SB DIGITAL, INC.

$18.29M 2025-2026 cycle

SB DIGITAL, INC. is a digital vendor. In the 2025-2026 cycle SB DIGITAL, INC. was paid $18.29M across 113 client committees, of which $2.21M flowed through Independent Expenditures rather than direct committee payments.

Digital ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$18.29M = $16.08M (Schedule B) + $2.21M (Independent Expenditures)
Schedule B
direct committee payments
$16,083,627 1,229 rows 87.9%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$2,206,564 73 rows 12.1%
Activity span ALL TIME
Oct 24, 2019 → Jun 4, 2026
spans 6.6 years
Disbursements ALL TIME
1,229
Schedule B + IE rows
Client committees ALL TIME
113
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jul 2025 Jun 2026
$7.67M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

HOLD THE LINE $93K — · 3 txns LACORE, NANCY $71K — · 5 txns MCADAMS, BEN $68K — · 4 txns JOHNSON NATHAN M HONORABLE $56K Digital · 2 txns FORSTAG, SAMUEL KELLEY $38K — · 6 txns CONLEY, CAIT $35K — · 2 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $29K — · 3 txns VASQUEZ, GABRIEL $16K — · 1 txn CROW, JASON $14K — · 2 txns FIELDS OF CHANGE PAC $14K — · 1 txn SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$93,421 3
LACORE, NANCY
SC · House DEM
$70,759 5
MCADAMS, BEN
UT · House DEM
$67,969 4
JOHNSON NATHAN M HONORABLE
00081605
$55,518 2
FORSTAG, SAMUEL KELLEY
MT · House DEM
$38,390 6
CONLEY, CAIT
NY · House DEM
$35,163 2
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$28,582 3
VASQUEZ, GABRIEL
NM · House DEM
$15,781 1
CROW, JASON
CO · House DEM
$14,216 2
FIELDS OF CHANGE PAC
C00895482
$13,712 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

LACORE, NANCY $437K — · 18 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $271K Digital · 16 txns CONLEY, CAIT $204K Digital · 9 txns HOLD THE LINE $199K Digital · 6 txns FORSTAG, SAMUEL KELLEY $139K — · 16 txns CROSSWELL, RYAN $120K Fundraising · 3 txns DLP PAC $117K Digital · 3 txns BENNETT, REBECCA $107K — · 8 txns MCADAMS, BEN $105K Digital · 8 txns STELSON, JANELLE $95K — · 17 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
LACORE, NANCY
SC · House DEM
$437,275 18
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$270,742 16
CONLEY, CAIT
NY · House DEM
$204,230 9
HOLD THE LINE
C00868976
$199,064 6
FORSTAG, SAMUEL KELLEY
MT · House DEM
$138,889 16
CROSSWELL, RYAN
PA · House DEM
$119,853 3
DLP PAC
C00895730
$117,394 3
BENNETT, REBECCA
NJ · House DEM
$106,524 8
MCADAMS, BEN
UT · House DEM
$104,952 8
STELSON, JANELLE
PA · House DEM
$94,919 17
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $534K Digital · 28 txns UNRIGGED PAC $443K Digital · 12 txns HOLD THE LINE $438K Digital · 18 txns LACORE, NANCY $437K — · 18 txns CONLEY, CAIT $353K Digital · 18 txns BENNETT, REBECCA $301K Digital · 17 txns SULLIVAN, MAURA CORBY $295K Digital · 9 txns STELSON, JANELLE $281K Digital · 43 txns CROSSWELL, RYAN $259K Fundraising · 10 txns DLP PAC $246K Digital · 11 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$533,913 28
UNRIGGED PAC
C00912642
$442,921 12
HOLD THE LINE
C00868976
$437,805 18
LACORE, NANCY
SC · House DEM
$437,275 18
CONLEY, CAIT
NY · House DEM
$353,082 18
BENNETT, REBECCA
NJ · House DEM
$301,132 17
SULLIVAN, MAURA CORBY
NH · House DEM
$294,667 9
STELSON, JANELLE
PA · House DEM
$281,166 43
CROSSWELL, RYAN
PA · House DEM
$259,428 10
DLP PAC
C00895730
$246,421 11
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

HOLD THE LINE $950K Digital · 41 txns FIELDS OF CHANGE PAC $538K Digital · 28 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $534K Digital · 28 txns DEMOCRATIC PARTY OF WISCONSIN FEDERAL $449K Digital · 26 txns UNRIGGED PAC $443K Digital · 12 txns LACORE, NANCY $437K — · 18 txns BENNETT, REBECCA $393K Digital · 24 txns DLP PAC $377K Digital · 16 txns CONLEY, CAIT $376K Digital · 20 txns STELSON, JANELLE $355K Digital · 51 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$949,555 41
FIELDS OF CHANGE PAC
C00895482
$538,008 28
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$533,913 28
DEMOCRATIC PARTY OF WISCONSIN FEDERAL
C00019331
$449,000 26
UNRIGGED PAC
C00912642
$442,921 12
LACORE, NANCY
SC · House DEM
$437,275 18
BENNETT, REBECCA
NJ · House DEM
$392,758 24
DLP PAC
C00895730
$376,669 16
CONLEY, CAIT
NY · House DEM
$375,945 20
STELSON, JANELLE
PA · House DEM
$355,474 51
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

HOLD THE LINE $1.35M Digital · 58 txns FORWARD MAJORITY ACTION $915K Digital · 32 txns DEMOCRATIC PARTY OF WISCONSIN FEDERAL $659K Digital · 34 txns SALERNO, JOE $623K Digital · 9 txns FIELDS OF CHANGE PAC $538K Digital · 28 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $534K Digital · 28 txns BATTLEGROUND NEW YORK $515K Digital · 21 txns STELSON, JANELLE $450K Digital · 60 txns UNRIGGED PAC $443K Digital · 12 txns LACORE, NANCY $437K — · 18 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$1,351,680
IE $85,500 · SB $1,266,180
58
FORWARD MAJORITY ACTION
C00631549
$915,301 32
DEMOCRATIC PARTY OF WISCONSIN FEDERAL
C00019331
$659,000 34
SALERNO, JOE
NJ · House DEM
$623,266 9
FIELDS OF CHANGE PAC
C00895482
$538,008 28
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$533,913 28
BATTLEGROUND NEW YORK
C00859355
$515,128
IE $459,878 · SB $55,250
21
STELSON, JANELLE
PA · House DEM
$449,974 60
UNRIGGED PAC
C00912642
$442,921 12
LACORE, NANCY
SC · House DEM
$437,275 18

By party

Revenue by party

99% D
D · 99%
R · 1%
PartyAmount%
Democratic $16,654,827 91.06%
Republican $169,612 0.93%
Non-partisan $1,465,753 8.01%

Part III Reference tables

Full all-time and cycle-to-date data.

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People at this agency 0 buyers · 10 leadership

Gregory Richardson Senior Vice President Sulli Norris-Cole Partner Alex Schaffer Partner Anna McMorrow Account Director Bret Wask Managing Partner Carissa Kilbury Texting Director John Griffiths President & Chief Operating… Mike Carroll-Swanger Director of Advertising SD SB DIGITAL INC.

Leadership 10

Founders, partners, chiefs — for strategic / partnership conversations.

Gregory Richardson research

Senior Vice President

Sulli Norris-Cole research

Partner

Alex Schaffer research

Partner

Email [email protected] +3 guess
LinkedIn not found
Anna McMorrow research

Account Director

Email [email protected] +3 guess
LinkedIn not found
Bret Wask research

Managing Partner

Email [email protected] +3 guess
LinkedIn not found
Carissa Kilbury research

Texting Director

Email [email protected] +3 guess
LinkedIn not found
John Griffiths research

President & Chief Operating Officer

Email [email protected] +3 guess
LinkedIn not found
Mike Carroll-Swanger research

Director of Advertising

Email [email protected] +3 guess
LinkedIn not found
Nicolas Magalhaes research

Vice President of Video Creative

Email [email protected] +3 guess
LinkedIn not found
Sam Sterling research

Vice President

Email [email protected] +3 guess
LinkedIn not found

sbdigital.com · LinkedIn company page · updated 2mo ago

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

Outflow is on record for the last 6 months, but no itemized payers are.

Outflow is on record for the last 12 months, but no itemized payers are.

Outflow is on record for the last 18 months, but no itemized payers are.

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Cycle-over-cycle trajectory

20192020202120222023202420252026 Q4 2019 (2018 cycle): $24KQ4 2019 (2020 cycle): $36KQ1 2020 (2020 cycle): $991KQ2 2020 (2020 cycle): $172KQ3 2020 (2020 cycle): $118KQ4 2020 (2020 cycle): $490KQ1 2021 (2020 cycle): $2KQ1 2021 (2022 cycle): $5KQ2 2021 (2022 cycle): $36KQ3 2021 (2022 cycle): $86KQ4 2021 (2022 cycle): $107KQ2 2022 (2022 cycle): $2KQ4 2022 (2022 cycle): $34KQ3 2023 (2024 cycle): $237KQ4 2023 (2024 cycle): $343KQ1 2024 (2024 cycle): $170KQ2 2024 (2024 cycle): $691KQ3 2024 (2024 cycle): $948KQ4 2024 (2024 cycle): $2.01MQ1 2025 (2024 cycle): $3KQ1 2025 (2026 cycle): $522KQ2 2025 (2024 cycle): $27KQ2 2025 (2026 cycle): $1.36MQ3 2025 (2024 cycle): $3KQ3 2025 (2026 cycle): $1.35MQ4 2025 (2024 cycle): $27KQ4 2025 (2026 cycle): $2.53MQ1 2026 (2026 cycle): $2.74MQ2 2026 (2026 cycle): $1.02M Q4Q1Q3Q1Q2Q4Q4Q4Q2Q4Q1Q2Q3Q4Q2 $2.74M

current cycle earlier election cycle off-cycle year quarterly · 8 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2019 Q4 2018 $24K 2 SANDILL RAVI K HONORABLE 100% Digital 100% $24K
2019 Q4 2020 $36K 4 OUR STATES MATTER PAC 70% Digital 100% $36K
2020 Q1 2020 $991K 8 BLOOMBERG, MICHAEL R. 99% Digital 100% $1.03M
2020 Q2 2020 $172K 9 BLUE ORGANIZING PROJECT 85% Digital 100% $1.2M
2020 Q3 2020 $118K 10 BUCY III JOHN H HONORABLE 56% Digital 100% $1.32M
2020 Q4 2020 $490K 22 DCCC 59% Digital 100% $1.81M
2021 Q1 2020 $2K 1 SANDILL RAVI K HONORABLE 100% Digital 100% $1.81M
2021 Q1 2022 $5K 1 UNITED FOOD AND COMMERCIAL … 100% Digital 100% $5K
2021 Q2 2022 $36K 2 OUR FUTURE IS BLACK PAC 83% Digital 100% $41K
2021 Q3 2022 $86K 3 FORWARD MAJORITY ACTION 62% Digital 100% $127K
2021 Q4 2022 $107K 5 FORWARD MAJORITY ACTION 99% Digital 100% $235K +200%
2022 Q2 2022 $2K 1 MENENDEZ, ROBERT 100% Digital 100% $237K -99%
2022 Q4 2022 $34K 4 FORWARD MAJORITY ACTION 88% Digital 100% $271K -93%
2023 Q3 2024 $237K 5 FORWARD MAJORITY ACTION 97% Digital 100% $237K +175%
2023 Q4 2024 $343K 28 FORWARD MAJORITY ACTION 51% Digital 100% $580K +220%
2024 Q1 2024 $170K 45 SALERNO, JOE 31% Digital 100% $751K
2024 Q2 2024 $691K 88 SALERNO, JOE 23% Digital 100% $1.44M +33651%
2024 Q3 2024 $948K 72 FORWARD MAJORITY ACTION 21% Digital 100% $2.39M
2024 Q4 2024 $2.01M 82 SALERNO, JOE 26% Digital 100% $4.4M +5793%
2025 Q1 2024 $3K 2 TEXAS ORGANIZING PROJECT PO… 100% Digital 100% $4.4M
2025 Q1 2026 $522K 55 HOLD THE LINE 29% Digital 100% $522K
2025 Q2 2024 $27K 5 FIELDS OF CHANGE PAC 82% Digital 100% $4.43M
2025 Q2 2026 $1.36M 114 HOLD THE LINE 24% Digital 99% $1.89M
2025 Q3 2024 $3K 1 TEXAS ORGANIZING PROJECT PO… 100% Digital 100% $4.43M
2025 Q3 2026 $1.35M 147 HOLD THE LINE 11% Digital 99% $3.23M +469%
2025 Q4 2024 $27K 3 BOX TONY MR 100% Digital 100% $4.46M
2025 Q4 2026 $2.53M 207 UNRIGGED PAC 17% Digital 98% $5.77M +638%
2026 Q1 2026 $2.74M 212 LACORE, NANCY 11% Digital 46% $8.5M +1506%
2026 Q2 2026 $1.02M 89 LACORE, NANCY 15% Digital 1% $9.52M +47%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 4 · $101,100 · Fresno, CA dominant market

Broadcast stations that committees who pay SB DIGITAL, INC. also pay directly on their Schedule B filings. We can't prove SB DIGITAL, INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KFSN-TV Fresno, CA ABC $73,800 2 May 2022 → May 2022
KMPH Fresno, CA NBC $12,750 2 May 2022 → May 2022
KGPE Fresno, CA ABC $9,750 2 May 2022 → May 2022
KSEE Fresno, CA NBC $4,800 2 May 2022 → May 2022
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 2mo ago · +214% vs prior cycle Digital $11K

Revenue by service category

last 6 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 2mo ago · +214% vs prior cycle Digital $775K Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $120K

Revenue by service category

last 12 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 2mo ago · +214% vs prior cycle Digital $4.64M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $162K

Revenue by service category

last 18 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 2mo ago · +214% vs prior cycle Digital $6.97M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $162K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.29M across 1006 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 2mo ago · +214% vs prior cycle Digital $9.6M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 5mo ago · no prior-cycle baseline Fundraising $162K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $13,293,871 1,006 $13K 98.8% FORWARD MAJORITY ACTION 12% 2mo ago
Fundraising $161,983 4 $40K 1.2% CROSSWELL, RYAN 100% 5mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$1,540,633 · 10% of revenue
14
Repeat clients 2 cycles
$4,063,786 · 25% of revenue
98
One-time clients 1 cycle
$10,479,208 · 65% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
FORWARD MAJORITY ACTION 3 $1,540,633 52 2021-09-22 2026-03-02
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
DC
$4,682,402 35.6% 16
NY
$2,347,540 17.8% 8
NJ
$1,350,801 10.3% 8
PA
$1,034,739 7.9% 4
WI
$795,500 6.0% 1
VA
$489,441 3.7% 6
SC
$482,475 3.7% 2
TX
$459,877 3.5% 16
OH
$442,921 3.4% 1
GA
$401,067 3.0% 1
NM
$338,563 2.6% 1
CA
$331,249 2.5% 7
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-02-21 BLOOMBERG, MICHAEL R. Digital VOTER CONTACT: TELEPHONE CALLS $858,400
Largest all-time 2023-08-24 FORWARD MAJORITY ACTION Digital DIGITAL ADVERTISING $230,141
Largest all-time 2024-11-26 GEORGIA FEDERAL ELECTIONS COMMITTEE Digital DIGITAL FUNDRAISING CONSULTING FEES $212,500
Largest all-time 2026-02-03 LACORE, NANCY TEXT MESSAGING SERVICES $183,273
Largest all-time 2020-12-18 DCCC Digital GENERIC CMTE. TELEMARKETING $178,736
Largest this cycle 2025-10-07 FORWARD MAJORITY ACTION Digital DIGITAL ADVERTISING $153,156
Largest this cycle 2025-10-17 SULLIVAN, MAURA CORBY Digital FUNDRAISING CONSULTING $128,289
Largest this cycle 2025-06-12 FIELDS OF CHANGE PAC Digital DIGITAL CONSULTING $100,000
Largest this cycle 2026-02-13 CROSSWELL, RYAN Fundraising FUNDRAISING CONSULTANTS $96,689
Recent 2026-06-04 JOHNSON NATHAN M HONORABLE Digital fundraising consulting $44,641
Recent 2026-06-02 CONLEY, CAIT DIGITAL MEDIA ADVERTISING $9,527
Recent 2026-06-03 CROW, JASON DIGITAL CONSULTANT $8,516
Recent 2026-06-03 CROW, JASON DIGITAL ACQUISTION $5,700
Recent 2026-06-04 TREBLE, JONATHAN DIGITAL CONSULTING $5,500
7 raw FEC name variants collapsed into this canonical entity
See all 1,229 disbursements →