THE BAKER GROUP LLC

$10.38M 2025-2026 cycle

THE BAKER GROUP LLC is a digital vendor. In the 2025-2026 cycle THE BAKER GROUP LLC was paid $10.38M across 23 client committees, of which $3.19M flowed through Independent Expenditures rather than direct committee payments.

Digital ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$10.38M = $7.19M (Schedule B) + $3.19M (Independent Expenditures)
Schedule B
direct committee payments
$7,193,646 516 rows 69.3%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$3,189,095 21 rows 30.7%
Activity span ALL TIME
Jun 14, 2007 → May 14, 2026
spans 18.9 years
Disbursements ALL TIME
516
Schedule B + IE rows
Client committees ALL TIME
23
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$457K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 1

BUILDING A NATIONAL KNOWLEDGEABLE SEC… $4K — · 1 txn TB THE BAKER GROUP LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC
C00832469
$3,750 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 3

HAGERTY, BILL $31K Strategy & Research · 2 txns BUILDING A NATIONAL KNOWLEDGEABLE SEC… $19K Digital · 5 txns BANKS, JAMES E. HON. $8K — · 2 txns TB THE BAKER GROUP LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HAGERTY, BILL
TN · Senate REP
$30,900 2
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC
C00832469
$18,750 5
BANKS, JAMES E. HON.
IN · Senate REP
$7,550 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 7

HAGERTY, BILL $124K Digital · 8 txns BLACKBURN, MARSHA MRS. $42K Digital · 2 txns BLACKBURN TENNESSEE VICTORY FUND $36K Digital · 3 txns BUILDING A NATIONAL KNOWLEDGEABLE SEC… $36K Digital · 9 txns WAGNER, ANN L. $36K Digital · 6 txns BANKS, JAMES E. HON. $30K Digital · 7 txns MAKING A RESPONSIBLE STAND FOR HOUSEH… $21K Digital · 2 txns TB THE BAKER GROUP LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HAGERTY, BILL
TN · Senate REP
$123,600 8
BLACKBURN, MARSHA MRS.
TN · Senate REP
$41,532 2
BLACKBURN TENNESSEE VICTORY FUND
C00676395
$36,455 3
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC
C00832469
$36,250 9
WAGNER, ANN L.
MO · House REP
$36,000 6
BANKS, JAMES E. HON.
IN · Senate REP
$30,175 7
MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC
C00409276
$21,077 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 7

BLACKBURN, MARSHA MRS. $312K Digital · 7 txns HAGERTY, BILL $201K Digital · 13 txns BLACKBURN TENNESSEE VICTORY FUND $126K Digital · 9 txns MAKING A RESPONSIBLE STAND FOR HOUSEH… $81K Digital · 8 txns WAGNER, ANN L. $73K Digital · 11 txns BUILDING A NATIONAL KNOWLEDGEABLE SEC… $61K Digital · 14 txns BANKS, JAMES E. HON. $60K Digital · 12 txns TB THE BAKER GROUP LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BLACKBURN, MARSHA MRS.
TN · Senate REP
$311,775 7
HAGERTY, BILL
TN · Senate REP
$200,850 13
BLACKBURN TENNESSEE VICTORY FUND
C00676395
$126,455 9
MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC
C00409276
$81,077 8
WAGNER, ANN L.
MO · House REP
$72,500 11
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC
C00832469
$61,250 14
BANKS, JAMES E. HON.
IN · Senate REP
$60,200 12
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

AMERICA PAC $3.19M — · 21 txns BLACKBURN, MARSHA MRS. $566K Digital · 14 txns HAGERTY, BILL $234K Digital · 20 txns BLACKBURN TENNESSEE VICTORY FUND $216K Digital · 15 txns BANKS, JAMES E. HON. $185K Digital · 18 txns MAKING A RESPONSIBLE STAND FOR HOUSEH… $141K Digital · 14 txns WAGNER, ANN L. $131K Digital · 18 txns BUILDING A NATIONAL KNOWLEDGEABLE SEC… $61K Digital · 14 txns ROSE, JOHN W. $12K Digital · 4 txns BOOKER VICTORY FUND $8K Digital · 1 txn TB THE BAKER GROUP LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
AMERICA PAC
C00879510
$3,189,095
IE $3,189,095
21
BLACKBURN, MARSHA MRS.
TN · Senate REP
$566,357 14
HAGERTY, BILL
TN · Senate REP
$233,550 20
BLACKBURN TENNESSEE VICTORY FUND
C00676395
$216,455 15
BANKS, JAMES E. HON.
IN · Senate REP
$185,235 18
MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC
C00409276
$141,077 14
WAGNER, ANN L.
MO · House REP
$130,950 18
BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC
C00832469
$61,250 14
ROSE, JOHN W.
TN · House REP
$12,000 4
BOOKER VICTORY FUND
C00734319
$7,500 1

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $5,992,505 57.72%
Non-partisan $4,390,237 42.28%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

No activity in the last 18 months.

THE BAKER GROUP LLC AMERICA PAC $3.19M Unspecified races (21 filin… $3.19M Total in: $3.19M Total out: $3.19M
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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q2 2017 (2016 cycle): $125KQ2 2017 (2018 cycle): $26KQ3 2017 (2016 cycle): $125KQ3 2017 (2018 cycle): $24KQ4 2017 (2018 cycle): $67KQ1 2018 (2018 cycle): $161KQ2 2018 (2018 cycle): $203KQ3 2018 (2018 cycle): $233KQ4 2018 (2018 cycle): $192KQ1 2019 (2020 cycle): $25KQ2 2019 (2020 cycle): $33KQ3 2019 (2018 cycle): $75KQ3 2019 (2020 cycle): $81KQ4 2019 (2020 cycle): $31KQ1 2020 (2020 cycle): $121KQ2 2020 (2020 cycle): $102KQ3 2020 (2020 cycle): $230KQ4 2020 (2020 cycle): $1.18MQ4 2020 (2022 cycle): $20KQ1 2021 (2022 cycle): $167KQ2 2021 (2022 cycle): $80KQ3 2021 (2022 cycle): $88KQ4 2021 (2020 cycle): $155KQ4 2021 (2022 cycle): $109KQ1 2022 (2022 cycle): $98KQ2 2022 (2022 cycle): $88KQ3 2022 (2022 cycle): $90KQ4 2022 (2022 cycle): $95KQ1 2023 (2024 cycle): $88KQ2 2023 (2024 cycle): $128KQ3 2023 (2024 cycle): $219KQ4 2023 (2024 cycle): $159KQ1 2024 (2024 cycle): $177KQ2 2024 (2024 cycle): $174KQ3 2024 (2024 cycle): $350KQ4 2024 (2024 cycle): $272KQ1 2025 (2026 cycle): $394KQ2 2025 (2026 cycle): $215KQ3 2025 (2026 cycle): $208KQ4 2025 (2026 cycle): $104KQ1 2026 (2026 cycle): $67KQ2 2026 (2026 cycle): $11K Q2Q3Q4Q2Q4Q2Q3Q1Q3Q4Q2Q4Q1Q3Q1Q3Q1Q3Q1Q3Q1Q2 $1.18M

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q2 2016 $125K 2 AFRICAN AMERICAN VOTER REGI… 100% Digital 100% $125K
2017 Q2 2018 $26K 3 SLF PAC 100% Digital 100% $26K
2017 Q3 2016 $125K 2 AFRICAN AMERICAN VOTER REGI… 100% Digital 100% $250K
2017 Q3 2018 $24K 4 SLF PAC 95% Digital 100% $50K
2017 Q4 2018 $67K 7 BLACKBURN, MARSHA MRS. 61% Digital 100% $117K
2018 Q1 2018 $161K 12 BLACKBURN, MARSHA MRS. 46% Digital 100% $278K
2018 Q2 2018 $203K 19 BLACKBURN, MARSHA MRS. 33% Digital 100% $481K
2018 Q3 2018 $233K 18 AFRICAN AMERICAN VOTER REGI… 43% Digital 100% $715K
2018 Q4 2018 $192K 11 BLACKBURN, MARSHA MRS. 44% Digital 100% $907K
2019 Q1 2020 $25K 4 ROSE, JOHN W. 60% Digital 100% $25K
2019 Q2 2020 $33K 7 CASSIDY, WILLIAM M. 45% Digital 100% $58K +27%
2019 Q3 2018 $75K 1 AFRICAN AMERICAN VOTER REGI… 100% Digital 100% $982K -40%
2019 Q3 2020 $81K 7 ROSE, JOHN W. 62% Digital 100% $139K +240%
2019 Q4 2020 $31K 6 CASSIDY, WILLIAM M. 49% Digital 100% $170K -54%
2020 Q1 2020 $121K 8 AFRICAN AMERICAN VOTER REGI… 64% Digital 100% $291K -25%
2020 Q2 2020 $102K 10 C00729608 44% Digital 100% $392K -50%
2020 Q3 2020 $230K 14 HAGERTY, BILL 27% Digital 100% $622K -1%
2020 Q4 2020 $1.18M 17 HAGERTY, BILL 66% Digital 100% $1.8M +516%
2020 Q4 2022 $20K 1 C00729608 100% Digital 100% $20K
2021 Q1 2022 $167K 10 C00729608 58% Digital 100% $187K +567%
2021 Q2 2022 $80K 13 C00790386 34% Digital 100% $267K +142%
2021 Q3 2022 $88K 15 CITIZENS FOR FREE ENTERPRISE 29% Digital 100% $355K +9%
2021 Q4 2020 $155K 2 AFRICAN AMERICAN VOTER REGI… 100% Digital 100% $1.96M
2021 Q4 2022 $109K 16 WAGNER, ANN L. 37% Digital 100% $464K +253%
2022 Q1 2022 $98K 15 BLACKBURN TENNESSEE VICTORY… 36% Digital 100% $562K -19%
2022 Q2 2022 $88K 15 BLACKBURN TENNESSEE VICTORY… 34% Digital 100% $651K -13%
2022 Q3 2022 $90K 14 BLACKBURN TENNESSEE VICTORY… 48% Digital 100% $741K -61%
2022 Q4 2022 $95K 9 BLACKBURN TENNESSEE VICTORY… 37% Digital 100% $836K -92%
2023 Q1 2024 $88K 10 BLACKBURN TENNESSEE VICTORY… 51% Digital 100% $88K -47%
2023 Q2 2024 $128K 15 BLACKBURN TENNESSEE VICTORY… 35% Digital 100% $216K +60%
2023 Q3 2024 $219K 20 BLACKBURN, MARSHA MRS. 39% Digital 100% $435K +148%
2023 Q4 2024 $159K 18 BLACKBURN, MARSHA MRS. 37% Digital 100% $594K +46%
2024 Q1 2024 $177K 17 BLACKBURN, MARSHA MRS. 37% Digital 100% $771K +80%
2024 Q2 2024 $174K 18 BLACKBURN, MARSHA MRS. 38% Digital 100% $944K +96%
2024 Q3 2024 $350K 21 BLACKBURN, MARSHA MRS. 60% Digital 100% $1.29M +288%
2024 Q4 2024 $272K 22 BANKS, JAMES E. HON. 35% Digital 100% $1.57M +187%
2025 Q1 2026 $394K 18 BLACKBURN, MARSHA MRS. 57% Digital 100% $394K +350%
2025 Q2 2026 $215K 20 HAGERTY, BILL 22% Digital 100% $609K +67%
2025 Q3 2026 $208K 19 BLACKBURN, MARSHA MRS. 27% Digital 100% $818K -5%
2025 Q4 2026 $104K 13 HAGERTY, BILL 44% Digital 100% $922K -34%
2026 Q1 2026 $67K 8 HAGERTY, BILL 69% Strategy & Research 69% $989K -62%
2026 Q2 2026 $11K 3 BUILDING A NATIONAL KNOWLED… 100% $1M -94%
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $46K across 3 disbursements (avg $15K/check) Top buyer: HAGERTY, BILL (100% of category) Last paid: 4mo ago · no prior-cycle baseline Strategy & Research $31K Digital — cycle-to-date Total: $7.12M across 507 disbursements (avg $14K/check) Top buyer: AFRICAN AMERICAN VOTER REGISTRATION, EDUCATION AND PARTICIPATION PROJECT (20% of category) Last paid: 5mo ago · +355% vs prior cycle Digital $8K

Revenue by service category

last 12 months · hover bars for cycle context
Digital — cycle-to-date Total: $7.12M across 507 disbursements (avg $14K/check) Top buyer: AFRICAN AMERICAN VOTER REGISTRATION, EDUCATION AND PARTICIPATION PROJECT (20% of category) Last paid: 5mo ago · +355% vs prior cycle Digital $254K Strategy & Research — cycle-to-date Total: $46K across 3 disbursements (avg $15K/check) Top buyer: HAGERTY, BILL (100% of category) Last paid: 4mo ago · no prior-cycle baseline Strategy & Research $46K

Revenue by service category

last 18 months · hover bars for cycle context
Digital — cycle-to-date Total: $7.12M across 507 disbursements (avg $14K/check) Top buyer: AFRICAN AMERICAN VOTER REGISTRATION, EDUCATION AND PARTICIPATION PROJECT (20% of category) Last paid: 5mo ago · +355% vs prior cycle Digital $843K Strategy & Research — cycle-to-date Total: $46K across 3 disbursements (avg $15K/check) Top buyer: HAGERTY, BILL (100% of category) Last paid: 4mo ago · no prior-cycle baseline Strategy & Research $46K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $7.12M across 507 disbursements (avg $14K/check) Top buyer: AFRICAN AMERICAN VOTER REGISTRATION, EDUCATION AND PARTICIPATION PROJECT (20% of category) Last paid: 5mo ago · +355% vs prior cycle Digital $1.48M Strategy & Research — cycle-to-date Total: $46K across 3 disbursements (avg $15K/check) Top buyer: HAGERTY, BILL (100% of category) Last paid: 4mo ago · no prior-cycle baseline Strategy & Research $46K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $7,119,496 507 $14K 99.4% AFRICAN AMERICAN VOTER REGI… 20% 5mo ago
Strategy & Research $46,350 3 $15K 0.6% HAGERTY, BILL 100% 4mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

8
Anchor clients 3+ cycles
$6,167,979 · 86% of revenue
3
Repeat clients 2 cycles
$586,436 · 8% of revenue
12
One-time clients 1 cycle
$439,232 · 6% of revenue
Top 8 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
AFRICAN AMERICAN VOTER REGISTRATION, EDUCATION AND PARTICIPATION PROJECT 8 $1,451,459 40 2007-06-14 2021-11-01
BLACKBURN, MARSHA MRS. 5 $1,436,754 73 2017-11-01 2025-08-05
HAGERTY, BILL 4 $1,096,421 57 2020-07-23 2026-03-02
BLACKBURN TENNESSEE VICTORY FUND 4 $702,780 58 2019-04-09 2025-12-24
CASSIDY, WILLIAM M. 3 $441,862 39 2017-09-22 2021-04-02
MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC 4 $399,004 44 2019-04-09 2025-08-05
ROSE, JOHN W. 4 $360,749 71 2018-03-12 2024-11-01
WAGNER, ANN L. 3 $278,950 40 2021-05-20 2026-01-05
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
TN
$4,002,688 55.6% 6
CA
$1,486,000 20.7% 4
LA
$441,862 6.1% 1
Unknown
$383,958 5.3% 2
MO
$278,950 3.9% 1
IN
$232,735 3.2% 2
DC
$168,750 2.3% 2
NE
$67,500 0.9% 1
MD
$61,250 0.9% 1
CO
$25,953 0.4% 1
GA
$24,000 0.3% 1
KS
$20,000 0.3% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-11-16 HAGERTY, BILL Digital POLITICAL STRATEGY CONSULTING/DATA SERVICES $508,308
Largest all-time 2020-10-05 HAGERTY, BILL Digital POLITICAL STRATEGY CONSULTING $250,000
Largest all-time 2025-02-25 BLACKBURN, MARSHA MRS. Digital POLITICAL STRATEGY CONSULTING/TRAVEL/SUPPLIES/ADVERTISING $210,243
Largest all-time 2024-08-14 BLACKBURN, MARSHA MRS. Digital POLITICAL STRATEGY CONSULTING $150,000
Largest all-time 2021-11-01 AFRICAN AMERICAN VOTER REGISTRATION, EDUCATION AND PARTICIPATION PROJECT Digital $129,752
Largest this cycle 2025-01-15 HAGERTY, BILL Digital POLITICAL STRATEGY CONSULTING $30,000
Largest this cycle 2025-08-05 BLACKBURN, MARSHA MRS. Digital TRAVEL/FOOD & BEVERAGE/SUBSCRIPTIONS $26,532
Largest this cycle 2025-10-01 HAGERTY, BILL Digital POLITICAL STRATEGY CONSULTING $15,450
Largest this cycle 2025-12-01 HAGERTY, BILL Digital POLITICAL STRATEGY CONSULTING $15,450
Recent 2026-03-02 HAGERTY, BILL Strategy & Research POLITICAL STRATEGY CONSULTING $15,450
Recent 2026-02-10 BANKS, JAMES E. HON. STRATEGIC CONSULTING $3,775
Recent 2026-05-14 BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC STRATEGIC CONSULTING $3,750
Recent 2026-04-15 BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC STRATEGIC CONSULTING $3,750
Recent 2026-04-09 BUILDING A NATIONAL KNOWLEDGEABLE SECURITY PAC FUNDRAISING CONSULTING $3,750
3 raw FEC name variants collapsed into this canonical entity
See all 516 disbursements →