Tru Insight Media
$15K
2025-2026 cycle
Tru Insight Media is a political services vendor. In the 2025-2026 cycle Tru Insight Media was paid $15K across 10 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Jul 19, 2021 → Apr 27, 2026
- spans 4.8 years
- Disbursements ALL TIME
- 57
- Schedule B rows
- Client committees ALL TIME
- 10
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Mar 2025
Feb 2026
$5K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SANCHEZ GLOVER GLORIA MRS 00089853 |
$1,000 | 2 |
| HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE 00027567 |
$330 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SANCHEZ GLOVER GLORIA MRS 00089853 |
$3,050 | 5 |
| HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE 00027567 |
$1,155 | 7 |
| DUNSON LINDA M HONORABLE MARIE 00081691 |
$212 | 2 |
| MOORE MICHELLE D HONORABLE 00081672 |
$100 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SANCHEZ GLOVER GLORIA MRS 00089853 |
$3,050 | 5 |
| HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE 00027567 |
$1,750 | 11 |
| CURVEY DAMIANE A MS DIANNE 00065730 |
$500 | 1 |
| DUNSON LINDA M HONORABLE MARIE 00081691 |
$212 | 2 |
| MOORE MICHELLE D HONORABLE 00081672 |
$100 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SANCHEZ GLOVER GLORIA MRS 00089853 |
$3,050 | 5 |
| HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE 00027567 |
$2,000 | 14 |
| CURVEY DAMIANE A MS DIANNE 00065730 |
$500 | 1 |
| ALLEN BARROW STACY HONORABLE 00087833 |
$300 | 1 |
| DUNSON LINDA M HONORABLE MARIE 00081691 |
$212 | 2 |
| MOORE MICHELLE D HONORABLE 00081672 |
$100 | 1 |
| HUGHES ERICA HONORABLE 00088116 |
$100 | 1 |
| JONES HAZEL B MS 00062100 |
$100 | 1 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $14,716 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2021 | Q3 | 2020 | $140 | 1 | MOORE MICHELLE D HONORABLE 100% | Print & Mail 100% | $140 | — |
| 2021 | Q4 | 2020 | $700 | 2 | OAKES NATALIA HONORABLE 100% | Media 100% | $840 | — |
| 2022 | Q1 | 2022 | $675 | 3 | OAKES NATALIA HONORABLE 89% | Other / Unclassified 100% | $675 | — |
| 2022 | Q2 | 2022 | $1K | 3 | OAKES NATALIA HONORABLE 100% | Other / Unclassified 69% | $2K | — |
| 2022 | Q3 | 2022 | $850 | 4 | OAKES NATALIA HONORABLE 82% | Other / Unclassified 59% | $3K | — |
| 2022 | Q4 | 2022 | $1K | 5 | OAKES NATALIA HONORABLE 76% | Other / Unclassified 76% | $4K | — |
| 2023 | Q1 | 2022 | $375 | 3 | HOUSTON BLACK AMERICAN DEMO… 53% | Travel & Events 73% | $4K | — |
| 2023 | Q3 | 2022 | $100 | 1 | HOUSTON BLACK AMERICAN DEMO… 100% | Other / Unclassified 100% | $5K | -29% |
| 2023 | Q4 | 2022 | $874 | 2 | HUGHES ERICA HONORABLE 89% | Digital 89% | $5K | +25% |
| 2024 | Q1 | 2024 | $1K | 4 | HUGHES ERICA HONORABLE 85% | Digital 85% | $1K | +100% |
| 2024 | Q2 | 2024 | $715 | 3 | HUGHES ERICA HONORABLE 72% | Software & Tech 72% | $2K | -37% |
| 2024 | Q3 | 2024 | $100 | 1 | HOUSTON BLACK AMERICAN DEMO… 100% | Other / Unclassified 100% | $2K | -88% |
| 2024 | Q4 | 2024 | $650 | 5 | ALLEN BARROW STACY HONORABLE 46% | Other / Unclassified 54% | $3K | -55% |
| 2025 | Q1 | 2024 | $265 | 2 | HOUSTON BLACK AMERICAN DEMO… 100% | Other / Unclassified 100% | $3K | -29% |
| 2025 | Q2 | 2024 | $995 | 4 | CURVEY DAMIANE A MS DIANNE 50% | Strategy & Research 50% | $4K | — |
| 2025 | Q3 | 2024 | $807 | 6 | HOUSTON BLACK AMERICAN DEMO… 61% | Other / Unclassified 61% | $5K | +707% |
| 2025 | Q4 | 2024 | $2K | 4 | SANCHEZ GLOVER GLORIA MRS 93% | Fundraising 93% | $7K | +153% |
| 2026 | Q1 | 2026 | $1K | 4 | SANCHEZ GLOVER GLORIA MRS 75% | Media 12% | $1K | -2% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $4,954 | 25 | $198 | 36.1% | OAKES NATALIA HONORABLE 50% | 3mo ago |
| Digital | $2,776 | 8 | $347 | 20.2% | HUGHES ERICA HONORABLE 69% | 11mo ago |
| Fundraising | $2,250 | 5 | $450 | 16.4% | SANCHEZ GLOVER GLORIA MRS 91% | 6mo ago |
| Media | $1,695 | 9 | $188 | 12.4% | HOUSTON BLACK AMERICAN DEMO… 59% | 3mo ago |
| Strategy & Research | $850 | 2 | $425 | 6.2% | CURVEY DAMIANE A MS DIANNE 59% | 12mo ago |
| Software & Tech | $777 | 3 | $259 | 5.7% | HUGHES ERICA HONORABLE 79% | 9mo ago |
| Travel & Events | $275 | 2 | $138 | 2.0% | OAKES NATALIA HONORABLE 64% | 3y ago |
| Print & Mail | $140 | 1 | $140 | 1.0% | MOORE MICHELLE D HONORABLE 100% | 4y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
1
Anchor clients 3+ cycles
$3,100 · 21% of revenue
4
Repeat clients 2 cycles
$10,235 · 70% of revenue
5
One-time clients 1 cycle
$1,381 · 9% of revenue
Top 1 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE | 3 | $3,100 | 25 | 2022-03-01 | 2026-02-23 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $14,716 | 100.0% | 10 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2025-10-06 | SANCHEZ GLOVER GLORIA MRS | Fundraising | Campaign Management fee | $850 |
| Largest all-time | 2023-11-29 | HUGHES ERICA HONORABLE | Digital | SOCIAL MEDIA, EMAIL, WEB DESIGN | $774 |
| Largest all-time | 2026-02-23 | SANCHEZ GLOVER GLORIA MRS | — | Political Consulting | $600 |
| Largest all-time | 2025-12-07 | SANCHEZ GLOVER GLORIA MRS | Fundraising | Campaign management fee | $600 |
| Largest all-time | 2025-12-07 | SANCHEZ GLOVER GLORIA MRS | Fundraising | Campaign Management fee | $600 |
| Largest this cycle | 2026-02-23 | SANCHEZ GLOVER GLORIA MRS | — | Political Social Media Advertising | $400 |
| Largest this cycle | 2026-02-23 | HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE | Other / Unclassified | HBAD Meeting Recording and AV | $165 |
| Largest this cycle | 2026-02-21 | HOUSTON BLACK AMERICAN DEMOCRATS POLITICAL ACTION COMMITTEE | Media | HBAD February General Body Meeting 2026 Video Recording and Communication | $165 |