Versus Media Group

$1.12M 2025-2026 cycle

Versus Media Group is a political services vendor. In the 2025-2026 cycle Versus Media Group was paid $1.12M across 16 client committees.

○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
Apr 24, 2025 → May 28, 2026
spans 1.1 years
Disbursements ALL TIME
52
Schedule B rows
Client committees ALL TIME
16
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$1.11M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 5

ISRANI, RAKHI $183K — · 2 txns GOLDMAN, DANIEL $106K — · 9 txns VILLARAIGOSA FOR GOVERNOR 2026-STRAIG… $55K Media · 1 txn WINDER, BAYLY PHILIP CHRISTOPER $9K — · 1 txn DCCC $4K — · 1 txn VM Versus Media GROUP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ISRANI, RAKHI
CA · House DEM
 $182,633 2
GOLDMAN, DANIEL
NY · House DEM
 $106,183 9
VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO
1486030
 $55,000 1
WINDER, BAYLY PHILIP CHRISTOPER
NJ · House DEM
 $9,300 1
DCCC
C00000935
 $4,200 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

GOLDMAN, DANIEL $368K Media · 17 txns ISRANI, RAKHI $303K — · 5 txns VILLARAIGOSA FOR GOVERNOR 2026-STRAIG… $81K Media · 2 txns SNELL SMITH ASHLEY MRS $48K Digital · 2 txns STREETE SANDRE M HONORABLE $40K Media · 1 txn DIAZ CLARK DANIELLE T MRS $40K Digital · 1 txn LACORE, NANCY $30K — · 1 txn WINDER, BAYLY PHILIP CHRISTOPER $9K — · 1 txn HOUSTON WOMEN WIN $8K Fundraising · 1 txn DCCC $4K — · 1 txn VM Versus Media GROUP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDMAN, DANIEL
NY · House DEM
 $367,800 17
ISRANI, RAKHI
CA · House DEM
 $302,723 5
VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO
1486030
 $81,250 2
SNELL SMITH ASHLEY MRS
00089708
 $48,071 2
STREETE SANDRE M HONORABLE
00081697
 $40,000 1
DIAZ CLARK DANIELLE T MRS
00089985
 $40,000 1
LACORE, NANCY
SC · House DEM
 $30,000 1
WINDER, BAYLY PHILIP CHRISTOPER
NJ · House DEM
 $9,300 1
HOUSTON WOMEN WIN
C00929307
 $7,863 1
DCCC
C00000935
 $4,200 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

GOLDMAN, DANIEL $368K Media · 17 txns ISRANI, RAKHI $303K — · 5 txns VILLARAIGOSA FOR GOVERNOR 2026-STRAIG… $81K Media · 2 txns EDWARDS, AMANDA $80K Media · 7 txns SNELL SMITH ASHLEY MRS $48K Digital · 2 txns STREETE SANDRE M HONORABLE $40K Media · 1 txn DIAZ CLARK DANIELLE T MRS $40K Digital · 1 txn LACORE, NANCY $30K — · 1 txn RODRIGUEZ, DAIRA $22K Media · 2 txns ONE GIANT LEAP PAC $22K Media · 4 txns VM Versus Media GROUP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDMAN, DANIEL
NY · House DEM
 $367,800 17
ISRANI, RAKHI
CA · House DEM
 $302,723 5
VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO
1486030
 $81,250 2
EDWARDS, AMANDA
TX · House DEM
 $79,699 7
SNELL SMITH ASHLEY MRS
00089708
 $48,071 2
STREETE SANDRE M HONORABLE
00081697
 $40,000 1
DIAZ CLARK DANIELLE T MRS
00089985
 $40,000 1
LACORE, NANCY
SC · House DEM
 $30,000 1
RODRIGUEZ, DAIRA
ME · Senate DEM
 $21,643 2
ONE GIANT LEAP PAC
C00854059
 $21,600 4
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

GOLDMAN, DANIEL $368K Media · 17 txns ISRANI, RAKHI $303K — · 5 txns VILLARAIGOSA FOR GOVERNOR 2026-STRAIG… $81K Media · 2 txns EDWARDS, AMANDA $80K Media · 7 txns SNELL SMITH ASHLEY MRS $48K Digital · 2 txns STREETE SANDRE M HONORABLE $40K Media · 1 txn DIAZ CLARK DANIELLE T MRS $40K Digital · 1 txn VARTAN, GREGORY III $34K Media · 2 txns LACORE, NANCY $30K — · 1 txn ONE GIANT LEAP PAC $30K Media · 5 txns VM Versus Media GROUP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDMAN, DANIEL
NY · House DEM
 $367,800 17
ISRANI, RAKHI
CA · House DEM
 $302,723 5
VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO
1486030
 $81,250 2
EDWARDS, AMANDA
TX · House DEM
 $79,699 7
SNELL SMITH ASHLEY MRS
00089708
 $48,071 2
STREETE SANDRE M HONORABLE
00081697
 $40,000 1
DIAZ CLARK DANIELLE T MRS
00089985
 $40,000 1
VARTAN, GREGORY III
NJ · House DEM
 $33,803 2
LACORE, NANCY
SC · House DEM
 $30,000 1
ONE GIANT LEAP PAC
C00854059
 $29,700 5
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

GOLDMAN, DANIEL $368K Media · 17 txns ISRANI, RAKHI $303K — · 5 txns VILLARAIGOSA FOR GOVERNOR 2026-STRAIG… $81K Media · 2 txns EDWARDS, AMANDA $80K Media · 7 txns SNELL SMITH ASHLEY MRS $48K Digital · 2 txns STREETE SANDRE M HONORABLE $40K Media · 1 txn DIAZ CLARK DANIELLE T MRS $40K Digital · 1 txn VARTAN, GREGORY III $34K Media · 2 txns LACORE, NANCY $30K — · 1 txn ONE GIANT LEAP PAC $30K Media · 5 txns VM Versus Media GROUP
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
GOLDMAN, DANIEL
NY · House DEM
 $367,800 17
ISRANI, RAKHI
CA · House DEM
 $302,723 5
VILLARAIGOSA FOR GOVERNOR 2026-STRAIGHT FROM THE HEART OF CALIFORNIA; ANTONIO
1486030
 $81,250 2
EDWARDS, AMANDA
TX · House DEM
 $79,699 7
SNELL SMITH ASHLEY MRS
00089708
 $48,071 2
STREETE SANDRE M HONORABLE
00081697
 $40,000 1
DIAZ CLARK DANIELLE T MRS
00089985
 $40,000 1
VARTAN, GREGORY III
NJ · House DEM
 $33,803 2
LACORE, NANCY
SC · House DEM
 $30,000 1
ONE GIANT LEAP PAC
C00854059
 $29,700 5
View all buyers in research · last 24 mo →

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $891,367 79.82%
Republican $0 0.00%
Non-partisan $225,384 20.18%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

20252026 Q2 2025 (2026 cycle): $8KQ3 2025 (2026 cycle): $92KQ4 2025 (2024 cycle): $8KQ4 2025 (2026 cycle): $65KQ1 2026 (2026 cycle): $364KQ2 2026 (2026 cycle): $580K Q2Q4Q1Q2 $580K

current cycle earlier election cycle off-cycle year quarterly · 2 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2025 Q2 2026 $8K 1 ONE GIANT LEAP PAC 100% Media 100% $8K —
2025 Q3 2026 $92K 8 EDWARDS, AMANDA 49% Media 100% $100K —
2025 Q4 2024 $8K 1 KELLMAN FOR LIEUTENANT GOVE… 100% Other / Unclassified 100% $8K —
2025 Q4 2026 $65K 8 RODRIGUEZ, DAIRA 33% Media 100% $164K —
2026 Q1 2026 $364K 13 GOLDMAN, DANIEL 51% Media 65% $528K —
2026 Q2 2026 $580K 21 ISRANI, RAKHI 52% Media 9% $1.11M —
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Media — cycle-to-date Total: $457K across 25 disbursements (avg $18K/check) Top buyer: GOLDMAN, DANIEL (40% of category) Last paid: 2mo ago · no prior-cycle baseline Media $55K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $457K across 25 disbursements (avg $18K/check) Top buyer: GOLDMAN, DANIEL (40% of category) Last paid: 2mo ago · no prior-cycle baseline Media $280K Digital — cycle-to-date Total: $88K across 3 disbursements (avg $29K/check) Top buyer: SNELL SMITH ASHLEY MRS (55% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $88K Fundraising — cycle-to-date Total: $8K across 1 disbursements (avg $8K/check) Top buyer: HOUSTON WOMEN WIN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $8K Print & Mail — cycle-to-date Total: $600 across 1 disbursements (avg $600/check) Top buyer: EDWARDS, AMANDA (100% of category) Last paid: 5mo ago · no prior-cycle baseline Print & Mail $600

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $457K across 25 disbursements (avg $18K/check) Top buyer: GOLDMAN, DANIEL (40% of category) Last paid: 2mo ago · no prior-cycle baseline Media $407K Digital — cycle-to-date Total: $88K across 3 disbursements (avg $29K/check) Top buyer: SNELL SMITH ASHLEY MRS (55% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $88K Fundraising — cycle-to-date Total: $8K across 1 disbursements (avg $8K/check) Top buyer: HOUSTON WOMEN WIN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $8K Print & Mail — cycle-to-date Total: $600 across 1 disbursements (avg $600/check) Top buyer: EDWARDS, AMANDA (100% of category) Last paid: 5mo ago · no prior-cycle baseline Print & Mail $600

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $457K across 25 disbursements (avg $18K/check) Top buyer: GOLDMAN, DANIEL (40% of category) Last paid: 2mo ago · no prior-cycle baseline Media $457K Digital — cycle-to-date Total: $88K across 3 disbursements (avg $29K/check) Top buyer: SNELL SMITH ASHLEY MRS (55% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $88K Fundraising — cycle-to-date Total: $8K across 1 disbursements (avg $8K/check) Top buyer: HOUSTON WOMEN WIN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $8K Print & Mail — cycle-to-date Total: $600 across 1 disbursements (avg $600/check) Top buyer: EDWARDS, AMANDA (100% of category) Last paid: 5mo ago · no prior-cycle baseline Print & Mail $600

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $457K across 25 disbursements (avg $18K/check) Top buyer: GOLDMAN, DANIEL (40% of category) Last paid: 2mo ago · no prior-cycle baseline Media $457K Digital — cycle-to-date Total: $88K across 3 disbursements (avg $29K/check) Top buyer: SNELL SMITH ASHLEY MRS (55% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $88K Fundraising — cycle-to-date Total: $8K across 1 disbursements (avg $8K/check) Top buyer: HOUSTON WOMEN WIN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $8K Print & Mail — cycle-to-date Total: $600 across 1 disbursements (avg $600/check) Top buyer: EDWARDS, AMANDA (100% of category) Last paid: 5mo ago · no prior-cycle baseline Print & Mail $600
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $456,621 25 $18K 77.7% GOLDMAN, DANIEL 40% 2mo ago
Digital $88,071 3 $29K 15.0% SNELL SMITH ASHLEY MRS 55% 5mo ago
Other / Unclassified $34,450 2 $17K 5.9% VILLARAIGOSA FOR GOVERNOR 2… 76% 3mo ago
Fundraising $7,863 1 $8K 1.3% HOUSTON WOMEN WIN 100% 5mo ago
Print & Mail $600 1 $600 0.1% EDWARDS, AMANDA 100% 5mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
16
One-time clients 1 cycle
$1,116,751 · 100% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$392,173 35.1% 3
NY
$367,800 32.9% 1
TX
$207,770 18.6% 4
NJ
$43,103 3.9% 2
DC
$33,706 3.0% 3
SC
$30,000 2.7% 1
VA
$29,700 2.7% 1
KY
$12,500 1.1% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-04-29 ISRANI, RAKHI — TELEVISION ADVERTISING $99,009
Largest all-time 2026-04-16 ISRANI, RAKHI — TELEVISION ADVERTISING $83,624
Largest all-time 2026-04-26 ISRANI, RAKHI — DIGITAL ADVERTISING $83,624
Largest all-time 2026-02-19 GOLDMAN, DANIEL Media MEDIA PRODUCTION SERVICES $62,022
Largest all-time 2026-04-06 GOLDMAN, DANIEL — MEDIA PRODUCTION SERVICES $58,390
Recent 2026-05-28 GOLDMAN, DANIEL — MEDIA PRODUCTION SERVICES $14,054
Recent 2026-05-28 GOLDMAN, DANIEL — MEDIA PRODUCTION SERVICES $13,100
Recent 2026-05-28 GOLDMAN, DANIEL — MEDIA PRODUCTION SERVICES $12,723
Recent 2026-05-28 GOLDMAN, DANIEL — MEDIA PRODUCTION SERVICES $12,500
Recent 2026-05-28 GOLDMAN, DANIEL — MEDIA PRODUCTION SERVICES $8,221
View all disbursements in research →
3 raw FEC name variants collapsed into this canonical entity
See all 52 disbursements →