CA COMMUNITIES SPONSORED BY SEIU CALIFORNIA STATE COUNCIL 1489372 |
$2,000 | 1 |
| COMMITTEE FOR WORKING FAMILIES, SPONSORED BY LABOR ORGANIZATIONS C00626119 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$112,285 | 8 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$39,687 | 1 |
| ALLIANCE FOR A BETTER CALIFORNIA 2012, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS 1340076 |
$35,573 | 3 |
| 980020 980020 |
$31,831 | 5 |
| CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE 1328666 |
$22,844 | 2 |
| END CITIZENS UNITED C00573261 |
$22,197 | 2 |
| MATSUI, DORIS CA · House DEM |
$21,472 | 2 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$20,981 | 1 |
| SEIU CALIFORNIA STATE COUNCIL ( NONPROFIT 501 (C) (5) ) 1372681 |
$18,220 | 1 |
| HEALTH CARE SAVES LIVES C00888081 |
$15,979 IE $15,979 |
4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$177,256 | 13 |
| 980020 980020 |
$123,502 | 13 |
| END CITIZENS UNITED C00573261 |
$89,384 | 8 |
| ALLIANCE FOR A BETTER CALIFORNIA 2012, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS 1340076 |
$78,566 | 6 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$39,687 | 1 |
| THOMPSON, MIKE MR. CA · House DEM |
$30,009 | 1 |
| CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE 1328666 |
$22,844 | 2 |
| 743579 743579 |
$21,872 | 3 |
| MATSUI, DORIS CA · House DEM |
$21,472 | 2 |
| CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS 1489677 |
$20,981 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$214,756 | 15 |
| END CITIZENS UNITED C00573261 |
$188,519 | 15 |
| 980020 980020 |
$123,502 | 13 |
| ALLIANCE FOR A BETTER CALIFORNIA 2012, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS 1340076 |
$86,966 | 7 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$39,687 | 1 |
| THOMPSON, MIKE MR. CA · House DEM |
$30,009 | 1 |
| BAINS FOR ASSEMBLY 2026; DR. JASMEET 1477778 |
$27,500 | 1 |
| CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE 1328666 |
$22,844 | 2 |
| 743579 743579 |
$21,872 | 3 |
| MATSUI, DORIS CA · House DEM |
$21,472 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 741666 741666 |
$214,756 | 15 |
| END CITIZENS UNITED C00573261 |
$188,519 | 15 |
| 980020 980020 |
$146,383 | 22 |
| ALLIANCE FOR A BETTER CALIFORNIA 2012, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS 1340076 |
$86,966 | 7 |
| MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT 1487425 |
$39,687 | 1 |
| THOMPSON, MIKE MR. CA · House DEM |
$30,009 | 1 |
| BAINS FOR ASSEMBLY 2026; DR. JASMEET 1477778 |
$27,500 | 1 |
| SREEKRISHNAN FOR ASSEMBLY 2024 SPONSORED BY LABOR, BUSINESS, AND COMMUNITY ORGANIZATIONS; NURSES AND EDUCATORS SUPPORTING TARA 1474932 |
$26,654 | 4 |
| SHARP-COLLINS FOR ASSEMBLY 2024, SPONSORED BY WOMENS ADVOCATES, CRIMINAL JUSTICE REFORM ADVOCATES, EDUCATORS AND LABOR ORGANIZATIONS; HEALTHCARE WORKERS AND EDUCATORS FOR DR. 1475248 |
$22,878 | 2 |
| CALIFORNIA TEACHERS ASSOCIATION INDEPENDENT EXPENDITURE COMMITTEE 1328666 |
$22,844 | 2 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $956,164 | 17.09% |
| Republican | $0 | 0.00% |
| Non-partisan | $4,638,677 | 82.91% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Outflow is on record for the last 12 months, but no itemized payers are.
Outflow is on record for the last 18 months, but no itemized payers are.
Outflow is on record for the last 24 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $12K | 4 | 980020 51% | Strategy & Research 100% | $12K | — |
| 2017 | Q2 | 2016 | $18K | 2 | WORKING FAMILIES FOR ANGELI… 75% | Strategy & Research 100% | $30K | — |
| 2017 | Q2 | 2018 | $51K | 7 | HARLEY ROUDA FOR CONGRESS 54% | Strategy & Research 100% | $51K | — |
| 2017 | Q3 | 2016 | $17K | 3 | 741666 75% | Strategy & Research 100% | $47K | — |
| 2017 | Q3 | 2018 | $50K | 6 | KING, ANGUS S. JR. 34% | Strategy & Research 100% | $101K | — |
| 2017 | Q4 | 2016 | $45K | 2 | VILLARAIGOSA FOR GOVERNOR 2… 77% | Strategy & Research 100% | $92K | — |
| 2017 | Q4 | 2018 | $52K | 7 | KING, ANGUS S. JR. 43% | Strategy & Research 100% | $154K | — |
| 2018 | Q1 | 2018 | $182K | 19 | GUPTA FOR CONGRESS 18% | Strategy & Research 100% | $335K | — |
| 2018 | Q2 | 2018 | $69K | 13 | 741666 35% | Strategy & Research 100% | $405K | — |
| 2018 | Q3 | 2018 | $72K | 9 | TEXAS JUSTICE & PUBLIC SAFE… 29% | Strategy & Research 100% | $477K | — |
| 2018 | Q4 | 2018 | $15K | 6 | CALIFORNIA STATE COUNCIL OF… 42% | Strategy & Research 100% | $492K | — |
| 2019 | Q1 | 2018 | $107K | 3 | 741666 79% | Strategy & Research 100% | $599K | +798% |
| 2019 | Q1 | 2020 | $3K | 2 | HARDER, JOSH 55% | Strategy & Research 100% | $3K | — |
| 2019 | Q2 | 2018 | $42K | 1 | 741666 100% | Strategy & Research 100% | $641K | +133% |
| 2019 | Q2 | 2020 | $3K | 2 | KAMALA HARRIS FOR THE PEOPLE 100% | Strategy & Research 100% | $6K | -94% |
| 2019 | Q3 | 2018 | $25K | 1 | 980020 100% | Strategy & Research 100% | $666K | +46% |
| 2019 | Q3 | 2020 | $17K | 2 | CARBAJAL, SALUD O. 92% | Strategy & Research 100% | $22K | -66% |
| 2019 | Q4 | 2018 | $33K | 2 | 980020 81% | Strategy & Research 100% | $699K | -26% |
| 2019 | Q4 | 2020 | $37K | 4 | FLIP FORWARD PAC 52% | Strategy & Research 100% | $59K | -30% |
| 2020 | Q1 | 2020 | $17K | 2 | CALDERON FOR ASSEMBLY 2020,… 77% | Strategy & Research 100% | $76K | -90% |
| 2020 | Q2 | 2020 | $85K | 10 | COALITION TO PROTECT RIDERS… 43% | Strategy & Research 100% | $162K | +23% |
| 2020 | Q3 | 2020 | $87K | 11 | 980020 62% | Strategy & Research 100% | $248K | +20% |
| 2020 | Q4 | 2020 | $42K | 10 | ATKINS 2020; RE-ELECT SENAT… 27% | Strategy & Research 100% | $290K | +172% |
| 2021 | Q1 | 2020 | $24K | 2 | 980020 100% | Strategy & Research 100% | $314K | -78% |
| 2021 | Q1 | 2022 | $6K | 1 | WATERS, MAXINE MS 100% | Strategy & Research 100% | $6K | +118% |
| 2021 | Q2 | 2020 | $23K | 3 | 980020 85% | Strategy & Research 100% | $337K | -44% |
| 2021 | Q2 | 2022 | $41K | 2 | LASRY, ALEX 59% | Strategy & Research 100% | $47K | +1327% |
| 2021 | Q3 | 2020 | $70K | 5 | CHIU FOR ASSEMBLY 2022; DAV… 36% | Strategy & Research 100% | $407K | +180% |
| 2021 | Q3 | 2022 | $41K | 4 | LASRY, ALEX 55% | Strategy & Research 100% | $88K | +144% |
| 2021 | Q4 | 2020 | $35K | 2 | CONSUMER ATTORNEYS INITIATI… 71% | Strategy & Research 100% | $442K | +5% |
| 2021 | Q4 | 2022 | $16K | 3 | PFAFF, BRAD 55% | Strategy & Research 100% | $103K | -58% |
| 2022 | Q1 | 2022 | $88K | 9 | HANEY FOR ASSEMBLY 2022, SP… 29% | Strategy & Research 100% | $191K | +404% |
| 2022 | Q2 | 2022 | $348K | 15 | 980020 45% | Strategy & Research 100% | $538K | +307% |
| 2022 | Q3 | 2022 | $122K | 15 | 980020 28% | Strategy & Research 100% | $660K | +41% |
| 2022 | Q4 | 2022 | $105K | 15 | 980020 35% | Strategy & Research 100% | $766K | +153% |
| 2023 | Q1 | 2022 | $3K | 1 | CALIFORNIANS FOR TRIBAL SOV… 100% | Strategy & Research 100% | $769K | -87% |
| 2023 | Q1 | 2024 | $1K | 1 | PETERS, SCOTT 100% | Strategy & Research 100% | $1K | -79% |
| 2023 | Q2 | 2022 | $33K | 1 | 741666 100% | Strategy & Research 100% | $802K | +43% |
| 2023 | Q2 | 2024 | $17K | 1 | HARLEY ROUDA FOR CONGRESS 100% | Strategy & Research 100% | $19K | -58% |
| 2023 | Q3 | 2022 | $109K | 6 | YIU FOR STATE SENATE 2024; … 32% | Strategy & Research 100% | $912K | +56% |
| 2023 | Q3 | 2024 | $5K | 1 | HARDER, JOSH 100% | Strategy & Research 100% | $24K | -88% |
| 2023 | Q4 | 2022 | $101K | 5 | 980020 89% | Strategy & Research 100% | $1.01M | +188% |
| 2023 | Q4 | 2024 | $15K | 1 | HARPER, FRANK EUGENE HILL 100% | Strategy & Research 100% | $38K | -5% |
| 2024 | Q1 | 2024 | $102K | 11 | 980020 24% | Strategy & Research 86% | $141K | +17% |
| 2024 | Q2 | 2024 | $98K | 11 | 741666 39% | Strategy & Research 100% | $239K | -72% |
| 2024 | Q3 | 2024 | $81K | 11 | SREEKRISHNAN FOR ASSEMBLY 2… 27% | Strategy & Research 100% | $320K | -33% |
| 2024 | Q4 | 2024 | $36K | 16 | 980020 52% | Strategy & Research 100% | $356K | -66% |
| 2025 | Q1 | 2024 | $962 | 1 | NURSES AND EDUCATORS FOR HE… 100% | Strategy & Research 100% | $357K | -70% |
| 2025 | Q1 | 2026 | $58K | 3 | END CITIZENS UNITED 100% | Strategy & Research 100% | $58K | +4509% |
| 2025 | Q2 | 2024 | $28K | 1 | BAINS FOR ASSEMBLY 2026; DR… 100% | Strategy & Research 100% | $384K | -18% |
| 2025 | Q2 | 2026 | $31K | 3 | END CITIZENS UNITED 100% | Strategy & Research 100% | $89K | +82% |
| 2025 | Q3 | 2024 | $103K | 8 | 741666 77% | Strategy & Research 100% | $487K | -6% |
| 2025 | Q3 | 2026 | $20K | 2 | END CITIZENS UNITED 100% | Strategy & Research 100% | $109K | +305% |
| 2025 | Q4 | 2024 | $88K | 7 | 980020 47% | Strategy & Research 100% | $575K | -13% |
| 2025 | Q4 | 2026 | $74K | 5 | END CITIZENS UNITED 59% | Strategy & Research 100% | $183K | +401% |
| 2026 | Q1 | 2026 | $299K | 23 | 741666 28% | Strategy & Research 90% | $482K | +192% |
| 2026 | Q2 | 2026 | $168K | 17 | 741666 30% | Strategy & Research 50% | $650K | +72% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $4,990,072 | 564 | $9K | 99.0% | 980020 26% | 6w ago |
| Other / Unclassified | $27,400 | 2 | $14K | 0.5% | NEWMAN FOR SENATE 2024; JOSH 53% | 3mo ago |
| Digital | $20,981 | 1 | $21K | 0.4% | CALIFORNIANS FOR THE PEOPLE… 100% | 2mo ago |
| Software & Tech | $615 | 1 | $615 | 0.0% | 980020 100% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
9
Anchor clients 3+ cycles
$2,809,553 · 55% of revenue
16
Repeat clients 2 cycles
$408,300 · 8% of revenue
102
One-time clients 1 cycle
$1,911,678 · 37% of revenue
Top 9 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| 980020 | 10 | $1,322,594 | 149 | 2008-04-23 | 2026-05-29 |
| 741666 | 10 | $886,762 | 82 | 2008-07-31 | 2026-06-22 |
| ALLIANCE FOR A BETTER CALIFORNIA 2012, EDUCATORS, FIREFIGHTERS, SCHOOL EMPLOYEES, HEALTH CARE GIVERS AND LABOR ORGANIZATIONS | 4 | $155,094 | 17 | 2011-08-03 | 2026-05-19 |
| HARLEY ROUDA FOR CONGRESS | 4 | $101,817 | 18 | 2017-04-05 | 2023-04-17 |
| CALIFORNIA STATE COUNCIL OF SERVICE EMPLOYEES POLITICAL COMMITTEE | 3 | $100,287 | 8 | 2014-07-18 | 2022-06-01 |
| HARDER, JOSH | 4 | $91,033 | 16 | 2017-09-19 | 2024-09-12 |
| 980228 | 4 | $79,336 | 10 | 2008-09-25 | 2014-10-21 |
| 990741 | 3 | $49,777 | 4 | 2011-12-05 | 2015-08-17 |
| 742204 | 3 | $22,852 | 4 | 2016-05-26 | 2021-04-28 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,497,247 | 87.7% | 108 | |
| DC | $250,978 | 4.9% | 3 | |
| TX | $92,094 | 1.8% | 6 | |
| WI | $71,177 | 1.4% | 2 | |
| MI | $64,496 | 1.3% | 2 | |
| ME | $58,375 | 1.1% | 1 | |
| PA | $30,762 | 0.6% | 1 | |
| SC | $23,000 | 0.4% | 1 | |
| KS | $19,731 | 0.4% | 1 | |
| AZ | $11,671 | 0.2% | 1 | |
| UT | $10,000 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-05-02 | CALIFORNIANS FOR TRIBAL SOVEREIGNTY, SPONSORED BY THE SAN MANUEL BAND OF MISSION INDIANS | Strategy & Research | — | $120,000 |
| Largest all-time | 2019-03-29 | 741666 | Strategy & Research | — | $84,000 |
| Largest all-time | 2008-08-21 | 980020 | Strategy & Research | — | $42,500 |
| Largest all-time | 2008-07-03 | 980020 | Strategy & Research | — | $42,500 |
| Largest all-time | 2019-05-08 | 741666 | Strategy & Research | — | $42,000 |
| Largest this cycle | 2026-02-23 | MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT | Strategy & Research | — | $39,687 |
| Largest this cycle | 2025-03-04 | END CITIZENS UNITED | Strategy & Research | RESEARCH | $30,791 |
| Largest this cycle | 2025-10-14 | THOMPSON, MIKE MR. | Strategy & Research | CAMPAIGN RESEARCH | $30,009 |
| Largest this cycle | 2026-03-10 | 741666 | Strategy & Research | research | $29,625 |
| Largest this cycle | 2026-05-13 | CALIFORNIANS FOR THE PEOPLE, SPONSORED BY BUSINESS OWNERS AND CONCERNED CITIZENS | Digital | Digital Media/Oppose/Tom Steyer/Governor/Statewide | $20,981 |
| Recent | 2026-06-22 | 741666 | Strategy & Research | research | $14,506 |
| Recent | 2026-05-29 | 980020 | Strategy & Research | Research | $10,989 |
| Recent | 2026-05-27 | GOLDSMITH FOR STATE SENATE 2026; CALIFORNIANS IN SUPPORT OF BRIAN | — | — | $10,360 |
| Recent | 2026-06-22 | 741666 | Strategy & Research | research | $9,073 |
| Recent | 2026-06-09 | 741666 | Strategy & Research | research | $8,100 |