SB DIGITAL, INC.

$19.67M 2025-2026 cycle

SB DIGITAL, INC. is a digital vendor. In the 2025-2026 cycle SB DIGITAL, INC. was paid $19.67M across 124 client committees, of which $2.21M flowed through Independent Expenditures rather than direct committee payments.

Digital ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$19.67M = $17.47M (Schedule B) + $2.21M (Independent Expenditures)
Schedule B
direct committee payments
$17,466,945 1,361 rows 88.8%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$2,206,564 73 rows 11.2%
Activity span ALL TIME
Oct 24, 2019 → Jun 30, 2026
spans 6.7 years
Disbursements ALL TIME
1,361
Schedule B + IE rows
Client committees ALL TIME
124
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$9.05M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

MCADAMS, BEN $185K — · 9 txns LACORE, NANCY $122K — · 7 txns HARVIE, ROBERT J $50K — · 1 txn POWELL, DENISE $48K — · 5 txns JOHNSON NATHAN M HONORABLE $45K — · 1 txn SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $39K — · 6 txns FORSTAG, SAMUEL KELLEY $33K — · 5 txns HOLD THE LINE $31K — · 1 txn STELSON, JANELLE $31K — · 7 txns CONLEY, CAIT $24K — · 2 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MCADAMS, BEN
UT · House DEM
$184,503 9
LACORE, NANCY
SC · House DEM
$121,975 7
HARVIE, ROBERT J
PA · House DEM
$50,000 1
POWELL, DENISE
NE · House DEM
$47,647 5
JOHNSON NATHAN M HONORABLE
00081605
$44,641 1
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$39,405 6
FORSTAG, SAMUEL KELLEY
MT · House DEM
$33,107 5
HOLD THE LINE
C00868976
$31,341 1
STELSON, JANELLE
PA · House DEM
$30,625 7
CONLEY, CAIT
NY · House DEM
$23,770 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

LACORE, NANCY $349K — · 22 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $257K Digital · 16 txns MCADAMS, BEN $200K Digital · 11 txns SULLIVAN, MAURA CORBY $187K — · 8 txns HOLD THE LINE $173K — · 6 txns COONEY, JOSEPH PATRICK $136K — · 4 txns STELSON, JANELLE $131K — · 24 txns CONLEY, CAIT $124K Digital · 6 txns POWELL, DENISE $107K — · 14 txns HARVIE, ROBERT J $94K — · 4 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
LACORE, NANCY
SC · House DEM
$348,864 22
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$256,873 16
MCADAMS, BEN
UT · House DEM
$200,086 11
SULLIVAN, MAURA CORBY
NH · House DEM
$186,605 8
HOLD THE LINE
C00868976
$172,516 6
COONEY, JOSEPH PATRICK
VA · House DEM
$135,746 4
STELSON, JANELLE
PA · House DEM
$130,897 24
CONLEY, CAIT
NY · House DEM
$123,994 6
POWELL, DENISE
NE · House DEM
$106,741 14
HARVIE, ROBERT J
PA · House DEM
$94,289 4
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $573K Digital · 34 txns LACORE, NANCY $559K — · 25 txns SULLIVAN, MAURA CORBY $461K Digital · 14 txns UNRIGGED PAC $443K Digital · 12 txns HOLD THE LINE $420K Digital · 16 txns CONLEY, CAIT $352K Digital · 18 txns MCADAMS, BEN $322K Digital · 15 txns STELSON, JANELLE $320K Digital · 51 txns BENNETT, REBECCA $270K Digital · 16 txns CROSSWELL, RYAN $242K Fundraising · 9 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$573,318 34
LACORE, NANCY
SC · House DEM
$559,250 25
SULLIVAN, MAURA CORBY
NH · House DEM
$461,342 14
UNRIGGED PAC
C00912642
$442,921 12
HOLD THE LINE
C00868976
$420,455 16
CONLEY, CAIT
NY · House DEM
$352,436 18
MCADAMS, BEN
UT · House DEM
$322,119 15
STELSON, JANELLE
PA · House DEM
$320,330 51
BENNETT, REBECCA
NJ · House DEM
$269,632 16
CROSSWELL, RYAN
PA · House DEM
$242,428 9
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

HOLD THE LINE $958K Digital · 40 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $573K Digital · 34 txns LACORE, NANCY $559K — · 25 txns FIELDS OF CHANGE PAC $538K Digital · 28 txns SULLIVAN, MAURA CORBY $481K Digital · 17 txns UNRIGGED PAC $443K Digital · 12 txns STELSON, JANELLE $416K Digital · 62 txns DEMOCRATIC PARTY OF WISCONSIN FEDERAL $400K Digital · 24 txns BENNETT, REBECCA $393K Digital · 24 txns CONLEY, CAIT $390K Digital · 21 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$957,996 40
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$573,318 34
LACORE, NANCY
SC · House DEM
$559,250 25
FIELDS OF CHANGE PAC
C00895482
$538,008 28
SULLIVAN, MAURA CORBY
NH · House DEM
$481,272 17
UNRIGGED PAC
C00912642
$442,921 12
STELSON, JANELLE
PA · House DEM
$415,638 62
DEMOCRATIC PARTY OF WISCONSIN FEDERAL
C00019331
$400,000 24
BENNETT, REBECCA
NJ · House DEM
$392,758 24
CONLEY, CAIT
NY · House DEM
$390,189 21
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

HOLD THE LINE $1.37M Digital · 57 txns FORWARD MAJORITY ACTION $893K Digital · 31 txns SALERNO, JOE $617K Digital · 8 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $573K Digital · 34 txns LACORE, NANCY $559K — · 25 txns FIELDS OF CHANGE PAC $538K Digital · 28 txns BATTLEGROUND NEW YORK $515K Digital · 21 txns DEMOCRATIC PARTY OF WISCONSIN FEDERAL $500K Digital · 32 txns STELSON, JANELLE $487K Digital · 69 txns SULLIVAN, MAURA CORBY $481K Digital · 17 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$1,367,029
IE $85,500 · SB $1,281,529
57
FORWARD MAJORITY ACTION
C00631549
$892,801 31
SALERNO, JOE
NJ · House DEM
$617,066 8
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$573,318 34
LACORE, NANCY
SC · House DEM
$559,250 25
FIELDS OF CHANGE PAC
C00895482
$538,008 28
BATTLEGROUND NEW YORK
C00859355
$515,128
IE $459,878 · SB $55,250
21
DEMOCRATIC PARTY OF WISCONSIN FEDERAL
C00019331
$500,000 32
STELSON, JANELLE
PA · House DEM
$487,138 69
SULLIVAN, MAURA CORBY
NH · House DEM
$481,272 17

By party

Revenue by party

99% D
D · 99%
R · 1%
PartyAmount%
Democratic $18,049,617 91.75%
Republican $167,797 0.85%
Non-partisan $1,456,095 7.40%

Part III Reference tables

Full all-time and cycle-to-date data.

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People at this agency 0 buyers · 10 leadership

Gregory Richardson Senior Vice President Sulli Norris-Cole Partner Alex Schaffer Partner Anna McMorrow Account Director Bret Wask Managing Partner Carissa Kilbury Texting Director John Griffiths President & Chief Operating… Mike Carroll-Swanger Director of Advertising SD SB DIGITAL INC.

Leadership 10

Founders, partners, chiefs — for strategic / partnership conversations.

Gregory Richardson research

Senior Vice President

Sulli Norris-Cole research

Partner

Alex Schaffer research

Partner

Email [email protected] +3 guess
LinkedIn not found
Anna McMorrow research

Account Director

Email [email protected] +3 guess
LinkedIn not found
Bret Wask research

Managing Partner

Email [email protected] +3 guess
LinkedIn not found
Carissa Kilbury research

Texting Director

Email [email protected] +3 guess
LinkedIn not found
John Griffiths research

President & Chief Operating Officer

Email [email protected] +3 guess
LinkedIn not found
Mike Carroll-Swanger research

Director of Advertising

Email [email protected] +3 guess
LinkedIn not found
Nicolas Magalhaes research

Vice President of Video Creative

Email [email protected] +3 guess
LinkedIn not found
Sam Sterling research

Vice President

Email [email protected] +3 guess
LinkedIn not found

sbdigital.com · LinkedIn company page · updated 3mo ago

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

Outflow is on record for the last 12 months, but no itemized payers are.

Outflow is on record for the last 18 months, but no itemized payers are.

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Cycle-over-cycle trajectory

20192020202120222023202420252026 Q4 2019 (2018 cycle): $24KQ4 2019 (2020 cycle): $36KQ1 2020 (2020 cycle): $991KQ2 2020 (2020 cycle): $172KQ3 2020 (2020 cycle): $118KQ4 2020 (2020 cycle): $490KQ1 2021 (2020 cycle): $2KQ1 2021 (2022 cycle): $5KQ2 2021 (2022 cycle): $36KQ3 2021 (2022 cycle): $86KQ4 2021 (2022 cycle): $107KQ2 2022 (2022 cycle): $2KQ4 2022 (2022 cycle): $34KQ3 2023 (2024 cycle): $237KQ4 2023 (2024 cycle): $343KQ1 2024 (2024 cycle): $170KQ2 2024 (2024 cycle): $691KQ3 2024 (2024 cycle): $948KQ4 2024 (2024 cycle): $2.01MQ1 2025 (2024 cycle): $3KQ1 2025 (2026 cycle): $522KQ2 2025 (2024 cycle): $27KQ2 2025 (2026 cycle): $1.36MQ3 2025 (2024 cycle): $3KQ3 2025 (2026 cycle): $1.35MQ4 2025 (2024 cycle): $27KQ4 2025 (2026 cycle): $2.53MQ1 2026 (2026 cycle): $2.74MQ2 2026 (2026 cycle): $2.4M Q4Q1Q3Q1Q2Q4Q4Q4Q2Q4Q1Q2Q3Q4Q2 $2.74M

current cycle earlier election cycle off-cycle year quarterly · 8 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2019 Q4 2018 $24K 2 SANDILL RAVI K HONORABLE 100% Digital 100% $24K
2019 Q4 2020 $36K 4 OUR STATES MATTER PAC 70% Digital 100% $36K
2020 Q1 2020 $991K 8 BLOOMBERG, MICHAEL R. 99% Digital 100% $1.03M
2020 Q2 2020 $172K 9 BLUE ORGANIZING PROJECT 85% Digital 100% $1.2M
2020 Q3 2020 $118K 10 BUCY III JOHN H HONORABLE 56% Digital 100% $1.32M
2020 Q4 2020 $490K 22 DCCC 59% Digital 100% $1.81M
2021 Q1 2020 $2K 1 SANDILL RAVI K HONORABLE 100% Digital 100% $1.81M
2021 Q1 2022 $5K 1 UNITED FOOD AND COMMERCIAL … 100% Digital 100% $5K
2021 Q2 2022 $36K 2 OUR FUTURE IS BLACK PAC 83% Digital 100% $41K
2021 Q3 2022 $86K 3 FORWARD MAJORITY ACTION 62% Digital 100% $127K
2021 Q4 2022 $107K 5 FORWARD MAJORITY ACTION 99% Digital 100% $235K +200%
2022 Q2 2022 $2K 1 MENENDEZ, ROBERT 100% Digital 100% $237K -99%
2022 Q4 2022 $34K 4 FORWARD MAJORITY ACTION 88% Digital 100% $271K -93%
2023 Q3 2024 $237K 5 FORWARD MAJORITY ACTION 97% Digital 100% $237K +175%
2023 Q4 2024 $343K 28 FORWARD MAJORITY ACTION 51% Digital 100% $580K +220%
2024 Q1 2024 $170K 45 SALERNO, JOE 31% Digital 100% $751K
2024 Q2 2024 $691K 88 SALERNO, JOE 23% Digital 100% $1.44M +33651%
2024 Q3 2024 $948K 72 FORWARD MAJORITY ACTION 21% Digital 100% $2.39M
2024 Q4 2024 $2.01M 82 SALERNO, JOE 26% Digital 100% $4.4M +5793%
2025 Q1 2024 $3K 2 TEXAS ORGANIZING PROJECT PO… 100% Digital 100% $4.4M
2025 Q1 2026 $522K 55 HOLD THE LINE 29% Digital 100% $522K
2025 Q2 2024 $27K 5 FIELDS OF CHANGE PAC 82% Digital 100% $4.43M
2025 Q2 2026 $1.36M 114 HOLD THE LINE 24% Digital 99% $1.89M
2025 Q3 2024 $3K 1 TEXAS ORGANIZING PROJECT PO… 100% Digital 100% $4.43M
2025 Q3 2026 $1.35M 147 HOLD THE LINE 11% Digital 99% $3.23M +469%
2025 Q4 2024 $27K 3 BOX TONY MR 100% Digital 100% $4.46M
2025 Q4 2026 $2.53M 207 UNRIGGED PAC 17% Digital 98% $5.77M +638%
2026 Q1 2026 $2.74M 212 LACORE, NANCY 11% Digital 46% $8.5M +1506%
2026 Q2 2026 $2.4M 221 LACORE, NANCY 11% Digital 0% $11M +248%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 4 · $101,100 · Fresno, CA dominant market

Broadcast stations that committees who pay SB DIGITAL, INC. also pay directly on their Schedule B filings. We can't prove SB DIGITAL, INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KFSN-TV Fresno, CA ABC $73,800 2 May 2022 → May 2022
KMPH Fresno, CA NBC $12,750 2 May 2022 → May 2022
KGPE Fresno, CA ABC $9,750 2 May 2022 → May 2022
KSEE Fresno, CA NBC $4,800 2 May 2022 → May 2022
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 3mo ago · +214% vs prior cycle Digital $319K Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $23K

Revenue by service category

last 12 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 3mo ago · +214% vs prior cycle Digital $4.2M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $162K

Revenue by service category

last 18 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 3mo ago · +214% vs prior cycle Digital $6.86M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $162K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 3mo ago · +214% vs prior cycle Digital $9.32M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $162K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $13,293,871 1,006 $13K 98.8% FORWARD MAJORITY ACTION 12% 3mo ago
Fundraising $161,983 4 $40K 1.2% CROSSWELL, RYAN 100% 5mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$1,540,633 · 9% of revenue
14
Repeat clients 2 cycles
$4,178,784 · 24% of revenue
109
One-time clients 1 cycle
$11,747,527 · 67% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
FORWARD MAJORITY ACTION 3 $1,540,633 52 2021-09-22 2026-03-02
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
DC
$4,739,649 33.9% 17
NY
$2,405,489 17.2% 8
NJ
$1,372,469 9.8% 8
PA
$1,162,848 8.3% 5
WI
$795,500 5.7% 1
VA
$673,180 4.8% 7
SC
$604,450 4.3% 2
OH
$511,803 3.7% 3
NH
$481,272 3.4% 1
TX
$459,877 3.3% 16
GA
$401,480 2.9% 2
NM
$353,956 2.5% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-02-21 BLOOMBERG, MICHAEL R. Digital VOTER CONTACT: TELEPHONE CALLS $858,400
Largest all-time 2023-08-24 FORWARD MAJORITY ACTION Digital DIGITAL ADVERTISING $230,141
Largest all-time 2024-11-26 GEORGIA FEDERAL ELECTIONS COMMITTEE Digital DIGITAL FUNDRAISING CONSULTING FEES $212,500
Largest all-time 2026-02-03 LACORE, NANCY TEXT MESSAGING SERVICES $183,273
Largest all-time 2020-12-18 DCCC Digital GENERIC CMTE. TELEMARKETING $178,736
Largest this cycle 2025-10-07 FORWARD MAJORITY ACTION Digital DIGITAL ADVERTISING $153,156
Largest this cycle 2025-10-17 SULLIVAN, MAURA CORBY Digital FUNDRAISING CONSULTING $128,289
Largest this cycle 2025-06-12 FIELDS OF CHANGE PAC Digital DIGITAL CONSULTING $100,000
Largest this cycle 2026-04-14 SULLIVAN, MAURA CORBY FUNDRAISING CONSULTING $100,000
Recent 2026-06-29 HOLD THE LINE FUNDRAISING CONSULTING $31,341
Recent 2026-06-26 TAYLOR, SHANNON LEIGH DIGITAL ADVERTISING $8,250
Recent 2026-06-30 TAYLOR, NOAH DIGITAL FUNDRAISING $6,856
Recent 2026-06-23 COGNETTI, PAIGE WEBSITE SERVICES $1,500
Recent 2026-06-24 SNEED, ANDREW RANKIN GUYTON DIGITAL CONSULTING SERVICES $1,200
7 raw FEC name variants collapsed into this canonical entity
See all 1,361 disbursements →