SWAYABLE
SWAYABLE is a strategy & research vendor. In the 2025-2026 cycle SWAYABLE was paid $1.83M across 19 client committees, of which $187K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,646,566 | 59 rows | 89.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$186,904 | 26 rows | 10.2% |
- Activity span ALL TIME
- Jun 22, 2018 → Jun 30, 2026
- spans 8.0 years
- Disbursements ALL TIME
- 59
- Schedule B + IE rows
- Client committees ALL TIME
- 19
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| 842149 842149 |
$2,636 | 1 |
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| 842149 842149 |
$2,636 | 1 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| 842149 842149 |
$2,636 | 1 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| 842149 842149 |
$2,636 | 1 |
Top buyers last 24 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| WARREN, ELIZABETH MA · Senate DEM |
$25,181 | 2 |
| LOCAL VOICES C00531624 |
$4,301 IE $4,301 |
1 |
| 842149 842149 |
$2,636 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $1,621,399 | 88.43% |
| Republican | $0 | 0.00% |
| Non-partisan | $212,071 | 11.57% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $12K | 1 | NEXTGEN CLIMATE ACTION COMM… 100% | Strategy & Research 100% | $12K | — |
| 2018 | Q3 | 2018 | $36K | 2 | NEXTGEN CLIMATE ACTION COMM… 68% | Strategy & Research 100% | $47K | — |
| 2018 | Q4 | 2018 | $353K | 10 | HMP 62% | Strategy & Research 100% | $401K | — |
| 2019 | Q3 | 2020 | $167K | 2 | BERNIE 2020 84% | Strategy & Research 100% | $167K | — |
| 2019 | Q4 | 2020 | $51K | 2 | WARREN, ELIZABETH 77% | Strategy & Research 100% | $217K | — |
| 2020 | Q1 | 2020 | $216K | 3 | TOM STEYER 2020 100% | Strategy & Research 100% | $433K | — |
| 2020 | Q2 | 2020 | $84K | 4 | SEIU COPE (SERVICE EMPLOYEE… 83% | Strategy & Research 100% | $518K | +632% |
| 2020 | Q3 | 2020 | $13K | 2 | ALEX MORSE FOR CONGRESS 90% | Strategy & Research 100% | $530K | -64% |
| 2020 | Q4 | 2020 | $192K | 3 | PROTECT APP-BASED DRIVERS A… 87% | Strategy & Research 100% | $723K | -46% |
| 2020 | Q4 | 2022 | $130K | 4 | MOVEON.ORG POLITICAL ACTION 67% | Strategy & Research 100% | $130K | — |
| 2021 | Q3 | 2022 | $45K | 1 | DSCC 100% | Strategy & Research 100% | $175K | -73% |
| 2021 | Q4 | 2022 | $90K | 2 | MOVEON.ORG POLITICAL ACTION 100% | Strategy & Research 100% | $265K | +78% |
| 2022 | Q1 | 2022 | $2K | 1 | PLANNED PARENTHOOD VOTES 100% | Strategy & Research 100% | $267K | -99% |
| 2022 | Q3 | 2022 | $41K | 4 | LF PAC 100% | Strategy & Research 100% | $308K | +224% |
| 2022 | Q4 | 2022 | $110K | 10 | LF PAC 61% | Strategy & Research 100% | $419K | -43% |
| 2023 | Q3 | 2024 | $4K | 1 | MOVEON.ORG POLITICAL ACTION 100% | Strategy & Research 100% | $4K | -91% |
| 2023 | Q4 | 2022 | $8K | 1 | MOTHERS AGAINST GREG ABBOTT 100% | Strategy & Research 100% | $426K | — |
| 2024 | Q1 | 2024 | $48K | 1 | LF PAC 100% | Strategy & Research 100% | $52K | +2835% |
| 2024 | Q3 | 2024 | $38K | 3 | WARREN, ELIZABETH 55% | Strategy & Research 100% | $90K | -8% |
| 2024 | Q4 | 2024 | $4K | 1 | WARREN, ELIZABETH 100% | Strategy & Research 100% | $94K | -96% |
| 2026 | Q2 | 2026 | $3K | 1 | 842149 100% | Media 100% | $3K | — |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $1,643,930 | 58 | $28K | 99.8% | TOM STEYER 2020 15% | 23mo ago |
| Media | $2,636 | 1 | $3K | 0.2% | 842149 100% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MOVEON.ORG POLITICAL ACTION | 3 | $240,673 | 10 | 2018-08-02 | 2024-07-15 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $911,862 | 55.4% | 7 | |
| CA | $436,886 | 26.5% | 4 | |
| VT | $140,000 | 8.5% | 1 | |
| MA | $75,801 | 4.6% | 3 | |
| GA | $42,492 | 2.6% | 1 | |
| WA | $28,750 | 1.7% | 1 | |
| TX | $7,900 | 0.5% | 1 | |
| NY | $2,875 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2019-09-20 | BERNIE 2020 | Strategy & Research | SOFTWARE | $140,000 |
| Largest all-time | 2020-10-16 | PROTECT APP-BASED DRIVERS AND SERVICES, A COALITION OF ON-DEMAND DRIVERS AND NETWORK COMPANIES, SMALL BUSINESSES, COMMUNITY GROUPS AND PUBLIC SAFETY ORGANIZATIONS | Strategy & Research | DIGITAL ADS | $112,000 |
| Largest all-time | 2018-10-19 | HMP | Strategy & Research | SOFTWARE | $84,667 |
| Largest all-time | 2020-01-13 | TOM STEYER 2020 | Strategy & Research | SOFTWARE SUBSCRIPTION | $72,000 |
| Largest all-time | 2020-02-07 | TOM STEYER 2020 | Strategy & Research | SOFTWARE SUBSCRIPTION | $72,000 |
| Largest this cycle | 2026-06-30 | 842149 | Media | Digital Ads paid through Yosemite Consulting | $2,636 |
| Recent | 2024-09-20 | WARREN, ELIZABETH | Strategy & Research | SOFTWARE | $20,984 |
| Recent | 2024-08-16 | COALITION TO GROW SAN FRANCISCO - GROW SF PAC | Strategy & Research | MARKETING RESEARCH | $13,180 |
| Recent | 2024-10-04 | WARREN, ELIZABETH | Strategy & Research | SOFTWARE | $4,197 |
| Recent | 2024-07-15 | MOVEON.ORG POLITICAL ACTION | Strategy & Research | TECHNOLOGY SERVICES | $3,950 |