Versus Media Group
—
2025-2026 cycle
Versus Media Group is a political services vendor. In the 2025-2026 cycle Versus Media Group was paid — across 7 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- —
- Disbursements ALL TIME
- 12
- Schedule B rows
- Client committees ALL TIME
- 7
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$252K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO 1486030 |
$55,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO 1486030 |
$81,250 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO 1486030 |
$81,250 | 2 |
| SNELL SMITH ASHLEY MRS 00089708 |
$48,071 | 2 |
| STREETE SANDRE M HONORABLE 00081697 |
$40,000 | 1 |
| DIAZ CLARK DANIELLE T MRS 00089985 |
$40,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO 1486030 |
$81,250 | 2 |
| SNELL SMITH ASHLEY MRS 00089708 |
$48,071 | 2 |
| DIAZ CLARK DANIELLE T MRS 00089985 |
$40,000 | 1 |
| STREETE SANDRE M HONORABLE 00081697 |
$40,000 | 1 |
| RODRIGUEZ, DAIRA ME · Senate DEM |
$21,643 | 2 |
| STEVENSON, PAMELA KY · Senate DEM |
$12,500 | 3 |
| KELLMAN FOR LIEUTENANT GOVERNOR 2026; JANELLE 1461592 |
$8,200 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO 1486030 |
$81,250 | 2 |
| SNELL SMITH ASHLEY MRS 00089708 |
$48,071 | 2 |
| DIAZ CLARK DANIELLE T MRS 00089985 |
$40,000 | 1 |
| STREETE SANDRE M HONORABLE 00081697 |
$40,000 | 1 |
| RODRIGUEZ, DAIRA ME · Senate DEM |
$21,643 | 2 |
| STEVENSON, PAMELA KY · Senate DEM |
$12,500 | 3 |
| KELLMAN FOR LIEUTENANT GOVERNOR 2026; JANELLE 1461592 |
$8,200 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO 1486030 |
$81,250 | 2 |
| SNELL SMITH ASHLEY MRS 00089708 |
$48,071 | 2 |
| DIAZ CLARK DANIELLE T MRS 00089985 |
$40,000 | 1 |
| STREETE SANDRE M HONORABLE 00081697 |
$40,000 | 1 |
| RODRIGUEZ, DAIRA ME · Senate DEM |
$21,643 | 2 |
| STEVENSON, PAMELA KY · Senate DEM |
$12,500 | 3 |
| KELLMAN FOR LIEUTENANT GOVERNOR 2026; JANELLE 1461592 |
$8,200 | 1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 13.57% |
| Republican | $0 | 0.00% |
| Non-partisan | $0 | 86.43% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2025 | Q3 | 2026 | $13K | 3 | STEVENSON, PAMELA 100% | Media 100% | $13K | — |
| 2025 | Q4 | 2024 | $8K | 1 | KELLMAN FOR LIEUTENANT GOVE… 100% | Other / Unclassified 100% | $8K | — |
| 2025 | Q4 | 2026 | $22K | 2 | RODRIGUEZ, DAIRA 100% | Media 100% | $34K | — |
| 2026 | Q1 | 2026 | $128K | 4 | SNELL SMITH ASHLEY MRS 38% | Digital 69% | $162K | — |
| 2026 | Q2 | 2026 | $81K | 2 | VILLARAIGOSA FOR GOVERNOR 2… 100% | Media 68% | $243K | — |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $129,143 | 7 | $18K | 51.3% | VILLARAIGOSA FOR GOVERNOR 2… 43% | 4w ago |
| Digital | $88,071 | 3 | $29K | 35.0% | SNELL SMITH ASHLEY MRS 55% | 4mo ago |
| Other / Unclassified | $34,450 | 2 | $17K | 13.7% | VILLARAIGOSA FOR GOVERNOR 2… 76% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
7
One-time clients 1 cycle
$251,664 · 100% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $128,071 | 50.9% | 3 | |
| CA | $89,450 | 35.5% | 2 | |
| DC | $21,643 | 8.6% | 1 | |
| KY | $12,500 | 5.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-05-20 | VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO | Media | Video Production, Antonio Villaraigosa, Support | $55,000 |
| Largest all-time | 2026-02-11 | DIAZ CLARK DANIELLE T MRS | Digital | Digital Commercials | $40,000 |
| Largest all-time | 2026-01-28 | STREETE SANDRE M HONORABLE | Media | Campaign Advertising | $40,000 |
| Largest all-time | 2026-02-04 | SNELL SMITH ASHLEY MRS | Digital | Digital advertising | $28,071 |
| Largest all-time | 2026-04-20 | VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO | Other / Unclassified | — | $26,250 |
| Recent | 2026-02-17 | SNELL SMITH ASHLEY MRS | Digital | Digital advertising | $20,000 |