THE NEW MEDIA FIRM, INC.
$76.75M
2025-2026 cycle
THE NEW MEDIA FIRM, INC. is a digital vendor. In the 2025-2026 cycle THE NEW MEDIA FIRM, INC. was paid $76.75M across 46 client committees, of which $59.10M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$76.75M
=
$17.66M
(Schedule B)
+
$59.10M
(Independent Expenditures)
| Schedule B direct committee payments |
$17,656,869 | 361 rows | 23.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$59,095,742 | 683 rows | 77.0% |
- Activity span ALL TIME
- Feb 24, 2009 → Jul 10, 2026
- spans 17.4 years
- Disbursements ALL TIME
- 361
- Schedule B + IE rows
- Client committees ALL TIME
- 46
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$792K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TLAIB, RASHIDA MI · House DEM |
$318,801 | 2 |
| FIRE HOUSE PAC C00948059 |
$118,337 | 2 |
| GUZMAN, ELIZABETH VA · House DEM |
$10,000 | 1 |
| MATOS, SABINA RI · House DEM |
$5,769 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TLAIB, RASHIDA MI · House DEM |
$498,704 | 7 |
| FIRE HOUSE PAC C00948059 |
$118,337 | 2 |
| TOGETHER FOR WORKING PEOPLE C00926675 |
$55,000 IE $55,000 |
1 |
| CLEAR VOICE MINNESOTA C00912477 |
$14,934 | 3 |
| GUZMAN, ELIZABETH VA · House DEM |
$10,000 | 1 |
| MATOS, SABINA RI · House DEM |
$5,769 | 1 |
| WOMEN VOTE C00473918 |
$188 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TLAIB, RASHIDA MI · House DEM |
$610,322 | 9 |
| FIRE HOUSE PAC C00948059 |
$118,337 | 2 |
| CLEAR VOICE MINNESOTA C00912477 |
$112,712 IE $93,500 · SB $19,212 |
7 |
| TOGETHER FOR WORKING PEOPLE C00926675 |
$55,000 IE $55,000 |
1 |
| GUZMAN, ELIZABETH VA · House DEM |
$10,000 | 1 |
| CATHOLICS FOR THE FUTURE, INC. C00883660 |
$9,900 | 1 |
| FRAM, BREE VA · House DEM |
$7,838 | 1 |
| MATOS, SABINA RI · House DEM |
$5,769 | 1 |
| WOMEN VOTE C00473918 |
$188 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TLAIB, RASHIDA MI · House DEM |
$615,322 | 10 |
| FIRE HOUSE PAC C00948059 |
$118,337 | 2 |
| CLEAR VOICE MINNESOTA C00912477 |
$112,712 IE $93,500 · SB $19,212 |
7 |
| TOGETHER FOR WORKING PEOPLE C00926675 |
$55,000 IE $55,000 |
1 |
| SMITH TYLER 00089653 |
$10,000 | 1 |
| GUZMAN, ELIZABETH VA · House DEM |
$10,000 | 1 |
| CATHOLICS FOR THE FUTURE, INC. C00883660 |
$9,900 | 1 |
| FRAM, BREE VA · House DEM |
$7,838 | 1 |
| MATOS, SABINA RI · House DEM |
$5,769 | 1 |
| WOMEN VOTE C00473918 |
$188 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ONE FOR ALL COMMITTEE C00752691 |
$19,036,209 IE $17,592,253 · SB $1,443,956 |
50 |
| TLAIB, RASHIDA MI · House DEM |
$615,322 | 10 |
| MOMSRISING TOGETHER C90018367 |
$554,095 IE $554,095 |
11 |
| TOGETHER FOR PROGRESS 2024 C00873679 |
$346,000 IE $346,000 |
7 |
| BLUNT ROCHESTER, LISA DE · Senate DEM |
$242,257 | 1 |
| FIRE HOUSE PAC C00948059 |
$118,337 | 2 |
| CLEAR VOICE MINNESOTA C00912477 |
$112,712 IE $93,500 · SB $19,212 |
7 |
| TOGETHER FOR WORKING PEOPLE C00926675 |
$55,000 IE $55,000 |
1 |
| BOHMAN, RACHEL MN · House DEM |
$12,500 | 2 |
| GUZMAN, ELIZABETH VA · House DEM |
$10,000 | 1 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $67,673,616 | 88.17% |
| Republican | $0 | 0.00% |
| Non-partisan | $9,078,996 | 11.83% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $23K | 1 | APPLEGATE FOR CONGRESS 100% | Digital 100% | $23K | — |
| 2017 | Q2 | 2018 | $25K | 3 | DCCC 73% | Digital 100% | $48K | — |
| 2017 | Q3 | 2018 | $18K | 1 | DCCC 100% | Digital 100% | $66K | — |
| 2017 | Q4 | 2018 | $26K | 3 | DCCC 73% | Digital 100% | $92K | — |
| 2018 | Q1 | 2018 | $243K | 16 | JASON WESTIN FOR CONGRESS 71% | Digital 100% | $335K | — |
| 2018 | Q2 | 2018 | $600K | 26 | APPLEGATE FOR CONGRESS 40% | Digital 100% | $934K | — |
| 2018 | Q3 | 2018 | $2.72M | 53 | TORRES SMALL, XOCHITL 39% | Digital 100% | $3.66M | — |
| 2018 | Q4 | 2018 | $4M | 66 | TORRES SMALL, XOCHITL 61% | Digital 100% | $7.66M | — |
| 2019 | Q1 | 2020 | $51K | 3 | DCCC 79% | Digital 100% | $51K | +121% |
| 2019 | Q3 | 2020 | $181 | 1 | WOMEN VOTE 100% | Digital 100% | $51K | -99% |
| 2020 | Q1 | 2020 | $1K | 2 | MARGARET GOOD FOR CONGRESS 100% | Digital 100% | $52K | -99% |
| 2020 | Q2 | 2020 | $311K | 7 | TLAIB, RASHIDA 88% | Digital 100% | $363K | -48% |
| 2020 | Q3 | 2020 | $1.02M | 27 | TLAIB, RASHIDA 64% | Digital 100% | $1.39M | -62% |
| 2020 | Q4 | 2020 | $213K | 17 | ROGER FOR WISCONSIN 38% | Digital 100% | $1.6M | -95% |
| 2021 | Q1 | 2022 | $534K | 17 | KAREN CARTER PETERSON FOR C… 95% | Digital 100% | $534K | +955% |
| 2021 | Q2 | 2022 | $70K | 3 | KAREN CARTER PETERSON FOR C… 100% | Digital 100% | $604K | — |
| 2021 | Q3 | 2022 | $38 | 1 | WOMEN VOTE 100% | Digital 100% | $604K | -79% |
| 2021 | Q4 | 2022 | $162 | 1 | WOMEN VOTE 100% | Digital 100% | $604K | — |
| 2022 | Q1 | 2022 | $10K | 1 | KATHLEEN HARDER FOR CONGRESS 100% | Digital 100% | $614K | +637% |
| 2022 | Q2 | 2022 | $555K | 12 | TLAIB, RASHIDA 61% | Digital 100% | $1.17M | +78% |
| 2022 | Q3 | 2022 | $770K | 10 | TLAIB, RASHIDA 56% | Digital 100% | $1.94M | -25% |
| 2022 | Q4 | 2022 | $68K | 5 | BLUNT ROCHESTER, LISA 85% | Digital 100% | $2.01M | -68% |
| 2023 | Q1 | 2024 | $69K | 8 | ONE FOR ALL COMMITTEE 99% | Digital 100% | $69K | -87% |
| 2023 | Q2 | 2024 | $150K | 1 | RETIRED AMERICANS PAC 100% | Digital 100% | $219K | +116% |
| 2023 | Q3 | 2024 | $254K | 9 | MATOS, SABINA 100% | Digital 100% | $473K | +661974% |
| 2024 | Q1 | 2024 | $182 | 1 | WOMEN VOTE 100% | Digital 100% | $473K | -98% |
| 2024 | Q2 | 2024 | $562K | 6 | OMAR, ILHAN 94% | Digital 100% | $1.03M | +1% |
| 2024 | Q3 | 2024 | $1.49M | 9 | OMAR, ILHAN 56% | Digital 100% | $2.52M | +93% |
| 2024 | Q4 | 2024 | $1.7M | 5 | ONE FOR ALL COMMITTEE 85% | Digital 100% | $4.22M | +2394% |
| 2025 | Q1 | 2026 | $404 | 1 | WOMEN VOTE 100% | Admin & Office 100% | $404 | -99% |
| 2025 | Q2 | 2026 | $5K | 1 | TLAIB, RASHIDA 100% | Digital 100% | $5K | -97% |
| 2025 | Q3 | 2024 | $10K | 1 | SMITH TYLER 100% | Digital 100% | $4.23M | — |
| 2026 | Q1 | 2026 | $190K | 6 | TLAIB, RASHIDA 88% | Digital 91% | $195K | +104120% |
| 2026 | Q2 | 2026 | $264K | 11 | TLAIB, RASHIDA 85% | — | $460K | -53% |
| 2026 | Q3 | 2026 | $329K | 2 | TLAIB, RASHIDA 66% | — | $789K | -78% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $17,040,285 | 344 | $50K | 99.9% | TORRES SMALL, XOCHITL 21% | 5mo ago |
| Strategy & Research | $9,900 | 1 | $10K | 0.1% | CATHOLICS FOR THE FUTURE, I… 100% | 8mo ago |
| Admin & Office | $404 | 1 | $404 | 0.0% | WOMEN VOTE 100% | 19mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$4,558,195 · 26% of revenue
5
Repeat clients 2 cycles
$1,537,373 · 9% of revenue
38
One-time clients 1 cycle
$11,561,301 · 65% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| TLAIB, RASHIDA | 5 | $2,941,355 | 34 | 2018-04-30 | 2026-07-08 |
| ONE FOR ALL COMMITTEE | 3 | $1,611,293 | 21 | 2020-08-25 | 2024-10-25 |
| WOMEN VOTE | 5 | $5,546 | 10 | 2018-05-17 | 2026-06-11 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $3,921,539 | 22.7% | 7 | |
| NM | $3,801,428 | 22.0% | 3 | |
| MI | $2,941,355 | 17.0% | 1 | |
| OH | $1,952,594 | 11.3% | 3 | |
| TX | $1,490,111 | 8.6% | 7 | |
| DE | $999,590 | 5.8% | 3 | |
| LA | $576,242 | 3.3% | 1 | |
| CA | $465,559 | 2.7% | 6 | |
| ME | $457,220 | 2.6% | 1 | |
| RI | $259,608 | 1.5% | 1 | |
| OR | $204,021 | 1.2% | 1 | |
| PA | $201,253 | 1.2% | 3 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-25 | ONE FOR ALL COMMITTEE | Digital | ADVERTISING PRODUCTION & DIGITAL ADVERTISING SERVICES | $932,645 |
| Largest all-time | 2024-07-01 | OMAR, ILHAN | Digital | DIGITAL AND CABLE ADVERTISING | $783,623 |
| Largest all-time | 2018-10-26 | TORRES SMALL, XOCHITL | Digital | MEDIA ADVERTISING | $620,000 |
| Largest all-time | 2018-10-19 | TORRES SMALL, XOCHITL | Digital | MEDIA ADVERTISING | $535,080 |
| Largest all-time | 2024-10-08 | ONE FOR ALL COMMITTEE | Digital | PRE-PAYMENT FOR ADVERTISING PRODUCTION & DIGITAL ADVERTISING SERVICES | $511,311 |
| Largest this cycle | 2026-07-08 | TLAIB, RASHIDA | — | DIGITAL ADVERTISING | $218,801 |
| Largest this cycle | 2026-07-10 | FIRE HOUSE PAC | — | PREPAYMENT FOR IE BUY | $110,583 |
| Largest this cycle | 2026-06-25 | TLAIB, RASHIDA | — | DIGITAL ADVERTISING | $100,000 |
| Largest this cycle | 2026-01-09 | TLAIB, RASHIDA | Digital | DIGITAL ADVERTISING | $61,617 |
| Largest this cycle | 2026-03-30 | TLAIB, RASHIDA | Digital | DIGITAL ADVERTISING | $56,411 |
| Recent | 2026-06-23 | GUZMAN, ELIZABETH | — | STRATEGIC CONSULTING | $10,000 |
| Recent | 2026-06-29 | FIRE HOUSE PAC | — | PREPAYMENT FOR DIGITAL IE BUY | $7,754 |