UP ON AIR BUYING

$7.15M 2025-2026 cycle

UP ON AIR BUYING is a political services vendor. In the 2025-2026 cycle UP ON AIR BUYING was paid $7.15M across 1 client committees, of which $11.46M flowed through Independent Expenditures rather than direct committee payments.

○ Slowing (~3mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$12.30M = $842K (Schedule B) + $11.46M (Independent Expenditures)
Schedule B
direct committee payments
$842,379 4 rows 6.8%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$11,455,519 17 rows 93.2%
Activity span ALL TIME
Oct 11, 2019 → May 5, 2026
spans 6.6 years
Disbursements ALL TIME
4
Schedule B + IE rows
Client committees ALL TIME
1
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2023 May 2024
$842K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

KENTUCKY 4TH PAC $6.12M — · 4 txns AMERICAN VALUES FIRST $631K — · 1 txn UO UP ON AIR BUYING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KENTUCKY 4TH PAC
C00943753
$6,120,000
IE $6,120,000
4
AMERICAN VALUES FIRST
C00654764
$631,175
IE $631,175
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 2

KENTUCKY 4TH PAC $9.42M — · 7 txns AMERICAN VALUES FIRST $631K — · 1 txn UO UP ON AIR BUYING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KENTUCKY 4TH PAC
C00943753
$9,420,000
IE $9,420,000
7
AMERICAN VALUES FIRST
C00654764
$631,175
IE $631,175
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 2

KENTUCKY 4TH PAC $9.42M — · 7 txns AMERICAN VALUES FIRST $631K — · 1 txn UO UP ON AIR BUYING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KENTUCKY 4TH PAC
C00943753
$9,420,000
IE $9,420,000
7
AMERICAN VALUES FIRST
C00654764
$631,175
IE $631,175
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 2

KENTUCKY 4TH PAC $9.42M — · 7 txns AMERICAN VALUES FIRST $631K — · 1 txn UO UP ON AIR BUYING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KENTUCKY 4TH PAC
C00943753
$9,420,000
IE $9,420,000
7
AMERICAN VALUES FIRST
C00654764
$631,175
IE $631,175
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 3

KENTUCKY 4TH PAC $9.42M — · 7 txns AMERICAN VALUES FIRST $631K — · 1 txn SPEAK FREE OR DIE PAC $530K — · 2 txns UO UP ON AIR BUYING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KENTUCKY 4TH PAC
C00943753
$9,420,000
IE $9,420,000
7
AMERICAN VALUES FIRST
C00654764
$631,175
IE $631,175
1
SPEAK FREE OR DIE PAC
C00874503
$530,000
IE $530,000
2

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $7,146,723 100.00%
Non-partisan $0 0.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

UP ON AIR BUYING KENTUCKY 4TH PAC $6.12M AMERICAN VALUES FIRST $631K Ed Gallrein (oppose) $6.12M Steven T Marshall (support) $631K Total in: $6.75M Total out: $6.75M
UP ON AIR BUYING KENTUCKY 4TH PAC $9.42M AMERICAN VALUES FIRST $631K Ed Gallrein (oppose) $9.42M Steven T Marshall (support) $631K Total in: $10.05M Total out: $10.05M
UP ON AIR BUYING KENTUCKY 4TH PAC $9.42M AMERICAN VALUES FIRST $631K Ed Gallrein (oppose) $9.42M Steven T Marshall (support) $631K Total in: $10.05M Total out: $10.05M
UP ON AIR BUYING KENTUCKY 4TH PAC $9.42M AMERICAN VALUES FIRST $631K Ed Gallrein (oppose) $9.42M Steven T Marshall (support) $631K Total in: $10.05M Total out: $10.05M
UP ON AIR BUYING KENTUCKY 4TH PAC $9.42M AMERICAN VALUES FIRST $631K SPEAK FREE OR DIE PAC $530K Ed Gallrein (oppose) $9.42M Steven T Marshall (support) $631K Tony Wied (oppose) $530K Total in: $10.58M Total out: $10.58M
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Cycle-over-cycle trajectory

2024 Q2 2024 (2024 cycle): $842K Q2 $842K

current cycle earlier election cycle off-cycle year quarterly · 1 year

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2024 Q2 2024 $842K 4 GUNTER, JEFF DR 100% Media 100% $842K
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Revenue by service category

No category revenue in this window.

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Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $842,379 4 $211K 100.0% GUNTER, JEFF DR 100% 2y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
1
One-time clients 1 cycle
$842,379 · 100% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
NV
$842,379 100.0% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-05-08 GUNTER, JEFF DR Media ADVERTISING $498,538
Largest all-time 2024-05-21 GUNTER, JEFF DR Media ADVERTISING $177,363
Largest all-time 2024-05-14 GUNTER, JEFF DR Media ADVERTISING $150,000
Largest all-time 2024-05-14 GUNTER, JEFF DR Media ADVERTISING $16,478
2 raw FEC name variants collapsed into this canonical entity
See full disbursement table →