TAG LLC
$98.18M
2025-2026 cycle
TAG LLC is a digital vendor. In the 2025-2026 cycle TAG LLC was paid $98.18M across 180 client committees, of which $4.12M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$98.18M
=
$94.06M
(Schedule B)
+
$4.12M
(Independent Expenditures)
| Schedule B direct committee payments |
$94,060,531 | 4,773 rows | 95.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$4,123,810 | 61 rows | 4.2% |
- Activity span ALL TIME
- Oct 30, 2017 → Aug 19, 2026
- spans 8.8 years
- Disbursements ALL TIME
- 4,773
- Schedule B + IE rows
- Client committees ALL TIME
- 180
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Sep 2025
Aug 2026
$8.32M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$366,383 | 2 |
| OUTRIDER PAC C00816876 |
$307,500 IE $307,500 |
2 |
| DILORENZO, ANTHONY NH · House REP |
$40,770 | 30 |
| FINE, RANDY FL · House REP |
$27,094 | 9 |
| DESPAIN, MONIQUE OR · House REP |
$15,237 | 1 |
| FRIENDS OF KENNEDY C00835751 |
$13,950 | 3 |
| CONSTITUTIONAL CONSERVATIVES FUND C00833566 |
$5,000 | 1 |
| GUY, TONY PA · House REP |
$4,135 | 1 |
| WELDON, DANIEL FL · House REP |
$3,877 | 1 |
| ADAIR, PATTI OR · House REP |
$872 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$1,276,944 | 6 |
| OUTRIDER PAC C00816876 |
$307,500 IE $307,500 |
2 |
| MOORE, FELIX BARRY AL · Senate REP |
$260,518 | 15 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$187,966 | 6 |
| HERN, KEVIN OK · Senate REP |
$159,711 | 22 |
| SMULLEN, ROBERT NY · House REP |
$126,176 | 15 |
| LEE, MIKE UT · Senate REP |
$122,264 | 4 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$114,555 | 6 |
| DILORENZO, ANTHONY NH · House REP |
$112,700 | 82 |
| MORRIS, NATE KY · Senate REP |
$88,737 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$2,722,748 | 18 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$492,246 | 18 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$437,606 | 24 |
| MOORE, FELIX BARRY AL · Senate REP |
$409,956 | 25 |
| MORRIS, NATE KY · Senate REP |
$384,830 | 15 |
| LEE, MIKE UT · Senate REP |
$330,164 | 12 |
| OUTRIDER PAC C00816876 |
$307,500 IE $307,500 |
2 |
| BUDD, THEODORE P NC · Senate REP |
$220,897 | 72 |
| MALES, JOE CA · House REP |
$220,520 | 178 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$3,658,921 | 30 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$875,583 | 33 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$798,670 | 30 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| LEE, MIKE UT · Senate REP |
$690,773 | 18 |
| MALES, JOE CA · House REP |
$657,839 | 300 |
| MOORE, FELIX BARRY AL · Senate REP |
$434,295 | 28 |
| BANKS, JAMES E. HON. IN · Senate REP |
$413,761 | 15 |
| MORRIS, NATE KY · Senate REP |
$384,830 | 15 |
| BUDD, THEODORE P NC · Senate REP |
$344,979 | 149 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$5,991,042 | 44 |
| LEE, MIKE UT · Senate REP |
$3,053,040 | 32 |
| LAKE, KARI AZ · Senate REP |
$1,637,122 | 325 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$1,406,248 IE $200,000 · SB $1,206,248 |
42 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$1,384,475 | 43 |
| TRUTH AND COURAGE PAC C00796045 |
$791,097 | 12 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| TED CRUZ VICTORY FUND C00849778 |
$658,704 | 18 |
| MALES, JOE CA · House REP |
$657,839 | 300 |
| BANKS, JAMES E. HON. IN · Senate REP |
$588,821 | 20 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $179,449 | 0.18% |
| Republican | $79,891,500 | 81.37% |
| Non-partisan | $18,113,393 | 18.45% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 10 leadership
Leadership 10
Founders, partners, chiefs — for strategic / partnership conversations.
Partner
Chief Financial Officer
Executive Vice President, Advertising
Deputy Chief of Staff
Executive Vice President, Finance
Managing Partner
Chief of Staff
Founder & CEO
Executive Vice President, Marketing
LinkedIn
not found
—
Executive Vice President, Technology
LinkedIn
not found
—
tagconsultinggroupllc.com · LinkedIn company page · updated 4mo ago
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q4 | 2016 | $2K | 2 | METZGER DEANNA MARIA MS 100% | Digital 100% | $2K | — |
| 2018 | Q1 | 2018 | $1K | 1 | METZGER DEANNA MARIA MS 100% | Digital 100% | $1K | — |
| 2019 | Q2 | 2020 | $2K | 1 | CORY GARDNER FOR SENATE 100% | Digital 100% | $2K | — |
| 2019 | Q3 | 2020 | $45K | 3 | MAKE AMERICA GREAT AGAIN PAC 100% | Digital 100% | $47K | — |
| 2019 | Q4 | 2020 | $45K | 3 | MAKE AMERICA GREAT AGAIN PAC 100% | Digital 100% | $92K | — |
| 2020 | Q1 | 2020 | $49K | 12 | MAKE AMERICA GREAT AGAIN PAC 92% | Digital 100% | $140K | +4784% |
| 2020 | Q2 | 2020 | $249K | 62 | JAMES, JOHN 82% | Digital 100% | $390K | — |
| 2020 | Q3 | 2020 | $657K | 80 | JAMES, JOHN 87% | Digital 100% | $1.05M | — |
| 2020 | Q4 | 2020 | $1.9M | 47 | JAMES, JOHN 78% | Digital 100% | $2.95M | — |
| 2021 | Q1 | 2022 | $141K | 18 | KENNEDY, JOHN NEELY 37% | Digital 100% | $141K | — |
| 2021 | Q2 | 2022 | $265K | 124 | BUCK PAC 19% | Digital 100% | $406K | +17545% |
| 2021 | Q3 | 2022 | $2.13M | 180 | KENNEDY, JOHN NEELY 52% | Digital 100% | $2.54M | +4632% |
| 2021 | Q4 | 2022 | $1.85M | 149 | KENNEDY, JOHN NEELY 46% | Digital 100% | $4.38M | +4000% |
| 2022 | Q1 | 2022 | $2.66M | 109 | KENNEDY, JOHN NEELY 30% | Digital 100% | $7.05M | +5352% |
| 2022 | Q2 | 2022 | $5.18M | 173 | KENNEDY, JOHN NEELY 34% | Digital 100% | $12M | +1978% |
| 2022 | Q3 | 2022 | $11M | 223 | OZ, MEHMET DR 41% | Digital 100% | $23M | +1526% |
| 2022 | Q4 | 2022 | $17M | 190 | OZ, MEHMET DR 43% | Digital 100% | $40M | +804% |
| 2023 | Q1 | 2024 | $1.21M | 63 | OZ, MEHMET DR 25% | Digital 100% | $1.21M | +759% |
| 2023 | Q2 | 2024 | $4.79M | 117 | NEVER BACK DOWN INC. 57% | Digital 100% | $6M | +1708% |
| 2023 | Q3 | 2024 | $3.85M | 140 | NEVER BACK DOWN INC. 48% | Digital 100% | $9.85M | +81% |
| 2023 | Q4 | 2024 | $5.13M | 166 | NEVER BACK DOWN INC. 50% | Digital 100% | $15M | +178% |
| 2024 | Q1 | 2024 | $3.37M | 174 | NEVER BACK DOWN INC. 20% | Digital 100% | $18M | +27% |
| 2024 | Q2 | 2024 | $3.63M | 202 | LAKE, KARI 12% | Digital 100% | $22M | -30% |
| 2024 | Q3 | 2024 | $5.88M | 232 | KENNEDY, JOHN NEELY 22% | Digital 100% | $28M | -45% |
| 2024 | Q4 | 2024 | $8.64M | 199 | LEE, MIKE 25% | Digital 100% | $37M | -50% |
| 2025 | Q1 | 2026 | $2.42M | 175 | KENNEDY, JOHN NEELY 41% | Digital 100% | $2.42M | +100% |
| 2025 | Q2 | 2026 | $2.47M | 309 | KENNEDY, JOHN NEELY 19% | Digital 100% | $4.89M | -48% |
| 2025 | Q3 | 2026 | $2.02M | 438 | KENNEDY, JOHN NEELY 23% | Digital 100% | $6.9M | -48% |
| 2025 | Q4 | 2024 | $41K | 6 | REITZ AARON F MR 100% | Digital 100% | $37M | — |
| 2025 | Q4 | 2026 | $2M | 286 | KENNEDY, JOHN NEELY 32% | Digital 100% | $8.9M | -61% |
| 2026 | Q1 | 2026 | $2.42M | 402 | KENNEDY, JOHN NEELY 34% | Digital 65% | $11M | -28% |
| 2026 | Q2 | 2026 | $3.15M | 431 | KENNEDY, JOHN NEELY 41% | — | $14M | -13% |
| 2026 | Q3 | 2026 | $16K | 32 | DILORENZO, ANTHONY 82% | — | $14M | -100% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 2 · $56,000 · Los Angeles, CA dominant market
Broadcast stations that committees who pay TAG LLC also pay directly on their Schedule B filings. We can't prove TAG LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KLOS-FM | Los Angeles, CA | Independent | $54,000 | 36 | Jan 2021 → Sep 2021 |
| KABC | Los Angeles, CA | ABC | $2,000 | 2 | Oct 2021 → Oct 2021 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $89,958,909 | 3,983 | $23K | 99.9% | KENNEDY, JOHN NEELY 21% | 5mo ago |
| Fundraising | $112,345 | 40 | $3K | 0.1% | BOLD ERA JFC 89% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
14
Anchor clients 3+ cycles
$35,372,059 · 38% of revenue
36
Repeat clients 2 cycles
$35,433,580 · 38% of revenue
130
One-time clients 1 cycle
$23,254,893 · 25% of revenue
Top 14 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KENNEDY, JOHN NEELY | 4 | $20,087,452 | 149 | 2020-08-05 | 2026-06-29 |
| VANCE, J D | 3 | $4,045,308 | 80 | 2022-08-31 | 2026-06-24 |
| BUDD, THEODORE P | 3 | $3,331,800 | 196 | 2021-09-20 | 2026-06-30 |
| GRASSLEY, CHARLES E | 3 | $2,155,599 | 82 | 2021-07-08 | 2026-06-16 |
| MILLER-MEEKS, MARIANNETTE JANE | 3 | $1,359,629 | 119 | 2021-07-06 | 2026-06-16 |
| COMMON SENSE FOR AMERICA PAC | 3 | $1,358,190 | 63 | 2021-04-21 | 2026-06-18 |
| MALLIOTAKIS, NICOLE | 3 | $823,092 | 76 | 2021-05-19 | 2025-04-01 |
| CORNYN VICTORY COMMITTEE | 3 | $619,173 | 44 | 2021-05-04 | 2025-04-21 |
| NRSC | 3 | $517,402 | 15 | 2020-07-29 | 2024-10-10 |
| HOUSE CONSERVATIVES TRUST | 3 | $475,571 | 17 | 2022-08-24 | 2026-02-09 |
| FOXX, VIRGINIA ANN | 3 | $263,529 | 49 | 2022-03-10 | 2026-06-25 |
| CONSERVATIVE LOUISIANA | 3 | $143,252 | 15 | 2022-02-11 | 2026-04-30 |
| ALAMO PAC | 3 | $120,000 | 47 | 2021-04-07 | 2025-04-06 |
| CORNYN, JOHN SEN | 3 | $72,060 | 47 | 2021-04-07 | 2025-04-09 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| LA | $22,034,764 | 27.2% | 4 | |
| FL | $14,631,596 | 18.0% | 10 | |
| TX | $13,510,441 | 16.7% | 16 | |
| OH | $4,808,225 | 5.9% | 6 | |
| UT | $4,640,408 | 5.7% | 2 | |
| AZ | $4,630,101 | 5.7% | 7 | |
| IA | $4,071,525 | 5.0% | 11 | |
| NC | $3,693,689 | 4.6% | 4 | |
| GA | $3,160,024 | 3.9% | 8 | |
| MI | $2,269,234 | 2.8% | 2 | |
| IN | $1,891,417 | 2.3% | 4 | |
| VA | $1,797,948 | 2.2% | 18 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2023-04-21 | NEVER BACK DOWN INC. | Digital | WEB SERVICE/MEDIA PRODUCTION/TEXTING | $1,963,017 |
| Largest all-time | 2022-11-08 | OZ, MEHMET DR | Digital | DIGITAL FUNDRAISING | $1,157,258 |
| Largest all-time | 2024-11-12 | LEE, MIKE | Digital | DIGITAL CONSULTING | $1,106,504 |
| Largest all-time | 2022-11-15 | OZ, MEHMET DR | Digital | DIGITAL FUNDRAISING | $1,059,332 |
| Largest all-time | 2022-11-03 | KENNEDY, JOHN NEELY | Digital | ELECTRONIC MEDIA EXPENSE | $1,056,606 |
| Largest this cycle | 2026-04-22 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA EXPENSE | $411,535 |
| Largest this cycle | 2025-03-12 | KENNEDY, JOHN NEELY | Digital | DIGITAL MEDIA EXPENSE | $333,606 |
| Largest this cycle | 2026-05-19 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA EXPENSE | $321,825 |
| Largest this cycle | 2026-06-29 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA EXPENSE | $291,790 |
| Largest this cycle | 2026-03-12 | KENNEDY, JOHN NEELY | Digital | DIGITAL MEDIA EXPENSE | $284,370 |
| Recent | 2026-08-19 | DILORENZO, ANTHONY | — | DIGITAL CONSULTING | $1,349 |
| Recent | 2026-08-17 | DILORENZO, ANTHONY | — | DIGITAL CONSULTING | $428 |
| Recent | 2026-08-13 | DILORENZO, ANTHONY | — | DIGITAL CONSULTING | $383 |
| Recent | 2026-08-14 | DILORENZO, ANTHONY | — | DIGITAL CONSULTING | $117 |
| Recent | 2026-08-18 | DILORENZO, ANTHONY | — | DIGITAL CONSULTING | $69 |