THE STRATEGY GROUP FOR MEDIA
$36.57M
2025-2026 cycle
THE STRATEGY GROUP FOR MEDIA is a media vendor. In the 2025-2026 cycle THE STRATEGY GROUP FOR MEDIA was paid $36.57M across 159 client committees, of which $6.09M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$36.57M
=
$30.48M
(Schedule B)
+
$6.09M
(Independent Expenditures)
| Schedule B direct committee payments |
$30,479,006 | 801 rows | 83.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$6,091,335 | 241 rows | 16.7% |
- Activity span ALL TIME
- Aug 30, 2000 → Jun 26, 2026
- spans 25.8 years
- Disbursements ALL TIME
- 801
- Schedule B + IE rows
- Client committees ALL TIME
- 159
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$317K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PLUCINSKI, GREG KY · House REP |
$43,568 | 6 |
| OHIO FLYER PAC C00912865 |
$42,555 IE $42,555 |
1 |
| AMERICAN HONOR PAC C00830463 |
$2,110 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PLUCINSKI, GREG KY · House REP |
$73,078 | 7 |
| MOORE, BLAKE UT · House REP |
$49,361 | 2 |
| OHIO FLYER PAC C00912865 |
$42,555 IE $42,555 |
1 |
| MOORE, COLTON GA · House REP |
$41,486 | 1 |
| DEFENDING MAIN STREET SUPERPAC INC. C00540203 |
$40,000 IE $40,000 |
1 |
| AMERICAN HONOR PAC C00830463 |
$2,110 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DEFENDING MAIN STREET SUPERPAC INC. C00540203 |
$90,000 IE $90,000 |
2 |
| PLUCINSKI, GREG KY · House REP |
$76,385 | 8 |
| MOORE, BLAKE UT · House REP |
$49,361 | 2 |
| OHIO FLYER PAC C00912865 |
$42,555 IE $42,555 |
1 |
| MOORE, COLTON GA · House REP |
$41,486 | 1 |
| ALFONSO, MICHAEL WI · House REP |
$39,068 | 1 |
| BINKLEY, RYAN TX · House REP |
$6,950 | 1 |
| AMERICAN HONOR PAC C00830463 |
$2,110 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MORRIS, NATE KY · Senate REP |
$101,833 | 2 |
| DEFENDING MAIN STREET SUPERPAC INC. C00540203 |
$90,000 IE $90,000 |
2 |
| PLUCINSKI, GREG KY · House REP |
$76,385 | 8 |
| MOORE, BLAKE UT · House REP |
$49,361 | 2 |
| OHIO FLYER PAC C00912865 |
$42,555 IE $42,555 |
1 |
| MOORE, COLTON GA · House REP |
$41,486 | 1 |
| ALFONSO, MICHAEL WI · House REP |
$39,068 | 1 |
| AMERICAN RESOLVE PAC INC. C00887729 |
$7,993 | 1 |
| BINKLEY, RYAN TX · House REP |
$6,950 | 1 |
| FINE, RANDY FL · House REP |
$5,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| FRECKA PAC C00886804 |
$1,456,836 IE $460,700 · SB $996,136 |
4 |
| REDDY, PRASANTH DR. KS · House REP |
$634,431 | 10 |
| MAKE AMERICA GREAT AGAIN INC. C00825851 |
$245,662 IE $218,996 · SB $26,667 |
23 |
| MORENO, BERNIE OH · Senate REP |
$189,152 | 4 |
| DEFENDING MAIN STREET SUPERPAC INC. C00540203 |
$166,377 IE $166,377 |
8 |
| AL-AQIDI, DALIA MN · House REP |
$160,057 | 5 |
| MORRIS, NATE KY · Senate REP |
$101,833 | 2 |
| PLUCINSKI, GREG KY · House REP |
$76,385 | 8 |
| FISCHER VICTORY FUND C00678367 |
$73,750 | 5 |
| NRSC C00027466 |
$69,125 | 7 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $26,838,985 | 73.39% |
| Non-partisan | $9,731,355 | 26.61% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $60K | 6 | PAUL, RAND 68% | Media 100% | $60K | — |
| 2017 | Q2 | 2016 | $500 | 1 | DALE ANTHONY W HONORABLE TO… 100% | Media 100% | $500 | — |
| 2017 | Q2 | 2018 | $27K | 3 | BLUM, RODNEY 45% | Media 100% | $87K | — |
| 2017 | Q3 | 2018 | $5K | 2 | PATTON FOR CONGRESS 100% | Media 100% | $92K | — |
| 2017 | Q4 | 2018 | $33K | 4 | PATTON FOR CONGRESS 64% | Media 100% | $125K | — |
| 2018 | Q1 | 2018 | $122K | 10 | LATTA, ROBERT EDWARD 46% | Media 100% | $247K | — |
| 2018 | Q2 | 2018 | $98K | 16 | HERRELL, STELLA YVETTE 31% | Media 91% | $345K | — |
| 2018 | Q3 | 2018 | $672K | 50 | BARR, GARLAND ANDY 21% | Media 97% | $1.02M | — |
| 2018 | Q4 | 2018 | $957K | 89 | FRIENDS OF PAUL MITCHELL 16% | Media 100% | $1.97M | — |
| 2019 | Q1 | 2020 | $8K | 2 | HERRELL, STELLA YVETTE 83% | Media 100% | $8K | -86% |
| 2019 | Q2 | 2020 | $5K | 1 | JOHN WARD FOR CONGRESS, INC. 100% | Media 100% | $13K | -83% |
| 2019 | Q3 | 2020 | $1K | 2 | DUNCAN, JEFFREY D MR. 82% | Media 100% | $14K | -72% |
| 2019 | Q4 | 2020 | $42K | 5 | GRADEL FOR CONGRESS 44% | Media 100% | $56K | +27% |
| 2020 | Q1 | 2020 | $86K | 9 | RANDY HENDERSON FOR CONGRESS 32% | Media 100% | $143K | -29% |
| 2020 | Q2 | 2020 | $315K | 22 | MEIJER, PETER MR. 43% | Media 100% | $458K | +222% |
| 2020 | Q3 | 2020 | $362K | 19 | BARR, GARLAND ANDY 19% | Media 100% | $820K | -46% |
| 2020 | Q4 | 2020 | $533K | 45 | BARR, GARLAND ANDY 47% | Media 100% | $1.35M | -44% |
| 2021 | Q1 | 2022 | $22K | 2 | BALDERSON, WILLIAM TROY 58% | Media 100% | $22K | +168% |
| 2021 | Q2 | 2022 | $24K | 6 | FEENSTRA, RANDALL 41% | Media 100% | $46K | +434% |
| 2021 | Q3 | 2022 | $3.24M | 13 | GIBBONS FOR OHIO 95% | Media 100% | $3.28M | +222011% |
| 2021 | Q4 | 2022 | $35K | 2 | HINES, ROBERT NICHOLAS 57% | Media 100% | $3.32M | -18% |
| 2022 | Q1 | 2022 | $6.88M | 38 | GIBBONS FOR OHIO 91% | Media 100% | $10M | +7852% |
| 2022 | Q2 | 2022 | $3.57M | 34 | GIBBONS FOR OHIO 92% | Media 100% | $14M | +1031% |
| 2022 | Q3 | 2022 | $342K | 22 | CAMMACK, KAT 29% | Media 100% | $14M | -5% |
| 2022 | Q4 | 2022 | $716K | 43 | PAUL, RAND 20% | Media 96% | $15M | +34% |
| 2023 | Q1 | 2024 | $224K | 4 | VIVEK 2024 86% | Media 100% | $224K | +919% |
| 2023 | Q2 | 2024 | $360K | 8 | VIVEK 2024 76% | Media 100% | $583K | +1386% |
| 2023 | Q3 | 2024 | $742K | 22 | VIVEK 2024 91% | Media 99% | $1.33M | -77% |
| 2023 | Q4 | 2024 | $55K | 10 | BIRD FOR CONGRESS 36% | Media 100% | $1.38M | +60% |
| 2024 | Q1 | 2024 | $319K | 29 | VIVEK 2024 33% | Media 100% | $1.7M | -95% |
| 2024 | Q2 | 2024 | $222K | 32 | KENNEDY, MIKE 17% | Media 100% | $1.92M | -94% |
| 2024 | Q3 | 2024 | $433K | 33 | REDDY, PRASANTH DR. 43% | Media 100% | $2.35M | +27% |
| 2024 | Q4 | 2024 | $2.35M | 61 | FRECKA PAC 42% | Media 100% | $4.71M | +229% |
| 2025 | Q1 | 2026 | $15K | 3 | AMERICAN RESOLVE PAC INC. 55% | Media 71% | $15K | -93% |
| 2025 | Q2 | 2026 | $10K | 3 | WAGNER, ANN L. 48% | Media 100% | $25K | -97% |
| 2025 | Q3 | 2026 | $102K | 2 | MORRIS, NATE 100% | Media 100% | $127K | -86% |
| 2025 | Q4 | 2026 | $3K | 1 | PLUCINSKI, GREG 100% | Digital 100% | $130K | -94% |
| 2026 | Q1 | 2026 | $117K | 4 | MOORE, COLTON 35% | Media 35% | $247K | -63% |
| 2026 | Q2 | 2026 | $95K | 9 | MOORE, BLAKE 52% | — | $342K | -57% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $30,098,341 | 768 | $39K | 99.4% | GIBBONS FOR OHIO 42% | 5mo ago |
| Other / Unclassified | $132,116 | 14 | $9K | 0.4% | STEPHENSON PHYLLIP WAYNE HO… 38% | 3y ago |
| Digital | $40,157 | 4 | $10K | 0.1% | CAMMACK, KAT 92% | 7mo ago |
| Strategy & Research | $9,070 | 2 | $5K | 0.0% | BINKLEY, RYAN 77% | 6mo ago |
| Print & Mail | $4,147 | 1 | $4K | 0.0% | OHIO REPUBLICAN PARTY STATE… 100% | 18mo ago |
| Software & Tech | $180 | 1 | $180 | 0.0% | WELCH WILLIAM O MR BILL 100% | 19y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
11
Anchor clients 3+ cycles
$2,312,461 · 8% of revenue
18
Repeat clients 2 cycles
$1,352,090 · 4% of revenue
130
One-time clients 1 cycle
$26,814,455 · 88% of revenue
Top 11 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| BARR, GARLAND ANDY | 3 | $681,155 | 30 | 2018-05-30 | 2022-10-28 |
| HERRELL, STELLA YVETTE | 4 | $364,242 | 28 | 2018-05-30 | 2024-10-30 |
| LATTA, ROBERT EDWARD | 3 | $278,765 | 35 | 2017-11-02 | 2022-11-14 |
| TEXANS FOR LAWSUIT REFORM PAC | 6 | $211,292 | 14 | 2002-02-27 | 2022-05-12 |
| WAGNER, ANN L. | 4 | $195,881 | 14 | 2018-09-12 | 2025-04-17 |
| CAMMACK, KAT | 3 | $158,002 | 7 | 2020-09-11 | 2024-11-20 |
| BALDERSON, WILLIAM TROY | 3 | $120,184 | 16 | 2020-08-27 | 2024-10-21 |
| MOORE, BLAKE | 3 | $107,486 | 8 | 2020-05-28 | 2026-05-06 |
| BANKS, JAMES E. HON. | 3 | $94,924 | 10 | 2018-08-27 | 2024-10-24 |
| FEENSTRA, RANDALL | 3 | $75,258 | 11 | 2020-09-17 | 2024-10-24 |
| SMUCKER, LLOYD K. | 3 | $25,273 | 20 | 2018-10-31 | 2024-07-23 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| OH | $13,943,574 | 48.8% | 19 | |
| TX | $7,923,542 | 27.7% | 41 | |
| AL | $2,350,286 | 8.2% | 3 | |
| KY | $1,176,280 | 4.1% | 5 | |
| KS | $960,522 | 3.4% | 3 | |
| MI | $497,015 | 1.7% | 5 | |
| UT | $462,404 | 1.6% | 5 | |
| NM | $375,742 | 1.3% | 2 | |
| FL | $308,776 | 1.1% | 6 | |
| WV | $204,419 | 0.7% | 4 | |
| VA | $201,480 | 0.7% | 9 | |
| MO | $195,881 | 0.7% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2021-07-20 | GIBBONS FOR OHIO | Media | MEDIA BUY | $2,975,900 |
| Largest all-time | 2022-01-28 | GIBBONS FOR OHIO | Media | MEDIA BUY | $1,620,701 |
| Largest all-time | 2002-02-15 | TEXANS FOR GREG ABBOTT | Media | MEDIA EXPENSE | $1,350,000 |
| Largest all-time | 2022-01-10 | GIBBONS FOR OHIO | Media | MEDIA BUY | $1,232,477 |
| Largest all-time | 2002-10-02 | TEXANS FOR GREG ABBOTT | Media | Media Expense | $1,000,000 |
| Largest this cycle | 2025-07-11 | MORRIS, NATE | Media | MEDIA PRODUCTION | $99,300 |
| Largest this cycle | 2026-02-17 | MOORE, COLTON | Media | TV ADVERTISING PRODUCTION | $41,486 |
| Largest this cycle | 2026-05-06 | MOORE, BLAKE | — | ADVERTISING | $40,685 |
| Largest this cycle | 2026-01-21 | ALFONSO, MICHAEL | — | PRODUCTION | $39,068 |
| Largest this cycle | 2026-02-13 | PLUCINSKI, GREG | — | DIGITAL CONSULTING | $29,510 |
| Recent | 2026-06-11 | PLUCINSKI, GREG | — | DIGITAL CONSULTING | $5,390 |
| Recent | 2026-06-18 | PLUCINSKI, GREG | — | DIGITAL CONSULTING | $5,000 |
| Recent | 2026-06-26 | PLUCINSKI, GREG | — | DIGITAL CONSULTING | $4,000 |
| Recent | 2026-06-08 | AMERICAN HONOR PAC | — | MEDIA PRODUCTION | $2,110 |
| Recent | 2026-06-08 | PLUCINSKI, GREG | — | DIGITAL CONSULTING | $2,110 |