SB DIGITAL, INC.

$20.08M 2025-2026 cycle

SB DIGITAL, INC. is a digital vendor. In the 2025-2026 cycle SB DIGITAL, INC. was paid $20.08M across 125 client committees, of which $2.21M flowed through Independent Expenditures rather than direct committee payments.

Digital ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$20.08M = $17.88M (Schedule B) + $2.21M (Independent Expenditures)
Schedule B
direct committee payments
$17,875,388 1,405 rows 89.0%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$2,206,564 73 rows 11.0%
Activity span ALL TIME
Oct 24, 2019 → Jul 14, 2026
spans 6.7 years
Disbursements ALL TIME
1,405
Schedule B + IE rows
Client committees ALL TIME
125
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$8.94M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 10

MCADAMS, BEN $89K — · 4 txns LACORE, NANCY $87K — · 4 txns HARVIE, ROBERT J $50K — · 1 txn POWELL, DENISE $48K — · 5 txns TAYLOR, SHANNON LEIGH $47K — · 11 txns BENNETT, REBECCA $47K — · 2 txns HOLD THE LINE $31K — · 1 txn DALTON, BALE $24K — · 2 txns MCAULEY, DARREN $23K — · 2 txns BRONIN, LUKE $21K — · 2 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
MCADAMS, BEN
UT · House DEM
$89,351 4
LACORE, NANCY
SC · House DEM
$86,952 4
HARVIE, ROBERT J
PA · House DEM
$50,000 1
POWELL, DENISE
NE · House DEM
$47,647 5
TAYLOR, SHANNON LEIGH
VA · House DEM
$47,402 11
BENNETT, REBECCA
NJ · House DEM
$46,500 2
HOLD THE LINE
C00868976
$31,341 1
DALTON, BALE
FL · House DEM
$24,419 2
MCAULEY, DARREN
FL · House DEM
$22,642 2
BRONIN, LUKE
CT · House DEM
$21,449 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

LACORE, NANCY $309K — · 20 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $257K Digital · 16 txns MCADAMS, BEN $193K — · 10 txns SULLIVAN, MAURA CORBY $187K — · 8 txns HOLD THE LINE $173K — · 6 txns MACY, BETH $149K — · 7 txns COONEY, JOSEPH PATRICK $136K — · 4 txns BENNETT, REBECCA $120K — · 9 txns POWELL, DENISE $107K — · 14 txns FORSTAG, SAMUEL KELLEY $92K — · 14 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
LACORE, NANCY
SC · House DEM
$308,900 20
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$256,873 16
MCADAMS, BEN
UT · House DEM
$192,586 10
SULLIVAN, MAURA CORBY
NH · House DEM
$186,605 8
HOLD THE LINE
C00868976
$172,516 6
MACY, BETH
VA · House DEM
$148,621 7
COONEY, JOSEPH PATRICK
VA · House DEM
$135,746 4
BENNETT, REBECCA
NJ · House DEM
$120,483 9
POWELL, DENISE
NE · House DEM
$106,741 14
FORSTAG, SAMUEL KELLEY
MT · House DEM
$92,241 14
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $573K Digital · 34 txns LACORE, NANCY $559K — · 25 txns SULLIVAN, MAURA CORBY $461K Digital · 14 txns UNRIGGED PAC $443K Digital · 12 txns HOLD THE LINE $403K Digital · 15 txns MACY, BETH $363K Digital · 15 txns CONLEY, CAIT $341K Digital · 17 txns MCADAMS, BEN $322K Digital · 15 txns STELSON, JANELLE $315K Digital · 50 txns BENNETT, REBECCA $304K Digital · 18 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$573,318 34
LACORE, NANCY
SC · House DEM
$559,250 25
SULLIVAN, MAURA CORBY
NH · House DEM
$461,342 14
UNRIGGED PAC
C00912642
$442,921 12
HOLD THE LINE
C00868976
$402,805 15
MACY, BETH
VA · House DEM
$362,837 15
CONLEY, CAIT
NY · House DEM
$340,836 17
MCADAMS, BEN
UT · House DEM
$322,119 15
STELSON, JANELLE
PA · House DEM
$314,830 50
BENNETT, REBECCA
NJ · House DEM
$304,284 18
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

HOLD THE LINE $860K Digital · 37 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $573K Digital · 34 txns LACORE, NANCY $559K — · 25 txns FIELDS OF CHANGE PAC $539K Digital · 28 txns SULLIVAN, MAURA CORBY $481K Digital · 17 txns BENNETT, REBECCA $444K Digital · 27 txns UNRIGGED PAC $443K Digital · 12 txns STELSON, JANELLE $416K Digital · 62 txns CONLEY, CAIT $390K Digital · 21 txns DLP PAC $380K Digital · 17 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$859,846 37
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$573,318 34
LACORE, NANCY
SC · House DEM
$559,250 25
FIELDS OF CHANGE PAC
C00895482
$538,648 28
SULLIVAN, MAURA CORBY
NH · House DEM
$481,272 17
BENNETT, REBECCA
NJ · House DEM
$444,321 27
UNRIGGED PAC
C00912642
$442,921 12
STELSON, JANELLE
PA · House DEM
$415,638 62
CONLEY, CAIT
NY · House DEM
$390,189 21
DLP PAC
C00895730
$380,016 17
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

HOLD THE LINE $1.34M Digital · 56 txns FORWARD MAJORITY ACTION $775K Digital · 29 txns SALERNO, JOE $617K Digital · 8 txns SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE $573K Digital · 34 txns LACORE, NANCY $559K — · 25 txns FIELDS OF CHANGE PAC $559K Digital · 29 txns BATTLEGROUND NEW YORK $515K Digital · 21 txns DEMOCRATIC PARTY OF WISCONSIN FEDERAL $512K Digital · 33 txns SULLIVAN, MAURA CORBY $481K Digital · 17 txns STELSON, JANELLE $476K Digital · 68 txns SD SB DIGITAL, INC.
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
HOLD THE LINE
C00868976
$1,341,900
IE $85,500 · SB $1,256,400
56
FORWARD MAJORITY ACTION
C00631549
$775,371 29
SALERNO, JOE
NJ · House DEM
$617,066 8
SCHLOSSBERG, JOHN (JACK) BOUVIER KENNE
NY · House DEM
$573,318 34
LACORE, NANCY
SC · House DEM
$559,250 25
FIELDS OF CHANGE PAC
C00895482
$558,912 29
BATTLEGROUND NEW YORK
C00859355
$515,128
IE $459,878 · SB $55,250
21
DEMOCRATIC PARTY OF WISCONSIN FEDERAL
C00019331
$512,000 33
SULLIVAN, MAURA CORBY
NH · House DEM
$481,272 17
STELSON, JANELLE
PA · House DEM
$476,138 68

By party

Revenue by party

99% D
D · 99%
R · 1%
PartyAmount%
Democratic $18,438,927 91.82%
Republican $167,316 0.83%
Non-partisan $1,475,709 7.35%

Part III Reference tables

Full all-time and cycle-to-date data.

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People at this agency 0 buyers · 10 leadership

Gregory Richardson Senior Vice President Sulli Norris-Cole Partner Alex Schaffer Partner Anna McMorrow Account Director Bret Wask Managing Partner Carissa Kilbury Texting Director John Griffiths President & Chief Operating… Mike Carroll-Swanger Director of Advertising SD SB DIGITAL INC.

Leadership 10

Founders, partners, chiefs — for strategic / partnership conversations.

Gregory Richardson research

Senior Vice President

Sulli Norris-Cole research

Partner

Alex Schaffer research

Partner

Email [email protected] +3 guess
LinkedIn not found
Anna McMorrow research

Account Director

Email [email protected] +3 guess
LinkedIn not found
Bret Wask research

Managing Partner

Email [email protected] +3 guess
LinkedIn not found
Carissa Kilbury research

Texting Director

Email [email protected] +3 guess
LinkedIn not found
John Griffiths research

President & Chief Operating Officer

Email [email protected] +3 guess
LinkedIn not found
Mike Carroll-Swanger research

Director of Advertising

Email [email protected] +3 guess
LinkedIn not found
Nicolas Magalhaes research

Vice President of Video Creative

Email [email protected] +3 guess
LinkedIn not found
Sam Sterling research

Vice President

Email [email protected] +3 guess
LinkedIn not found

sbdigital.com · LinkedIn company page · updated 4mo ago

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

Outflow is on record for the last 12 months, but no itemized payers are.

Outflow is on record for the last 18 months, but no itemized payers are.

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Cycle-over-cycle trajectory

20192020202120222023202420252026 Q4 2019 (2018 cycle): $24KQ4 2019 (2020 cycle): $36KQ1 2020 (2020 cycle): $991KQ2 2020 (2020 cycle): $172KQ3 2020 (2020 cycle): $118KQ4 2020 (2020 cycle): $490KQ1 2021 (2020 cycle): $2KQ1 2021 (2022 cycle): $5KQ2 2021 (2022 cycle): $36KQ3 2021 (2022 cycle): $86KQ4 2021 (2022 cycle): $107KQ2 2022 (2022 cycle): $2KQ4 2022 (2022 cycle): $34KQ3 2023 (2024 cycle): $237KQ4 2023 (2024 cycle): $343KQ1 2024 (2024 cycle): $170KQ2 2024 (2024 cycle): $691KQ3 2024 (2024 cycle): $948KQ4 2024 (2024 cycle): $2.01MQ1 2025 (2024 cycle): $3KQ1 2025 (2026 cycle): $522KQ2 2025 (2024 cycle): $27KQ2 2025 (2026 cycle): $1.36MQ3 2025 (2024 cycle): $3KQ3 2025 (2026 cycle): $1.35MQ4 2025 (2024 cycle): $27KQ4 2025 (2026 cycle): $2.53MQ1 2026 (2026 cycle): $2.74MQ2 2026 (2026 cycle): $2.66MQ3 2026 (2026 cycle): $155K Q4Q1Q3Q1Q2Q4Q4Q4Q2Q4Q1Q2Q3Q4Q2Q3 $2.74M

current cycle earlier election cycle off-cycle year quarterly · 8 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2019 Q4 2018 $24K 2 SANDILL RAVI K HONORABLE 100% Digital 100% $24K
2019 Q4 2020 $36K 4 OUR STATES MATTER PAC 70% Digital 100% $36K
2020 Q1 2020 $991K 8 BLOOMBERG, MICHAEL R. 99% Digital 100% $1.03M
2020 Q2 2020 $172K 9 BLUE ORGANIZING PROJECT 85% Digital 100% $1.2M
2020 Q3 2020 $118K 10 BUCY III JOHN H HONORABLE 56% Digital 100% $1.32M
2020 Q4 2020 $490K 22 DCCC 59% Digital 100% $1.81M
2021 Q1 2020 $2K 1 SANDILL RAVI K HONORABLE 100% Digital 100% $1.81M
2021 Q1 2022 $5K 1 UNITED FOOD AND COMMERCIAL … 100% Digital 100% $5K
2021 Q2 2022 $36K 2 OUR FUTURE IS BLACK PAC 83% Digital 100% $41K
2021 Q3 2022 $86K 3 FORWARD MAJORITY ACTION 62% Digital 100% $127K
2021 Q4 2022 $107K 5 FORWARD MAJORITY ACTION 99% Digital 100% $235K +200%
2022 Q2 2022 $2K 1 MENENDEZ, ROBERT 100% Digital 100% $237K -99%
2022 Q4 2022 $34K 4 FORWARD MAJORITY ACTION 88% Digital 100% $271K -93%
2023 Q3 2024 $237K 5 FORWARD MAJORITY ACTION 97% Digital 100% $237K +175%
2023 Q4 2024 $343K 28 FORWARD MAJORITY ACTION 51% Digital 100% $580K +220%
2024 Q1 2024 $170K 45 SALERNO, JOE 31% Digital 100% $751K
2024 Q2 2024 $691K 88 SALERNO, JOE 23% Digital 100% $1.44M +33651%
2024 Q3 2024 $948K 72 FORWARD MAJORITY ACTION 21% Digital 100% $2.39M
2024 Q4 2024 $2.01M 82 SALERNO, JOE 26% Digital 100% $4.4M +5793%
2025 Q1 2024 $3K 2 TEXAS ORGANIZING PROJECT PO… 100% Digital 100% $4.4M
2025 Q1 2026 $522K 55 HOLD THE LINE 29% Digital 100% $522K
2025 Q2 2024 $27K 5 FIELDS OF CHANGE PAC 82% Digital 100% $4.43M
2025 Q2 2026 $1.36M 114 HOLD THE LINE 24% Digital 99% $1.89M
2025 Q3 2024 $3K 1 TEXAS ORGANIZING PROJECT PO… 100% Digital 100% $4.43M
2025 Q3 2026 $1.35M 147 HOLD THE LINE 11% Digital 92% $3.23M +469%
2025 Q4 2024 $27K 3 BOX TONY MR 100% Digital 100% $4.46M
2025 Q4 2026 $2.53M 207 UNRIGGED PAC 17% Digital 98% $5.77M +638%
2026 Q1 2026 $2.74M 212 LACORE, NANCY 11% Digital 46% $8.5M +1506%
2026 Q2 2026 $2.66M 242 LACORE, NANCY 10% Digital 0% $11M +284%
2026 Q3 2026 $155K 23 TAYLOR, SHANNON LEIGH 25% $11M -84%

Stations this firm's clients buy from

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Stations this firm's clients buy from top 4 · $101,100 · Fresno, CA dominant market

Broadcast stations that committees who pay SB DIGITAL, INC. also pay directly on their Schedule B filings. We can't prove SB DIGITAL, INC. routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.

Station Market Network Total client spend Buys Activity window
KFSN-TV Fresno, CA ABC $73,800 2 May 2022 → May 2022
KMPH Fresno, CA NBC $12,750 2 May 2022 → May 2022
KGPE Fresno, CA ABC $9,750 2 May 2022 → May 2022
KSEE Fresno, CA NBC $4,800 2 May 2022 → May 2022
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.19M across 995 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 4mo ago · +212% vs prior cycle Digital $152K

Revenue by service category

last 12 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.19M across 995 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 4mo ago · +212% vs prior cycle Digital $3.95M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 6mo ago · no prior-cycle baseline Fundraising $162K

Revenue by service category

last 18 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.19M across 995 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 4mo ago · +212% vs prior cycle Digital $6.51M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 6mo ago · no prior-cycle baseline Fundraising $162K

Revenue by service category

last 24 months · hover bars for cycle context
Digital — cycle-to-date Total: $13.19M across 995 disbursements (avg $13K/check) Top buyer: FORWARD MAJORITY ACTION (12% of category) Last paid: 4mo ago · +212% vs prior cycle Digital $8.98M Fundraising — cycle-to-date Total: $162K across 4 disbursements (avg $40K/check) Top buyer: CROSSWELL, RYAN (100% of category) Last paid: 6mo ago · no prior-cycle baseline Fundraising $162K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Digital $13,193,363 995 $13K 98.8% FORWARD MAJORITY ACTION 12% 4mo ago
Fundraising $161,983 4 $40K 1.2% CROSSWELL, RYAN 100% 6mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$1,540,633 · 9% of revenue
14
Repeat clients 2 cycles
$4,216,952 · 24% of revenue
110
One-time clients 1 cycle
$12,117,803 · 68% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
FORWARD MAJORITY ACTION 3 $1,540,633 52 2021-09-22 2026-03-02
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
DC
$4,760,552 33.4% 17
NY
$2,405,489 16.9% 8
NJ
$1,424,032 10.0% 8
PA
$1,162,848 8.2% 5
VA
$860,953 6.0% 7
WI
$807,500 5.7% 1
SC
$604,450 4.2% 2
OH
$511,803 3.6% 3
NH
$481,272 3.4% 1
TX
$459,877 3.2% 16
GA
$401,480 2.8% 2
NM
$353,956 2.5% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-02-21 BLOOMBERG, MICHAEL R. Digital VOTER CONTACT: TELEPHONE CALLS $858,400
Largest all-time 2023-08-24 FORWARD MAJORITY ACTION Digital DIGITAL ADVERTISING $230,141
Largest all-time 2024-11-26 GEORGIA FEDERAL ELECTIONS COMMITTEE Digital DIGITAL FUNDRAISING CONSULTING FEES $212,500
Largest all-time 2026-02-03 LACORE, NANCY TEXT MESSAGING SERVICES $183,273
Largest all-time 2020-12-18 DCCC Digital GENERIC CMTE. TELEMARKETING $178,736
Largest this cycle 2025-10-07 FORWARD MAJORITY ACTION Digital DIGITAL ADVERTISING $153,156
Largest this cycle 2025-10-17 SULLIVAN, MAURA CORBY Digital FUNDRAISING CONSULTING $128,289
Largest this cycle 2026-04-14 SULLIVAN, MAURA CORBY FUNDRAISING CONSULTING $100,000
Largest this cycle 2025-06-12 FIELDS OF CHANGE PAC Digital DIGITAL CONSULTING $100,000
Recent 2026-07-14 MCAULEY, DARREN DIGITAL FUNDRAISING SERVICES $10,535
Recent 2026-07-10 TAYLOR, SHANNON LEIGH DIGITAL ADVERTISING $9,250
Recent 2026-07-13 PELTOLA, MARY EMAIL $8,700
Recent 2026-07-10 MAASDAM, MATTHEW TEXT MESSAGING SERVICES $3,533
Recent 2026-07-10 MAASDAM, MATTHEW DIGITAL CONSULTING $268
7 raw FEC name variants collapsed into this canonical entity
See all 1,405 disbursements →