RIGHT WAY MARKETING LLC
RIGHT WAY MARKETING LLC is a fundraising vendor. In the 2025-2026 cycle RIGHT WAY MARKETING LLC was paid $564K across 11 client committees, of which $229K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,886,473 | 73 rows | 89.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$229,476 | 5 rows | 10.8% |
- Activity span ALL TIME
- Jul 30, 2012 → Jan 21, 2021
- spans 8.5 years
- Disbursements ALL TIME
- 73
- Schedule B + IE rows
- Client committees ALL TIME
- 11
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $132,357 | 23.46% |
| Non-partisan | $431,764 | 76.54% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $57K | 2 | TEXANS FOR GREG ABBOTT 96% | Other / Unclassified 96% | $57K | — |
| 2017 | Q3 | 2016 | $250 | 1 | TEXANS FOR GREG ABBOTT 100% | Other / Unclassified 100% | $57K | — |
| 2017 | Q4 | 2016 | $141K | 2 | TEXANS FOR GREG ABBOTT 100% | Other / Unclassified 100% | $199K | — |
| 2018 | Q1 | 2018 | $350K | 5 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $350K | — |
| 2018 | Q3 | 2018 | $93K | 3 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $443K | — |
| 2018 | Q4 | 2018 | $216K | 8 | TEXANS FOR GREG ABBOTT 100% | Media 100% | $659K | — |
| 2019 | Q3 | 2020 | $17K | 1 | CORNYN, JOHN SEN 100% | Fundraising 100% | $17K | — |
| 2019 | Q4 | 2020 | $1K | 1 | CORNYN, JOHN SEN 100% | Fundraising 100% | $18K | — |
| 2020 | Q1 | 2020 | $131K | 4 | CORNYN, JOHN SEN 100% | Fundraising 100% | $149K | -62% |
| 2020 | Q2 | 2020 | $38K | 1 | CORNYN, JOHN SEN 100% | Fundraising 100% | $187K | — |
| 2020 | Q3 | 2020 | $186K | 6 | REPUBLICAN PARTY OF TEXAS 51% | Strategy & Research 51% | $373K | +101% |
| 2020 | Q4 | 2020 | $73K | 8 | CORNYN, JOHN SEN 73% | Fundraising 78% | $446K | -66% |
| 2021 | Q1 | 2022 | $600 | 1 | ROY, CHIP 100% | Fundraising 100% | $600 | — |
| 2023 | Q3 | 2022 | $272K | 5 | TEXANS FOR MORE TOP RANKED … 100% | Digital 73% | $273K | — |
| 2023 | Q4 | 2022 | $220K | 6 | TEXANS FOR MORE TOP RANKED … 100% | Digital 100% | $493K | — |
| 2024 | Q1 | 2024 | $3K | 1 | ASSOCIATED BUILDERS & CONTR… 100% | Digital 100% | $3K | — |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $709,722 | 24 | $30K | 37.6% | TEXANS FOR GREG ABBOTT 100% | 7y ago |
| Digital | $422,943 | 10 | $42K | 22.4% | TEXANS FOR MORE TOP RANKED … 99% | 2y ago |
| Fundraising | $334,645 | 15 | $22K | 17.7% | CORNYN, JOHN SEN 99% | 5y ago |
| Other / Unclassified | $274,098 | 12 | $23K | 14.5% | TEXANS FOR GREG ABBOTT 72% | 2y ago |
| Strategy & Research | $139,327 | 9 | $15K | 7.4% | REPUBLICAN PARTY OF TEXAS 77% | 5y ago |
| Field & Voter Contact | $5,500 | 2 | $3K | 0.3% | COMMON CENTS FUND 64% | 5y ago |
| Admin & Office | $237 | 1 | $237 | 0.0% | REPUBLICAN PARTY OF TEXAS 100% | 12y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| TEXANS FOR GREG ABBOTT | 3 | $934,865 | 30 | 2014-10-21 | 2018-11-09 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $1,883,173 | 99.8% | 10 | |
| LA | $3,300 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2018-01-31 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $209,263 |
| Largest all-time | 2017-10-17 | TEXANS FOR GREG ABBOTT | Other / Unclassified | Campaign telemarketing | $110,819 |
| Largest all-time | 2023-09-01 | TEXANS FOR MORE TOP RANKED TEXAS UNIVERSITIES PAC DISSOLVED | Digital | PAC text messaging services | $75,000 |
| Largest all-time | 2023-09-21 | TEXANS FOR MORE TOP RANKED TEXAS UNIVERSITIES PAC DISSOLVED | Digital | PAC text messaging services | $75,000 |
| Largest all-time | 2018-03-06 | TEXANS FOR GREG ABBOTT | Media | Political advertising | $74,986 |
| Largest this cycle | 2024-03-04 | ASSOCIATED BUILDERS & CONTRACTORS OF TEXAS PAC | Digital | Digital Voter Contact | $3,317 |
| Recent | 2023-10-27 | TEXANS FOR MORE TOP RANKED TEXAS UNIVERSITIES PAC DISSOLVED | Digital | PAC text messaging services | $48,659 |
| Recent | 2023-11-02 | TEXANS FOR MORE TOP RANKED TEXAS UNIVERSITIES PAC DISSOLVED | Digital | PAC text messaging services | $43,805 |
| Recent | 2023-11-06 | TEXANS FOR MORE TOP RANKED TEXAS UNIVERSITIES PAC DISSOLVED | Digital | PAC text messaging services | $29,427 |
| Recent | 2023-11-09 | TEXANS FOR MORE TOP RANKED TEXAS UNIVERSITIES PAC DISSOLVED | Digital | PAC text messaging services | $28,625 |