STRATEGIC IMPACT
$9.31M
2025-2026 cycle
STRATEGIC IMPACT is a print & mail vendor. In the 2025-2026 cycle STRATEGIC IMPACT was paid $9.31M across 51 client committees, of which $1.18M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$9.31M
=
$8.12M
(Schedule B)
+
$1.18M
(Independent Expenditures)
| Schedule B direct committee payments |
$8,122,929 | 453 rows | 87.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,182,097 | 63 rows | 12.7% |
- Activity span ALL TIME
- May 6, 2010 → Jun 16, 2026
- spans 16.1 years
- Disbursements ALL TIME
- 453
- Schedule B + IE rows
- Client committees ALL TIME
- 51
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$2.52M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COWAN, JOHN GA · House REP |
$439,923 | 5 |
| COWAN VICTORY COMMITTEE C00940700 |
$28,681 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 9
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COWAN, JOHN GA · House REP |
$1,583,859 | 10 |
| EVANS, JEANNIE IL · Senate REP |
$440,981 | 11 |
| PALMER, GARY AL · House REP |
$198,903 | 1 |
| DEFENDING AMERICA'S FUTURE C00829432 |
$167,373 IE $167,273 · SB $100 |
11 |
| ECHOLS, MICHAEL CHARLES LA · House REP |
$58,142 | 4 |
| COWAN VICTORY COMMITTEE C00940700 |
$28,681 | 1 |
| COMER, JAMES KY · House REP |
$10,611 | 1 |
| GORDON, DEANNA KY · House REP |
$5,000 | 1 |
| MACLEOD, SCOTT TX · House REP |
$5,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COWAN, JOHN GA · House REP |
$1,583,859 | 10 |
| EVANS, JEANNIE IL · Senate REP |
$547,209 | 13 |
| PALMER, GARY AL · House REP |
$198,903 | 1 |
| DEFENDING AMERICA'S FUTURE C00829432 |
$167,373 IE $167,273 · SB $100 |
11 |
| ECHOLS, MICHAEL CHARLES LA · House REP |
$58,142 | 4 |
| MACLEOD, SCOTT TX · House REP |
$56,918 | 5 |
| GORDON, DEANNA KY · House REP |
$35,743 | 5 |
| COWAN VICTORY COMMITTEE C00940700 |
$28,681 | 1 |
| COMER, JAMES KY · House REP |
$10,611 | 1 |
| ALABAMA REPUBLICAN PARTY C00044776 |
$3,722 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COWAN, JOHN GA · House REP |
$1,583,859 | 10 |
| EVANS, JEANNIE IL · Senate REP |
$547,209 | 13 |
| PALMER, GARY AL · House REP |
$198,903 | 1 |
| DEFENDING AMERICA'S FUTURE C00829432 |
$167,373 IE $167,273 · SB $100 |
11 |
| ECHOLS, MICHAEL CHARLES LA · House REP |
$58,142 | 4 |
| MACLEOD, SCOTT TX · House REP |
$56,918 | 5 |
| GORDON, DEANNA KY · House REP |
$35,743 | 5 |
| COWAN VICTORY COMMITTEE C00940700 |
$28,681 | 1 |
| COMER, JAMES KY · House REP |
$10,611 | 1 |
| ALABAMA REPUBLICAN PARTY C00044776 |
$4,908 | 2 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| COWAN, JOHN GA · House REP |
$1,583,859 | 10 |
| EVANS, JEANNIE IL · Senate REP |
$547,209 | 13 |
| COMER, JAMES KY · House REP |
$402,579 | 4 |
| PALMER, GARY AL · House REP |
$198,903 | 1 |
| NEWHOUSE, DAN WA · House REP |
$174,084 | 4 |
| DEFENDING AMERICA'S FUTURE C00829432 |
$167,373 IE $167,273 · SB $100 |
11 |
| MERCURI, ROBERT W PA · House REP |
$105,343 | 8 |
| EVANS, JERRY IL · House REP |
$82,402 | 10 |
| DOBSON, CAROLEENE AL · House REP |
$69,885 | 7 |
| ROB MERCURI VICTORY COMMITTEE C00877779 |
$61,533 | 4 |
By party
Revenue by party
D · 1%
R · 99%
| Party | Amount | % |
|---|---|---|
| Democratic | $101,157 | 1.09% |
| Republican | $8,904,602 | 95.70% |
| Non-partisan | $299,267 | 3.22% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $23K | 2 | KEITH GRAWERT FOR CONGRESS 100% | Print & Mail 100% | $23K | — |
| 2017 | Q2 | 2018 | $19K | 2 | KEITH GRAWERT FOR CONGRESS 60% | Print & Mail 100% | $42K | — |
| 2017 | Q3 | 2018 | $12K | 4 | BARR, GARLAND ANDY 44% | Print & Mail 100% | $53K | — |
| 2017 | Q4 | 2018 | $46K | 8 | LAMB, JONATHAN M. 66% | Print & Mail 100% | $99K | — |
| 2018 | Q1 | 2018 | $51K | 7 | MALEK, LUCAS TODD 53% | Print & Mail 100% | $150K | — |
| 2018 | Q2 | 2018 | $176K | 16 | BALDERSON, WILLIAM TROY 53% | Print & Mail 100% | $327K | — |
| 2018 | Q3 | 2018 | $263K | 8 | BALDERSON, WILLIAM TROY 77% | Print & Mail 100% | $589K | — |
| 2018 | Q4 | 2018 | $402K | 15 | COMER, JAMES 71% | Print & Mail 100% | $992K | — |
| 2019 | Q1 | 2020 | $553 | 1 | RIDENHOUR FOR CONGRESS 100% | Print & Mail 100% | $553 | -98% |
| 2019 | Q2 | 2020 | $74K | 10 | RIDENHOUR FOR CONGRESS 64% | Print & Mail 100% | $75K | +293% |
| 2019 | Q3 | 2020 | $58K | 9 | MERRILL, JOHN H 55% | Print & Mail 100% | $133K | +395% |
| 2019 | Q4 | 2020 | $15K | 4 | CARL, JERRY LEE, JR 100% | Print & Mail 100% | $149K | -66% |
| 2020 | Q1 | 2020 | $190K | 8 | CARL, JERRY LEE, JR 79% | Print & Mail 100% | $338K | +271% |
| 2020 | Q2 | 2020 | $26K | 6 | CARL, JERRY LEE, JR 31% | Print & Mail 100% | $364K | -85% |
| 2020 | Q3 | 2020 | $23K | 3 | CARL, JERRY LEE, JR 100% | Print & Mail 100% | $387K | -91% |
| 2020 | Q4 | 2020 | $137K | 8 | WESTERMAN, BRUCE 59% | Print & Mail 100% | $524K | -66% |
| 2021 | Q1 | 2022 | $18K | 6 | CONSERVATIVE AMERICAN REPUB… 50% | Print & Mail 100% | $18K | +3186% |
| 2021 | Q2 | 2022 | $21K | 8 | CONSERVATIVE AMERICAN REPUB… 44% | Print & Mail 100% | $39K | -72% |
| 2021 | Q3 | 2022 | $54K | 9 | TOM FOR OHIO 44% | Print & Mail 100% | $93K | -7% |
| 2021 | Q4 | 2022 | $63K | 11 | DURANT FOR SENATE 50% | Print & Mail 100% | $156K | +309% |
| 2022 | Q1 | 2022 | $364K | 25 | MARC MCMAIN FOR CONGRESS, I… 41% | Print & Mail 100% | $520K | +92% |
| 2022 | Q2 | 2022 | $777K | 39 | CASEY FOR CONGRESS 47% | Print & Mail 100% | $1.3M | +2901% |
| 2022 | Q3 | 2022 | $259K | 29 | NEWHOUSE, DAN 43% | Print & Mail 100% | $1.56M | +1025% |
| 2022 | Q4 | 2022 | $464K | 22 | DEGROOT FOR CONGRESS 40% | Print & Mail 100% | $2.02M | +239% |
| 2022 | Q4 | 2024 | $18K | 1 | DEGROOT FOR CONGRESS 100% | Print & Mail 100% | $18K | — |
| 2023 | Q1 | 2024 | $14K | 3 | COMER, JAMES 48% | Print & Mail 100% | $31K | -25% |
| 2023 | Q2 | 2024 | $76K | 3 | KEEPING AMERICA STRONG PAC 72% | Print & Mail 100% | $107K | +269% |
| 2023 | Q3 | 2024 | $12K | 2 | CARL, JERRY LEE, JR 100% | Print & Mail 100% | $119K | -78% |
| 2023 | Q4 | 2024 | $58K | 11 | CONSERVATIVE AMERICAN REPUB… 28% | Print & Mail 100% | $178K | -8% |
| 2024 | Q1 | 2024 | $505K | 50 | CARL, JERRY LEE, JR 24% | Print & Mail 100% | $682K | +39% |
| 2024 | Q2 | 2024 | $171K | 19 | DOBSON, CAROLEENE 29% | Print & Mail 100% | $853K | -78% |
| 2024 | Q3 | 2024 | $299K | 21 | NEWHOUSE, DAN 54% | Print & Mail 100% | $1.15M | +16% |
| 2024 | Q4 | 2024 | $881K | 33 | COMER, JAMES 41% | Print & Mail 100% | $2.03M | +90% |
| 2025 | Q1 | 2026 | $29K | 2 | COMER, JAMES 93% | Print & Mail 93% | $29K | +116% |
| 2025 | Q2 | 2026 | $1K | 1 | ALABAMA REPUBLICAN PARTY 100% | Digital 100% | $30K | -98% |
| 2025 | Q3 | 2026 | $5K | 1 | GORDON, DEANNA 100% | Strategy & Research 100% | $35K | -58% |
| 2025 | Q4 | 2026 | $38K | 4 | GORDON, DEANNA 67% | Strategy & Research 100% | $74K | -34% |
| 2026 | Q1 | 2026 | $548K | 17 | EVANS, JEANNIE 84% | Strategy & Research 41% | $622K | +9% |
| 2026 | Q2 | 2026 | $1.93M | 23 | COWAN, JOHN 81% | — | $2.55M | +1030% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Print & Mail | $5,605,529 | 408 | $14K | 95.3% | COMER, JAMES 15% | 5mo ago |
| Strategy & Research | $270,050 | 13 | $21K | 4.6% | EVANS, JEANNIE 67% | 5mo ago |
| Digital | $4,908 | 2 | $2K | 0.1% | ALABAMA REPUBLICAN PARTY 100% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$2,178,698 · 27% of revenue
7
Repeat clients 2 cycles
$1,231,867 · 15% of revenue
40
One-time clients 1 cycle
$4,712,365 · 58% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| COMER, JAMES | 5 | $848,725 | 20 | 2017-07-10 | 2026-04-24 |
| NEWHOUSE, DAN | 3 | $514,996 | 17 | 2018-05-12 | 2024-10-25 |
| CARL, JERRY LEE, JR | 3 | $479,492 | 49 | 2019-04-17 | 2024-05-17 |
| WESTERMAN, BRUCE | 4 | $335,484 | 16 | 2018-04-20 | 2023-03-01 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| GA | $1,976,439 | 25.8% | 7 | |
| AL | $1,859,577 | 24.2% | 8 | |
| KY | $896,365 | 11.7% | 3 | |
| VA | $558,822 | 7.3% | 2 | |
| WA | $514,996 | 6.7% | 1 | |
| OH | $457,823 | 6.0% | 3 | |
| NJ | $348,281 | 4.5% | 1 | |
| AR | $335,484 | 4.4% | 1 | |
| IL | $292,211 | 3.8% | 2 | |
| PA | $157,419 | 2.1% | 1 | |
| WI | $144,840 | 1.9% | 2 | |
| IN | $126,967 | 1.7% | 3 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-04-20 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $623,221 |
| Largest all-time | 2026-04-02 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $496,715 |
| Largest all-time | 2024-10-15 | COMER, JAMES | Print & Mail | MEDIA BUY/MEDIA PRODUCTION | $355,389 |
| Largest all-time | 2026-05-12 | PALMER, GARY | — | DIGITAL MARKETING | $198,903 |
| Largest all-time | 2018-10-18 | COMER, JAMES | Print & Mail | MEDIA BUY | $188,400 |
| Largest this cycle | 2026-05-26 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $159,962 |
| Largest this cycle | 2026-06-02 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $149,962 |
| Recent | 2026-06-04 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $100,000 |
| Recent | 2026-06-10 | COWAN VICTORY COMMITTEE | — | JFC FUNDRAISING CONSULTING | $28,681 |
| Recent | 2026-06-16 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $25,000 |
| Recent | 2026-05-29 | COWAN, JOHN | — | MEDIA PLACEMENT/PRODUCTION | $5,000 |