THE ACTION FACTORY
$798K
2025-2026 cycle
THE ACTION FACTORY is a digital vendor. In the 2025-2026 cycle THE ACTION FACTORY was paid $798K across 4 client committees, of which $57K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$798K
=
$740K
(Schedule B)
+
$57K
(Independent Expenditures)
| Schedule B direct committee payments |
$740,269 | 127 rows | 92.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$57,287 | 9 rows | 7.2% |
- Activity span ALL TIME
- Feb 14, 2020 → Mar 3, 2026
- spans 6.0 years
- Disbursements ALL TIME
- 127
- Schedule B + IE rows
- Client committees ALL TIME
- 4
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Apr 2025
Mar 2026
$13K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE C00031054 |
$1,378 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE C00031054 |
$7,378 | 2 |
| COMMITTEE TO PROTECT HEALTH CARE PAC C00736637 |
$2,855 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COMMITTEE TO PROTECT HEALTH CARE PAC C00736637 |
$8,045 | 6 |
| MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE C00031054 |
$1,378 | 5 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| VOTERS FIRST VICTORY FUND C00743427 |
$84,072 | 1 |
| MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE C00031054 |
$41,378 | 9 |
| COMMITTEE TO PROTECT HEALTH CARE PAC C00736637 |
$26,081 | 16 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $742,628 | 93.11% |
| Republican | $0 | 0.00% |
| Non-partisan | $54,928 | 6.89% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q1 | 2020 | $17K | 3 | COMMITTEE TO PROTECT HEALTH… 57% | Digital 100% | $17K | — |
| 2020 | Q2 | 2020 | $27K | 8 | C00712950 55% | Digital 100% | $44K | — |
| 2020 | Q3 | 2020 | $85K | 9 | COMMITTEE TO PROTECT HEALTH… 91% | Digital 100% | $129K | — |
| 2020 | Q4 | 2020 | $113K | 15 | COMMITTEE TO PROTECT HEALTH… 82% | Digital 100% | $241K | — |
| 2021 | Q1 | 2022 | $30K | 7 | VOTERS FIRST VICTORY FUND 67% | Digital 100% | $30K | — |
| 2021 | Q2 | 2022 | $30K | 6 | VOTERS FIRST VICTORY FUND 50% | Digital 100% | $60K | — |
| 2021 | Q3 | 2022 | $25K | 5 | VOTERS FIRST VICTORY FUND 60% | Digital 100% | $85K | — |
| 2021 | Q4 | 2022 | $16K | 4 | COMMITTEE TO PROTECT HEALTH… 69% | Digital 100% | $101K | — |
| 2022 | Q1 | 2022 | $10K | 2 | VOTERS FIRST VICTORY FUND 100% | Digital 100% | $111K | -40% |
| 2022 | Q2 | 2022 | $20K | 6 | VOTERS FIRST VICTORY FUND 75% | Digital 100% | $131K | -26% |
| 2022 | Q3 | 2022 | $13K | 5 | MICHIGAN DEMOCRATIC STATE C… 45% | Digital 100% | $144K | -85% |
| 2022 | Q4 | 2022 | $81K | 9 | VOTERS FIRST VICTORY FUND 80% | Digital 100% | $225K | -28% |
| 2023 | Q1 | 2024 | $12K | 4 | VOTERS FIRST VICTORY FUND 52% | Digital 100% | $12K | -62% |
| 2023 | Q2 | 2024 | $11K | 4 | MICHIGAN DEMOCRATIC STATE C… 64% | Digital 100% | $23K | -63% |
| 2023 | Q3 | 2024 | $32K | 4 | VOTERS FIRST VICTORY FUND 57% | Digital 100% | $55K | +30% |
| 2023 | Q4 | 2024 | $11K | 4 | COMMITTEE TO PROTECT HEALTH… 100% | Digital 100% | $66K | -31% |
| 2024 | Q1 | 2024 | $37K | 3 | MICHIGAN DEMOCRATIC STATE C… 94% | Digital 100% | $103K | +264% |
| 2024 | Q2 | 2024 | $14K | 4 | MICHIGAN DEMOCRATIC STATE C… 85% | Digital 100% | $117K | -29% |
| 2024 | Q3 | 2024 | $49K | 10 | MICHIGAN DEMOCRATIC STATE C… 69% | Digital 100% | $166K | +287% |
| 2024 | Q4 | 2024 | $87K | 4 | VOTERS FIRST VICTORY FUND 96% | Digital 100% | $253K | +8% |
| 2025 | Q1 | 2026 | $8K | 3 | MICHIGAN DEMOCRATIC STATE C… 74% | Digital 74% | $8K | -30% |
| 2025 | Q2 | 2026 | $4K | 3 | COMMITTEE TO PROTECT HEALTH… 100% | Fundraising 100% | $12K | -62% |
| 2025 | Q3 | 2026 | $6K | 1 | MICHIGAN DEMOCRATIC STATE C… 100% | Digital 100% | $18K | -82% |
| 2025 | Q4 | 2026 | $2K | 1 | COMMITTEE TO PROTECT HEALTH… 100% | Fundraising 100% | $20K | -84% |
| 2026 | Q1 | 2026 | $1K | 1 | MICHIGAN DEMOCRATIC STATE C… 100% | Media 100% | $21K | -96% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $724,846 | 119 | $6K | 99.5% | COMMITTEE TO PROTECT HEALTH… 39% | 9mo ago |
| Fundraising | $8,045 | 6 | $1K | 1.1% | COMMITTEE TO PROTECT HEALTH… 100% | 6mo ago |
| Media | $1,378 | 1 | $1K | 0.2% | MICHIGAN DEMOCRATIC STATE C… 100% | 3mo ago |
| Other / Unclassified | -$6,000 | 1 | $-6K | -0.8% | MICHIGAN DEMOCRATIC STATE C… 0% | 14mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
2
Anchor clients 3+ cycles
$428,358 · 58% of revenue
1
Repeat clients 2 cycles
$261,755 · 35% of revenue
1
One-time clients 1 cycle
$50,157 · 7% of revenue
Top 2 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| COMMITTEE TO PROTECT HEALTH CARE PAC | 4 | $290,556 | 64 | 2020-03-02 | 2025-12-11 |
| MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE | 3 | $137,802 | 19 | 2022-06-17 | 2026-03-03 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| IL | $552,310 | 74.6% | 2 | |
| MI | $137,802 | 18.6% | 1 | |
| Unknown | $50,157 | 6.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-22 | VOTERS FIRST VICTORY FUND | Digital | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $84,072 |
| Largest all-time | 2024-01-08 | MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE | Digital | DIGITAL FUNDRAISING - NOT CANDIDATED RELATED | $34,500 |
| Largest all-time | 2022-10-25 | VOTERS FIRST VICTORY FUND | Digital | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $22,753 |
| Largest all-time | 2022-11-02 | VOTERS FIRST VICTORY FUND | Digital | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $19,990 |
| Largest all-time | 2020-12-29 | COMMITTEE TO PROTECT HEALTH CARE PAC | Digital | MANAGEMENT AND FUNDRAISING SERVICES | $18,500 |
| Largest this cycle | 2025-08-28 | MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE | Digital | DIGITAL FUNDRAISING/STRATEGIC CONSULTING - NOT CANDIDATE RELATED | $6,000 |
| Largest this cycle | 2025-01-07 | MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE | Digital | DIGITAL FUNDRAISING/STRATEGIC CONSULTING - NOT CANDIDATE RELATED | $6,000 |
| Largest this cycle | 2025-04-15 | COMMITTEE TO PROTECT HEALTH CARE PAC | Fundraising | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $2,082 |
| Largest this cycle | 2025-12-11 | COMMITTEE TO PROTECT HEALTH CARE PAC | Fundraising | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $1,825 |
| Largest this cycle | 2026-03-03 | MICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE | Media | DIGITAL ADS - GENERIC PARTY BUILDING | $1,378 |
| Recent | 2025-05-06 | COMMITTEE TO PROTECT HEALTH CARE PAC | Fundraising | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $1,043 |
| Recent | 2025-06-23 | COMMITTEE TO PROTECT HEALTH CARE PAC | Fundraising | MANAGEMENT, STRATEGY AND FUNDRAISING SERVICES | $1,030 |