Viewpoint Media LLC

$12.74M 2025-2026 cycle

Viewpoint Media LLC is a political services vendor. In the 2025-2026 cycle Viewpoint Media LLC was paid $12.74M across 20 client committees, of which $1.33M flowed through Independent Expenditures rather than direct committee payments.

○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$12.74M = $11.41M (Schedule B) + $1.33M (Independent Expenditures)
Schedule B
direct committee payments
$11,412,263 94 rows 89.6%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$1,326,082 11 rows 10.4%
Activity span ALL TIME
Aug 29, 2025 → Jun 10, 2026
spans 9 months
Disbursements ALL TIME
94
Schedule B + IE rows
Client committees ALL TIME
20
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$11.41M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

BOLD AMERICA $750K — · 5 txns GOLDSMITH FOR STATE SENATE 2026; BRIAN $549K Digital · 4 txns DUNN, HARRY $540K — · 3 txns BECERRA FOR GOVERNOR 2026; CALIFORNIA… $350K Digital · 1 txn MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $180K Media · 1 txn KIDD, GREG $115K — · 3 txns MEDICARE FOR ALL $95K — · 1 txn TUBBS FOR LIEUTENANT GOVERNOR 2026; M… $68K Media · 5 txns HOUSING PROVIDERS FOR RESPONSIBLE SOL… $26K Media · 1 txn NAMVAR FOR ASSEMBLY 2026; LEILA $18K Digital · 3 txns VM Viewpoint Media LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BOLD AMERICA
C00854299
$750,000
IE $750,000
5
GOLDSMITH FOR STATE SENATE 2026; BRIAN
1480404
$549,417 4
DUNN, HARRY
MD · House DEM
$540,136 3
BECERRA FOR GOVERNOR 2026; CALIFORNIA PEOPLE SUPPORTING
1490681
$350,000 1
MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT
1487425
$180,000 1
KIDD, GREG
NV · House DEM
$115,000 3
MEDICARE FOR ALL
C00685552
$95,000
IE $95,000
1
TUBBS FOR LIEUTENANT GOVERNOR 2026; MICHAEL
1471234
$68,000 5
HOUSING PROVIDERS FOR RESPONSIBLE SOLUTIONS, SPONSORED BY HOUSING PROVIDERS
1446977
$25,500 1
NAMVAR FOR ASSEMBLY 2026; LEILA
1484350
$17,864 3
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $6.63M Media · 17 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $1.25M Digital · 5 txns GOLDSMITH FOR STATE SENATE 2026; BRIAN $1.13M Digital · 16 txns BOLD AMERICA $750K — · 5 txns DUNN, HARRY $540K — · 3 txns BECERRA FOR GOVERNOR 2026; CALIFORNIA… $350K Digital · 1 txn SHAH, TINA $267K — · 4 txns CHC BOLD PAC $250K — · 1 txn TUBBS FOR LIEUTENANT GOVERNOR 2026; M… $238K Media · 7 txns HERNANDEZ FOR SENATE 2026 SPONSORED B… $175K Media · 1 txn VM Viewpoint Media LLC
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $6.75M Media · 19 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $1.25M Digital · 5 txns GOLDSMITH FOR STATE SENATE 2026; BRIAN $1.13M Digital · 16 txns BOLD AMERICA $750K — · 5 txns DUNN, HARRY $540K — · 3 txns BECERRA FOR GOVERNOR 2026; CALIFORNIA… $350K Digital · 1 txn SHAH, TINA $267K — · 4 txns CHC BOLD PAC $250K — · 1 txn TUBBS FOR LIEUTENANT GOVERNOR 2026; M… $238K Media · 7 txns HERNANDEZ FOR SENATE 2026 SPONSORED B… $175K Media · 1 txn VM Viewpoint Media LLC
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $6.75M Media · 19 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $1.25M Digital · 5 txns GOLDSMITH FOR STATE SENATE 2026; BRIAN $1.13M Digital · 16 txns BOLD AMERICA $750K — · 5 txns DUNN, HARRY $540K — · 3 txns BECERRA FOR GOVERNOR 2026; CALIFORNIA… $350K Digital · 1 txn SHAH, TINA $267K — · 4 txns CHC BOLD PAC $250K — · 1 txn TUBBS FOR LIEUTENANT GOVERNOR 2026; M… $238K Media · 7 txns HERNANDEZ FOR SENATE 2026 SPONSORED B… $175K Media · 1 txn VM Viewpoint Media LLC
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

MAHAN FOR GOVERNOR 2026; CALIFORNIA B… $6.75M Media · 19 txns MAHAN FOR GOVERNOR 2026; DELIVER FOR … $1.25M Digital · 5 txns GOLDSMITH FOR STATE SENATE 2026; BRIAN $1.13M Digital · 16 txns BOLD AMERICA $750K — · 5 txns DUNN, HARRY $540K — · 3 txns BECERRA FOR GOVERNOR 2026; CALIFORNIA… $350K Digital · 1 txn SHAH, TINA $267K — · 4 txns CHC BOLD PAC $250K — · 1 txn TUBBS FOR LIEUTENANT GOVERNOR 2026; M… $238K Media · 7 txns HERNANDEZ FOR SENATE 2026 SPONSORED B… $175K Media · 1 txn VM Viewpoint Media LLC

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $1,304,201 10.24%
Republican $0 0.00%
Non-partisan $11,434,144 89.76%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

Viewpoint Media LLC BOLD AMERICA $750K MEDICARE FOR ALL $95K Melissa Hernandez (support) $453K Linda Sanchez (support) $300K Bob Brooks (support) $95K Total in: $845K Total out: $848K
Viewpoint Media LLC BOLD AMERICA $750K CHC BOLD PAC $250K Melissa Hernandez (support) $453K Bob Brooks (support) $323K Linda Sanchez (support) $300K Denise Powell (support) $250K Total in: $1M Total out: $1.33M
Viewpoint Media LLC BOLD AMERICA $750K CHC BOLD PAC $250K Melissa Hernandez (support) $453K Bob Brooks (support) $323K Linda Sanchez (support) $300K Denise Powell (support) $250K Total in: $1M Total out: $1.33M
Viewpoint Media LLC BOLD AMERICA $750K CHC BOLD PAC $250K Melissa Hernandez (support) $453K Bob Brooks (support) $323K Linda Sanchez (support) $300K Denise Powell (support) $250K Total in: $1M Total out: $1.33M
Viewpoint Media LLC BOLD AMERICA $750K CHC BOLD PAC $250K Melissa Hernandez (support) $453K Bob Brooks (support) $323K Linda Sanchez (support) $300K Denise Powell (support) $250K Total in: $1M Total out: $1.33M
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Cycle-over-cycle trajectory

20252026 Q3 2025 (2026 cycle): $30KQ4 2025 (2026 cycle): $6KQ1 2026 (2026 cycle): $2.42MQ2 2026 (2026 cycle): $8.96M Q3Q1Q2 $8.96M

current cycle earlier election cycle off-cycle year quarterly · 2 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2025 Q3 2026 $30K 5 GRIJALVA, ADELITA 100% Digital 100% $30K
2025 Q4 2026 $6K 2 GRIJALVA, ADELITA 100% Digital 100% $36K
2026 Q1 2026 $2.42M 22 MAHAN FOR GOVERNOR 2026; DE… 52% Digital 61% $2.45M
2026 Q2 2026 $8.96M 65 MAHAN FOR GOVERNOR 2026; CA… 65% Media 49% $11M
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Digital — cycle-to-date Total: $4.81M across 39 disbursements (avg $123K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (38% of category) Last paid: 2mo ago · no prior-cycle baseline Digital $917K Media — cycle-to-date Total: $5.15M across 19 disbursements (avg $271K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (89% of category) Last paid: 2mo ago · no prior-cycle baseline Media $274K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $5.15M across 19 disbursements (avg $271K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (89% of category) Last paid: 2mo ago · no prior-cycle baseline Media $5.15M Digital — cycle-to-date Total: $4.81M across 39 disbursements (avg $123K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (38% of category) Last paid: 2mo ago · no prior-cycle baseline Digital $4.74M

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $5.15M across 19 disbursements (avg $271K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (89% of category) Last paid: 2mo ago · no prior-cycle baseline Media $5.15M Digital — cycle-to-date Total: $4.81M across 39 disbursements (avg $123K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (38% of category) Last paid: 2mo ago · no prior-cycle baseline Digital $4.81M

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $5.15M across 19 disbursements (avg $271K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (89% of category) Last paid: 2mo ago · no prior-cycle baseline Media $5.15M Digital — cycle-to-date Total: $4.81M across 39 disbursements (avg $123K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (38% of category) Last paid: 2mo ago · no prior-cycle baseline Digital $4.81M

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $5.15M across 19 disbursements (avg $271K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (89% of category) Last paid: 2mo ago · no prior-cycle baseline Media $5.15M Digital — cycle-to-date Total: $4.81M across 39 disbursements (avg $123K/check) Top buyer: MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT (38% of category) Last paid: 2mo ago · no prior-cycle baseline Digital $4.81M
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $5,153,624 19 $271K 50.8% MAHAN FOR GOVERNOR 2026; CA… 89% 2mo ago
Digital $4,813,608 39 $123K 47.4% MAHAN FOR GOVERNOR 2026; CA… 38% 2mo ago
Other / Unclassified $181,790 4 $45K 1.8% MAHAN FOR GOVERNOR 2026; CA… 97% 3mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
20
One-time clients 1 cycle
$11,412,263 · 100% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$10,243,831 89.8% 10
MD
$540,136 4.7% 1
NJ
$322,592 2.8% 3
NV
$117,493 1.0% 1
MT
$93,461 0.8% 1
NM
$37,500 0.3% 1
AZ
$35,500 0.3% 1
DC
$19,250 0.2% 1
MA
$2,500 0.0% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-04-24 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Media DIGITAL ADS $2,282,058
Largest all-time 2026-04-14 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Digital DIGITAL ADS $1,350,188
Largest all-time 2026-04-20 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Media DIGITAL ADS $1,349,376
Largest all-time 2026-03-10 MAHAN FOR GOVERNOR 2026; DELIVER FOR CALIFORNIA - MATT Digital DIGITAL ADS $984,560
Largest all-time 2026-03-16 MAHAN FOR GOVERNOR 2026; CALIFORNIA BACK TO BASICS SUPPORTING MATT Media DIGITAL ADS $629,970
Recent 2026-06-03 DUNN, HARRY TELEVISION ADVERTISING $100,000
Recent 2026-05-29 KIDD, GREG BILLBOARDS $56,500
Recent 2026-05-28 BUSSE, RYAN TELEVISION ADVERTISING $10,000
Recent 2026-05-29 TUBBS FOR LIEUTENANT GOVERNOR 2026; MICHAEL Media Digital ads $8,500
Recent 2026-05-29 NAMVAR FOR ASSEMBLY 2026; LEILA Digital Digital Media $5,000
5 raw FEC name variants collapsed into this canonical entity
See all 94 disbursements →