SAGE MEDIA PLANNING

$11.16M 2025-2026 cycle

SAGE MEDIA PLANNING is a media vendor. In the 2025-2026 cycle SAGE MEDIA PLANNING was paid $11.16M across 4 client committees, of which $5.29M flowed through Independent Expenditures rather than direct committee payments.

Media ○ Slowing (~4mo since last)
Limited recent activity. Most recent disbursement to this vendor was 4 months ago (Apr 2, 2026). Charts below reflect cycle-to-date totals; the recent windows may be sparse.

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$11.16M = $5.87M (Schedule B) + $5.29M (Independent Expenditures)
Schedule B
direct committee payments
$5,872,281 49 rows 52.6%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$5,289,888 23 rows 47.4%
Activity span ALL TIME
Jan 25, 2018 → Apr 2, 2026
spans 8.2 years
Disbursements ALL TIME
49
Schedule B + IE rows
Client committees ALL TIME
4
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Nov 2021 Oct 2022
$225K across 12 months
#

Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 1

CHC BOLD PAC $250K — · 1 txn SM SAGE MEDIA PLANNING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CHC BOLD PAC
C00365536
$249,699
IE $249,699
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 1

CHC BOLD PAC $250K — · 1 txn SM SAGE MEDIA PLANNING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CHC BOLD PAC
C00365536
$249,699
IE $249,699
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 1

CHC BOLD PAC $250K — · 1 txn SM SAGE MEDIA PLANNING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CHC BOLD PAC
C00365536
$249,699
IE $249,699
1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 1

CHC BOLD PAC $718K — · 3 txns SM SAGE MEDIA PLANNING
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CHC BOLD PAC
C00365536
$717,625
IE $717,625
3

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $11,162,169 100.00%
Republican $0 0.00%
Non-partisan $0 0.00%

Part III Reference tables

Full all-time and cycle-to-date data.

#
#

Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

SAGE MEDIA PLANNING CHC BOLD PAC $250K Denise Powell (support) $250K Total in: $250K Total out: $250K
SAGE MEDIA PLANNING CHC BOLD PAC $250K Denise Powell (support) $250K Total in: $250K Total out: $250K
SAGE MEDIA PLANNING CHC BOLD PAC $250K Denise Powell (support) $250K Total in: $250K Total out: $250K
SAGE MEDIA PLANNING CHC BOLD PAC $718K Stella Yvette Herrell (oppo… $468K Denise Powell (support) $250K Total in: $718K Total out: $718K
#

Cycle-over-cycle trajectory

201820202022 Q1 2018 (2018 cycle): $378KQ2 2020 (2020 cycle): $120KQ3 2020 (2020 cycle): $2.57MQ4 2020 (2020 cycle): $2.23MQ3 2022 (2022 cycle): $575K Q1Q3Q3 $2.57M

current cycle earlier election cycle off-cycle year quarterly · 3 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2018 Q1 2018 $378K 5 ED MEIER FOR CONGRESS 100% Media 100% $378K
2020 Q2 2020 $120K 5 DEPASQUALE, EUGENE 70% Media 100% $120K
2020 Q3 2020 $2.57M 24 DEPASQUALE, EUGENE 52% Media 100% $2.69M
2020 Q4 2020 $2.23M 12 DEPASQUALE, EUGENE 56% Media 100% $4.92M
2022 Q3 2022 $575K 1 CENTER FORWARD COMMITTEE 100% Media 100% $575K -78%
#

Revenue by service category

No category revenue in this window.

No category revenue in this window.

No category revenue in this window.

No category revenue in this window.

No category revenue in this window.

No category revenue in this window.

Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $5,522,281 49 $113K 100.0% DEPASQUALE, EUGENE 48% 3y ago
#

Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
0
Repeat clients 2 cycles
$0 · 0% of revenue
4
One-time clients 1 cycle
$5,872,281 · 100% of revenue
#

Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
PA
$2,671,657 45.5% 1
IN
$2,247,861 38.3% 1
VA
$575,000 9.8% 1
TX
$377,763 6.4% 1
#

Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2022-09-28 CENTER FORWARD COMMITTEE Media PRE-PAYMENT FOR INDEPENDENT EXPENDITURES TBD $575,000
Largest all-time 2020-10-09 HOOSIERS FOR HALE Media MEDIA BUY $289,690
Largest all-time 2020-10-15 DEPASQUALE, EUGENE Media MEDIA TIME BUY $265,095
Largest all-time 2020-10-01 DEPASQUALE, EUGENE Media MEDIA TIME BUY $240,795
Largest all-time 2020-10-08 DEPASQUALE, EUGENE Media MEDIA TIME BUY $230,876
Recent 2020-10-29 DEPASQUALE, EUGENE Media MEDIA BUY TIME $225,000
Recent 2020-10-26 DEPASQUALE, EUGENE Media MEDIA BUY TIME $180,000
Recent 2020-10-30 HOOSIERS FOR HALE Media MEDIA BUY $131,000
Recent 2020-10-26 HOOSIERS FOR HALE Media MEDIA BUY $125,000
See all 49 disbursements →