SAGE MEDIA PLANNING AND PLACEMENT
SAGE MEDIA PLANNING AND PLACEMENT is a media vendor. In the 2025-2026 cycle SAGE MEDIA PLANNING AND PLACEMENT was paid $10.11M across 9 client committees, of which $1.27M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$8,837,497 | 92 rows | 87.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$1,274,149 | 11 rows | 12.6% |
- Activity span ALL TIME
- Jan 29, 2018 → May 14, 2026
- spans 8.3 years
- Disbursements ALL TIME
- 92
- Schedule B + IE rows
- Client committees ALL TIME
- 9
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR 1401119 |
$640,000 | 2 |
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR 1401119 |
$640,000 | 2 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR 1401119 |
$640,000 | 2 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR 1401119 |
$640,000 | 2 |
Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR 1401119 |
$640,000 | 2 |
| LEGER FERNANDEZ, TERESA NM · House DEM |
$74,777 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $2,633,912 | 26.05% |
| Republican | $0 | 0.00% |
| Non-partisan | $7,477,735 | 73.95% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q1 | 2018 | $706K | 12 | C00641605 63% | Media 100% | $706K | — |
| 2018 | Q2 | 2018 | $660K | 6 | C00647925 100% | Media 100% | $1.37M | — |
| 2018 | Q3 | 2018 | $1.17M | 14 | C00649483 75% | Media 100% | $2.54M | — |
| 2018 | Q4 | 2018 | $2.45M | 19 | C00649483 82% | Media 100% | $4.99M | — |
| 2020 | Q2 | 2020 | $606K | 10 | LEGER FERNANDEZ, TERESA 100% | Media 100% | $606K | -8% |
| 2020 | Q4 | 2020 | $308K | 4 | END CITIZENS UNITED NON-FED… 93% | Media 100% | $914K | -87% |
| 2022 | Q2 | 2022 | $559K | 9 | C00721019 100% | Media 100% | $559K | -8% |
| 2022 | Q3 | 2022 | $574K | 6 | LEGER FERNANDEZ, TERESA 100% | Media 100% | $1.13M | — |
| 2022 | Q4 | 2022 | $1.02M | 7 | LEGER FERNANDEZ, TERESA 100% | Media 100% | $2.16M | +233% |
| 2024 | Q2 | 2024 | $60K | 2 | C00836478 100% | Media 100% | $60K | -89% |
| 2024 | Q4 | 2024 | $75K | 1 | LEGER FERNANDEZ, TERESA 100% | Media 100% | $135K | -93% |
| 2026 | Q2 | 2026 | $640K | 2 | NEWSOM FOR GOVERNOR 2018, S… 100% | Media 100% | $640K | +967% |
Revenue by service category
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $8,837,497 | 92 | $96K | 100.0% | C00649483 36% | 5w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| LEGER FERNANDEZ, TERESA | 3 | $2,302,018 | 25 | 2020-04-02 | 2024-10-08 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| Unknown | $5,610,494 | 63.5% | 6 | |
| NM | $2,302,018 | 26.0% | 1 | |
| CA | $640,000 | 7.2% | 1 | |
| TX | $284,986 | 3.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-10-19 | C00649483 | Media | MEDIA BUY | $540,637 |
| Largest all-time | 2018-10-12 | C00649483 | Media | MEDIA BUY | $515,615 |
| Largest all-time | 2018-10-04 | C00649483 | Media | MEDIA BUY | $382,910 |
| Largest all-time | 2026-05-14 | NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR | Media | Digital Ads/Support Tom Steyer | $330,000 |
| Largest all-time | 2018-10-26 | C00649483 | Media | MEDIA BUY | $325,000 |
| Largest this cycle | 2026-05-08 | NEWSOM FOR GOVERNOR 2018, SPONSORED BY CALIFORNIA NURSES ASSOCIATION; NURSES FOR | Media | Digital Ads/Support Tom Steyer | $310,000 |
| Recent | 2024-10-08 | LEGER FERNANDEZ, TERESA | Media | MEDIA BUY | $74,777 |
| Recent | 2024-05-23 | C00836478 | Media | TELEVISION ADVERTISEMENTS | $30,580 |
| Recent | 2024-05-31 | C00836478 | Media | TELEVISION ADVERTISEMENTS | $29,420 |