STRATEGIC PERCEPTION INC
$10.13M
2025-2026 cycle
STRATEGIC PERCEPTION INC is a media vendor. In the 2025-2026 cycle STRATEGIC PERCEPTION INC was paid $10.13M across 53 client committees, of which $472K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$10.13M
=
$9.66M
(Schedule B)
+
$472K
(Independent Expenditures)
| Schedule B direct committee payments |
$9,659,343 | 429 rows | 95.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$471,918 | 21 rows | 4.7% |
- Activity span ALL TIME
- Jul 21, 2006 → Feb 26, 2026
- spans 19.6 years
- Disbursements ALL TIME
- 429
- Schedule B + IE rows
- Client committees ALL TIME
- 53
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Mar 2025
Feb 2026
$174K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 4
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| WHEELER, MIKE TX · House REP |
$8,000 | 2 |
| HATCHER, CHARLIE TN · House REP |
$0 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| SUNUNU, JOHN E NH · Senate REP |
$26,925 | 1 |
| WHEELER, MIKE TX · House REP |
$20,000 | 3 |
| HATCHER, CHARLIE TN · House REP |
$17,491 | 3 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| ZINKE, RYAN K MT · House REP |
-$51,189 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| SUNUNU, JOHN E NH · Senate REP |
$26,925 | 1 |
| WHEELER, MIKE TX · House REP |
$20,000 | 3 |
| HATCHER, CHARLIE TN · House REP |
$17,491 | 3 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| DOWNING, TROY MT · Senate REP |
$12,500 | 1 |
| ZINKE, RYAN K MT · House REP |
$0 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| ZINKE, RYAN K MT · House REP |
$305,318 | 9 |
| BONDAR, PAUL TX · House REP |
$148,659 | 4 |
| BUCKHOUT, LAURIE NC · House REP |
$133,854 | 6 |
| SUNUNU, JOHN E NH · Senate REP |
$26,925 | 1 |
| WHEELER, MIKE TX · House REP |
$20,000 | 3 |
| HATCHER, CHARLIE TN · House REP |
$17,491 | 3 |
| TEXANS FOR LAWSUIT REFORM PAC 00028135 |
$12,500 | 1 |
| DOWNING, TROY MT · Senate REP |
$12,500 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $5,558,454 | 54.86% |
| Non-partisan | $4,572,807 | 45.14% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $160K | 6 | C00632141 83% | Media 100% | $160K | — |
| 2017 | Q2 | 2016 | $11K | 3 | HUFFINES PHILLIP WAYNE MR 100% | Media 100% | $11K | — |
| 2017 | Q2 | 2018 | $231K | 6 | C00632141 75% | Media 100% | $390K | — |
| 2017 | Q3 | 2016 | $59K | 9 | HUFFINES DONALD B MR DON 52% | Media 100% | $70K | — |
| 2017 | Q3 | 2018 | $78K | 9 | DOWNING, TROY 77% | Media 100% | $468K | — |
| 2017 | Q4 | 2016 | $124K | 10 | HUFFINES PHILLIP WAYNE MR 82% | Media 100% | $194K | — |
| 2017 | Q4 | 2018 | $180K | 10 | C00661165 48% | Media 100% | $648K | — |
| 2018 | Q1 | 2018 | $416K | 28 | C00661165 49% | Media 100% | $1.06M | — |
| 2018 | Q2 | 2018 | $150K | 15 | HERN, KEVIN 71% | Media 100% | $1.21M | — |
| 2018 | Q3 | 2018 | $216K | 19 | HERN, KEVIN 38% | Media 100% | $1.43M | — |
| 2018 | Q4 | 2018 | $69K | 11 | HERN, KEVIN 45% | Media 100% | $1.5M | — |
| 2019 | Q1 | 2020 | $5K | 2 | CARTER, JOHN R REP. 100% | Media 100% | $5K | -97% |
| 2019 | Q2 | 2020 | $137K | 6 | C00700252 73% | Media 100% | $142K | -40% |
| 2019 | Q3 | 2020 | $147K | 6 | SASSE, BENJAMIN E. 68% | Media 100% | $290K | +89% |
| 2019 | Q4 | 2020 | $70K | 5 | C00705269 70% | Media 100% | $360K | -61% |
| 2020 | Q1 | 2020 | $104K | 8 | C00207993 38% | Media 100% | $463K | -75% |
| 2020 | Q2 | 2020 | $412K | 23 | SETHI, DR. MANNY 33% | Media 100% | $875K | +174% |
| 2020 | Q3 | 2020 | $910K | 28 | C00207993 33% | Media 100% | $1.78M | +321% |
| 2020 | Q4 | 2020 | $1.33M | 28 | C00547570 51% | Media 100% | $3.11M | +1835% |
| 2021 | Q1 | 2020 | $112K | 1 | COX FOR GOVERNOR 2022 INC.;… 100% | Media 100% | $3.23M | — |
| 2021 | Q1 | 2022 | $3K | 1 | CARTER, JOHN R REP. 100% | Media 100% | $3K | -50% |
| 2021 | Q2 | 2020 | $123K | 4 | COX FOR GOVERNOR 2021, INC.… 76% | Media 100% | $3.35M | — |
| 2021 | Q2 | 2022 | $19K | 4 | C00547570 68% | Media 100% | $21K | -86% |
| 2021 | Q3 | 2020 | $201K | 6 | COX FOR GOVERNOR 2021, INC.… 100% | Media 100% | $3.55M | — |
| 2021 | Q3 | 2022 | $105K | 9 | C00783340 43% | Media 100% | $126K | -29% |
| 2021 | Q4 | 2022 | $205K | 18 | MANDEL, JOSHUA A. 65% | Media 100% | $332K | +194% |
| 2022 | Q1 | 2022 | $165K | 14 | C00799866 47% | Media 100% | $496K | +59% |
| 2022 | Q2 | 2022 | $667K | 31 | MANDEL, JOSHUA A. 28% | Media 100% | $1.16M | +62% |
| 2022 | Q3 | 2022 | $610K | 24 | GRASSLEY, CHARLES E 36% | Media 100% | $1.77M | -33% |
| 2022 | Q4 | 2022 | $605K | 23 | GRASSLEY, CHARLES E 38% | Media 100% | $2.38M | -54% |
| 2023 | Q2 | 2024 | $214K | 1 | BURGUM, DOUG 100% | Media 100% | $214K | +1046% |
| 2023 | Q3 | 2022 | $53K | 1 | TEXANS FOR KELLY HANCOCK SP… 100% | Media 100% | $2.43M | -73% |
| 2023 | Q3 | 2024 | $122K | 1 | BURGUM, DOUG 100% | Media 100% | $335K | +16% |
| 2024 | Q1 | 2024 | $109K | 4 | BUCKHOUT, LAURIE 100% | Media 100% | $444K | -34% |
| 2024 | Q2 | 2024 | $32K | 2 | BUCKHOUT, LAURIE 100% | Media 100% | $476K | -95% |
| 2024 | Q3 | 2024 | $281K | 6 | ZINKE, RYAN K 77% | Media 100% | $758K | -54% |
| 2024 | Q4 | 2024 | $163K | 7 | ZINKE, RYAN K 54% | Media 100% | $921K | -73% |
| 2025 | Q1 | 2026 | $51K | 1 | ZINKE, RYAN K 100% | Media 100% | $51K | — |
| 2025 | Q4 | 2026 | $78K | 5 | HATCHER, CHARLIE 45% | Strategy & Research 65% | $129K | — |
| 2026 | Q1 | 2026 | $165K | 6 | BONDAR, PAUL 90% | Media 98% | $294K | +52% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $9,601,861 | 422 | $23K | 100.1% | C00547570 11% | 3mo ago |
| Strategy & Research | $37,491 | 6 | $6K | 0.4% | WHEELER, MIKE 53% | 4mo ago |
| Other / Unclassified | -$51,189 | 1 | $-51K | -0.5% | ZINKE, RYAN K 0% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$1,850,761 · 19% of revenue
9
Repeat clients 2 cycles
$2,875,137 · 30% of revenue
40
One-time clients 1 cycle
$4,933,445 · 51% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CORNYN, JOHN SEN | 3 | $716,646 | 14 | 2018-07-09 | 2022-06-23 |
| ZINKE, RYAN K | 3 | $683,477 | 19 | 2022-04-08 | 2025-01-16 |
| HERN, KEVIN | 3 | $320,737 | 34 | 2017-02-03 | 2022-10-13 |
| CARTER, JOHN R REP. | 3 | $129,901 | 24 | 2018-08-09 | 2021-02-06 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| Unknown | $2,758,816 | 30.3% | 14 | |
| TX | $1,334,818 | 14.7% | 8 | |
| CA | $1,158,688 | 12.7% | 8 | |
| MT | $839,391 | 9.2% | 2 | |
| IA | $553,899 | 6.1% | 1 | |
| TN | $538,714 | 5.9% | 4 | |
| OK | $414,141 | 4.6% | 2 | |
| GA | $410,894 | 4.5% | 2 | |
| OH | $387,835 | 4.3% | 1 | |
| LA | $286,650 | 3.1% | 1 | |
| NC | $267,816 | 2.9% | 1 | |
| MA | $148,659 | 1.6% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2007-12-17 | COALITION TO PROTECT CALIFORNIA'S BUDGET & ECONOMY, YES ON 94, 95, 96, 97, SPONSORED BY A GROUP OF INDIAN GAMING TRIBES | Media | TV Production | $249,760 |
| Largest all-time | 2023-05-05 | BURGUM, DOUG | Media | MEDIA PRODUCTION (TESTING THE WATERS) | $213,570 |
| Largest all-time | 2008-01-14 | COALITION TO PROTECT CALIFORNIA'S BUDGET & ECONOMY, YES ON 94, 95, 96, 97, SPONSORED BY A GROUP OF INDIAN GAMING TRIBES | Media | TV Production | $169,725 |
| Largest all-time | 2020-12-09 | C00547570 | Media | MEDIA PRODUCTION | $169,599 |
| Largest all-time | 2017-04-03 | C00632141 | Media | PLACED MEDIA | $154,132 |
| Largest this cycle | 2026-01-08 | BONDAR, PAUL | Media | MEDIA PRODUCTION | $109,893 |
| Largest this cycle | 2025-01-16 | ZINKE, RYAN K | Media | MEDIA BUY | $51,189 |
| Largest this cycle | 2025-11-18 | SUNUNU, JOHN E | Media | VIDEOGRAPHY | $26,925 |
| Largest this cycle | 2026-01-22 | BONDAR, PAUL | Media | MEDIA PRODUCTION | $24,216 |
| Largest this cycle | 2025-11-28 | HATCHER, CHARLIE | Strategy & Research | STRATEGIC CAMPAIGN CONSULTING | $17,491 |
| Recent | 2026-02-26 | TEXANS FOR LAWSUIT REFORM PAC | Media | In Kind: Political Advertising | $12,500 |
| Recent | 2026-01-22 | BONDAR, PAUL | Media | MEDIA PRODUCTION | $10,000 |
| Recent | 2026-01-22 | BONDAR, PAUL | Media | MEDIA PRODUCTION | $4,550 |
| Recent | 2026-01-29 | WHEELER, MIKE | Strategy & Research | STRATEGY CONSULTING | $4,000 |