VERACITY, LLC
VERACITY, LLC is a digital vendor. In the 2025-2026 cycle VERACITY, LLC was paid $2.43M across 28 client committees, of which $350K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$2,080,765 | 331 rows | 85.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$349,797 | 10 rows | 14.4% |
- Activity span ALL TIME
- Oct 12, 2016 → Mar 24, 2023
- spans 6.4 years
- Disbursements ALL TIME
- 331
- Schedule B + IE rows
- Client committees ALL TIME
- 28
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $842,780 | 34.67% |
| Republican | $0 | 0.00% |
| Non-partisan | $1,587,782 | 65.33% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $24K | 3 | C00373464 100% | Digital 100% | $24K | — |
| 2017 | Q3 | 2018 | $25K | 7 | C00373464 84% | Digital 100% | $48K | — |
| 2017 | Q4 | 2018 | $90K | 20 | C00373464 36% | Digital 100% | $138K | — |
| 2018 | Q1 | 2018 | $89K | 29 | C00373464 26% | Digital 100% | $227K | — |
| 2018 | Q2 | 2018 | $88K | 21 | C00166504 29% | Digital 100% | $315K | — |
| 2018 | Q3 | 2018 | $139K | 33 | C00373464 32% | Digital 100% | $455K | — |
| 2018 | Q4 | 2018 | $178K | 24 | C00166504 34% | Digital 100% | $632K | — |
| 2019 | Q1 | 2020 | $57K | 16 | C00373464 29% | Digital 100% | $57K | — |
| 2019 | Q2 | 2020 | $32K | 13 | C00166504 35% | Digital 100% | $89K | +36% |
| 2019 | Q3 | 2020 | $35K | 12 | CONNOLLY, GERALD EDWARD 35% | Digital 100% | $124K | +39% |
| 2019 | Q4 | 2020 | $67K | 13 | BLUNT ROCHESTER, LISA 51% | Digital 100% | $190K | -26% |
| 2020 | Q1 | 2020 | $56K | 15 | CLARKE, YVETTE D 41% | Digital 100% | $246K | -38% |
| 2020 | Q2 | 2020 | $171K | 20 | C00512970 30% | Digital 100% | $417K | +93% |
| 2020 | Q3 | 2020 | $713K | 21 | C00512970 94% | Digital 100% | $1.13M | +412% |
| 2020 | Q4 | 2020 | $27K | 7 | CLARKE, YVETTE D 46% | Digital 100% | $1.16M | -85% |
| 2021 | Q1 | 2022 | $21K | 8 | CONNOLLY, GERALD EDWARD 60% | Digital 100% | $21K | -63% |
| 2021 | Q2 | 2022 | $37K | 8 | STREET, SHARIF 49% | Digital 100% | $58K | +16% |
| 2021 | Q3 | 2022 | $49K | 8 | C00786988 41% | Digital 100% | $107K | +41% |
| 2021 | Q4 | 2022 | $39K | 10 | C00786988 59% | Digital 100% | $145K | -42% |
| 2022 | Q1 | 2022 | $58K | 17 | SCOTT, DAVID ALBERT 53% | Digital 100% | $204K | +5% |
| 2022 | Q2 | 2022 | $24K | 6 | JACKSON, JONATHAN 45% | Digital 100% | $228K | -86% |
| 2022 | Q3 | 2022 | $25K | 6 | CLARKE, YVETTE D 100% | Digital 100% | $253K | -96% |
| 2022 | Q4 | 2022 | $28K | 7 | CLARKE, YVETTE D 66% | Digital 100% | $281K | +2% |
| 2023 | Q1 | 2024 | $11K | 4 | CLARKE, YVETTE D 95% | Digital 100% | $11K | -48% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,071,656 | 331 | $6K | 100.0% | C00512970 35% | 3y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CONNOLLY, GERALD EDWARD | 4 | $224,745 | 45 | 2018-06-04 | 2023-03-10 |
| CLARKE, YVETTE D | 3 | $213,575 | 51 | 2019-05-21 | 2023-03-24 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| Unknown | $1,346,533 | 64.7% | 16 | |
| VA | $267,206 | 12.8% | 2 | |
| NY | $213,575 | 10.3% | 1 | |
| DE | $151,806 | 7.3% | 1 | |
| GA | $37,208 | 1.8% | 1 | |
| PA | $24,139 | 1.2% | 1 | |
| CA | $15,000 | 0.7% | 2 | |
| DC | $12,397 | 0.6% | 2 | |
| TX | $8,400 | 0.4% | 1 | |
| MA | $4,500 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-08-20 | C00512970 | Digital | DIGITAL ADVERTISING | $165,500 |
| Largest all-time | 2020-08-17 | C00512970 | Digital | DIGITAL ADVERTISING | $135,000 |
| Largest all-time | 2020-08-10 | C00512970 | Digital | DIGITAL ADVERTISING | $120,000 |
| Largest all-time | 2020-07-23 | C00512970 | Digital | ADVERTISING | $118,500 |
| Largest all-time | 2020-07-30 | C00512970 | Digital | ADVERTISING | $100,000 |
| Largest this cycle | 2023-03-24 | CLARKE, YVETTE D | Digital | DIGITAL STRATEGY CONSULTING | $5,000 |
| Largest this cycle | 2023-02-02 | CLARKE, YVETTE D | Digital | DIGITAL STRATEGY CONSULTING | $5,000 |
| Largest this cycle | 2023-03-10 | CONNOLLY, GERALD EDWARD | Digital | WEB HOSTING FEES | $500 |
| Largest this cycle | 2023-02-02 | CLARKE, YVETTE D | Digital | DIGITAL AD BUY | $500 |
| Recent | 2022-12-29 | CLARKE, YVETTE D | Digital | DIGITAL STRATEGY CONSULTING | $5,000 |