STRATEGIC MEDIA
STRATEGIC MEDIA is a media vendor. In the 2025-2026 cycle STRATEGIC MEDIA was paid $9.69M across 15 client committees, of which $524K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$9,167,197 | 72 rows | 94.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$523,669 | 13 rows | 5.4% |
- Activity span ALL TIME
- Oct 12, 2010 → Oct 31, 2024
- spans 14.1 years
- Disbursements ALL TIME
- 72
- Schedule B + IE rows
- Client committees ALL TIME
- 15
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| ROGERS, MICHAEL J MI · Senate REP |
$4,825,866 | 16 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $7,610,740 | 78.54% |
| Non-partisan | $2,080,126 | 21.46% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q2 | 2018 | $210K | 6 | C00658856 100% | Media 100% | $210K | — |
| 2018 | Q3 | 2018 | $900K | 5 | BISHOP, MIKE 100% | Media 100% | $1.11M | — |
| 2018 | Q4 | 2018 | $1.27M | 9 | BISHOP, MIKE 100% | Media 100% | $2.37M | — |
| 2020 | Q1 | 2020 | $10K | 1 | C00658021 100% | Media 100% | $10K | — |
| 2020 | Q2 | 2020 | $176K | 5 | MOORE, BLAKE 98% | Media 100% | $186K | -16% |
| 2020 | Q3 | 2020 | $100K | 1 | SPRINGER JR DREW ALAN HONOR… 100% | Media 100% | $286K | -89% |
| 2020 | Q4 | 2020 | $181K | 5 | SPRINGER JR DREW ALAN HONOR… 100% | Media 100% | $466K | -86% |
| 2021 | Q1 | 2022 | $17K | 1 | LETLOW, JULIA 100% | Media 100% | $17K | — |
| 2022 | Q2 | 2022 | $68K | 1 | C00795757 100% | Media 100% | $85K | -62% |
| 2022 | Q3 | 2022 | $109K | 1 | C00795757 100% | Media 100% | $194K | +9% |
| 2024 | Q2 | 2024 | $19K | 1 | HATCH, BRENT ORRIN 100% | Media 100% | $19K | -72% |
| 2024 | Q3 | 2024 | $2.11M | 8 | ROGERS, MICHAEL J 100% | Media 100% | $2.13M | +1834% |
| 2024 | Q4 | 2024 | $2.71M | 8 | ROGERS, MICHAEL J 100% | Media 100% | $4.85M | — |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $9,167,197 | 72 | $127K | 100.0% | ROGERS, MICHAEL J 53% | 19mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| MI | $6,986,249 | 76.2% | 2 | |
| TX | $1,567,811 | 17.1% | 5 | |
| Unknown | $399,911 | 4.4% | 4 | |
| UT | $196,168 | 2.1% | 3 | |
| LA | $17,059 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2010-10-12 | HARRIS COUNTY REPUBLICAN PARTY CEC | Media | Television | $550,000 |
| Largest all-time | 2024-10-10 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $507,297 |
| Largest all-time | 2024-10-28 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $491,297 |
| Largest all-time | 2024-10-18 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $486,297 |
| Largest all-time | 2024-09-30 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $482,297 |
| Largest this cycle | 2024-10-09 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $477,297 |
| Recent | 2024-10-29 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $250,000 |
| Recent | 2024-10-31 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $250,000 |
| Recent | 2024-10-28 | ROGERS, MICHAEL J | Media | TELEVISION ADVERTISING | $200,000 |