True Blue Strategies
True Blue Strategies is a political services vendor. In the 2025-2026 cycle True Blue Strategies was paid $1.48M across 2 client committees, of which $734K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$741,049 | 4 rows | 50.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$734,434 | 58 rows | 49.8% |
- Activity span ALL TIME
- Dec 6, 2021 → Aug 14, 2026
- spans 4.7 years
- Disbursements ALL TIME
- 4
- Schedule B + IE rows
- Client committees ALL TIME
- 2
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
Top buyers last 1 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| WHEEL DOG PAC C00944389 |
$140,967 IE $140,967 |
1 |
Top buyers last 3 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| WHEEL DOG PAC C00944389 |
$140,967 IE $140,967 |
1 |
| SMITH LAKESHA MS KESHA 00084298 |
$1,440 | 1 |
Top buyers last 6 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| WHEEL DOG PAC C00944389 |
$140,967 IE $140,967 |
1 |
| SMITH LAKESHA MS KESHA 00084298 |
$2,840 | 3 |
Top buyers last 12 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| WHEEL DOG PAC C00944389 |
$140,967 IE $140,967 |
1 |
| SMITH LAKESHA MS KESHA 00084298 |
$2,840 | 3 |
Top buyers last 18 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| WHEEL DOG PAC C00944389 |
$140,967 IE $140,967 |
1 |
| SMITH LAKESHA MS KESHA 00084298 |
$2,840 | 3 |
Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| WHEEL DOG PAC C00944389 |
$140,967 IE $140,967 |
1 |
| SMITH LAKESHA MS KESHA 00084298 |
$2,840 | 3 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $1,475,483 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyCycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2022 | Q4 | 2022 | $738K | 1 | NEWSOM FOR CALIFORNIA GOVER… 100% | Digital 100% | $738K | — |
| 2026 | Q2 | 2026 | $3K | 3 | SMITH LAKESHA MS KESHA 100% | Wages & Payroll 49% | $3K | — |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $738,209 | 1 | $738K | 99.8% | NEWSOM FOR CALIFORNIA GOVER… 100% | 3y ago |
| Wages & Payroll | $1,400 | 2 | $700 | 0.2% | SMITH LAKESHA MS KESHA 100% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $738,209 | 99.6% | 1 | |
| TX | $2,840 | 0.4% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-11-30 | NEWSOM FOR CALIFORNIA GOVERNOR 2022 | Digital | Digital Ads | $738,209 |
| Largest all-time | 2026-05-19 | SMITH LAKESHA MS KESHA | — | Early voting- payroll | $1,440 |
| Largest all-time | 2026-05-16 | SMITH LAKESHA MS KESHA | Wages & Payroll | campaign employee | $800 |
| Largest all-time | 2026-05-09 | SMITH LAKESHA MS KESHA | Wages & Payroll | Wages for campaign workers | $600 |