VALENTINE DIRECT MARKETING, LLC
$7.61M
2025-2026 cycle
VALENTINE DIRECT MARKETING, LLC is a print & mail vendor. In the 2025-2026 cycle VALENTINE DIRECT MARKETING, LLC was paid $7.61M across 179 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- May 15, 2000 → May 15, 2026
- spans 26.0 years
- Disbursements ALL TIME
- 1,042
- Schedule B rows
- Client committees ALL TIME
- 179
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$206K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WILLEFORD DAVID K MR KEITH 00067803 |
$7,364 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WILLEFORD DAVID K MR KEITH 00067803 |
$7,364 | 1 |
| SELF, KEITH ALAN TX · House REP |
$217 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELF, KEITH ALAN TX · House REP |
$158,488 | 18 |
| WILLEFORD DAVID K MR KEITH 00067803 |
$7,364 | 1 |
| A&M POLITICAL ACTION COMMITTEE 00059798 |
$2,068 | 2 |
| PIERSON KATRINA L HONORABLE 00088279 |
$849 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELF, KEITH ALAN TX · House REP |
$167,488 | 27 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$11,716 | 3 |
| WILLEFORD DAVID K MR KEITH 00067803 |
$7,364 | 1 |
| VOTE YES FOR GODLEY ISD KIDS DISSOLVED 00090047 |
$6,947 | 3 |
| TEXANS FOR DAN PATRICK 00064090 |
$3,495 | 2 |
| MILLER SID HONORABLE 00042143 |
$2,514 | 4 |
| A&M POLITICAL ACTION COMMITTEE 00059798 |
$2,068 | 2 |
| WAMBSGANSS LEIGH 00089820 |
$1,689 | 1 |
| PIERSON KATRINA L HONORABLE 00088279 |
$849 | 1 |
| FRIENDS OF ADAM HINOJOSA 00089230 |
$498 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELF, KEITH ALAN TX · House REP |
$170,506 | 29 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$18,310 | 4 |
| WILLEFORD DAVID K MR KEITH 00067803 |
$7,364 | 1 |
| VOTE YES FOR GODLEY ISD KIDS DISSOLVED 00090047 |
$6,947 | 3 |
| TEXANS FOR DAN PATRICK 00064090 |
$3,495 | 2 |
| MILLER SID HONORABLE 00042143 |
$2,514 | 4 |
| A&M POLITICAL ACTION COMMITTEE 00059798 |
$2,068 | 2 |
| ADDISON PUBLIC SAFETY PAC 00070334 |
$1,834 | 1 |
| WAMBSGANSS LEIGH 00089820 |
$1,689 | 1 |
| PIERSON KATRINA L HONORABLE 00088279 |
$849 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELF, KEITH ALAN TX · House REP |
$271,241 | 43 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$22,030 | 6 |
| ROCKWALL REPUBLICAN EXECUTIVE COMMITTEE GENERAL PURPOSE PAC CEC 00056027 |
$8,645 | 1 |
| NEW AMERICAN PAC 00065303 |
$7,870 | 1 |
| WILLEFORD DAVID K MR KEITH 00067803 |
$7,364 | 1 |
| TEXANS FOR DAN PATRICK 00064090 |
$6,950 | 3 |
| VOTE YES FOR GODLEY ISD KIDS DISSOLVED 00090047 |
$6,947 | 3 |
| MILLER SID HONORABLE 00042143 |
$2,514 | 4 |
| A&M POLITICAL ACTION COMMITTEE 00059798 |
$2,068 | 2 |
| ADDISON PUBLIC SAFETY PAC 00070334 |
$1,834 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $808,322 | 10.62% |
| Non-partisan | $6,805,923 | 89.38% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $229 | 1 | FRENCH RICHARD WEST MR BO 100% | Print & Mail 100% | $229 | — |
| 2017 | Q1 | 2018 | $10K | 3 | C00370650 100% | Print & Mail 100% | $10K | — |
| 2017 | Q2 | 2016 | $14K | 4 | LANG DOUGLAS S HONORABLE 70% | Print & Mail 70% | $14K | — |
| 2017 | Q2 | 2018 | $3K | 1 | C00370650 100% | Print & Mail 100% | $13K | — |
| 2017 | Q3 | 2016 | $22K | 10 | BURTON KONNI L MRS 35% | Fundraising 67% | $36K | — |
| 2017 | Q3 | 2018 | $15K | 6 | C00370650 63% | Print & Mail 100% | $28K | — |
| 2017 | Q4 | 2016 | $29K | 14 | ROACH JR JOHN R HONORABLE 29% | Fundraising 43% | $65K | — |
| 2017 | Q4 | 2018 | $4K | 3 | C00370650 75% | Print & Mail 100% | $32K | — |
| 2018 | Q1 | 2018 | $22K | 11 | PRICE IV WALTER T HONORABLE… 27% | Print & Mail 50% | $53K | — |
| 2018 | Q2 | 2018 | $14K | 12 | SITTON RYAN HONORABLE 20% | Print & Mail 61% | $68K | — |
| 2018 | Q3 | 2018 | $4K | 4 | BROWNING JOHN G HONORABLE 38% | Fundraising 38% | $72K | — |
| 2018 | Q4 | 2018 | $27K | 12 | BURTON KONNI L MRS 31% | Print & Mail 56% | $99K | — |
| 2019 | Q1 | 2020 | $4K | 2 | C00370650 63% | Print & Mail 100% | $4K | -58% |
| 2019 | Q2 | 2018 | $4K | 7 | DALLAS COUNTY REPUBLICAN PA… 47% | Fundraising 90% | $104K | -68% |
| 2019 | Q2 | 2020 | $6K | 5 | CLOUD, MICHAEL 85% | Print & Mail 100% | $11K | +90% |
| 2019 | Q3 | 2018 | $7K | 6 | WHITEHILL WILLIAM G HONORAB… 43% | Fundraising 41% | $111K | -66% |
| 2019 | Q3 | 2020 | $2K | 3 | C00662171 50% | Fundraising 50% | $13K | -84% |
| 2019 | Q4 | 2018 | $24K | 10 | VOTE FOR KELLER ISD DISSOLV… 55% | Print & Mail 74% | $135K | -20% |
| 2019 | Q4 | 2020 | $5K | 4 | CLOUD, MICHAEL 76% | Print & Mail 76% | $18K | +33% |
| 2020 | Q1 | 2020 | $14K | 11 | CLOUD, MICHAEL 44% | Print & Mail 91% | $32K | -34% |
| 2020 | Q2 | 2020 | $42K | 9 | CALIFORNIANS FOR STEM CELL … 72% | Field & Voter Contact 72% | $74K | +189% |
| 2020 | Q3 | 2020 | $13K | 7 | CLOUD, MICHAEL 50% | Print & Mail 95% | $87K | +200% |
| 2020 | Q4 | 2020 | $746K | 17 | NO ON PROP 31 - CALIFORNIAN… 95% | Other / Unclassified 95% | $833K | +2633% |
| 2021 | Q1 | 2020 | $956 | 1 | PAXTON ANGELA HONORABLE 100% | Fundraising 100% | $834K | — |
| 2021 | Q1 | 2022 | $10K | 2 | CLOUD, MICHAEL 90% | Print & Mail 100% | $10K | +139% |
| 2021 | Q2 | 2022 | $2K | 3 | CLOUD, MICHAEL 50% | Print & Mail 100% | $12K | -62% |
| 2021 | Q3 | 2020 | $5K | 3 | TEXANS FOR LAWSUIT REFORM P… 98% | Fundraising 98% | $839K | -28% |
| 2021 | Q3 | 2022 | $4K | 2 | CLOUD, MICHAEL 55% | Print & Mail 100% | $16K | +62% |
| 2021 | Q4 | 2020 | $148K | 5 | YES ON 27 - CALIFORNIANS FO… 72% | Other / Unclassified 96% | $987K | +527% |
| 2021 | Q4 | 2022 | $6K | 3 | CLOUD, MICHAEL 61% | Print & Mail 100% | $22K | +17% |
| 2022 | Q1 | 2022 | $1.44M | 13 | YES ON 27 - CALIFORNIANS FO… 66% | Other / Unclassified 92% | $1.46M | +9914% |
| 2022 | Q2 | 2022 | $868K | 10 | CLEAN AIR CALIFORNIA, A COA… 61% | Other / Unclassified 97% | $2.33M | +1990% |
| 2022 | Q3 | 2022 | $21K | 10 | SELF, KEITH ALAN 80% | Print & Mail 87% | $2.35M | +62% |
| 2022 | Q4 | 2022 | $2.1M | 15 | STOP THE ENERGY SHUTDOWN, A… 93% | Other / Unclassified 93% | $4.45M | +182% |
| 2023 | Q1 | 2022 | $3K | 1 | TEXANS FOR DAN PATRICK 100% | Fundraising 100% | $4.45M | +179% |
| 2023 | Q1 | 2024 | $1K | 1 | SELF, KEITH ALAN 100% | Print & Mail 100% | $1K | -90% |
| 2023 | Q2 | 2022 | $3K | 2 | ADDISON PUBLIC SAFETY PAC 85% | Print & Mail 100% | $4.46M | — |
| 2023 | Q2 | 2024 | $3K | 3 | SELF, KEITH ALAN 100% | Print & Mail 100% | $4K | +31% |
| 2023 | Q3 | 2022 | $16K | 5 | ROSZHART DOUGLAS S MR DOUG 87% | Other / Unclassified 95% | $4.47M | +201% |
| 2023 | Q4 | 2022 | $35K | 10 | ROSZHART DOUGLAS S MR DOUG 48% | Fundraising 51% | $4.51M | -76% |
| 2023 | Q4 | 2024 | $4K | 3 | SELF, KEITH ALAN 100% | Print & Mail 100% | $8K | -33% |
| 2024 | Q1 | 2024 | $232K | 25 | SELF, KEITH ALAN 91% | Print & Mail 95% | $240K | -84% |
| 2024 | Q2 | 2024 | $20K | 5 | WILHELM GREGORY E MR GREG 48% | Print & Mail 53% | $260K | -98% |
| 2024 | Q3 | 2024 | $8K | 4 | SELF, KEITH ALAN 58% | Print & Mail 58% | $269K | -61% |
| 2024 | Q4 | 2024 | $124K | 17 | SELF, KEITH ALAN 78% | Print & Mail 85% | $393K | -94% |
| 2025 | Q2 | 2024 | $2K | 1 | ADDISON PUBLIC SAFETY PAC 100% | Print & Mail 100% | $395K | -31% |
| 2025 | Q2 | 2026 | $1K | 1 | SELF, KEITH ALAN 100% | Digital 100% | $1K | -61% |
| 2025 | Q3 | 2024 | $13K | 9 | TEXANS FOR LAWSUIT REFORM P… 56% | Fundraising 82% | $408K | -16% |
| 2025 | Q3 | 2026 | $2K | 4 | SELF, KEITH ALAN 100% | Travel & Events 36% | $4K | — |
| 2025 | Q4 | 2024 | $15K | 8 | VOTE YES FOR GODLEY ISD KID… 47% | Print & Mail 54% | $423K | -58% |
| 2025 | Q4 | 2026 | $9K | 7 | SELF, KEITH ALAN 100% | Print & Mail 52% | $12K | +131% |
| 2026 | Q1 | 2026 | $158K | 18 | SELF, KEITH ALAN 99% | Print & Mail 82% | $171K | -32% |
| 2026 | Q2 | 2026 | $7K | 1 | WILLEFORD DAVID K MR KEITH 100% | Print & Mail 100% | $178K | -63% |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $5,151,399 | 148 | $35K | 67.7% | STOP THE ENERGY SHUTDOWN, A… 38% | 4mo ago |
| Print & Mail | $1,915,196 | 583 | $3K | 25.2% | SELF, KEITH ALAN 37% | 3w ago |
| Fundraising | $255,390 | 158 | $2K | 3.4% | TEXANS FOR LAWSUIT REFORM P… 20% | 3mo ago |
| Media | $90,519 | 31 | $3K | 1.2% | HARPER-BROWN LINDA L MRS 43% | 2mo ago |
| Travel & Events | $73,121 | 64 | $1K | 1.0% | TEXANS FOR DAN PATRICK 23% | 10mo ago |
| Field & Voter Contact | $49,682 | 14 | $4K | 0.7% | CALIFORNIANS FOR STEM CELL … 60% | 2y ago |
| Digital | $23,849 | 7 | $3K | 0.3% | SELF, KEITH ALAN 94% | 3mo ago |
| Strategy & Research | $22,407 | 20 | $1K | 0.3% | HARPER-BROWN LINDA L MRS 71% | 3y ago |
| Software & Tech | $21,089 | 14 | $2K | 0.3% | DALLAS VOTES 4 KIDS DISSOLV… 53% | 7mo ago |
| Admin & Office | $11,592 | 3 | $4K | 0.2% | KEFFER WILLIAM R MR BILL 96% | 19y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
28
Anchor clients 3+ cycles
$1,564,114 · 21% of revenue
36
Repeat clients 2 cycles
$1,392,266 · 18% of revenue
115
One-time clients 1 cycle
$4,657,864 · 61% of revenue
Top 20 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SELF, KEITH ALAN | 3 | $745,625 | 92 | 2022-02-05 | 2026-03-31 |
| TAYLOR NICHOLAS V HONORABLE VAN | 4 | $117,604 | 52 | 2009-12-16 | 2016-12-02 |
| CAIN ERWIN A MR | 3 | $108,453 | 42 | 2009-11-23 | 2012-07-19 |
| TEXANS FOR DAN PATRICK | 7 | $70,637 | 49 | 2013-09-03 | 2025-11-20 |
| TEXANS FOR LAWSUIT REFORM PAC | 5 | $57,151 | 16 | 2010-10-27 | 2025-10-02 |
| HARPER-BROWN LINDA L MRS | 4 | $55,298 | 38 | 2008-09-04 | 2014-02-12 |
| KING PHILLIP S HONORABLE PHIL | 6 | $40,415 | 25 | 2004-07-26 | 2014-10-31 |
| PAXTON JR W KENNETH HONORABLE KEN | 8 | $39,906 | 36 | 2008-12-03 | 2022-07-01 |
| PARKER IV NATHANIEL W HONORABLE TAN | 7 | $39,295 | 26 | 2006-01-26 | 2021-10-13 |
| BIRDWELL BRIAN D HONORABLE | 3 | $36,103 | 24 | 2010-04-27 | 2015-11-05 |
| LANG DOUGLAS S HONORABLE | 7 | $34,847 | 11 | 2003-09-09 | 2018-03-17 |
| PATRICK DIANE DR | 3 | $30,615 | 14 | 2007-02-09 | 2015-08-12 |
| BURTON KONNI L MRS | 3 | $23,919 | 8 | 2014-10-21 | 2018-12-31 |
| ROACH JR JOHN R HONORABLE | 3 | $19,396 | 4 | 2009-08-26 | 2017-10-04 |
| FILLMORE ROBERT M MR | 3 | $17,819 | 12 | 2009-11-14 | 2012-09-27 |
| HALL III ROBERT L HONORABLE BOB | 4 | $15,780 | 9 | 2015-10-26 | 2020-06-10 |
| TEXANS FOR JASON VILLALBA DISSOLVED | 3 | $12,569 | 7 | 2012-06-04 | 2016-09-16 |
| PAXTON ANGELA HONORABLE | 4 | $11,351 | 11 | 2017-12-27 | 2023-09-22 |
| MYERS LANA R HONORABLE | 3 | $11,041 | 5 | 2010-05-18 | 2016-09-22 |
| WHITEHILL WILLIAM G HONORABLE BILL | 4 | $10,958 | 9 | 2011-11-07 | 2019-09-11 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,998,371 | 65.6% | 8 | |
| TX | $2,552,572 | 33.5% | 164 | |
| Unknown | $61,832 | 0.8% | 6 | |
| VA | $1,470 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-12-31 | STOP THE ENERGY SHUTDOWN, A COALITION OF SMALL BUSINESS OWNERS, CONCERNED TAXPAYERS, LOCAL ENERGY PRODUCERS AND THE CALIFORNIA INDEPENDENT PETROLEUM ASSOCIATION | Other / Unclassified | — | $1,955,268 |
| Largest all-time | 2022-03-31 | YES ON 27 - CALIFORNIANS FOR SOLUTIONS TO HOMELESSNESS AND MENTAL HEALTH SUPPORT, A COALITION OF HOUSING AND MENTAL HEALTH EXPERTS, CONCERNED TAXPAYERS AND DIGITAL SPORTS ENTERTAINMENT AND GAMING ... | Other / Unclassified | — | $944,520 |
| Largest all-time | 2020-11-10 | NO ON PROP 31 - CALIFORNIANS AGAINST PROHIBITION, SPONSORED BY MANUFACTURERS | Other / Unclassified | — | $707,992 |
| Largest all-time | 2022-06-30 | CLEAN AIR CALIFORNIA, A COALITION OF RIDESHARE COMPANIES, LABOR, AND ENVIRONMENTAL GROUPS | Other / Unclassified | — | $527,436 |
| Largest all-time | 2022-02-18 | YES ON 28 - CALIFORNIANS FOR ARTS AND MUSIC IN SCHOOLS | Other / Unclassified | — | $375,818 |
| Largest this cycle | 2026-02-27 | SELF, KEITH ALAN | Print & Mail | DIRECT MAIL | $40,776 |
| Largest this cycle | 2026-02-27 | SELF, KEITH ALAN | Print & Mail | DIRECT MAIL | $33,790 |
| Largest this cycle | 2026-02-27 | SELF, KEITH ALAN | Print & Mail | DIRECT MAIL | $27,735 |
| Largest this cycle | 2026-03-02 | SELF, KEITH ALAN | Digital | TEXT MESSAGING | $15,275 |
| Largest this cycle | 2026-02-27 | SELF, KEITH ALAN | Print & Mail | DIRECT MAIL | $14,000 |
| Recent | 2026-05-15 | WILLEFORD DAVID K MR KEITH | Print & Mail | mailers | $7,364 |
| Recent | 2026-03-06 | SELF, KEITH ALAN | Print & Mail | CAMPAIGN MATERIALS | $3,464 |
| Recent | 2026-03-06 | SELF, KEITH ALAN | Digital | TEXT MESSAGING | $1,407 |
| Recent | 2026-03-31 | SELF, KEITH ALAN | Media | ADVERTISING | $217 |