SALEM MEDIA GROUP
$753K
2025-2026 cycle
SALEM MEDIA GROUP is a media vendor. In the 2025-2026 cycle SALEM MEDIA GROUP was paid $753K across 69 client committees, of which $125K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$753K
=
$628K
(Schedule B)
+
$125K
(Independent Expenditures)
| Schedule B direct committee payments |
$627,865 | 160 rows | 83.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$125,500 | 11 rows | 16.7% |
- Activity span ALL TIME
- Oct 29, 2015 → Jun 2, 2026
- spans 10.6 years
- Disbursements ALL TIME
- 160
- Schedule B + IE rows
- Client committees ALL TIME
- 69
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$109K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| BAISLEY, MARK CO · Senate REP |
$6,830 | 5 |
| SANTA CLARA COUNTY REPUBLICAN PARTY C00415075 |
$2,500 | 3 |
| PEFLEY FOR ASSEMBLY 2026; CAROL 1481290 |
$656 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELF, KEITH ALAN TX · House REP |
$28,725 | 3 |
| BAISLEY, MARK CO · Senate REP |
$11,930 | 8 |
| AL-AQIDI, DALIA MN · House REP |
$3,000 | 1 |
| SANTA CLARA COUNTY REPUBLICAN PARTY C00415075 |
$2,500 | 3 |
| RICE, MARK IL · House REP |
$2,000 | 1 |
| PEFLEY FOR ASSEMBLY 2026; CAROL 1481290 |
$1,988 | 3 |
| ARIAS, VINCENT MICHAEL FL · House REP |
$1,080 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$34,175 | 1 |
| SELF, KEITH ALAN TX · House REP |
$28,725 | 3 |
| BAISLEY, MARK CO · Senate REP |
$11,930 | 8 |
| SCHWAB STEPHEN D STEVE 00089566 |
$7,450 | 4 |
| NATIONAL FEDERATION OF INDEPENDENT BUSINESS 00090103 |
$4,050 IE $4,050 |
1 |
| PEFLEY FOR ASSEMBLY 2026; CAROL 1481290 |
$3,854 | 5 |
| AL-AQIDI, DALIA MN · House REP |
$3,000 | 1 |
| SANTA CLARA COUNTY REPUBLICAN PARTY C00415075 |
$2,500 | 3 |
| RICE, MARK IL · House REP |
$2,000 | 1 |
| ARIAS, VINCENT MICHAEL FL · House REP |
$1,080 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$47,845 | 2 |
| SELF, KEITH ALAN TX · House REP |
$28,725 | 3 |
| BAISLEY, MARK CO · Senate REP |
$11,930 | 8 |
| SCHWAB STEPHEN D STEVE 00089566 |
$8,200 | 5 |
| NATIONAL FEDERATION OF INDEPENDENT BUSINESS 00090103 |
$4,050 IE $4,050 |
1 |
| PEFLEY FOR ASSEMBLY 2026; CAROL 1481290 |
$3,854 | 5 |
| SAVE AMERICA NOW PAC C00776682 |
$3,150 | 2 |
| AL-AQIDI, DALIA MN · House REP |
$3,000 | 1 |
| SANTA CLARA COUNTY REPUBLICAN PARTY C00415075 |
$2,500 | 3 |
| RICE, MARK IL · House REP |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| 931447 931447 |
$47,845 | 2 |
| SELF, KEITH ALAN TX · House REP |
$43,750 | 5 |
| BAISLEY, MARK CO · Senate REP |
$11,930 | 8 |
| SAVE AMERICA NOW PAC C00776682 |
$9,325 | 9 |
| THE AMERICAN DREAM PAC C00884361 |
$8,610 | 1 |
| SCHWAB STEPHEN D STEVE 00089566 |
$8,200 | 5 |
| TERRY, RANDAL ALLAN MR. US · President UN |
$5,950 | 1 |
| WICHITA COUNTY REPUBLICAN WOMEN 00054640 |
$5,010 IE $5,010 |
1 |
| RICE, MARK IL · House REP |
$4,780 | 3 |
| NATIONAL FEDERATION OF INDEPENDENT BUSINESS 00090103 |
$4,050 IE $4,050 |
1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $244,653 | 32.47% |
| Non-partisan | $508,711 | 67.53% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
Money flowed in during the last 3 months, but no itemized outflow is on the public record for this window.
Money flowed in during the last 6 months, but no itemized outflow is on the public record for this window.
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q1 | 2018 | $36K | 8 | NEWCOMER-FITZPATRICK KIMBER… 45% | Media 100% | $36K | — |
| 2018 | Q2 | 2018 | $10K | 6 | C00662809 55% | Media 100% | $46K | — |
| 2018 | Q3 | 2018 | $29K | 4 | CALIFORNIANS TO PROTECT AFF… 95% | Other / Unclassified 97% | $75K | — |
| 2018 | Q4 | 2018 | $45K | 3 | DE MAIO, REFORM SAN DIEGO W… 54% | Media 58% | $120K | — |
| 2019 | Q4 | 2020 | $1K | 1 | C00699942 100% | Media 100% | $1K | — |
| 2020 | Q1 | 2020 | $15K | 5 | C00676320 87% | Media 100% | $16K | -59% |
| 2020 | Q3 | 2020 | $20K | 6 | C00717827 55% | Media 100% | $36K | -31% |
| 2020 | Q4 | 2020 | $19K | 6 | QUINN, CHRISTINE YVONNE 84% | Media 100% | $55K | -58% |
| 2021 | Q1 | 2020 | $11K | 3 | CALIFORNIA PATRIOT COALITION 100% | Media 100% | $65K | — |
| 2021 | Q3 | 2020 | $8K | 1 | CALIFORNIA PATRIOT COALITION 100% | Media 100% | $73K | — |
| 2021 | Q3 | 2022 | $249 | 1 | C00781492 100% | Media 100% | $249 | — |
| 2021 | Q4 | 2020 | $30K | 3 | CALIFORNIANS FOR SCHOOL CHO… 100% | Media 100% | $103K | — |
| 2021 | Q4 | 2022 | $2K | 2 | STARK COUNTY REPUBLICAN PAR… 57% | Media 100% | $2K | +112% |
| 2022 | Q1 | 2022 | $56K | 10 | CALIFORNIANS FOR SCHOOL CHO… 68% | Media 100% | $58K | +285% |
| 2022 | Q2 | 2022 | $45K | 10 | TOLEDO, JACKIE 57% | Media 100% | $103K | — |
| 2022 | Q3 | 2022 | $36K | 4 | TOLEDO, JACKIE 70% | Media 100% | $139K | +80% |
| 2022 | Q4 | 2022 | $1K | 1 | WRIGHT JAY M HONORABLE 100% | Media 100% | $140K | -93% |
| 2024 | Q1 | 2024 | $91K | 17 | SELF, KEITH ALAN 33% | Media 97% | $91K | +63% |
| 2024 | Q2 | 2024 | $5K | 4 | WASHINGTON STATE REPUBLICAN… 71% | Media 100% | $96K | -88% |
| 2024 | Q3 | 2024 | $16K | 9 | THE AMERICAN DREAM PAC 53% | Media 100% | $113K | -55% |
| 2024 | Q4 | 2024 | $32K | 15 | SELF, KEITH ALAN 48% | Media 98% | $144K | +2396% |
| 2025 | Q2 | 2026 | $3K | 2 | SAVE AMERICA NOW PAC 100% | Media 100% | $3K | — |
| 2025 | Q3 | 2024 | $56K | 7 | 931447 85% | Media 87% | $200K | — |
| 2025 | Q4 | 2024 | $1K | 1 | PEFLEY FOR ASSEMBLY 2026; C… 100% | Media 100% | $201K | — |
| 2025 | Q4 | 2026 | $100 | 1 | WASHINGTON STATE REPUBLICAN… 100% | Software & Tech 100% | $3K | — |
| 2026 | Q1 | 2026 | $41K | 14 | SELF, KEITH ALAN 70% | Media 77% | $45K | -55% |
| 2026 | Q2 | 2026 | $11K | 10 | BAISLEY, MARK 64% | Media 6% | $55K | +105% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 15 + 7 additional stations · $710,481 · Los Angeles, CA dominant market
Broadcast stations that committees who pay SALEM MEDIA GROUP also pay directly on their Schedule B filings. We can't prove SALEM MEDIA GROUP routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KJLH | Los Angeles, CA | Unknown | $147,506 | 2 | Aug 2024 |
| KFBK-AM | Sacramento, CA | ABC | $81,605 | 1 | Aug 2024 |
| KNX-AM | Los Angeles, CA | CBS | $73,234 | 3 | Aug 2024 → Nov 2025 |
| KBLX-FM | San Francisco, CA | Independent | $65,800 | 2 | Aug 2024 |
| KOGO-AM | San Diego, CA | Unknown | $54,670 | 2 | Aug 2024 → Nov 2025 |
| KSTE-AM | Sacramento, CA | Unknown | $47,500 | 1 | Aug 2024 |
| KSFO-AM | San Francisco, CA | Unknown | $44,400 | 2 | Apr 2024 → Aug 2024 |
| KMJ-AM | Fresno, CA | Independent | $35,850 | 1 | Aug 2024 |
| KFRG-AM | Los Angeles, CA | Independent | $35,326 | 1 | Aug 2024 |
| KUZZ-FM | Bakersfield, CA | Independent | $30,030 | 2 | Aug 2024 → Nov 2025 |
| KFI-AM | Los Angeles, CA | Independent | $25,000 | 2 | Oct 2024 → Nov 2025 |
| WABC-TV | New York, NY | ABC | $18,975 | 3 | Oct 2024 → Oct 2024 |
| KFBK | Sacramento, CA | Independent | $10,500 | 1 | Nov 2025 |
| KHAY-FM | Salinas, CA | Unknown | $8,520 | 1 | Aug 2024 |
| KRLA | Los Angeles, CA | Independent | $8,000 | 1 | Nov 2025 |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $550,265 | 131 | $4K | 89.7% | SELF, KEITH ALAN 13% | 2mo ago |
| Other / Unclassified | $60,045 | 15 | $4K | 9.8% | CALIFORNIANS TO PROTECT AFF… 77% | 3mo ago |
| Strategy & Research | $3,000 | 1 | $3K | 0.5% | AL-AQIDI, DALIA 100% | 4mo ago |
| Software & Tech | $100 | 1 | $100 | 0.0% | WASHINGTON STATE REPUBLICAN… 100% | 8mo ago |
| Fundraising | $25 | 1 | $25 | 0.0% | SELF, KEITH ALAN 100% | 5mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
7
Repeat clients 2 cycles
$173,253 · 28% of revenue
62
One-time clients 1 cycle
$454,612 · 72% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $234,070 | 37.6% | 13 | |
| TX | $164,799 | 26.5% | 16 | |
| Unknown | $86,932 | 14.0% | 22 | |
| FL | $70,256 | 11.3% | 4 | |
| WI | $14,610 | 2.3% | 2 | |
| IL | $13,340 | 2.1% | 3 | |
| CO | $11,930 | 1.9% | 1 | |
| WA | $11,200 | 1.8% | 1 | |
| TN | $5,950 | 1.0% | 1 | |
| NJ | $3,500 | 0.6% | 1 | |
| AZ | $3,192 | 0.5% | 1 | |
| OH | $3,087 | 0.5% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2025-09-11 | 931447 | Media | — | $34,175 |
| Largest all-time | 2022-05-25 | TOLEDO, JACKIE | Media | MEDIA PLACEMENT | $25,485 |
| Largest all-time | 2022-07-21 | TOLEDO, JACKIE | Media | MEDIA PLACEMENT | $25,211 |
| Largest all-time | 2024-02-08 | SELF, KEITH ALAN | Media | RADIO TIME AND PRODUCTION | $25,125 |
| Largest all-time | 2018-10-20 | DE MAIO, REFORM SAN DIEGO WITH CARL | Media | — | $24,600 |
| Largest this cycle | 2026-02-13 | SELF, KEITH ALAN | Media | MEDIA MARKETING | $15,000 |
| Largest this cycle | 2026-01-29 | SELF, KEITH ALAN | Media | MEDIA MARKETING | $13,700 |
| Largest this cycle | 2026-03-19 | AL-AQIDI, DALIA | Strategy & Research | MEDIA CONSULTING | $3,000 |
| Largest this cycle | 2026-02-03 | RICE, MARK | Media | ADVERTISING | $2,000 |
| Largest this cycle | 2025-04-03 | SAVE AMERICA NOW PAC | Media | RADIO PROGRAMMING | $1,825 |
| Recent | 2026-06-02 | BAISLEY, MARK | — | CRM CAMPAIGN NUCLEUS | $1,700 |
| Recent | 2026-05-28 | BAISLEY, MARK | — | CRM CAMPAIGN NUCLEUS | $1,700 |
| Recent | 2026-05-16 | PEFLEY FOR ASSEMBLY 2026; CAROL | Media | Radio ads | $656 |
| Recent | 2026-05-18 | SANTA CLARA COUNTY REPUBLICAN PARTY | — | PROGRAM ONBOARDING FEE | $500 |
| Recent | 2026-05-05 | BAISLEY, MARK | — | CRM CAMPAIGN NUCLEUS | $30 |