THE OBSERVER
THE OBSERVER is a media vendor. In the 2025-2026 cycle THE OBSERVER was paid $39K across 15 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Dec 17, 2001 → Jan 21, 2025
- spans 23.1 years
- Disbursements ALL TIME
- 21
- Schedule B rows
- Client committees ALL TIME
- 15
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| AARON 4 FL 6 C00893289 |
$994 | 1 |
Top buyers last 24 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| AARON 4 FL 6 C00893289 |
$994 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $5,634 | 14.62% |
| Non-partisan | $32,911 | 85.38% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 3 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $2K | 1 | C00607531 100% | Other / Unclassified 100% | $2K | — |
| 2018 | Q3 | 2018 | $2K | 1 | C00607531 100% | Media 100% | $4K | — |
| 2022 | Q2 | 2022 | $4K | 2 | GUERRA FOR ASSEMBLY 2022; E… 59% | Other / Unclassified 100% | $4K | — |
| 2022 | Q4 | 2022 | $26K | 5 | ATKINS BALLOT MEASURE COMMI… 82% | Other / Unclassified 82% | $30K | — |
| 2025 | Q1 | 2026 | $994 | 1 | AARON 4 FL 6 100% | Media 100% | $994 | — |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $28,095 | 6 | $5K | 72.9% | ATKINS BALLOT MEASURE COMMI… 75% | 3y ago |
| Media | $5,460 | 9 | $607 | 14.2% | C00607531 27% | 17mo ago |
| Print & Mail | $4,690 | 5 | $938 | 12.2% | WITTMAN, ROBERT J. MR. 99% | 3y ago |
| Software & Tech | $300 | 1 | $300 | 0.8% | DIAZ MARIA MS DINORAH 100% | 15y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $26,095 | 67.7% | 5 | |
| VA | $4,640 | 12.0% | 1 | |
| Unknown | $3,500 | 9.1% | 1 | |
| TX | $3,316 | 8.6% | 7 | |
| FL | $994 | 2.6% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-10-17 | ATKINS BALLOT MEASURE COMMITTEE; CALIFORNIA WORKS: YES ON PROP. 41 FOR VETERANS' HOUSING, SUPPORTED BY SPEAKER - ELECT TONI | Other / Unclassified | — | $21,168 |
| Largest all-time | 2022-06-03 | GUERRA FOR ASSEMBLY 2022; ERIC | Other / Unclassified | — | $2,583 |
| Largest all-time | 2018-04-03 | C00607531 | Other / Unclassified | STATE OF CITY SPONSORSHIP | $2,000 |
| Largest all-time | 2022-06-06 | ASHBY FOR SENATE 2022; ANGELIQUE | Other / Unclassified | — | $1,764 |
| Largest all-time | 2018-08-28 | C00607531 | Media | ADVERTISING | $1,500 |
| Largest this cycle | 2025-01-21 | AARON 4 FL 6 | Media | ADVERTISING | $994 |
| Recent | 2022-10-13 | WITTMAN, ROBERT J. MR. | Print & Mail | PRINT ADVERTISING | $1,160 |
| Recent | 2022-10-20 | WITTMAN, ROBERT J. MR. | Print & Mail | PRINT ADVERTISING | $1,160 |
| Recent | 2022-10-27 | WITTMAN, ROBERT J. MR. | Print & Mail | PRINT ADVERTISING | $1,160 |