RIVAL STRATEGY GROUP LLC
RIVAL STRATEGY GROUP LLC is a fundraising vendor. In the 2025-2026 cycle RIVAL STRATEGY GROUP LLC was paid $2.81M across 27 client committees, of which $196K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$2,611,655 | 348 rows | 93.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$196,466 | 17 rows | 7.0% |
- Activity span ALL TIME
- Jan 11, 2019 → Feb 27, 2026
- spans 7.1 years
- Disbursements ALL TIME
- 348
- Schedule B + IE rows
- Client committees ALL TIME
- 27
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
Top buyers last 6 months · top 3
| Filer | Total spend | Disbursements |
|---|---|---|
| BEGICH, NICHOLAS III AK · House REP |
$23,766 | 2 |
| OUR VALUES PAC C00746040 |
$19,964 | 1 |
| CUNNINGHAM, GREG NM · House REP |
$9,482 | 1 |
Top buyers last 12 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| BEGICH, NICHOLAS III AK · House REP |
$60,597 | 8 |
| FLORES, MAYRA NOHEMI TX · House REP |
$27,219 | 4 |
| CUNNINGHAM, GREG NM · House REP |
$26,249 | 3 |
| OUR VALUES PAC C00746040 |
$19,964 | 1 |
Top buyers last 18 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| BEGICH, NICHOLAS III AK · House REP |
$85,597 | 10 |
| FLORES, MAYRA NOHEMI TX · House REP |
$63,219 | 6 |
| CUNNINGHAM, GREG NM · House REP |
$26,249 | 3 |
| OUR VALUES PAC C00746040 |
$19,964 | 1 |
Top buyers last 24 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| NRCC C00075820 |
$173,354 | 5 |
| BEGICH, NICHOLAS III AK · House REP |
$171,523 | 30 |
| HERRELL, STELLA YVETTE NM · House REP |
$168,419 | 11 |
| FLORES, MAYRA NOHEMI TX · House REP |
$101,435 | 10 |
| CUNNINGHAM, GREG NM · House REP |
$26,249 | 3 |
| OUR VALUES PAC C00746040 |
$19,964 | 1 |
| DOMENICI, NELLA LOUISE LOUISE NM · Senate REP |
$1,078 | 1 |
| LANKENAU, STEVE OH · House REP |
$1,000 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $2,511,988 | 89.45% |
| Non-partisan | $296,133 | 10.55% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 8 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q1 | 2020 | $21K | 6 | HERRELL, STELLA YVETTE 100% | Fundraising 100% | $21K | — |
| 2019 | Q2 | 2020 | $38K | 11 | HERRELL, STELLA YVETTE 99% | Fundraising 100% | $59K | — |
| 2019 | Q3 | 2020 | $35K | 8 | HERRELL, STELLA YVETTE 90% | Fundraising 100% | $94K | — |
| 2019 | Q4 | 2020 | $60K | 14 | HERRELL, STELLA YVETTE 77% | Fundraising 100% | $154K | — |
| 2020 | Q1 | 2020 | $63K | 13 | HERRELL, STELLA YVETTE 57% | Fundraising 100% | $217K | — |
| 2020 | Q2 | 2020 | $177K | 23 | C00722439 38% | Fundraising 100% | $394K | — |
| 2020 | Q3 | 2020 | $88K | 12 | HERRELL, STELLA YVETTE 94% | Fundraising 100% | $482K | — |
| 2020 | Q4 | 2020 | $134K | 10 | HERRELL, STELLA YVETTE 77% | Fundraising 100% | $616K | — |
| 2021 | Q1 | 2022 | $16K | 4 | HERRELL, STELLA YVETTE 67% | Fundraising 100% | $16K | -22% |
| 2021 | Q2 | 2022 | $28K | 7 | HERRELL, STELLA YVETTE 57% | Fundraising 100% | $44K | -26% |
| 2021 | Q3 | 2022 | $39K | 10 | HERRELL, STELLA YVETTE 42% | Fundraising 100% | $83K | +9% |
| 2021 | Q4 | 2022 | $49K | 13 | HERRELL, STELLA YVETTE 43% | Fundraising 100% | $132K | -18% |
| 2022 | Q1 | 2022 | $210K | 22 | DE LA CRUZ, MONICA 66% | Fundraising 100% | $343K | +237% |
| 2022 | Q2 | 2022 | $101K | 15 | FLORES, MAYRA NOHEMI 56% | Fundraising 100% | $444K | -43% |
| 2022 | Q3 | 2022 | $142K | 17 | HERRELL, STELLA YVETTE 46% | Fundraising 100% | $586K | +62% |
| 2022 | Q4 | 2022 | $175K | 18 | HERRELL, STELLA YVETTE 46% | Fundraising 100% | $761K | +31% |
| 2023 | Q1 | 2024 | $11K | 2 | HERRELL, STELLA YVETTE 100% | Fundraising 100% | $11K | -33% |
| 2023 | Q2 | 2024 | $53K | 10 | C00837104 38% | Fundraising 100% | $64K | +89% |
| 2023 | Q3 | 2024 | $117K | 15 | HERRELL, STELLA YVETTE 36% | Fundraising 100% | $181K | +201% |
| 2023 | Q4 | 2024 | $129K | 17 | WOMEN FOR AMERICA'S FREEDOM 38% | Fundraising 100% | $309K | +161% |
| 2024 | Q1 | 2024 | $189K | 24 | FLORES, MAYRA NOHEMI 40% | Fundraising 100% | $499K | -10% |
| 2024 | Q2 | 2024 | $85K | 20 | HERRELL, STELLA YVETTE 30% | Fundraising 100% | $584K | -16% |
| 2024 | Q3 | 2024 | $106K | 17 | HERRELL, STELLA YVETTE 64% | Fundraising 100% | $689K | -26% |
| 2024 | Q4 | 2024 | $350K | 20 | NRCC 50% | Fundraising 100% | $1.04M | +100% |
| 2025 | Q2 | 2026 | $74K | 6 | FLORES, MAYRA NOHEMI 59% | Strategy & Research 49% | $74K | +37% |
| 2025 | Q3 | 2026 | $32K | 5 | BEGICH, NICHOLAS III 58% | Fundraising 58% | $106K | -72% |
| 2025 | Q4 | 2026 | $45K | 6 | CUNNINGHAM, GREG 58% | Strategy & Research 71% | $151K | -65% |
| 2026 | Q1 | 2026 | $44K | 3 | BEGICH, NICHOLAS III 54% | Fundraising 54% | $195K | -77% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Fundraising | $2,502,223 | 338 | $7K | 95.8% | HERRELL, STELLA YVETTE 39% | 3mo ago |
| Strategy & Research | $81,968 | 8 | $10K | 3.1% | FLORES, MAYRA NOHEMI 68% | 5mo ago |
| Field & Voter Contact | $19,964 | 1 | $20K | 0.8% | OUR VALUES PAC 100% | 4mo ago |
| Software & Tech | $7,500 | 1 | $8K | 0.3% | FLORES, MAYRA NOHEMI 100% | 11mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HERRELL, STELLA YVETTE | 3 | $986,160 | 121 | 2019-01-11 | 2024-11-18 |
| FLORES, MAYRA NOHEMI | 3 | $393,440 | 43 | 2022-02-08 | 2025-10-10 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| NM | $1,137,245 | 43.5% | 6 | |
| TX | $687,022 | 26.3% | 4 | |
| AK | $234,946 | 9.0% | 1 | |
| Unknown | $212,141 | 8.1% | 10 | |
| DC | $173,354 | 6.6% | 1 | |
| WI | $49,092 | 1.9% | 1 | |
| VA | $41,864 | 1.6% | 1 | |
| OH | $31,952 | 1.2% | 1 | |
| NY | $30,040 | 1.2% | 1 | |
| MD | $14,000 | 0.5% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-18 | NRCC | Fundraising | POSTAGE/PRINTING | $59,145 |
| Largest all-time | 2020-10-01 | HERRELL, STELLA YVETTE | Fundraising | CONSULTANT-COMMUNICATION | $51,754 |
| Largest all-time | 2024-10-29 | NRCC | Fundraising | POSTAGE/PRINTING | $43,261 |
| Largest all-time | 2023-10-19 | WOMEN FOR AMERICA'S FREEDOM | Fundraising | DATA | $39,092 |
| Largest all-time | 2022-01-19 | DE LA CRUZ, MONICA | Fundraising | ADVERTISING | $36,171 |
| Largest this cycle | 2025-05-01 | FLORES, MAYRA NOHEMI | Strategy & Research | COMMUNICATIONS CONSULTING | $30,000 |
| Largest this cycle | 2025-04-17 | BEGICH, NICHOLAS III | Fundraising | FUNDRAISING CONSULTING | $20,000 |
| Largest this cycle | 2026-01-28 | OUR VALUES PAC | Field & Voter Contact | VOTER REGISTRATION - NO FEDERAL CANDIDATE | $19,964 |
| Largest this cycle | 2026-01-23 | BEGICH, NICHOLAS III | Fundraising | FUNDRAISING CONSULTING | $13,890 |
| Largest this cycle | 2025-12-08 | CUNNINGHAM, GREG | Strategy & Research | POLITICAL STRATEGY CONSULTING | $11,386 |
| Recent | 2026-02-27 | BEGICH, NICHOLAS III | Fundraising | FUNDRAISING CONSULTING/POSTAGE | $9,876 |
| Recent | 2025-12-18 | CUNNINGHAM, GREG | Strategy & Research | POLITICAL STRATEGY CONSULTING | $9,482 |