SWAYABLE
SWAYABLE is a strategy & research vendor. In the 2025-2026 cycle SWAYABLE was paid $1.83M across 18 client committees, of which $187K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,643,930 | 58 rows | 89.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$186,904 | 26 rows | 10.2% |
- Activity span ALL TIME
- Jun 22, 2018 → Oct 4, 2024
- spans 6.3 years
- Disbursements ALL TIME
- 58
- Schedule B + IE rows
- Client committees ALL TIME
- 18
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| WARREN, ELIZABETH MA · Senate DEM |
$25,181 | 2 |
| COALITION TO GROW SAN FRANCISCO - GROW SF PAC 1433436 |
$13,180 | 1 |
| MOVEON.ORG POLITICAL ACTION C00341396 |
$3,950 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $1,325,607 | 72.40% |
| Republican | $0 | 0.00% |
| Non-partisan | $505,227 | 27.60% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $12K | 1 | NEXTGEN CLIMATE ACTION COMM… 100% | Strategy & Research 100% | $12K | — |
| 2018 | Q3 | 2018 | $36K | 2 | NEXTGEN CLIMATE ACTION COMM… 68% | Strategy & Research 100% | $47K | — |
| 2018 | Q4 | 2018 | $353K | 10 | HMP 62% | Strategy & Research 100% | $401K | — |
| 2019 | Q3 | 2020 | $167K | 2 | BERNIE 2020 84% | Strategy & Research 100% | $167K | — |
| 2019 | Q4 | 2020 | $51K | 2 | WARREN, ELIZABETH 77% | Strategy & Research 100% | $217K | — |
| 2020 | Q1 | 2020 | $216K | 3 | C00711614 100% | Strategy & Research 100% | $433K | — |
| 2020 | Q2 | 2020 | $84K | 4 | SEIU COPE (SERVICE EMPLOYEE… 83% | Strategy & Research 100% | $518K | +632% |
| 2020 | Q3 | 2020 | $13K | 2 | C00713289 90% | Strategy & Research 100% | $530K | -64% |
| 2020 | Q4 | 2020 | $192K | 3 | PROTECT APP-BASED DRIVERS A… 87% | Strategy & Research 100% | $723K | -46% |
| 2020 | Q4 | 2022 | $130K | 4 | MOVEON.ORG POLITICAL ACTION 67% | Strategy & Research 100% | $130K | — |
| 2021 | Q3 | 2022 | $45K | 1 | DSCC 100% | Strategy & Research 100% | $175K | -73% |
| 2021 | Q4 | 2022 | $90K | 2 | MOVEON.ORG POLITICAL ACTION 100% | Strategy & Research 100% | $265K | +78% |
| 2022 | Q1 | 2022 | $2K | 1 | PLANNED PARENTHOOD VOTES 100% | Strategy & Research 100% | $267K | -99% |
| 2022 | Q3 | 2022 | $41K | 4 | LF PAC 100% | Strategy & Research 100% | $308K | +224% |
| 2022 | Q4 | 2022 | $110K | 10 | LF PAC 61% | Strategy & Research 100% | $419K | -43% |
| 2023 | Q3 | 2024 | $4K | 1 | MOVEON.ORG POLITICAL ACTION 100% | Strategy & Research 100% | $4K | -91% |
| 2023 | Q4 | 2022 | $8K | 1 | MOTHERS AGAINST GREG ABBOTT 100% | Strategy & Research 100% | $426K | — |
| 2024 | Q1 | 2024 | $48K | 1 | LF PAC 100% | Strategy & Research 100% | $52K | +2835% |
| 2024 | Q3 | 2024 | $38K | 3 | WARREN, ELIZABETH 55% | Strategy & Research 100% | $90K | -8% |
| 2024 | Q4 | 2024 | $4K | 1 | WARREN, ELIZABETH 100% | Strategy & Research 100% | $94K | -96% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $1,643,930 | 58 | $28K | 100.0% | C00711614 15% | 20mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MOVEON.ORG POLITICAL ACTION | 3 | $240,673 | 10 | 2018-08-02 | 2024-07-15 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $911,862 | 55.5% | 7 | |
| Unknown | $265,833 | 16.2% | 2 | |
| CA | $179,917 | 10.9% | 2 | |
| VT | $140,000 | 8.5% | 1 | |
| MA | $64,301 | 3.9% | 2 | |
| GA | $42,492 | 2.6% | 1 | |
| WA | $28,750 | 1.7% | 1 | |
| TX | $7,900 | 0.5% | 1 | |
| NY | $2,875 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2019-09-20 | BERNIE 2020 | Strategy & Research | SOFTWARE | $140,000 |
| Largest all-time | 2020-10-16 | PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS | Strategy & Research | DIGITAL ADS | $112,000 |
| Largest all-time | 2018-10-19 | HMP | Strategy & Research | SOFTWARE | $84,667 |
| Largest all-time | 2020-02-14 | C00711614 | Strategy & Research | SOFTWARE SUBSCRIPTION | $72,000 |
| Largest all-time | 2020-02-07 | C00711614 | Strategy & Research | SOFTWARE SUBSCRIPTION | $72,000 |
| Largest this cycle | 2024-02-16 | LF PAC | Strategy & Research | AD TESTING AND POLLING | $47,700 |
| Largest this cycle | 2024-09-20 | WARREN, ELIZABETH | Strategy & Research | SOFTWARE | $20,984 |
| Largest this cycle | 2024-08-16 | COALITION TO GROW SAN FRANCISCO - GROW SF PAC | Strategy & Research | MARKETING RESEARCH | $13,180 |
| Largest this cycle | 2024-10-04 | WARREN, ELIZABETH | Strategy & Research | SOFTWARE | $4,197 |
| Largest this cycle | 2023-09-05 | MOVEON.ORG POLITICAL ACTION | Strategy & Research | TECHNOLOGY SERVICES | $3,950 |
| Recent | 2024-07-15 | MOVEON.ORG POLITICAL ACTION | Strategy & Research | TECHNOLOGY SERVICES | $3,950 |