The What's Up Program

$1.56M 2025-2026 cycle

The What's Up Program is a political services vendor. In the 2025-2026 cycle The What's Up Program was paid $1.56M across 80 client committees, of which $188K flowed through Independent Expenditures rather than direct committee payments.

● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$1.56M = $1.38M (Schedule B) + $188K (Independent Expenditures)
Schedule B
direct committee payments
$1,375,855 149 rows 88.0%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$187,500 2 rows 12.0%
Activity span ALL TIME
Oct 25, 2007 → May 8, 2026
spans 18.5 years
Disbursements ALL TIME
149
Schedule B + IE rows
Client committees ALL TIME
80
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$523K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 4

MIDDLETON II DAVID M HONORABLE MAYES $150K — · 1 txn TEXAS FREEDOM FUND FOR THE ADVANCEMEN… $150K — · 1 txn FOX ALISON MRS ALI $15K Print & Mail · 2 txns SIEGEL CYNTHIA MS $5K — · 1 txn TW The What's Up Program
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MIDDLETON II DAVID M HONORABLE MAYES
00081727
$150,000 1
TEXAS FREEDOM FUND FOR THE ADVANCEMENT OF JUSTICE
00084766
$150,000 1
FOX ALISON MRS ALI
00089904
$15,000 2
SIEGEL CYNTHIA MS
00085135
$5,000 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

TEXAS FREEDOM FUND FOR THE ADVANCEMEN… $150K — · 1 txn MIDDLETON II DAVID M HONORABLE MAYES $150K — · 1 txn FOX ALISON MRS ALI $45K Print & Mail · 3 txns SIEGEL CYNTHIA MS $25K Other / Unclassified · 4 txns CURRY PATRICK J HONORABLE PAT $20K Other / Unclassified · 2 txns WARD RHONDA R MRS $15K Media · 1 txn GHUTZMAN MICHAEL H MR $15K Media · 1 txn LIGON BRETT HONORABLE $10K Print & Mail · 1 txn TEXANS FOR CHARLES SCHWERTNER $10K Media · 1 txn NOBLE CANDACE T HONORABLE CANDY $10K Other / Unclassified · 1 txn TW The What's Up Program
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXAS FREEDOM FUND FOR THE ADVANCEMENT OF JUSTICE
00084766
$150,000 1
MIDDLETON II DAVID M HONORABLE MAYES
00081727
$150,000 1
FOX ALISON MRS ALI
00089904
$45,020 3
SIEGEL CYNTHIA MS
00085135
$25,000 4
CURRY PATRICK J HONORABLE PAT
00087954
$20,000 2
WARD RHONDA R MRS
00089755
$15,000 1
GHUTZMAN MICHAEL H MR
00090092
$15,000 1
LIGON BRETT HONORABLE
00063334
$10,000 1
TEXANS FOR CHARLES SCHWERTNER
00065997
$10,000 1
NOBLE CANDACE T HONORABLE CANDY
00081273
$10,000 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

TEXAS FREEDOM FUND FOR THE ADVANCEMEN… $150K — · 1 txn MIDDLETON II DAVID M HONORABLE MAYES $150K — · 1 txn FOX ALISON MRS ALI $45K Print & Mail · 3 txns SIEGEL CYNTHIA MS $25K Other / Unclassified · 4 txns CURRY PATRICK J HONORABLE PAT $20K Other / Unclassified · 2 txns WARD RHONDA R MRS $15K Media · 1 txn GHUTZMAN MICHAEL H MR $15K Media · 1 txn LIGON BRETT HONORABLE $10K Print & Mail · 1 txn TEXANS FOR CHARLES SCHWERTNER $10K Media · 1 txn NOBLE CANDACE T HONORABLE CANDY $10K Other / Unclassified · 1 txn TW The What's Up Program
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXAS FREEDOM FUND FOR THE ADVANCEMENT OF JUSTICE
00084766
$150,000 1
MIDDLETON II DAVID M HONORABLE MAYES
00081727
$150,000 1
FOX ALISON MRS ALI
00089904
$45,020 3
SIEGEL CYNTHIA MS
00085135
$25,000 4
CURRY PATRICK J HONORABLE PAT
00087954
$20,000 2
WARD RHONDA R MRS
00089755
$15,000 1
GHUTZMAN MICHAEL H MR
00090092
$15,000 1
LIGON BRETT HONORABLE
00063334
$10,000 1
TEXANS FOR CHARLES SCHWERTNER
00065997
$10,000 1
NOBLE CANDACE T HONORABLE CANDY
00081273
$10,000 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

TEXAS FREEDOM FUND FOR THE ADVANCEMEN… $150K — · 1 txn MIDDLETON II DAVID M HONORABLE MAYES $150K — · 1 txn FOX ALISON MRS ALI $45K Print & Mail · 3 txns SIEGEL CYNTHIA MS $25K Other / Unclassified · 4 txns CURRY PATRICK J HONORABLE PAT $20K Other / Unclassified · 2 txns WARD RHONDA R MRS $15K Media · 1 txn GHUTZMAN MICHAEL H MR $15K Media · 1 txn LIGON BRETT HONORABLE $10K Print & Mail · 1 txn TEXANS FOR CHARLES SCHWERTNER $10K Media · 1 txn NOBLE CANDACE T HONORABLE CANDY $10K Other / Unclassified · 1 txn TW The What's Up Program
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXAS FREEDOM FUND FOR THE ADVANCEMENT OF JUSTICE
00084766
$150,000 1
MIDDLETON II DAVID M HONORABLE MAYES
00081727
$150,000 1
FOX ALISON MRS ALI
00089904
$45,020 3
SIEGEL CYNTHIA MS
00085135
$25,000 4
CURRY PATRICK J HONORABLE PAT
00087954
$20,000 2
WARD RHONDA R MRS
00089755
$15,000 1
GHUTZMAN MICHAEL H MR
00090092
$15,000 1
LIGON BRETT HONORABLE
00063334
$10,000 1
TEXANS FOR CHARLES SCHWERTNER
00065997
$10,000 1
NOBLE CANDACE T HONORABLE CANDY
00081273
$10,000 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

TEXAS FREEDOM FUND FOR THE ADVANCEMEN… $150K — · 1 txn MIDDLETON II DAVID M HONORABLE MAYES $150K — · 1 txn FOX ALISON MRS ALI $45K Print & Mail · 3 txns SIEGEL CYNTHIA MS $25K Other / Unclassified · 4 txns CURRY PATRICK J HONORABLE PAT $20K Other / Unclassified · 2 txns GHUTZMAN MICHAEL H MR $15K Media · 1 txn WARD RHONDA R MRS $15K Media · 1 txn FRIENDS OF TOM OLIVERSON $13K Print & Mail · 2 txns NOBLE CANDACE T HONORABLE CANDY $10K Other / Unclassified · 1 txn TEXANS FOR CHARLES SCHWERTNER $10K Media · 1 txn TW The What's Up Program
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TEXAS FREEDOM FUND FOR THE ADVANCEMENT OF JUSTICE
00084766
$150,000 1
MIDDLETON II DAVID M HONORABLE MAYES
00081727
$150,000 1
FOX ALISON MRS ALI
00089904
$45,020 3
SIEGEL CYNTHIA MS
00085135
$25,000 4
CURRY PATRICK J HONORABLE PAT
00087954
$20,000 2
GHUTZMAN MICHAEL H MR
00090092
$15,000 1
WARD RHONDA R MRS
00089755
$15,000 1
FRIENDS OF TOM OLIVERSON
00080011
$12,500 2
NOBLE CANDACE T HONORABLE CANDY
00081273
$10,000 1
TEXANS FOR CHARLES SCHWERTNER
00065997
$10,000 1

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $1,563,355 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

201720182019202020212022202420252026 Q3 2017 (2016 cycle): $500Q1 2018 (2018 cycle): $113KQ2 2018 (2018 cycle): $15KQ3 2018 (2018 cycle): $45KQ4 2018 (2018 cycle): $10KQ2 2019 (2018 cycle): $5KQ4 2019 (2018 cycle): $5KQ1 2020 (2020 cycle): $33KQ3 2020 (2020 cycle): $11KQ4 2020 (2020 cycle): $2KQ4 2021 (2020 cycle): $15KQ1 2022 (2022 cycle): $40KQ2 2022 (2022 cycle): $15KQ1 2024 (2024 cycle): $230KQ2 2024 (2024 cycle): $12KQ4 2024 (2024 cycle): $22KQ4 2025 (2024 cycle): $13KQ1 2026 (2026 cycle): $340KQ2 2026 (2026 cycle): $170K Q3Q2Q4Q4Q3Q4Q2Q2Q4Q2 $340K

current cycle earlier election cycle off-cycle year quarterly · 9 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q3 2016 $500 1 FRIENDS OF TOM OLIVERSON 100% Media 100% $500
2018 Q1 2018 $113K 10 MILLER SID HONORABLE 22% Print & Mail 53% $113K
2018 Q2 2018 $15K 2 JOHNSON JR CHARLES R MR CHU… 67% Print & Mail 67% $128K
2018 Q3 2018 $45K 3 LANDRUM MICHAEL HONORABLE 33% Other / Unclassified 100% $173K
2018 Q4 2018 $10K 2 LOMBARDINO JAMES T HONORABLE 50% Media 50% $183K
2019 Q2 2018 $5K 1 LOMBARDINO JAMES T HONORABLE 100% Media 100% $188K
2019 Q4 2018 $5K 1 FRIENDS OF DAN HUBERTY DISS… 100% Print & Mail 100% $193K
2020 Q1 2020 $33K 4 LOMBARDINO JAMES T HONORABLE 46% Media 71% $33K -71%
2020 Q3 2020 $11K 3 PAUL DENNIS R HONORABLE 48% Other / Unclassified 76% $43K -77%
2020 Q4 2020 $2K 2 FRIENDS OF DAN HUBERTY DISS… 50% Other / Unclassified 50% $45K -80%
2021 Q4 2020 $15K 1 MILLER SID HONORABLE 100% Print & Mail 100% $60K +200%
2022 Q1 2022 $40K 8 DEAYALA EMILIO F HONORABLE … 20% Media 59% $40K +23%
2022 Q2 2022 $15K 1 KLICK STEPHANIE D HONORABLE 100% Media 100% $55K
2024 Q1 2024 $230K 18 DEVINE JOHN P HONORABLE 13% Media 55% $230K +475%
2024 Q2 2024 $12K 2 LOMBARDINO JAMES T HONORABLE 65% Other / Unclassified 65% $242K -23%
2024 Q4 2024 $22K 5 FRIENDS OF TOM OLIVERSON 23% Media 55% $264K
2025 Q4 2024 $13K 2 FRIENDS OF TOM OLIVERSON 60% Print & Mail 60% $276K
2026 Q1 2026 $340K 20 MIDDLETON II DAVID M HONORA… 44% Media 19% $340K +48%
2026 Q2 2026 $170K 4 TEXAS FREEDOM FUND FOR THE … 88% Print & Mail 4% $510K +1378%
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $314K across 41 disbursements (avg $8K/check) Top buyer: FOX ALISON MRS ALI (12% of category) Last paid: 5w ago · +316% vs prior cycle Print & Mail $8K

Revenue by service category

last 6 months · hover bars for cycle context
Media — cycle-to-date Total: $452K across 69 disbursements (avg $7K/check) Top buyer: LOMBARDINO JAMES T HONORABLE (12% of category) Last paid: 4mo ago · +207% vs prior cycle Media $70K Print & Mail — cycle-to-date Total: $314K across 41 disbursements (avg $8K/check) Top buyer: FOX ALISON MRS ALI (12% of category) Last paid: 5w ago · +316% vs prior cycle Print & Mail $68K

Revenue by service category

last 12 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $314K across 41 disbursements (avg $8K/check) Top buyer: FOX ALISON MRS ALI (12% of category) Last paid: 5w ago · +316% vs prior cycle Print & Mail $75K Media — cycle-to-date Total: $452K across 69 disbursements (avg $7K/check) Top buyer: LOMBARDINO JAMES T HONORABLE (12% of category) Last paid: 4mo ago · +207% vs prior cycle Media $70K

Revenue by service category

last 18 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $314K across 41 disbursements (avg $8K/check) Top buyer: FOX ALISON MRS ALI (12% of category) Last paid: 5w ago · +316% vs prior cycle Print & Mail $75K Media — cycle-to-date Total: $452K across 69 disbursements (avg $7K/check) Top buyer: LOMBARDINO JAMES T HONORABLE (12% of category) Last paid: 4mo ago · +207% vs prior cycle Media $70K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $452K across 69 disbursements (avg $7K/check) Top buyer: LOMBARDINO JAMES T HONORABLE (12% of category) Last paid: 4mo ago · +207% vs prior cycle Media $86K Print & Mail — cycle-to-date Total: $314K across 41 disbursements (avg $8K/check) Top buyer: FOX ALISON MRS ALI (12% of category) Last paid: 5w ago · +316% vs prior cycle Print & Mail $85K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $451,585 69 $7K 42.7% LOMBARDINO JAMES T HONORABLE 12% 4mo ago
Print & Mail $314,270 41 $8K 29.7% FOX ALISON MRS ALI 12% 5w ago
Other / Unclassified $275,000 31 $9K 26.0% MCCALLY SHARON S HONORABLE 18% 4mo ago
Field & Voter Contact $10,000 1 $10K 0.9% MILLER SID HONORABLE 100% 8y ago
Fundraising $5,000 1 $5K 0.5% MAGEE HOLLY R HONORABLE REN… 100% 14y ago
Contributions & Transfers $2,500 1 $3K 0.2% FRIENDS OF DAN HUBERTY DISS… 100% 9y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

6
Anchor clients 3+ cycles
$223,500 · 16% of revenue
13
Repeat clients 2 cycles
$301,850 · 22% of revenue
61
One-time clients 1 cycle
$850,505 · 62% of revenue
Top 6 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
LOMBARDINO JAMES T HONORABLE 6 $63,000 9 2010-03-19 2024-04-09
MILLER SID HONORABLE 3 $42,000 4 2018-01-25 2022-01-17
FRIENDS OF TOM OLIVERSON 5 $40,500 8 2015-08-04 2025-10-06
FRIENDS OF DAN HUBERTY DISSOLVED 3 $40,000 6 2016-01-13 2020-10-07
LANDRUM MICHAEL HONORABLE 3 $23,000 3 2018-09-26 2024-10-15
FRIENDS OF PAUL BETTENCOURT 3 $15,000 3 2016-01-21 2024-10-09
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
TX
$1,375,855 100.0% 80
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-04-07 TEXAS FREEDOM FUND FOR THE ADVANCEMENT OF JUSTICE Link letter ad supporting Bo French $150,000
Largest all-time 2026-03-31 MIDDLETON II DAVID M HONORABLE MAYES campaign advertising $150,000
Largest all-time 2026-01-07 FOX ALISON MRS ALI Print & Mail banner advertisement in the statewide Linkletter plus a headshot on the backpage $30,020
Largest all-time 2014-01-28 MCCALLY SHARON S HONORABLE Other / Unclassified Feature Full Page Ad $30,000
Largest all-time 2024-01-05 DEVINE JOHN P HONORABLE Media Campaign ads $20,000
Largest this cycle 2026-01-06 GHUTZMAN MICHAEL H MR Media Campaign Advertising $15,000
Largest this cycle 2026-01-06 WARD RHONDA R MRS Media Campaign Advertising Expense $15,000
Recent 2026-04-21 FOX ALISON MRS ALI Ad for Link Letter $7,500
Recent 2026-05-08 FOX ALISON MRS ALI Print & Mail Ad in Link Letter $7,500
Recent 2026-05-01 SIEGEL CYNTHIA MS Placement of Ad in Link Letter $5,000
4 raw FEC name variants collapsed into this canonical entity
See all 149 disbursements →