STRATEGIC PERCEPTION INC
$10.31M
2025-2026 cycle
STRATEGIC PERCEPTION INC is a media vendor. In the 2025-2026 cycle STRATEGIC PERCEPTION INC was paid $10.31M across 54 client committees, of which $472K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$10.31M
=
$9.84M
(Schedule B)
+
$472K
(Independent Expenditures)
| Schedule B direct committee payments |
$9,838,359 | 441 rows | 95.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$471,918 | 21 rows | 4.6% |
- Activity span ALL TIME
- Jul 21, 2006 → May 29, 2026
- spans 19.9 years
- Disbursements ALL TIME
- 441
- Schedule B + IE rows
- Client committees ALL TIME
- 54
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$353K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SUNUNU, JOHN E NH · Senate REP |
$68,055 | 2 |
| HATCHER, CHARLIE TN · House REP |
$4,860 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SUNUNU, JOHN E NH · Senate REP |
$92,055 | 3 |
| TEXANS FOR KELLY HANCOCK SPAC 00067719 |
$24,093 | 1 |
| WHEELER, MIKE TX · House REP |
$21,508 | 2 |
| HATCHER, CHARLIE TN · House REP |
$16,860 | 3 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| SCHLEGEL JACKIE LEE MS 00081433 |
$12,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| SUNUNU, JOHN E NH · Senate REP |
$118,980 | 4 |
| HATCHER, CHARLIE TN · House REP |
$46,351 | 8 |
| WHEELER, MIKE TX · House REP |
$41,508 | 5 |
| TEXANS FOR KELLY HANCOCK SPAC 00067719 |
$24,093 | 1 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| SCHLEGEL JACKIE LEE MS 00081433 |
$12,500 | 1 |
| ZINKE, RYAN K MT · House REP |
-$51,189 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| SUNUNU, JOHN E NH · Senate REP |
$118,980 | 4 |
| HATCHER, CHARLIE TN · House REP |
$46,351 | 8 |
| WHEELER, MIKE TX · House REP |
$41,508 | 5 |
| TEXANS FOR KELLY HANCOCK SPAC 00067719 |
$24,093 | 1 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| SCHLEGEL JACKIE LEE MS 00081433 |
$12,500 | 1 |
| ZINKE, RYAN K MT · House REP |
-$51,189 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ZINKE, RYAN K MT · House REP |
$209,551 | 7 |
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| BUCKHOUT, LAURIE NC · House REP |
$125,353 | 4 |
| SUNUNU, JOHN E NH · Senate REP |
$118,980 | 4 |
| HATCHER, CHARLIE TN · House REP |
$46,351 | 8 |
| WHEELER, MIKE TX · House REP |
$41,508 | 5 |
| TEXANS FOR KELLY HANCOCK SPAC 00067719 |
$24,093 | 1 |
| DOWNING, TROY MT · Senate REP |
$12,500 | 1 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| SCHLEGEL JACKIE LEE MS 00081433 |
$12,500 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $8,393,197 | 81.41% |
| Non-partisan | $1,917,080 | 18.59% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $160K | 6 | DAN MOODY FOR CONGRESS, INC. 83% | Media 100% | $160K | — |
| 2017 | Q2 | 2016 | $11K | 3 | HUFFINES PHILLIP WAYNE MR 100% | Media 100% | $11K | — |
| 2017 | Q2 | 2018 | $231K | 6 | DAN MOODY FOR CONGRESS, INC. 75% | Media 100% | $390K | — |
| 2017 | Q3 | 2016 | $59K | 9 | HUFFINES DONALD B MR DON 52% | Media 100% | $70K | — |
| 2017 | Q3 | 2018 | $78K | 9 | DOWNING, TROY 77% | Media 100% | $468K | — |
| 2017 | Q4 | 2016 | $124K | 10 | HUFFINES PHILLIP WAYNE MR 82% | Media 100% | $194K | — |
| 2017 | Q4 | 2018 | $180K | 10 | KATHALEEN WALL FOR CONGRESS 48% | Media 100% | $648K | — |
| 2018 | Q1 | 2018 | $416K | 28 | KATHALEEN WALL FOR CONGRESS 49% | Media 100% | $1.06M | — |
| 2018 | Q2 | 2018 | $150K | 15 | HERN, KEVIN 71% | Media 100% | $1.21M | — |
| 2018 | Q3 | 2018 | $216K | 19 | HERN, KEVIN 38% | Media 100% | $1.43M | — |
| 2018 | Q4 | 2018 | $69K | 11 | HERN, KEVIN 45% | Media 100% | $1.5M | — |
| 2019 | Q1 | 2020 | $5K | 2 | CARTER, JOHN R REP. 100% | Media 100% | $5K | -97% |
| 2019 | Q2 | 2020 | $137K | 6 | NEW FACES GOP PAC 73% | Media 100% | $142K | -40% |
| 2019 | Q3 | 2020 | $147K | 6 | SASSE, BENJAMIN E. 68% | Media 100% | $290K | +89% |
| 2019 | Q4 | 2020 | $70K | 5 | ARNOLD FOR ALABAMA 70% | Media 100% | $360K | -61% |
| 2020 | Q1 | 2020 | $104K | 8 | FUND FOR A CONSERVATIVE FUT… 38% | Media 100% | $463K | -75% |
| 2020 | Q2 | 2020 | $412K | 23 | SETHI, DR. MANNY 33% | Media 100% | $875K | +174% |
| 2020 | Q3 | 2020 | $910K | 28 | FUND FOR A CONSERVATIVE FUT… 33% | Media 100% | $1.78M | +321% |
| 2020 | Q4 | 2020 | $1.33M | 28 | PERDUE FOR SENATE 51% | Media 100% | $3.11M | +1835% |
| 2021 | Q1 | 2020 | $112K | 1 | COX FOR GOVERNOR 2022 INC.;… 100% | Media 100% | $3.23M | — |
| 2021 | Q1 | 2022 | $3K | 1 | CARTER, JOHN R REP. 100% | Media 100% | $3K | -50% |
| 2021 | Q2 | 2020 | $123K | 4 | COX FOR GOVERNOR 2021; JOHN 76% | Media 100% | $3.35M | — |
| 2021 | Q2 | 2022 | $19K | 4 | PERDUE FOR SENATE 68% | Media 100% | $21K | -86% |
| 2021 | Q3 | 2020 | $201K | 6 | COX FOR GOVERNOR 2021; JOHN 100% | Media 100% | $3.55M | — |
| 2021 | Q3 | 2022 | $105K | 9 | ALLY FOR UTAH 43% | Media 100% | $126K | -29% |
| 2021 | Q4 | 2022 | $205K | 18 | MANDEL, JOSHUA A. 65% | Media 100% | $332K | +194% |
| 2022 | Q1 | 2022 | $165K | 14 | OKIEWAY 47% | Media 100% | $496K | +59% |
| 2022 | Q2 | 2022 | $667K | 31 | MANDEL, JOSHUA A. 28% | Media 100% | $1.16M | +62% |
| 2022 | Q3 | 2022 | $610K | 24 | GRASSLEY, CHARLES E 36% | Media 100% | $1.77M | -33% |
| 2022 | Q4 | 2022 | $605K | 23 | GRASSLEY, CHARLES E 38% | Media 100% | $2.38M | -54% |
| 2023 | Q2 | 2024 | $214K | 1 | BURGUM, DOUG 100% | Media 100% | $214K | +1046% |
| 2023 | Q3 | 2022 | $53K | 1 | TEXANS FOR KELLY HANCOCK SP… 100% | Media 100% | $2.43M | -73% |
| 2023 | Q3 | 2024 | $122K | 1 | BURGUM, DOUG 100% | Media 100% | $335K | +16% |
| 2024 | Q1 | 2024 | $109K | 4 | BUCKHOUT, LAURIE 100% | Media 100% | $444K | -34% |
| 2024 | Q2 | 2024 | $32K | 2 | BUCKHOUT, LAURIE 100% | Media 100% | $476K | -95% |
| 2024 | Q3 | 2024 | $281K | 6 | ZINKE, RYAN K 77% | Media 100% | $758K | -54% |
| 2024 | Q4 | 2024 | $163K | 7 | ZINKE, RYAN K 54% | Media 100% | $921K | -73% |
| 2025 | Q1 | 2026 | $51K | 1 | ZINKE, RYAN K 100% | Media 100% | $51K | — |
| 2025 | Q4 | 2026 | $78K | 5 | HATCHER, CHARLIE 45% | Strategy & Research 65% | $129K | — |
| 2026 | Q1 | 2026 | $235K | 12 | BONDAR, PAUL 63% | Media 69% | $364K | +116% |
| 2026 | Q2 | 2026 | $109K | 6 | SUNUNU, JOHN E 85% | — | $473K | +239% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 1 · $640 · Window Rock, AZ dominant market
Broadcast stations that committees who pay STRATEGIC PERCEPTION INC also pay directly on their Schedule B filings. We can't prove STRATEGIC PERCEPTION INC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KTNN | Window Rock, AZ | Unknown | $640 | 1 | Sep 2022 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $9,601,861 | 422 | $23K | 100.1% | PERDUE FOR SENATE 11% | 5mo ago |
| Strategy & Research | $37,491 | 6 | $6K | 0.4% | WHEELER, MIKE 53% | 6mo ago |
| Other / Unclassified | -$51,189 | 1 | $-51K | -0.5% | ZINKE, RYAN K 0% | 9mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$1,850,761 · 19% of revenue
10
Repeat clients 2 cycles
$2,952,633 · 30% of revenue
40
One-time clients 1 cycle
$5,034,965 · 51% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CORNYN, JOHN SEN | 3 | $716,646 | 14 | 2018-07-09 | 2022-06-23 |
| ZINKE, RYAN K | 3 | $683,477 | 19 | 2022-04-08 | 2025-01-16 |
| HERN, KEVIN | 3 | $320,737 | 34 | 2017-02-03 | 2022-10-13 |
| CARTER, JOHN R REP. | 3 | $129,901 | 24 | 2018-08-09 | 2021-02-06 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $1,783,055 | 20.0% | 11 | |
| GA | $1,760,040 | 19.8% | 4 | |
| CA | $1,202,620 | 13.5% | 9 | |
| MT | $839,391 | 9.4% | 2 | |
| TN | $596,229 | 6.7% | 5 | |
| VA | $570,503 | 6.4% | 3 | |
| IA | $553,899 | 6.2% | 1 | |
| OK | $508,996 | 5.7% | 3 | |
| OH | $387,835 | 4.4% | 1 | |
| LA | $286,650 | 3.2% | 1 | |
| NC | $267,816 | 3.0% | 1 | |
| MA | $148,659 | 1.7% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2007-12-17 | COALITION TO PROTECT CALIFORNIA'S BUDGET & ECONOMY, YES ON 94, 95, 96, 97, SPONSORED BY A GROUP OF INDIAN GAMING TRIBES | Media | TV Production | $249,760 |
| Largest all-time | 2023-05-05 | BURGUM, DOUG | Media | MEDIA PRODUCTION (TESTING THE WATERS) | $213,570 |
| Largest all-time | 2008-01-14 | COALITION TO PROTECT CALIFORNIA'S BUDGET & ECONOMY, YES ON 94, 95, 96, 97, SPONSORED BY A GROUP OF INDIAN GAMING TRIBES | Media | TV Production | $169,725 |
| Largest all-time | 2020-12-09 | PERDUE FOR SENATE | Media | MEDIA PRODUCTION | $169,599 |
| Largest all-time | 2017-04-03 | DAN MOODY FOR CONGRESS, INC. | Media | PLACED MEDIA | $154,132 |
| Largest this cycle | 2026-01-08 | BONDAR, PAUL | Media | MEDIA PRODUCTION | $109,893 |
| Largest this cycle | 2026-05-23 | SUNUNU, JOHN E | — | VIDEOGRAPHY | $56,055 |
| Largest this cycle | 2025-01-16 | ZINKE, RYAN K | Media | MEDIA BUY | $51,189 |
| Largest this cycle | 2025-11-18 | SUNUNU, JOHN E | Media | VIDEOGRAPHY | $26,925 |
| Largest this cycle | 2026-01-22 | BONDAR, PAUL | Media | MEDIA PRODUCTION | $24,216 |
| Recent | 2026-04-23 | SUNUNU, JOHN E | — | VIDEOGRAPHY | $24,000 |
| Recent | 2026-05-23 | SUNUNU, JOHN E | — | VIDEOGRAPHY | $12,000 |
| Recent | 2026-05-29 | HATCHER, CHARLIE | — | STRATEGIC CAMPAIGN CONSULTING | $4,860 |
| Recent | 2026-04-24 | HATCHER, CHARLIE | — | STRATEGIC CAMPAIGN CONSULTING | $4,000 |