VICI MEDIA GROUP
$2.49M
2025-2026 cycle
VICI MEDIA GROUP is a digital vendor. In the 2025-2026 cycle VICI MEDIA GROUP was paid $2.49M across 98 client committees, of which $87K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$2.49M
=
$2.40M
(Schedule B)
+
$87K
(Independent Expenditures)
| Schedule B direct committee payments |
$2,404,539 | 1,069 rows | 96.5% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$86,916 | 36 rows | 3.5% |
- Activity span ALL TIME
- Nov 14, 2011 → Dec 4, 2025
- spans 14.1 years
- Disbursements ALL TIME
- 1,069
- Schedule B + IE rows
- Client committees ALL TIME
- 98
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jan 2025
Dec 2025
$10K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KOLKHORST LOIS W HONORABLE 00041354 |
$1,124 | 9 |
| BIRDWELL BRIAN D HONORABLE 00062137 |
$599 | 2 |
| SALADO AREA REPUBLICAN WOMEN 00054168 |
$429 | 2 |
| NOBLE CANDACE T HONORABLE CANDY 00081273 |
$395 | 3 |
| VILLAGE REPUBLICAN WOMEN 00015669 |
$314 | 1 |
| BAY AREA REPUBLICAN WOMEN PAC 00034370 |
$214 | 1 |
| SMITH COUNTY REPUBLICAN WOMEN S CLUB PAC 00015859 |
$214 | 1 |
| HEFNER JOSEPH COLE HONORABLE 00080101 |
$152 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| LANKFORD, JAMES PAUL OK · Senate REP |
$2,222 | 1 |
| KOLKHORST LOIS W HONORABLE 00041354 |
$2,161 | 16 |
| LEADERSHIP AND ACCOUNTABILITY ARE NATIONAL KEYS PAC C00492058 |
$1,217 | 1 |
| REPUBLICAN PARTY OF TEXAS 00015662 |
$1,041 | 1 |
| VILLAGE REPUBLICAN WOMEN 00015669 |
$714 | 2 |
| NOBLE CANDACE T HONORABLE CANDY 00081273 |
$619 | 4 |
| BIRDWELL BRIAN D HONORABLE 00062137 |
$599 | 2 |
| TEXAS FEDERATION OF REPUBLICAN WOMEN PAC 00054315 |
$448 | 1 |
| SALADO AREA REPUBLICAN WOMEN 00054168 |
$429 | 2 |
| TEXAS STRONG REPUBLICAN WOMEN 00080382 |
$251 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| REPUBLICAN PARTY OF TEXAS 00015662 |
$2,792 | 2 |
| KOLKHORST LOIS W HONORABLE 00041354 |
$2,557 | 20 |
| LANKFORD, JAMES PAUL OK · Senate REP |
$2,222 | 1 |
| LEADERSHIP AND ACCOUNTABILITY ARE NATIONAL KEYS PAC C00492058 |
$1,217 | 1 |
| BIRDWELL BRIAN D HONORABLE 00062137 |
$1,099 | 3 |
| VILLAGE REPUBLICAN WOMEN 00015669 |
$927 | 3 |
| NOBLE CANDACE T HONORABLE CANDY 00081273 |
$843 | 5 |
| SALADO AREA REPUBLICAN WOMEN 00054168 |
$760 | 4 |
| LEACH JEFF C HONORABLE 00067738 |
$630 | 2 |
| DORAZIO MARK E HONORABLE 00085950 |
$500 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $124,717 | 5.01% |
| Non-partisan | $2,366,737 | 94.99% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $10K | 20 | YOUNG CONSERVATIVES OF TEXA… 35% | Digital 100% | $10K | — |
| 2017 | Q1 | 2018 | $266 | 3 | C00250720 100% | Digital 100% | $266 | — |
| 2017 | Q2 | 2016 | $3K | 14 | TRI COUNTY REPUBLICAN WOMEN… 38% | Digital 100% | $13K | — |
| 2017 | Q2 | 2018 | $54 | 2 | C00250720 100% | Digital 100% | $320 | — |
| 2017 | Q3 | 2016 | $5K | 19 | KOLKHORST LOIS W HONORABLE 24% | Digital 100% | $18K | — |
| 2017 | Q3 | 2018 | $219 | 2 | C00250720 100% | Digital 100% | $540 | — |
| 2017 | Q4 | 2016 | $5K | 20 | NOBLE CANDACE T HONORABLE C… 30% | Digital 100% | $23K | — |
| 2017 | Q4 | 2018 | $260 | 1 | C00662809 100% | Digital 100% | $800 | — |
| 2018 | Q1 | 2018 | $90K | 54 | NOBLE CANDACE T HONORABLE C… 28% | Digital 100% | $91K | — |
| 2018 | Q2 | 2018 | $82K | 42 | WOLFSKILL JILL A MRS 39% | Digital 100% | $173K | — |
| 2018 | Q3 | 2018 | $43K | 30 | TRAVIS COUNTY TAXPAYERS UNI… 39% | Digital 100% | $216K | — |
| 2018 | Q4 | 2018 | $197K | 34 | RINALDI MATTHEW D HONORABLE 60% | Digital 100% | $413K | — |
| 2019 | Q1 | 2018 | $2K | 11 | LEACH JEFF C HONORABLE 32% | Digital 100% | $415K | -78% |
| 2019 | Q2 | 2018 | $6K | 22 | LEACH JEFF C HONORABLE 56% | Digital 100% | $421K | +124% |
| 2019 | Q3 | 2018 | $9K | 13 | REITZ AARON F MR 54% | Digital 100% | $430K | +92% |
| 2019 | Q3 | 2020 | $12K | 2 | C00716845 84% | Digital 100% | $12K | +5341% |
| 2019 | Q4 | 2018 | $15K | 20 | LEACH JEFF C HONORABLE 42% | Digital 100% | $446K | +180% |
| 2019 | Q4 | 2020 | $152K | 9 | C00716845 86% | Digital 100% | $164K | +58244% |
| 2020 | Q1 | 2020 | $394K | 42 | C00716845 51% | Digital 100% | $557K | +336% |
| 2020 | Q2 | 2020 | $92K | 31 | FRANCIS JON MR 45% | Digital 100% | $650K | +13% |
| 2020 | Q3 | 2020 | $192K | 30 | REPUBLICAN STATE LEADERSHIP… 38% | Digital 100% | $842K | +351% |
| 2020 | Q4 | 2020 | $252K | 31 | LEACH JEFF C HONORABLE 37% | Digital 100% | $1.09M | +28% |
| 2021 | Q1 | 2020 | $3K | 6 | LEACH JEFF C HONORABLE 39% | Digital 100% | $1.1M | +47% |
| 2021 | Q1 | 2022 | $1K | 2 | LANKFORD, JAMES PAUL 100% | Digital 100% | $1K | — |
| 2021 | Q2 | 2020 | $6K | 15 | LEACH JEFF C HONORABLE 62% | Digital 100% | $1.1M | +3% |
| 2021 | Q2 | 2022 | $20K | 5 | LANKFORD, JAMES PAUL 100% | Digital 100% | $21K | — |
| 2021 | Q3 | 2020 | $9K | 21 | LEACH JEFF C HONORABLE 48% | Digital 100% | $1.11M | +5% |
| 2021 | Q3 | 2022 | $33K | 3 | LANKFORD, JAMES PAUL 100% | Digital 100% | $54K | +180% |
| 2021 | Q4 | 2020 | $22K | 20 | KLICK STEPHANIE D HONORABLE 53% | Digital 100% | $1.13M | +42% |
| 2021 | Q4 | 2022 | $2K | 3 | LANKFORD, JAMES PAUL 100% | Digital 100% | $56K | -99% |
| 2022 | Q1 | 2022 | $107K | 29 | KLICK STEPHANIE D HONORABLE 74% | Digital 100% | $163K | -73% |
| 2022 | Q2 | 2022 | $75K | 26 | KLICK STEPHANIE D HONORABLE 64% | Digital 100% | $238K | -19% |
| 2022 | Q3 | 2022 | $4K | 20 | LANKFORD, JAMES PAUL 27% | Digital 100% | $242K | -98% |
| 2022 | Q4 | 2022 | $33K | 21 | PHELAN MATTHEW M HONORABLE … 75% | Digital 100% | $275K | -87% |
| 2023 | Q1 | 2022 | $3K | 7 | LEACH JEFF C HONORABLE 54% | Digital 100% | $278K | -13% |
| 2023 | Q1 | 2024 | $3K | 2 | LANKFORD, JAMES PAUL 67% | Digital 100% | $3K | +183% |
| 2023 | Q2 | 2022 | $5K | 14 | LEACH JEFF C HONORABLE 60% | Digital 100% | $282K | -27% |
| 2023 | Q3 | 2022 | $3K | 11 | LEACH JEFF C HONORABLE 65% | Digital 100% | $285K | -71% |
| 2023 | Q3 | 2024 | $38 | 1 | LANKFORD, JAMES PAUL 100% | Digital 100% | $3K | -100% |
| 2023 | Q4 | 2022 | $7K | 13 | LEACH JEFF C HONORABLE 39% | Digital 100% | $293K | -66% |
| 2023 | Q4 | 2024 | $75 | 1 | LANKFORD, JAMES PAUL 100% | Digital 100% | $3K | -96% |
| 2024 | Q1 | 2024 | $117K | 24 | KLICK STEPHANIE D HONORABLE 51% | Digital 100% | $120K | +10% |
| 2024 | Q2 | 2024 | $2K | 11 | LEACH JEFF C HONORABLE 34% | Digital 100% | $122K | -98% |
| 2024 | Q3 | 2024 | $1K | 7 | LEACH JEFF C HONORABLE 45% | Digital 100% | $124K | -60% |
| 2024 | Q4 | 2024 | $3K | 8 | REPUBLICAN PARTY OF TEXAS 51% | Digital 100% | $127K | -90% |
| 2025 | Q1 | 2024 | $3K | 7 | REPUBLICAN PARTY OF TEXAS 40% | Digital 100% | $130K | -9% |
| 2025 | Q1 | 2026 | $3K | 2 | LANKFORD, JAMES PAUL 65% | Software & Tech 100% | $3K | +9% |
| 2025 | Q2 | 2024 | $1K | 9 | KOLKHORST LOIS W HONORABLE 69% | Digital 100% | $131K | -75% |
| 2025 | Q3 | 2024 | $2K | 11 | KOLKHORST LOIS W HONORABLE 31% | Digital 100% | $132K | -40% |
| 2025 | Q4 | 2024 | $1K | 6 | BIRDWELL BRIAN D HONORABLE 35% | Digital 100% | $134K | -80% |
Revenue by service category
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Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,401,100 | 1,067 | $2K | 99.9% | C00716845 15% | 6mo ago |
| Software & Tech | $3,438 | 2 | $2K | 0.1% | LANKFORD, JAMES PAUL 65% | 17mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
27
Anchor clients 3+ cycles
$1,186,993 · 49% of revenue
18
Repeat clients 2 cycles
$337,779 · 14% of revenue
53
One-time clients 1 cycle
$879,766 · 37% of revenue
Top 20 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KLICK STEPHANIE D HONORABLE | 6 | $211,011 | 56 | 2012-04-02 | 2024-05-15 |
| LEACH JEFF C HONORABLE | 7 | $187,225 | 159 | 2013-05-21 | 2024-08-05 |
| RINALDI MATTHEW D HONORABLE | 4 | $149,419 | 46 | 2012-03-12 | 2018-11-02 |
| SIMPSON DAVID P MR | 3 | $124,692 | 43 | 2012-02-01 | 2016-06-13 |
| CASON JEFFREY H HONORABLE JEFF | 3 | $112,125 | 32 | 2019-08-07 | 2022-01-18 |
| NOBLE CANDACE T HONORABLE CANDY | 5 | $91,454 | 43 | 2017-11-11 | 2025-12-01 |
| KOLKHORST LOIS W HONORABLE | 6 | $67,426 | 124 | 2015-08-04 | 2025-12-04 |
| LANKFORD, JAMES PAUL | 4 | $65,923 | 33 | 2020-12-15 | 2025-01-06 |
| SLATON BRYAN L HONORABLE | 4 | $52,335 | 25 | 2015-06-01 | 2021-06-08 |
| TEXAS FEDERATION OF REPUBLICAN WOMEN PAC | 5 | $41,224 | 25 | 2016-03-01 | 2025-03-04 |
| SCHAEFER MATTHEW R HONORABLE MATT | 5 | $15,616 | 9 | 2013-12-28 | 2021-12-13 |
| MILLER DANA F HONORABLE RICK | 4 | $12,686 | 39 | 2015-06-08 | 2020-03-04 |
| SPITZER MD STUART K MR | 4 | $11,969 | 20 | 2012-03-14 | 2018-10-08 |
| BIRDWELL BRIAN D HONORABLE | 7 | $10,681 | 34 | 2012-09-10 | 2025-11-06 |
| VILLAGE REPUBLICAN WOMEN | 3 | $4,379 | 9 | 2020-01-08 | 2025-07-15 |
| LEADERSHIP AND ACCOUNTABILITY ARE NATIONAL KEYS PAC | 3 | $4,309 | 11 | 2022-05-11 | 2025-01-06 |
| BIEDERMANN KENNETH K HONORABLE KYLE | 3 | $3,934 | 6 | 2015-08-03 | 2018-03-20 |
| SALADO AREA REPUBLICAN WOMEN | 4 | $2,982 | 12 | 2016-12-13 | 2025-11-12 |
| TEXAS STRONG REPUBLICAN WOMEN | 5 | $2,630 | 14 | 2017-01-10 | 2025-05-05 |
| WHITE JAMES E HONORABLE | 4 | $2,129 | 9 | 2012-04-22 | 2020-10-07 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $1,811,483 | 75.3% | 87 | |
| Unknown | $468,380 | 19.5% | 8 | |
| OK | $70,232 | 2.9% | 2 | |
| KS | $54,444 | 2.3% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-09-24 | REPUBLICAN STATE LEADERSHIP COMMITTEE PAC AND INDIVIDUAL ACCOUNT | Digital | Digital Advertising Placement; In-kind to Jeff Leach Campaign | $73,975 |
| Largest all-time | 2020-01-14 | C00716845 | Digital | PLACED MEDIA | $65,231 |
| Largest all-time | 2019-12-13 | C00716845 | Digital | PLACED MEDIA | $53,413 |
| Largest all-time | 2020-01-07 | C00716845 | Digital | PLACED MEDIA | $50,000 |
| Largest all-time | 2020-02-19 | C00716845 | Digital | PLACED MEDIA | $47,500 |
| Largest this cycle | 2025-01-06 | LANKFORD, JAMES PAUL | Software & Tech | WEBSITE SERVICES/JAN-DEC | $2,222 |
| Largest this cycle | 2025-01-06 | LEADERSHIP AND ACCOUNTABILITY ARE NATIONAL KEYS PAC | Software & Tech | WEBSITE SERVICES | $1,217 |
| Recent | 2025-11-12 | SALADO AREA REPUBLICAN WOMEN | Digital | website hosting, FB updates | $349 |
| Recent | 2025-12-01 | NOBLE CANDACE T HONORABLE CANDY | Digital | Campaign website hosting expenses | $227 |
| Recent | 2025-12-04 | KOLKHORST LOIS W HONORABLE | Digital | SAAS Website Framework Multi Page Subscription | $162 |
| Recent | 2025-11-06 | KOLKHORST LOIS W HONORABLE | Digital | SAAS Website Framework Multi Page Subscription Fee | $162 |
| Recent | 2025-11-06 | KOLKHORST LOIS W HONORABLE | Digital | Domain Reservation | $38 |