SOMETHING ELSE STRATEGIES LLC

$40.26M 2025-2026 cycle

SOMETHING ELSE STRATEGIES LLC is a strategy & research vendor. In the 2025-2026 cycle SOMETHING ELSE STRATEGIES LLC was paid $40.26M across 57 client committees, of which $31.07M flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$40.26M = $9.19M (Schedule B) + $31.07M (Independent Expenditures)
Schedule B
direct committee payments
$9,190,012 353 rows 22.8%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$31,068,216 365 rows 77.2%
Activity span ALL TIME
May 12, 2011 → Jul 14, 2026
spans 15.2 years
Disbursements ALL TIME
353
Schedule B + IE rows
Client committees ALL TIME
57
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$1.11M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

JOE STRADA FOR CONGRESS $74K — · 1 txn NRCC $58K — · 1 txn SE SOMETHING ELSE STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
JOE STRADA FOR CONGRESS
C00952713
$74,134 1
NRCC
C00075820
$58,333 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

BARR, GARLAND ANDY $124K — · 2 txns AMERICAN CONSERVATIVE FUND $88K Strategy & Research · 4 txns KEEP AMERICA GREAT PAC, INC. $84K — · 2 txns JOE STRADA FOR CONGRESS $74K — · 1 txn ALVARADO, RALPH A $68K — · 2 txns NRCC $58K — · 1 txn ALABAMA CHRISTIAN CONSERVATIVES (ACC) $55K — · 4 txns FULLER, CLAY $37K Digital · 2 txns PRIDEMORE, TRICIA $35K — · 1 txn CONSERVATIVES FOR AMERICAN EXCELLENCE… $21K — · 2 txns SE SOMETHING ELSE STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BARR, GARLAND ANDY
KY · Senate REP
$123,591 2
AMERICAN CONSERVATIVE FUND
C00927186
$87,500 4
KEEP AMERICA GREAT PAC, INC.
C00896365
$83,950 2
JOE STRADA FOR CONGRESS
C00952713
$74,134 1
ALVARADO, RALPH A
KY · House REP
$68,061 2
NRCC
C00075820
$58,333 1
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
$55,260
IE $55,260
4
FULLER, CLAY
GA · House REP
$36,772 2
PRIDEMORE, TRICIA
GA · House REP
$34,810 1
CONSERVATIVES FOR AMERICAN EXCELLENCE INC.
C00835967
$20,520
IE $7,400 · SB $13,120
2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

BARR, GARLAND ANDY $210K Media · 4 txns KEEP AMERICA GREAT PAC, INC. $180K Media · 6 txns FITZPATRICK, BRIAN $97K Media · 1 txn AMERICAN CONSERVATIVE FUND $88K Strategy & Research · 4 txns ALABAMA CHRISTIAN CONSERVATIVES (ACC) $76K — · 5 txns JOE STRADA FOR CONGRESS $74K — · 1 txn VAN EPPS, MATTHEW ROBERT $71K Media · 3 txns ALVARADO, RALPH A $68K — · 2 txns NRCC $58K — · 1 txn FULLER, CLAY $50K Digital · 3 txns SE SOMETHING ELSE STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BARR, GARLAND ANDY
KY · Senate REP
$209,512 4
KEEP AMERICA GREAT PAC, INC.
C00896365
$180,350 6
FITZPATRICK, BRIAN
PA · House REP
$97,461 1
AMERICAN CONSERVATIVE FUND
C00927186
$87,500 4
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
$75,823
IE $75,823
5
JOE STRADA FOR CONGRESS
C00952713
$74,134 1
VAN EPPS, MATTHEW ROBERT
TN · House REP
$71,047 3
ALVARADO, RALPH A
KY · House REP
$68,061 2
NRCC
C00075820
$58,333 1
FULLER, CLAY
GA · House REP
$50,452 3
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

BARR, GARLAND ANDY $263K Media · 6 txns KEEP AMERICA GREAT PAC, INC. $235K Media · 8 txns FITZPATRICK, BRIAN $97K Media · 1 txn AMERICAN CONSERVATIVE FUND $88K Strategy & Research · 4 txns ALABAMA CHRISTIAN CONSERVATIVES (ACC) $76K — · 5 txns JOE STRADA FOR CONGRESS $74K — · 1 txn VAN EPPS, MATTHEW ROBERT $71K Media · 3 txns ALVARADO, RALPH A $68K — · 2 txns ARENHOLZ, ASHLEY HINSON $66K Media · 2 txns NRCC $58K — · 1 txn SE SOMETHING ELSE STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
BARR, GARLAND ANDY
KY · Senate REP
$262,722 6
KEEP AMERICA GREAT PAC, INC.
C00896365
$235,350 8
FITZPATRICK, BRIAN
PA · House REP
$97,461 1
AMERICAN CONSERVATIVE FUND
C00927186
$87,500 4
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
$75,823
IE $75,823
5
JOE STRADA FOR CONGRESS
C00952713
$74,134 1
VAN EPPS, MATTHEW ROBERT
TN · House REP
$71,047 3
ALVARADO, RALPH A
KY · House REP
$68,061 2
ARENHOLZ, ASHLEY HINSON
IA · Senate REP
$66,311 2
NRCC
C00075820
$58,333 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

CLF $266K — · 29 txns BARR, GARLAND ANDY $263K Media · 6 txns KEEP AMERICA GREAT PAC, INC. $235K Media · 8 txns FITZPATRICK, BRIAN $209K Strategy & Research · 2 txns ARENHOLZ, ASHLEY HINSON $130K Media · 4 txns BLACKBURN, MARSHA MRS. $115K Strategy & Research · 4 txns STEEL, MICHELLE $109K Strategy & Research · 2 txns AMERICAN CONSERVATIVE FUND $88K Strategy & Research · 4 txns ALABAMA CHRISTIAN CONSERVATIVES (ACC) $76K — · 5 txns JOE STRADA FOR CONGRESS $74K — · 1 txn SE SOMETHING ELSE STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CLF
C00504530
$265,572
IE $265,572
29
BARR, GARLAND ANDY
KY · Senate REP
$262,722 6
KEEP AMERICA GREAT PAC, INC.
C00896365
$235,350 8
FITZPATRICK, BRIAN
PA · House REP
$208,899 2
ARENHOLZ, ASHLEY HINSON
IA · Senate REP
$130,069 4
BLACKBURN, MARSHA MRS.
TN · Senate REP
$115,316 4
STEEL, MICHELLE
CA · House REP
$108,606 2
AMERICAN CONSERVATIVE FUND
C00927186
$87,500 4
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
$75,823
IE $75,823
5
JOE STRADA FOR CONGRESS
C00952713
$74,134 1

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $70,090 0.17%
Republican $38,971,383 96.80%
Non-partisan $1,216,754 3.02%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

SOMETHING ELSE STRATEGIES LLC ALABAMA CHRISTIAN CONSERVAT… $55K CONSERVATIVES FOR AMERICAN … $7K Rhett Marques (support) $55K Houston Gaines (support) $7K Total in: $63K Total out: $63K
SOMETHING ELSE STRATEGIES LLC ALABAMA CHRISTIAN CONSERVAT… $76K Rhett Marques (support) $76K Houston Gaines (support) $7K Total in: $76K Total out: $83K
SOMETHING ELSE STRATEGIES LLC ALABAMA CHRISTIAN CONSERVAT… $76K Rhett Marques (support) $76K Houston Gaines (support) $7K Joshua Joseph Weil (oppose) $6K Robert J Harvie (oppose) $6K Total in: $76K Total out: $95K
SOMETHING ELSE STRATEGIES LLC CLF $266K ALABAMA CHRISTIAN CONSERVAT… $76K Rhett Marques (support) $76K Randy Fine (support) $15K Rebecca Cooke (oppose) $13K Gabriel Vasquez (oppose) $13K Houston Gaines (support) $7K Joshua Joseph Weil (oppose) $6K Robert J Harvie (oppose) $6K Mondaire Jones (oppose) $2K Unspecified races (27 filin… $251K Total in: $341K Total out: $389K
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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q2 2017 (2018 cycle): $201KQ3 2017 (2018 cycle): $34KQ4 2017 (2018 cycle): $168KQ1 2018 (2018 cycle): $59KQ2 2018 (2018 cycle): $78KQ3 2018 (2018 cycle): $326KQ4 2018 (2018 cycle): $419KQ3 2019 (2020 cycle): $14KQ4 2019 (2020 cycle): $54KQ1 2020 (2020 cycle): $226KQ2 2020 (2020 cycle): $225KQ3 2020 (2020 cycle): $1.05MQ4 2020 (2020 cycle): $951KQ4 2020 (2022 cycle): $522KQ1 2021 (2022 cycle): $22KQ2 2021 (2022 cycle): $38KQ3 2021 (2022 cycle): $15KQ4 2021 (2022 cycle): $146KQ1 2022 (2022 cycle): $216KQ2 2022 (2022 cycle): $492KQ3 2022 (2022 cycle): $482KQ4 2022 (2022 cycle): $343KQ1 2023 (2022 cycle): $34KQ1 2023 (2024 cycle): $16KQ2 2023 (2024 cycle): $216KQ3 2023 (2024 cycle): $113KQ4 2023 (2024 cycle): $282KQ1 2024 (2024 cycle): $480KQ3 2024 (2024 cycle): $285KQ4 2024 (2024 cycle): $337KQ1 2025 (2026 cycle): $29KQ2 2025 (2026 cycle): $66KQ3 2025 (2026 cycle): $118KQ4 2025 (2026 cycle): $382KQ1 2026 (2026 cycle): $153KQ2 2026 (2026 cycle): $439KQ3 2026 (2026 cycle): $74K Q2Q4Q2Q4Q4Q2Q4Q1Q3Q1Q3Q1Q2Q4Q3Q1Q3Q1Q3 $1.05M

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q2 2018 $201K 8 RUBIO, MARCO 76% Strategy & Research 100% $201K
2017 Q3 2018 $34K 3 RECLAIM AMERICA PAC 71% Strategy & Research 100% $235K
2017 Q4 2018 $168K 8 TOM CAMPBELL FOR NORTH DAKO… 39% Strategy & Research 100% $403K
2018 Q1 2018 $59K 9 BLACKBURN, MARSHA MRS. 44% Strategy & Research 100% $462K
2018 Q2 2018 $78K 9 RUBIO, MARCO 38% Strategy & Research 100% $540K
2018 Q3 2018 $326K 24 BLACKBURN, MARSHA MRS. 47% Strategy & Research 100% $866K
2018 Q4 2018 $419K 9 BLACKBURN, MARSHA MRS. 80% Strategy & Research 100% $1.29M
2019 Q3 2020 $14K 1 ERNST, JONI K 100% Strategy & Research 100% $14K -59%
2019 Q4 2020 $54K 3 ERNST, JONI K 63% Strategy & Research 100% $67K -68%
2020 Q1 2020 $226K 9 GEORGIANS FOR KELLY LOEFFLER 65% Strategy & Research 100% $293K +284%
2020 Q2 2020 $225K 15 HAMILTON, BOB 59% Strategy & Research 100% $519K +188%
2020 Q3 2020 $1.05M 39 GEORGIANS FOR KELLY LOEFFLER 30% Strategy & Research 100% $1.57M +222%
2020 Q4 2020 $951K 32 GEORGIANS FOR KELLY LOEFFLER 40% Strategy & Research 100% $2.52M +127%
2020 Q4 2022 $522K 1 GEORGIANS FOR KELLY LOEFFLER 100% Strategy & Research 100% $522K
2021 Q1 2022 $22K 1 GEORGIANS FOR KELLY LOEFFLER 100% Strategy & Research 100% $544K
2021 Q2 2022 $38K 1 ARENHOLZ, ASHLEY HINSON 100% Strategy & Research 100% $581K
2021 Q3 2022 $15K 1 BEQUETTE, JAKE MR. 100% Strategy & Research 100% $596K +8%
2021 Q4 2022 $146K 4 SMITH, JASON T 36% Strategy & Research 100% $742K +172%
2022 Q1 2022 $216K 9 DAVE MCCORMICK FOR US SENATE 100% Strategy & Research 100% $958K -4%
2022 Q2 2022 $492K 27 DAVE MCCORMICK FOR US SENATE 57% Strategy & Research 100% $1.45M +118%
2022 Q3 2022 $482K 17 RUBIO, MARCO 45% Strategy & Research 100% $1.93M -54%
2022 Q4 2022 $343K 16 ARENHOLZ, ASHLEY HINSON 37% Strategy & Research 100% $2.28M -64%
2023 Q1 2022 $34K 2 SAFE CA, INC. 100% Strategy & Research 100% $2.31M
2023 Q1 2024 $16K 2 STEEL, MICHELLE 62% Strategy & Research 100% $16K -27%
2023 Q2 2024 $216K 2 RUBIO, MARCO 92% Strategy & Research 100% $233K +477%
2023 Q3 2024 $113K 8 SFA FUND, INC 99% Strategy & Research 100% $345K +652%
2023 Q4 2024 $282K 13 SFA FUND, INC 85% Strategy & Research 100% $627K +93%
2024 Q1 2024 $480K 19 SFA FUND, INC 84% Strategy & Research 100% $1.11M +122%
2024 Q3 2024 $285K 5 BLACKBURN, MARSHA MRS. 59% Strategy & Research 100% $1.39M -41%
2024 Q4 2024 $337K 8 FITZPATRICK, BRIAN 33% Strategy & Research 100% $1.73M -2%
2025 Q1 2026 $29K 4 BLACKBURN, MARSHA MRS. 51% Media 100% $29K +81%
2025 Q2 2026 $66K 3 BARR, GARLAND ANDY 61% Media 100% $95K -70%
2025 Q3 2026 $118K 5 KEEP AMERICA GREAT PAC, INC. 47% Media 100% $213K +4%
2025 Q4 2026 $382K 11 FITZPATRICK, BRIAN 25% Media 100% $595K +36%
2026 Q1 2026 $153K 6 AMERICAN CONSERVATIVE FUND 41% Strategy & Research 88% $748K -68%
2026 Q2 2026 $439K 12 BARR, GARLAND ANDY 28% $1.19M
2026 Q3 2026 $74K 1 JOE STRADA FOR CONGRESS 100% $1.26M -74%
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $8.06M across 315 disbursements (avg $26K/check) Top buyer: GEORGIANS FOR KELLY LOEFFLER (17% of category) Last paid: 5mo ago · +366% vs prior cycle Strategy & Research $63K Digital — cycle-to-date Total: $18K across 2 disbursements (avg $9K/check) Top buyer: FULLER, CLAY (100% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $4K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $595K across 23 disbursements (avg $26K/check) Top buyer: BARR, GARLAND ANDY (23% of category) Last paid: 9mo ago · no prior-cycle baseline Media $402K Strategy & Research — cycle-to-date Total: $8.06M across 315 disbursements (avg $26K/check) Top buyer: GEORGIANS FOR KELLY LOEFFLER (17% of category) Last paid: 5mo ago · +366% vs prior cycle Strategy & Research $135K Digital — cycle-to-date Total: $18K across 2 disbursements (avg $9K/check) Top buyer: FULLER, CLAY (100% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $18K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $595K across 23 disbursements (avg $26K/check) Top buyer: BARR, GARLAND ANDY (23% of category) Last paid: 9mo ago · no prior-cycle baseline Media $567K Strategy & Research — cycle-to-date Total: $8.06M across 315 disbursements (avg $26K/check) Top buyer: GEORGIANS FOR KELLY LOEFFLER (17% of category) Last paid: 5mo ago · +366% vs prior cycle Strategy & Research $135K Digital — cycle-to-date Total: $18K across 2 disbursements (avg $9K/check) Top buyer: FULLER, CLAY (100% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $18K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $595K across 23 disbursements (avg $26K/check) Top buyer: BARR, GARLAND ANDY (23% of category) Last paid: 9mo ago · no prior-cycle baseline Media $595K Strategy & Research — cycle-to-date Total: $8.06M across 315 disbursements (avg $26K/check) Top buyer: GEORGIANS FOR KELLY LOEFFLER (17% of category) Last paid: 5mo ago · +366% vs prior cycle Strategy & Research $535K Digital — cycle-to-date Total: $18K across 2 disbursements (avg $9K/check) Top buyer: FULLER, CLAY (100% of category) Last paid: 5mo ago · no prior-cycle baseline Digital $18K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $8,063,527 315 $26K 92.9% GEORGIANS FOR KELLY LOEFFLER 17% 5mo ago
Media $595,033 23 $26K 6.9% BARR, GARLAND ANDY 23% 9mo ago
Digital $18,130 2 $9K 0.2% FULLER, CLAY 100% 5mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

7
Anchor clients 3+ cycles
$3,039,880 · 33% of revenue
10
Repeat clients 2 cycles
$2,304,569 · 25% of revenue
40
One-time clients 1 cycle
$3,845,562 · 42% of revenue
Top 7 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
BLACKBURN, MARSHA MRS. 3 $839,553 23 2017-11-01 2025-05-14
RUBIO, MARCO 3 $685,106 20 2017-05-03 2023-04-18
ARENHOLZ, ASHLEY HINSON 4 $571,584 23 2020-08-14 2025-10-31
FITZPATRICK, BRIAN 4 $407,652 11 2020-06-10 2025-10-02
STEEL, MICHELLE 3 $264,525 11 2020-08-28 2024-11-01
PAULINA LUNA, ANNA 3 $140,956 7 2020-10-16 2025-01-29
DONALDS, BYRON 3 $130,504 10 2020-05-08 2025-03-24
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
GA
$1,749,568 20.8% 7
VA
$1,040,183 12.4% 6
IA
$1,015,817 12.1% 2
TN
$910,601 10.8% 2
PA
$904,466 10.8% 2
TX
$775,823 9.2% 1
FL
$452,146 5.4% 4
KS
$427,824 5.1% 2
CA
$407,044 4.8% 5
KY
$365,181 4.4% 2
WI
$177,506 2.1% 3
MO
$168,518 2.0% 4
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-12-28 GEORGIANS FOR KELLY LOEFFLER Strategy & Research MEDIA PRODUCTION $521,773
Largest all-time 2020-10-27 GEORGIANS FOR KELLY LOEFFLER Strategy & Research MEDIA PRODUCTION $264,635
Largest all-time 2023-04-18 RUBIO, MARCO Strategy & Research MEDIA PRODUCTION $200,000
Largest all-time 2024-08-14 BLACKBURN, MARSHA MRS. Strategy & Research MEDIA PRODUCTION $167,162
Largest all-time 2017-05-03 RUBIO, MARCO Strategy & Research MEDIA PRODUCTION/STRATEGIC CONSULTING- D $122,000
Largest this cycle 2025-10-02 FITZPATRICK, BRIAN Media VIDEO PRODUCTION $97,461
Largest this cycle 2026-04-01 BARR, GARLAND ANDY MEDIA PRODUCTION $87,916
Largest this cycle 2026-07-14 JOE STRADA FOR CONGRESS PRODUCTION SET UP, CREW EQUIPMENT $74,134
Largest this cycle 2026-04-07 KEEP AMERICA GREAT PAC, INC. MEDIA PRODUCTION $68,950
Largest this cycle 2026-06-18 NRCC POLITICAL STRATEGY CONSULTING $58,333
Recent 2026-05-14 BARR, GARLAND ANDY MEDIA PRODUCTION $35,675
Recent 2026-05-15 CONSERVATIVES FOR AMERICAN EXCELLENCE INC. PRODUCTION SERVICES $13,120
Recent 2026-05-20 AMERICAN CONSERVATIVE FUND POLITICAL STRATEGY CONSULTING $12,500
4 raw FEC name variants collapsed into this canonical entity
See all 353 disbursements →