Signified Media Group
Signified Media Group is a political services vendor. In the 2025-2026 cycle Signified Media Group was paid $5.46M across 31 client committees, of which $552K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$4,911,836 | 205 rows | 89.9% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$551,567 | 27 rows | 10.1% |
- Activity span ALL TIME
- Apr 11, 2014 → May 16, 2023
- spans 9.1 years
- Disbursements ALL TIME
- 205
- Schedule B + IE rows
- Client committees ALL TIME
- 31
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $88,609 | 1.62% |
| Republican | $0 | 0.00% |
| Non-partisan | $5,374,794 | 98.38% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $17K | 5 | MORALES FOR HOLLISTER CITY … 55% | Other / Unclassified 100% | $17K | — |
| 2017 | Q2 | 2016 | $45K | 7 | WORKERS' RIGHTS PROTECTION … 49% | Other / Unclassified 100% | $61K | — |
| 2017 | Q3 | 2016 | $69K | 6 | 861767 93% | Other / Unclassified 100% | $130K | — |
| 2017 | Q4 | 2016 | $21K | 6 | MORALES FOR HOLLISTER CITY … 64% | Other / Unclassified 100% | $151K | — |
| 2018 | Q1 | 2018 | $31K | 8 | MORALES FOR HOLLISTER CITY … 43% | Other / Unclassified 67% | $31K | — |
| 2018 | Q2 | 2018 | $273K | 18 | RIVAS ASSEMBLY 2018, SPONSO… 43% | Digital 44% | $305K | — |
| 2018 | Q3 | 2018 | $43K | 7 | 861767 69% | Other / Unclassified 79% | $348K | — |
| 2018 | Q4 | 2018 | $1.4M | 21 | LARA FOR INSURANCE COMMISSI… 75% | Print & Mail 53% | $1.74M | — |
| 2019 | Q1 | 2018 | $68K | 3 | 851055 90% | Other / Unclassified 100% | $1.81M | +313% |
| 2019 | Q1 | 2020 | $18K | 4 | MILLION MORE VOTERS, SPONSO… 100% | Strategy & Research 100% | $18K | — |
| 2019 | Q2 | 2018 | $5K | 1 | MORALES FOR HOLLISTER CITY … 100% | Other / Unclassified 100% | $1.82M | -90% |
| 2019 | Q2 | 2020 | $9K | 2 | MILLION MORE VOTERS, SPONSO… 100% | Strategy & Research 100% | $27K | — |
| 2019 | Q3 | 2018 | $14K | 2 | MORALES FOR HOLLISTER CITY … 100% | Other / Unclassified 100% | $1.83M | -80% |
| 2019 | Q3 | 2020 | $14K | 2 | MILLION MORE VOTERS, SPONSO… 100% | Strategy & Research 100% | $41K | — |
| 2019 | Q4 | 2018 | $5K | 1 | MORALES FOR HOLLISTER CITY … 100% | Other / Unclassified 100% | $1.83M | -79% |
| 2019 | Q4 | 2020 | $5K | 1 | MILLION MORE VOTERS, SPONSO… 100% | Strategy & Research 100% | $45K | — |
| 2020 | Q1 | 2020 | $219K | 9 | CALIFORNIA STATE COUNCIL OF… 27% | Digital 46% | $264K | +602% |
| 2020 | Q2 | 2020 | $58K | 4 | MILLION MORE VOTERS, SPONSO… 50% | Other / Unclassified 50% | $322K | -79% |
| 2020 | Q3 | 2020 | $18K | 4 | MILLION MORE VOTERS, SPONSO… 50% | Other / Unclassified 50% | $340K | -58% |
| 2020 | Q4 | 2020 | $387K | 12 | CALIFORNIA WORKERS' JUSTICE… 60% | Print & Mail 96% | $726K | -72% |
| 2021 | Q1 | 2020 | $18K | 3 | MORALES FOR HOLLISTER CITY … 100% | Other / Unclassified 100% | $744K | -74% |
| 2021 | Q1 | 2022 | $18K | 3 | MILLION MORE VOTERS, SPONSO… 100% | Strategy & Research 100% | $18K | +0% |
| 2021 | Q3 | 2020 | $5K | 1 | MORALES FOR HOLLISTER CITY … 100% | Other / Unclassified 100% | $749K | -67% |
| 2021 | Q4 | 2020 | $5K | 1 | MORALES FOR HOLLISTER CITY … 100% | Other / Unclassified 100% | $753K | +0% |
| 2022 | Q2 | 2022 | $42K | 2 | SELF FOR ASSEMBLY 2022 100% | Other / Unclassified 100% | $60K | -27% |
| 2022 | Q4 | 2022 | $1.25M | 10 | SMALLWOOD-CUEVAS FOR SENATE… 50% | Print & Mail 56% | $1.31M | +223% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Print & Mail | $1,951,481 | 31 | $63K | 39.9% | LARA FOR INSURANCE COMMISSI… 37% | 3y ago |
| Digital | $1,585,562 | 36 | $44K | 32.4% | LARA FOR INSURANCE COMMISSI… 20% | 3y ago |
| Other / Unclassified | $987,643 | 106 | $9K | 20.2% | 861767 29% | 3y ago |
| Software & Tech | $173,250 | 3 | $58K | 3.5% | CHIU FOR ASSEMBLY 2014, PUB… 58% | 10y ago |
| Strategy & Research | $137,000 | 24 | $6K | 2.8% | MILLION MORE VOTERS, SPONSO… 100% | 5y ago |
| Media | $59,900 | 2 | $30K | 1.2% | DAMON MARTINEZ FOR CONGRESS 100% | 8y ago |
| Fundraising | $4,500 | 1 | $5K | 0.1% | MORALES FOR HOLLISTER CITY … 100% | 10y ago |
| Contributions & Transfers | -$9,000 | 2 | $-4K | -0.2% | MORALES FOR HOLLISTER CITY … 0% | 3y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MORALES FOR HOLLISTER CITY COUNCIL 2021; MILLION MORE VOTERS, SPONSORED BY THE CALIFORNIA LABOR FEDERATION, AFL-CIO SUPPORTING DOLORES | 5 | $561,870 | 44 | 2015-06-17 | 2022-10-18 |
| 861767 | 3 | $360,798 | 56 | 2014-07-21 | 2019-02-25 |
| MILLION MORE VOTERS, SPONSORED BY THE CALIFORNIA LABOR FEDERATION, AFL-CIO | 3 | $137,000 | 24 | 2018-09-21 | 2021-02-23 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $4,832,521 | 98.4% | 30 | |
| NM | $79,315 | 1.6% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.