Strategic Red
Strategic Red is a political services vendor. In the 2025-2026 cycle Strategic Red was paid $1.96M across 20 client committees, of which $100K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,862,357 | 48 rows | 94.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$100,000 | 2 rows | 5.1% |
- Activity span ALL TIME
- Apr 26, 2018 → Oct 28, 2024
- spans 6.5 years
- Disbursements ALL TIME
- 48
- Schedule B + IE rows
- Client committees ALL TIME
- 20
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| 810163 810163 |
$81,315 | 2 |
| KRUTTIVENTI, VIN CA · House REP |
$12,500 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $55,319 | 2.82% |
| Non-partisan | $1,907,038 | 97.18% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $67K | 6 | BERRYHILL FOR SUPERVISOR 20… 45% | Other / Unclassified 56% | $67K | — |
| 2018 | Q3 | 2018 | $332K | 11 | VIDAK FOR SENATE 2018 75% | Other / Unclassified 77% | $399K | — |
| 2018 | Q4 | 2018 | $163K | 4 | 810163 62% | Digital 62% | $561K | — |
| 2019 | Q1 | 2018 | $139K | 5 | COALITION TO RESTORE CALIFO… 70% | Digital 85% | $701K | — |
| 2020 | Q1 | 2020 | $368K | 7 | COALITION TO RESTORE CALIFO… 69% | Digital 81% | $368K | — |
| 2020 | Q2 | 2020 | $50K | 1 | COALITION TO RESTORE CALIFO… 100% | Digital 100% | $418K | -26% |
| 2020 | Q3 | 2020 | $173K | 2 | KEEPING CALIFORNIANS WORKIN… 52% | Digital 52% | $591K | -48% |
| 2020 | Q4 | 2020 | $372K | 6 | COALITION TO RESTORE CALIFO… 93% | Digital 99% | $963K | +129% |
| 2022 | Q4 | 2022 | $40K | 1 | KISTNER, TYLER 100% | Media 100% | $40K | -89% |
| 2024 | Q1 | 2024 | $65K | 2 | CHARTER SCHOOLS PAC, SPONSO… 100% | Other / Unclassified 100% | $65K | — |
| 2024 | Q3 | 2024 | $13K | 1 | KRUTTIVENTI, VIN 100% | Digital 100% | $78K | — |
| 2024 | Q4 | 2024 | $81K | 2 | 810163 100% | Other / Unclassified 100% | $159K | +103% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,133,690 | 20 | $57K | 60.9% | COALITION TO RESTORE CALIFO… 47% | 20mo ago |
| Other / Unclassified | $595,609 | 25 | $24K | 32.0% | VIDAK FOR SENATE 2018 44% | 19mo ago |
| Media | $133,058 | 3 | $44K | 7.1% | 960532 62% | 3y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $1,812,357 | 97.3% | 18 | |
| WI | $40,000 | 2.1% | 1 | |
| Unknown | $10,000 | 0.5% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2020-01-19 | COALITION TO RESTORE CALIFORNIA'S MIDDLE CLASS RESEARCH COMMITTEE, INCLUDING ENERGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Digital | Digital Media; See Schedule G | $185,000 |
| Largest all-time | 2020-10-06 | COALITION TO RESTORE CALIFORNIAS MIDDLE CLASS, INCLUDING ENERGY, MANUFACTURING AND TECHNOLOGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Digital | Digital Ad Placement; Schedule G paid and disclosed in subsequent period | $159,120 |
| Largest all-time | 2020-10-07 | COALITION TO RESTORE CALIFORNIAS MIDDLE CLASS, INCLUDING ENERGY, MANUFACTURING AND TECHNOLOGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Digital | Digital Ad Placement; Schedule G paid and disclosed in subsequent period | $101,575 |
| Largest all-time | 2019-02-07 | COALITION TO RESTORE CALIFORNIAS MIDDLE CLASS, INCLUDING ENERGY, MANUFACTURING AND TECHNOLOGY COMPANIES WHO PRODUCE GAS, OIL, JOBS AND PAY TAXES | Digital | Display, Video Pre-Roll, and Data Costs for Digital Media Supporting Lena Gonzalez SD 33; See Schedule G | $97,059 |
| Largest all-time | 2020-09-08 | KEEPING CALIFORNIANS WORKING, DENTISTS, HOUSING PROVIDERS, ENERGY, AND INSURANCE AGENTS | Digital | DIGITAL ADS | $90,179 |
| Largest this cycle | 2024-10-28 | 810163 | Other / Unclassified | — | $51,315 |
| Largest this cycle | 2024-01-30 | CHARTER SCHOOLS PAC, SPONSORED BY ALLIANCE OF CALIFORNIA CHARTER SCHOOLS | Other / Unclassified | — | $35,000 |
| Largest this cycle | 2024-10-23 | 810163 | Other / Unclassified | — | $30,000 |
| Largest this cycle | 2024-01-30 | CHARTER SCHOOLS PAC, SPONSORED BY ALLIANCE OF CALIFORNIA CHARTER SCHOOLS | Other / Unclassified | — | $30,000 |
| Largest this cycle | 2024-09-20 | KRUTTIVENTI, VIN | Digital | DIGITAL ADVERTISING - PRODUCTION | $12,500 |