TAG LLC
$97.09M
2025-2026 cycle
TAG LLC is a digital vendor. In the 2025-2026 cycle TAG LLC was paid $97.09M across 177 client committees, of which $4.09M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$97.09M
=
$92.99M
(Schedule B)
+
$4.09M
(Independent Expenditures)
| Schedule B direct committee payments |
$92,994,638 | 4,450 rows | 95.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$4,091,310 | 60 rows | 4.2% |
- Activity span ALL TIME
- Oct 30, 2017 → Jul 21, 2026
- spans 8.7 years
- Disbursements ALL TIME
- 4,450
- Schedule B + IE rows
- Client committees ALL TIME
- 177
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$8.57M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$366,383 | 2 |
| OUTRIDER PAC C00816876 |
$275,000 IE $275,000 |
1 |
| FRIENDS OF KENNEDY C00835751 |
$13,950 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$766,730 | 4 |
| OUTRIDER PAC C00816876 |
$275,000 IE $275,000 |
1 |
| MOORE, FELIX BARRY AL · Senate REP |
$105,386 | 4 |
| FRIENDS OF KENNEDY C00835751 |
$71,569 | 9 |
| HERN, KEVIN OK · Senate REP |
$43,461 | 8 |
| SMULLEN, ROBERT NY · House REP |
$25,830 | 5 |
| MALES, JOE CA · House REP |
$15,904 | 14 |
| ADAIR, PATTI OR · House REP |
$12,188 | 1 |
| ZDAN, ALEX NJ · Senate REP |
$3,644 | 2 |
| NUNN, ZACH IA · House REP |
$2,100 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$1,841,972 | 10 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| OUTRIDER PAC C00816876 |
$275,000 IE $275,000 |
1 |
| MOORE, FELIX BARRY AL · Senate REP |
$264,640 | 10 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$194,229 | 6 |
| HERN, KEVIN OK · Senate REP |
$143,368 | 10 |
| MORRIS, NATE KY · Senate REP |
$126,021 | 4 |
| FRIENDS OF KENNEDY C00835751 |
$109,169 | 12 |
| LEE, MIKE UT · Senate REP |
$107,946 | 4 |
| BOLD ERA JFC C00877548 |
$100,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$3,015,970 | 22 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$541,977 | 20 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$493,429 | 22 |
| MORRIS, NATE KY · Senate REP |
$384,830 | 15 |
| MOORE, FELIX BARRY AL · Senate REP |
$368,348 | 20 |
| MALES, JOE CA · House REP |
$296,188 | 204 |
| LEE, MIKE UT · Senate REP |
$293,932 | 10 |
| OUTRIDER PAC C00816876 |
$275,000 IE $275,000 |
1 |
| FRIENDS OF KENNEDY C00835751 |
$193,783 | 22 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$4,343,701 | 37 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$870,639 | 30 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$825,233 | 32 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| LEE, MIKE UT · Senate REP |
$688,158 | 16 |
| MALES, JOE CA · House REP |
$656,076 | 280 |
| BANKS, JAMES E. HON. IN · Senate REP |
$463,821 | 18 |
| MORRIS, NATE KY · Senate REP |
$384,830 | 15 |
| MOORE, FELIX BARRY AL · Senate REP |
$368,348 | 20 |
| BUDD, THEODORE P NC · Senate REP |
$321,279 | 127 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| KENNEDY, JOHN NEELY LA · Senate REP |
$7,020,005 | 50 |
| LEE, MIKE UT · Senate REP |
$3,781,402 | 41 |
| LAKE, KARI AZ · Senate REP |
$1,819,584 | 287 |
| HOUSE CONSERVATIVE VICTORY FUND C00831123 |
$1,513,883 | 43 |
| COMMON SENSE FOR AMERICA PAC C00634774 |
$1,400,645 IE $200,000 · SB $1,200,645 |
41 |
| TED CRUZ VICTORY FUND C00849778 |
$904,227 | 20 |
| TRUTH AND COURAGE PAC C00796045 |
$841,097 | 15 |
| FIGHTING FOR TEXAS C00922187 |
$740,000 IE $740,000 |
3 |
| MALES, JOE CA · House REP |
$656,076 | 280 |
| BANKS, JAMES E. HON. IN · Senate REP |
$650,075 | 21 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $179,477 | 0.18% |
| Republican | $78,966,895 | 81.34% |
| Non-partisan | $17,939,577 | 18.48% |
Part III Reference tables
Full all-time and cycle-to-date data.
People at this agency 0 buyers · 10 leadership
Leadership 10
Founders, partners, chiefs — for strategic / partnership conversations.
Partner
Chief Financial Officer
Executive Vice President, Advertising
Deputy Chief of Staff
Executive Vice President, Finance
Managing Partner
Chief of Staff
Founder & CEO
Executive Vice President, Marketing
LinkedIn
not found
—
Executive Vice President, Technology
LinkedIn
not found
—
tagconsultinggroupllc.com · LinkedIn company page · updated 2mo ago
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyCycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q4 | 2016 | $2K | 2 | METZGER DEANNA MARIA MS 100% | Digital 100% | $2K | — |
| 2018 | Q1 | 2018 | $1K | 1 | METZGER DEANNA MARIA MS 100% | Digital 100% | $1K | — |
| 2019 | Q2 | 2020 | $2K | 1 | CORY GARDNER FOR SENATE 100% | Digital 100% | $2K | — |
| 2019 | Q3 | 2020 | $45K | 3 | MAKE AMERICA GREAT AGAIN PAC 100% | Digital 100% | $47K | — |
| 2019 | Q4 | 2020 | $45K | 3 | MAKE AMERICA GREAT AGAIN PAC 100% | Digital 100% | $92K | — |
| 2020 | Q1 | 2020 | $49K | 12 | MAKE AMERICA GREAT AGAIN PAC 92% | Digital 100% | $140K | +4784% |
| 2020 | Q2 | 2020 | $249K | 62 | JAMES, JOHN 82% | Digital 100% | $390K | — |
| 2020 | Q3 | 2020 | $657K | 80 | JAMES, JOHN 87% | Digital 100% | $1.05M | — |
| 2020 | Q4 | 2020 | $1.9M | 47 | JAMES, JOHN 78% | Digital 100% | $2.95M | — |
| 2021 | Q1 | 2022 | $141K | 18 | KENNEDY, JOHN NEELY 37% | Digital 100% | $141K | — |
| 2021 | Q2 | 2022 | $265K | 124 | BUCK PAC 19% | Digital 100% | $406K | +17545% |
| 2021 | Q3 | 2022 | $2.13M | 180 | KENNEDY, JOHN NEELY 52% | Digital 100% | $2.54M | +4632% |
| 2021 | Q4 | 2022 | $1.85M | 149 | KENNEDY, JOHN NEELY 46% | Digital 100% | $4.38M | +4000% |
| 2022 | Q1 | 2022 | $2.66M | 109 | KENNEDY, JOHN NEELY 30% | Digital 100% | $7.05M | +5352% |
| 2022 | Q2 | 2022 | $5.18M | 173 | KENNEDY, JOHN NEELY 34% | Digital 100% | $12M | +1978% |
| 2022 | Q3 | 2022 | $11M | 223 | OZ, MEHMET DR 41% | Digital 100% | $23M | +1526% |
| 2022 | Q4 | 2022 | $17M | 190 | OZ, MEHMET DR 43% | Digital 100% | $40M | +804% |
| 2023 | Q1 | 2024 | $1.21M | 63 | OZ, MEHMET DR 25% | Digital 100% | $1.21M | +759% |
| 2023 | Q2 | 2024 | $4.79M | 117 | NEVER BACK DOWN INC. 57% | Digital 100% | $6M | +1708% |
| 2023 | Q3 | 2024 | $3.85M | 140 | NEVER BACK DOWN INC. 48% | Digital 100% | $9.85M | +81% |
| 2023 | Q4 | 2024 | $5.13M | 166 | NEVER BACK DOWN INC. 50% | Digital 100% | $15M | +178% |
| 2024 | Q1 | 2024 | $3.37M | 174 | NEVER BACK DOWN INC. 20% | Digital 100% | $18M | +27% |
| 2024 | Q2 | 2024 | $3.63M | 202 | LAKE, KARI 12% | Digital 100% | $22M | -30% |
| 2024 | Q3 | 2024 | $5.88M | 232 | KENNEDY, JOHN NEELY 22% | Digital 100% | $28M | -45% |
| 2024 | Q4 | 2024 | $8.64M | 199 | LEE, MIKE 25% | Digital 100% | $37M | -50% |
| 2025 | Q1 | 2026 | $2.42M | 175 | KENNEDY, JOHN NEELY 41% | Digital 100% | $2.42M | +100% |
| 2025 | Q2 | 2026 | $2.47M | 309 | KENNEDY, JOHN NEELY 19% | Digital 100% | $4.89M | -48% |
| 2025 | Q3 | 2026 | $2.02M | 438 | KENNEDY, JOHN NEELY 23% | Digital 100% | $6.9M | -48% |
| 2025 | Q4 | 2024 | $41K | 6 | REITZ AARON F MR 100% | Digital 100% | $37M | — |
| 2025 | Q4 | 2026 | $2M | 286 | KENNEDY, JOHN NEELY 32% | Digital 100% | $8.9M | -61% |
| 2026 | Q1 | 2026 | $2.44M | 410 | KENNEDY, JOHN NEELY 34% | Digital 65% | $11M | -28% |
| 2026 | Q2 | 2026 | $2.09M | 133 | KENNEDY, JOHN NEELY 61% | — | $13M | -43% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 2 · $56,000 · Los Angeles, CA dominant market
Broadcast stations that committees who pay TAG LLC also pay directly on their Schedule B filings. We can't prove TAG LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KLOS-FM | Los Angeles, CA | Independent | $54,000 | 36 | Jan 2021 → Sep 2021 |
| KABC | Los Angeles, CA | ABC | $2,000 | 2 | Oct 2021 → Oct 2021 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $89,958,909 | 3,983 | $23K | 99.9% | KENNEDY, JOHN NEELY 21% | 3mo ago |
| Fundraising | $100,954 | 39 | $3K | 0.1% | BOLD ERA JFC 99% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
14
Anchor clients 3+ cycles
$35,128,253 · 38% of revenue
36
Repeat clients 2 cycles
$35,110,877 · 38% of revenue
127
One-time clients 1 cycle
$22,755,509 · 24% of revenue
Top 14 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| KENNEDY, JOHN NEELY | 4 | $20,087,452 | 149 | 2020-08-05 | 2026-06-29 |
| VANCE, J D | 3 | $4,044,091 | 77 | 2022-08-31 | 2026-03-11 |
| BUDD, THEODORE P | 3 | $3,286,119 | 172 | 2021-09-20 | 2026-03-25 |
| GRASSLEY, CHARLES E | 3 | $2,128,017 | 79 | 2021-07-08 | 2026-03-31 |
| MILLER-MEEKS, MARIANNETTE JANE | 3 | $1,344,889 | 123 | 2021-07-06 | 2026-05-13 |
| COMMON SENSE FOR AMERICA PAC | 3 | $1,260,766 | 59 | 2021-04-21 | 2026-04-23 |
| MALLIOTAKIS, NICOLE | 3 | $823,092 | 76 | 2021-05-19 | 2025-04-01 |
| CORNYN VICTORY COMMITTEE | 3 | $619,173 | 44 | 2021-05-04 | 2025-04-21 |
| NRSC | 3 | $517,402 | 15 | 2020-07-29 | 2024-10-10 |
| HOUSE CONSERVATIVES TRUST | 3 | $475,571 | 17 | 2022-08-24 | 2026-02-09 |
| FOXX, VIRGINIA ANN | 3 | $262,779 | 46 | 2022-03-10 | 2025-12-24 |
| ALAMO PAC | 3 | $120,000 | 47 | 2021-04-07 | 2025-04-06 |
| CONSERVATIVE LOUISIANA | 3 | $86,842 | 14 | 2022-02-11 | 2026-02-02 |
| CORNYN, JOHN SEN | 3 | $72,060 | 47 | 2021-04-07 | 2025-04-09 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| LA | $21,937,339 | 27.2% | 4 | |
| FL | $14,593,148 | 18.1% | 10 | |
| TX | $13,510,441 | 16.8% | 16 | |
| OH | $4,807,008 | 6.0% | 6 | |
| AZ | $4,629,383 | 5.7% | 7 | |
| UT | $4,518,144 | 5.6% | 2 | |
| IA | $3,977,697 | 4.9% | 11 | |
| NC | $3,619,315 | 4.5% | 4 | |
| GA | $3,045,469 | 3.8% | 8 | |
| MI | $2,269,234 | 2.8% | 2 | |
| IN | $1,891,417 | 2.3% | 4 | |
| VA | $1,756,217 | 2.2% | 17 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2023-04-21 | NEVER BACK DOWN INC. | Digital | WEB SERVICE/MEDIA PRODUCTION/TEXTING | $1,963,017 |
| Largest all-time | 2022-11-08 | OZ, MEHMET DR | Digital | DIGITAL FUNDRAISING | $1,157,258 |
| Largest all-time | 2024-11-12 | LEE, MIKE | Digital | DIGITAL CONSULTING | $1,106,504 |
| Largest all-time | 2022-11-15 | OZ, MEHMET DR | Digital | DIGITAL FUNDRAISING | $1,059,332 |
| Largest all-time | 2022-11-03 | KENNEDY, JOHN NEELY | Digital | ELECTRONIC MEDIA EXPENSE | $1,056,606 |
| Largest this cycle | 2026-04-22 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA EXPENSE | $411,535 |
| Largest this cycle | 2025-03-12 | KENNEDY, JOHN NEELY | Digital | DIGITAL MEDIA EXPENSE | $333,606 |
| Largest this cycle | 2026-05-19 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA EXPENSE | $321,825 |
| Largest this cycle | 2026-06-29 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA EXPENSE | $291,790 |
| Largest this cycle | 2026-03-12 | KENNEDY, JOHN NEELY | Digital | DIGITAL MEDIA EXPENSE | $284,370 |
| Recent | 2026-06-29 | KENNEDY, JOHN NEELY | — | DIGITAL MEDIA COMMISSION FEE | $74,592 |
| Recent | 2026-06-30 | FRIENDS OF KENNEDY | — | FUNDRAISING COST: EVENT SUPPLIES/CATERING/SPACE RENTAL | $8,390 |
| Recent | 2026-06-30 | FRIENDS OF KENNEDY | — | FUNDRAISING CONSULTING FEE | $5,000 |
| Recent | 2026-06-30 | FRIENDS OF KENNEDY | — | FUNDRAISING COMMISSION FEE | $560 |