THE ROSALES AGENCY
$2.43M
2025-2026 cycle
THE ROSALES AGENCY is a digital vendor. In the 2025-2026 cycle THE ROSALES AGENCY was paid $2.43M across 19 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Feb 22, 2023 → Jun 23, 2026
- spans 3.3 years
- Disbursements ALL TIME
- 580
- Schedule B rows
- Client committees ALL TIME
- 19
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$545K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WHIPPLE, CODY K NV · House REP |
$94,875 | 21 |
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$93,402 | 17 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$30,333 | 14 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$21,128 | 5 |
| LAHOOD, DARIN MCKAY IL · House REP |
$13,185 | 3 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$5,633 | 6 |
| VALLADARES' BALLOT MEASURE COMMITTEE; CALIFORNIANS RISE - SENATOR 1483280 |
$5,172 | 4 |
| PATTI FOR ASSEMBLY 2026 1489865 |
$1,545 | 1 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$275 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WHIPPLE, CODY K NV · House REP |
$153,569 | 43 |
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$145,401 | 34 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$99,984 | 6 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$30,333 | 14 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$24,226 | 9 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$18,910 | 19 |
| LAHOOD, DARIN MCKAY IL · House REP |
$13,185 | 3 |
| VALLADARES' BALLOT MEASURE COMMITTEE; CALIFORNIANS RISE - SENATOR 1483280 |
$9,979 | 15 |
| PATTI FOR ASSEMBLY 2026 1489865 |
$1,545 | 1 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$537 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$176,294 | 53 |
| WHIPPLE, CODY K NV · House REP |
$165,814 | 50 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$99,984 | 6 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$34,717 | 34 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$30,333 | 14 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$24,726 | 10 |
| LAHOOD, DARIN MCKAY IL · House REP |
$13,185 | 3 |
| VALLADARES' BALLOT MEASURE COMMITTEE; CALIFORNIANS RISE - SENATOR 1483280 |
$9,979 | 15 |
| PATTI FOR ASSEMBLY 2026 1489865 |
$1,545 | 1 |
| REPUBLICAN HISPANIC FUTURE PAC 1479582 |
$537 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ 1458770 |
$436,502 | 46 |
| ALVARADO-GIL FOR SENATE 2026 1457661 |
$188,123 | 58 |
| WHIPPLE, CODY K NV · House REP |
$165,814 | 50 |
| 810163 810163 |
$148,536 | 3 |
| SLAVET FOR GOVERNOR 2026; JON 1485139 |
$99,984 | 6 |
| CARRIS, JIM IL · House REP |
$57,667 | 4 |
| VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ 1477088 |
$44,163 | 43 |
| GIPSON 4 ASSEMBLY 2024; PATRICK LEE 1459950 |
$31,604 | 17 |
| HAYES FOR ASSEMBLY 2026; RICKEY 1488877 |
$30,333 | 14 |
| ALVARADO-GIL'S BALLOT MEASURE COMMITTEE; FAIRS, FARMS AND FAMILY FUND, SENATOR 1462971 |
$24,726 | 10 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $412,389 | 16.95% |
| Non-partisan | $2,020,769 | 83.05% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q1 | 2022 | $6K | 6 | VALLADARES FOR SENATE 2024;… 100% | Digital 100% | $6K | — |
| 2023 | Q1 | 2024 | $9K | 7 | JOY PAC 57% | Digital 100% | $9K | — |
| 2023 | Q2 | 2022 | $8K | 9 | VALLADARES FOR SENATE 2024;… 100% | Digital 100% | $14K | — |
| 2023 | Q2 | 2024 | $13K | 14 | MAHER, MICHAEL A 68% | Digital 100% | $22K | — |
| 2023 | Q3 | 2022 | $75K | 28 | VALLADARES FOR SENATE 2024;… 99% | Digital 100% | $90K | — |
| 2023 | Q3 | 2024 | $21K | 23 | MAHER, MICHAEL A 94% | Digital 100% | $43K | — |
| 2023 | Q4 | 2022 | $33K | 22 | VALLADARES FOR SENATE 2024;… 66% | Digital 100% | $123K | — |
| 2023 | Q4 | 2024 | $18K | 13 | MAHER, MICHAEL A 100% | Digital 100% | $61K | — |
| 2024 | Q1 | 2024 | $279K | 70 | VALLADARES FOR SENATE 2024;… 68% | Digital 100% | $340K | — |
| 2024 | Q2 | 2024 | $64K | 30 | VALLADARES FOR SENATE 2024;… 57% | Digital 100% | $405K | — |
| 2024 | Q3 | 2024 | $653K | 86 | VALLADARES FOR SENATE 2024;… 86% | Digital 100% | $1.06M | — |
| 2024 | Q4 | 2024 | $673K | 68 | VALLADARES FOR SENATE 2024;… 65% | Digital 100% | $1.73M | — |
| 2025 | Q1 | 2024 | $22K | 15 | ALVARADO-GIL FOR SENATE 2026 54% | Digital 100% | $1.75M | +249% |
| 2025 | Q2 | 2024 | $12K | 13 | VALLADARES FOR SENATE 2028;… 60% | Digital 100% | $1.76M | +46% |
| 2025 | Q3 | 2024 | $36K | 23 | ALVARADO-GIL FOR SENATE 2026 74% | Digital 100% | $1.8M | -53% |
| 2025 | Q3 | 2026 | $12K | 7 | WHIPPLE, CODY K 100% | Strategy & Research 86% | $12K | -41% |
| 2025 | Q4 | 2024 | $119K | 34 | SLAVET FOR GOVERNOR 2026; J… 84% | Digital 100% | $1.92M | +264% |
| 2025 | Q4 | 2026 | $29K | 9 | WHIPPLE, CODY K 100% | Strategy & Research 70% | $42K | +60% |
| 2026 | Q1 | 2026 | $84K | 32 | ALVARADO-GIL FOR SENATE 2026 55% | Digital 55% | $126K | -70% |
| 2026 | Q2 | 2026 | $265K | 71 | WHIPPLE, CODY K 36% | Digital 29% | $390K | +311% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 3 additional stations · $160,809 · San Diego, CA dominant market
Broadcast stations that committees who pay THE ROSALES AGENCY also pay directly on their Schedule B filings. We can't prove THE ROSALES AGENCY routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KFMB | San Diego, CA | CBS | $27,600 | 1 | Oct 2024 |
| KNSD | San Diego, CA | NBC | $21,945 | 1 | Oct 2024 |
| KUSI | San Diego, CA | Independent | $18,900 | 1 | Oct 2024 |
| KFI-AM | Los Angeles, CA | Independent | $17,471 | 1 | Oct 2024 |
| KGTV | San Diego, CA | ABC | $14,805 | 1 | Oct 2024 |
| KSWB | San Diego, CA | CW | $11,910 | 1 | Oct 2024 |
| KMYX-FM | Phoenix, AZ | Independent | $11,760 | 1 | Oct 2024 |
| KFBK-AM | Sacramento, CA | ABC | $10,170 | 1 | Oct 2024 |
| KBEB-FM | Los Angeles, CA | Independent | $8,100 | 1 | Oct 2024 |
| KNX-AM | Los Angeles, CA | CBS | $7,425 | 1 | Oct 2024 |
| KGB-FM | San Diego, CA | Independent | $2,500 | 1 | Oct 2024 |
| KOGO-AM | San Diego, CA | Unknown | $2,250 | 1 | Oct 2024 |
| KVML-AM | Sonora, CA | — | $1,442 | 1 | May 2026 |
| KFIV-AM | Fresno, CA | Unknown | $1,386 | 2 | Apr 2026 → May 2026 |
| KYXY-FM | San Diego, CA | — | $1,375 | 1 | Oct 2024 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $2,168,177 | 488 | $4K | 96.2% | VALLADARES FOR SENATE 2024;… 61% | 3mo ago |
| Print & Mail | $46,463 | 9 | $5K | 2.1% | ALVARADO-GIL FOR SENATE 2026 45% | 4mo ago |
| Strategy & Research | $31,064 | 6 | $5K | 1.4% | WHIPPLE, CODY K 100% | 10mo ago |
| Media | $5,585 | 1 | $6K | 0.2% | ALVARADO-GIL FOR SENATE 2026 100% | 4mo ago |
| Software & Tech | $765 | 4 | $191 | 0.0% | WHIPPLE, CODY K 100% | 11mo ago |
| Travel & Events | $628 | 1 | $628 | 0.0% | WHIPPLE, CODY K 100% | 10mo ago |
| Fundraising | $445 | 1 | $445 | 0.0% | WHIPPLE, CODY K 100% | 12mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
7
Repeat clients 2 cycles
$1,728,029 · 71% of revenue
12
One-time clients 1 cycle
$705,129 · 29% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,162,132 | 88.9% | 15 | |
| NV | $165,814 | 6.8% | 1 | |
| IL | $99,084 | 4.1% | 2 | |
| GA | $6,129 | 0.3% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-02 | 810163 | Digital | Mailer | $99,136 |
| Largest all-time | 2024-07-24 | VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ | Digital | — | $50,294 |
| Largest all-time | 2025-12-02 | SLAVET FOR GOVERNOR 2026; JON | Digital | — | $50,000 |
| Largest all-time | 2024-09-05 | VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ | Digital | — | $48,402 |
| Largest all-time | 2024-09-26 | VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ | Digital | — | $40,051 |
| Largest this cycle | 2026-05-11 | ALVARADO-GIL FOR SENATE 2026 | Digital | TEL, RAD and Digital | $32,634 |
| Largest this cycle | 2026-05-01 | WHIPPLE, CODY K | — | DIGITAL ADVERTISING | $25,000 |
| Largest this cycle | 2026-05-28 | WHIPPLE, CODY K | — | MAILING, PRINTING AND POSTAGE | $17,124 |
| Largest this cycle | 2025-11-14 | WHIPPLE, CODY K | Strategy & Research | STRATEGIC CONSULTING | $15,000 |
| Largest this cycle | 2026-05-29 | WHIPPLE, CODY K | — | PRINTING, MAILING AND POSTAGE | $12,262 |
| Recent | 2026-06-23 | LAHOOD, DARIN MCKAY | — | DIGITAL CONSULTING | $5,800 |
| Recent | 2026-06-08 | PATTI FOR ASSEMBLY 2026 | — | — | $1,545 |
| Recent | 2026-06-12 | WHIPPLE, CODY K | — | TEXT MESSAGES | $1,496 |
| Recent | 2026-06-12 | VALLADARES' BALLOT MEASURE COMMITTEE; CALIFORNIANS RISE - SENATOR | — | CNS and WEB | $531 |
| Recent | 2026-06-10 | VALLADARES FOR SENATE 2028; SUZETTE MARTINEZ | Digital | Text Messages | $453 |