RICHARD SALES MEDIA
RICHARD SALES MEDIA is a digital vendor. In the 2025-2026 cycle RICHARD SALES MEDIA was paid $2.02M across 8 client committees, of which $752K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,265,107 | 51 rows | 62.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$752,243 | 224 rows | 37.3% |
- Activity span ALL TIME
- Jun 7, 2012 → Dec 2, 2024
- spans 12.5 years
- Disbursements ALL TIME
- 51
- Schedule B + IE rows
- Client committees ALL TIME
- 8
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 4
| Filer | Total spend | Disbursements |
|---|---|---|
| SLF PAC C00571703 |
$256,199 | 1 |
| TOMA, BEN AZ · House REP |
$154,000 | 8 |
| AMERICAN CROSSROADS C00487363 |
$42,613 | 1 |
| MARYLAND'S FUTURE C00870030 |
$28,495 | 1 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $2,017,351 | 100.00% |
| Non-partisan | $0 | 0.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $3K | 1 | SLF PAC 100% | Digital 100% | $3K | — |
| 2017 | Q4 | 2018 | $6K | 1 | SLF PAC 100% | Digital 100% | $9K | — |
| 2018 | Q1 | 2018 | $121K | 6 | LESKO, DEBBIE 100% | Digital 100% | $130K | — |
| 2018 | Q2 | 2018 | $18K | 3 | LESKO, DEBBIE 83% | Digital 100% | $147K | — |
| 2018 | Q3 | 2018 | $1K | 1 | SLF PAC 100% | Digital 100% | $148K | — |
| 2018 | Q4 | 2018 | $116K | 3 | SLF PAC 97% | Digital 100% | $265K | — |
| 2020 | Q4 | 2020 | $123K | 10 | SLF PAC 82% | Digital 100% | $123K | +6% |
| 2021 | Q1 | 2022 | $110K | 7 | SLF PAC 59% | Digital 100% | $110K | — |
| 2022 | Q4 | 2022 | $201K | 2 | SLF PAC 99% | Digital 100% | $311K | +64% |
| 2024 | Q2 | 2024 | $173K | 8 | TOMA, BEN 100% | Digital 100% | $173K | — |
| 2024 | Q3 | 2024 | $66K | 5 | TOMA, BEN 100% | Digital 100% | $239K | — |
| 2024 | Q4 | 2024 | $327K | 3 | SLF PAC 78% | Digital 100% | $566K | +63% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $1,260,107 | 51 | $25K | 100.0% | SLF PAC 59% | 18mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SLF PAC | 4 | $747,902 | 15 | 2017-05-25 | 2024-12-02 |
| DEFENDARIZONA | 3 | $23,856 | 5 | 2018-11-19 | 2021-01-12 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $830,469 | 65.6% | 2 | |
| AZ | $398,234 | 31.5% | 3 | |
| MD | $28,495 | 2.3% | 1 | |
| KY | $6,704 | 0.5% | 1 | |
| KS | $1,205 | 0.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-12-02 | SLF PAC | Digital | DIGITAL CONSULTING FEE | $256,199 |
| Largest all-time | 2022-12-15 | SLF PAC | Digital | DIGITAL CONSULTING FEE | $199,018 |
| Largest all-time | 2018-11-13 | SLF PAC | Digital | CONSULTING MEDIA | $109,893 |
| Largest all-time | 2020-10-08 | SLF PAC | Digital | DIGITAL CONSULTING FEE | $54,619 |
| Largest all-time | 2021-01-14 | SLF PAC | Digital | DIGITAL CONSULTING FEE | $50,293 |
| Largest this cycle | 2024-12-02 | AMERICAN CROSSROADS | Digital | DIGITAL CONSULTING FEE | $42,613 |
| Largest this cycle | 2024-06-24 | TOMA, BEN | Digital | ADVERTISING EXPENSE | $40,000 |
| Largest this cycle | 2024-06-13 | TOMA, BEN | Digital | ADVERTISING EXPENSE | $40,000 |
| Largest this cycle | 2024-07-01 | TOMA, BEN | Digital | ADVERTISING EXPENSE | $30,000 |
| Recent | 2024-11-22 | MARYLAND'S FUTURE | Digital | DIGITAL CONSULTING FEE / WEB AD - DID NOT AIR | $28,495 |
| Recent | 2024-07-24 | TOMA, BEN | Digital | ADVERTISING | $10,000 |
| Recent | 2024-07-23 | TOMA, BEN | Digital | ADVERTISING | $5,000 |