THE ROSALES AGENCY
$2.23M
2025-2026 cycle
THE ROSALES AGENCY is a digital vendor. In the 2025-2026 cycle THE ROSALES AGENCY was paid $2.23M across 17 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Feb 22, 2023 → May 15, 2026
- spans 3.2 years
- Disbursements ALL TIME
- 512
- Schedule B rows
- Client committees ALL TIME
- 17
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$341K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$39,839 | 4 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$6,625 | 2 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$1,669 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$104,636 | 21 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$16,030 | 6 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$10,181 | 4 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$275 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$116,636 | 24 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$22,833 | 3 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$16,030 | 6 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$10,181 | 4 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$907 | 3 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$275 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$149,660 | 46 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$99,984 | 6 |
| WHIPPLE, CODY K NV · House REP |
$41,596 | 16 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$16,030 | 6 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$14,696 | 16 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$13,779 | 9 |
| VALLADARES' BALLOT MEASURE COMMITTEE; CALIFORNIANS RISE - SENATOR 1483280 |
$4,258 | 9 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$537 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$165,943 | 55 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$99,984 | 6 |
| WHIPPLE, CODY K NV · House REP |
$41,596 | 16 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$30,540 | 31 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$16,030 | 6 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$13,779 | 9 |
| VALLADARES' BALLOT MEASURE COMMITTEE; CALIFORNIANS RISE - SENATOR 1483280 |
$4,258 | 9 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$537 | 2 |
| VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ 1458770 |
$459 | 1 |
| GIPSON 4 ASSEMBLY 2024; PATRICK LEE 1459950 |
$350 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ 1458770 |
$995,097 | 97 |
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$165,943 | 55 |
| 810163 810163 |
$148,536 | 3 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$99,984 | 6 |
| GIPSON 4 ASSEMBLY 2024; PATRICK LEE 1459950 |
$96,352 | 46 |
| CARRIS, JIM IL · House REP |
$85,899 | 6 |
| WHIPPLE, CODY K NV · House REP |
$41,596 | 16 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$30,540 | 31 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$16,030 | 6 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$13,779 | 9 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $274,986 | 12.35% |
| Non-partisan | $1,952,451 | 87.65% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q1 | 2022 | $6K | 6 | VALLADARES FOR SENATE 2024;… 100% | Digital 100% | $6K | — |
| 2023 | Q1 | 2024 | $9K | 7 | C00760629 57% | Digital 100% | $9K | — |
| 2023 | Q2 | 2022 | $8K | 9 | VALLADARES FOR SENATE 2024;… 100% | Digital 100% | $14K | — |
| 2023 | Q2 | 2024 | $13K | 14 | MAHER, MICHAEL A 68% | Digital 100% | $22K | — |
| 2023 | Q3 | 2022 | $75K | 28 | VALLADARES FOR SENATE 2024;… 99% | Digital 100% | $90K | — |
| 2023 | Q3 | 2024 | $21K | 23 | MAHER, MICHAEL A 94% | Digital 100% | $43K | — |
| 2023 | Q4 | 2022 | $33K | 22 | VALLADARES FOR SENATE 2024;… 66% | Digital 100% | $123K | — |
| 2023 | Q4 | 2024 | $18K | 13 | MAHER, MICHAEL A 100% | Digital 100% | $61K | — |
| 2024 | Q1 | 2024 | $279K | 70 | VALLADARES FOR SENATE 2024;… 68% | Digital 100% | $340K | — |
| 2024 | Q2 | 2024 | $64K | 30 | VALLADARES FOR SENATE 2024;… 57% | Digital 100% | $405K | — |
| 2024 | Q3 | 2024 | $653K | 86 | VALLADARES FOR SENATE 2024;… 86% | Digital 100% | $1.06M | — |
| 2024 | Q4 | 2024 | $673K | 68 | VALLADARES FOR SENATE 2024;… 65% | Digital 100% | $1.73M | — |
| 2025 | Q1 | 2024 | $22K | 15 | ALVARADO-GIL FOR SENATE 2026 54% | Digital 100% | $1.75M | +249% |
| 2025 | Q2 | 2024 | $12K | 13 | VALLADARES FOR SENATE 2028;… 60% | Digital 100% | $1.76M | +46% |
| 2025 | Q3 | 2024 | $36K | 23 | ALVARADO-GIL FOR SENATE 2026 74% | Digital 100% | $1.8M | -53% |
| 2025 | Q3 | 2026 | $12K | 7 | WHIPPLE, CODY K 100% | Strategy & Research 86% | $12K | -41% |
| 2025 | Q4 | 2024 | $119K | 34 | SLAVET FOR GOVERNOR 2026; J… 84% | Digital 100% | $1.92M | +264% |
| 2025 | Q4 | 2026 | $29K | 9 | WHIPPLE, CODY K 100% | Strategy & Research 70% | $42K | +60% |
| 2026 | Q1 | 2026 | $46K | 11 | ALVARADO-GIL FOR SENATE 2026 100% | Digital 100% | $88K | -83% |
| 2026 | Q2 | 2026 | $97K | 24 | ALVARADO-GIL FOR SENATE 2026 73% | Digital 67% | $185K | +51% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 11 · $94,989 · San Diego, CA dominant market
Broadcast stations that committees who pay THE ROSALES AGENCY also pay directly on their Schedule B filings. We can't prove THE ROSALES AGENCY routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KFMB | San Diego, CA | CBS | $27,600 | 1 | Oct 2024 |
| KUSI | San Diego, CA | Independent | $18,900 | 1 | Oct 2024 |
| KFI-AM | Los Angeles, CA | Independent | $17,471 | 1 | Oct 2024 |
| KFBK-AM | Sacramento, CA | ABC | $10,170 | 1 | Oct 2024 |
| KBEB-FM | Los Angeles, CA | Independent | $8,100 | 1 | Oct 2024 |
| KNX-AM | Los Angeles, CA | CBS | $7,425 | 1 | Oct 2024 |
| KVML-AM | Sonora, CA | — | $1,442 | 1 | May 2026 |
| KFIV-AM | Fresno, CA | Unknown | $1,386 | 2 | Apr 2026 → May 2026 |
| KYXY-FM | San Diego, CA | — | $1,375 | 1 | Oct 2024 |
| KLSD-AM | San Diego, CA | Independent | $900 | 1 | Oct 2024 |
| KHTS | Santa Clarita, CA | Independent | $220 | 1 | Apr 2026 |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,155,679 | 484 | $4K | 97.7% | VALLADARES FOR SENATE 2024;… 62% | 3w ago |
| Strategy & Research | $31,064 | 6 | $5K | 1.4% | WHIPPLE, CODY K 100% | 6mo ago |
| Print & Mail | $12,899 | 3 | $4K | 0.6% | WHIPPLE, CODY K 56% | 5w ago |
| Media | $5,585 | 1 | $6K | 0.3% | ALVARADO-GIL FOR SENATE 2026 100% | 5w ago |
| Software & Tech | $765 | 4 | $191 | 0.0% | WHIPPLE, CODY K 100% | 7mo ago |
| Travel & Events | $628 | 1 | $628 | 0.0% | WHIPPLE, CODY K 100% | 7mo ago |
| Fundraising | $445 | 1 | $445 | 0.0% | WHIPPLE, CODY K 100% | 8mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
5
Repeat clients 2 cycles
$1,640,760 · 74% of revenue
12
One-time clients 1 cycle
$586,677 · 26% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,093,813 | 94.0% | 14 | |
| IL | $85,899 | 3.9% | 1 | |
| NV | $41,596 | 1.9% | 1 | |
| Unknown | $6,129 | 0.3% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-02 | 810163 | Digital | Mailer | $99,136 |
| Largest all-time | 2024-07-24 | VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ | Digital | — | $50,294 |
| Largest all-time | 2025-12-02 | SLAVET FOR GOVERNOR 2026; JON | Digital | — | $50,000 |
| Largest all-time | 2024-09-05 | VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ | Digital | — | $48,402 |
| Largest all-time | 2024-09-26 | VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ | Digital | — | $40,051 |
| Largest this cycle | 2026-05-11 | ALVARADO-GIL FOR SENATE 2026 | Digital | TEL, RAD and Digital | $32,634 |
| Largest this cycle | 2025-11-14 | WHIPPLE, CODY K | Strategy & Research | STRATEGIC CONSULTING | $15,000 |
| Largest this cycle | 2026-04-08 | ALVARADO-GIL FOR SENATE 2026 | Digital | CNS and LIT | $12,257 |
| Largest this cycle | 2026-03-20 | ALVARADO-GIL FOR SENATE 2026 | Digital | CNS and LIT | $10,000 |
| Largest this cycle | 2026-03-20 | ALVARADO-GIL FOR SENATE 2026 | Digital | CNS and LIT | $9,408 |
| Recent | 2026-05-15 | HAYES FOR ASSEMBLY 2026; RICKEY | — | — | $4,000 |
| Recent | 2026-05-15 | HAYES FOR ASSEMBLY 2026; RICKEY | Digital | Digital Advertising | $2,625 |
| Recent | 2026-05-15 | ALVARADO-GIL FOR SENATE 2026 | — | — | $1,930 |
| Recent | 2026-05-12 | ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR | — | WEB and CNS | $1,669 |
| Recent | 2026-05-12 | ALVARADO-GIL FOR SENATE 2026 | — | — | $693 |