RED HORSE STRATEGIES
$14.31M
2025-2026 cycle
RED HORSE STRATEGIES is a digital vendor. In the 2025-2026 cycle RED HORSE STRATEGIES was paid $14.31M across 53 client committees, of which $7.95M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$14.31M
=
$6.36M
(Schedule B)
+
$7.95M
(Independent Expenditures)
| Schedule B direct committee payments |
$6,356,446 | 477 rows | 44.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$7,950,855 | 212 rows | 55.6% |
- Activity span ALL TIME
- May 19, 2011 → Jun 8, 2026
- spans 15.1 years
- Disbursements ALL TIME
- 477
- Schedule B + IE rows
- Client committees ALL TIME
- 53
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jul 2025
Jun 2026
$851K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 7
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| MENG, GRACE NY · House DEM |
$253,273 | 2 |
| REYNOSO, ANTONIO NY · House DEM |
$190,017 | 7 |
| STAND FOR NEW YORK PAC C00936591 |
$150,677 IE $105,046 · SB $45,630 |
4 |
| WORKING FAMILIES PARTY PAC C00606962 |
$131,850 IE $131,850 |
4 |
| COALITION FOR PROGRESS C00948075 |
$62,019 IE $62,019 |
4 |
| LIEU, TED CA · House DEM |
$2,500 | 1 |
| PROGRESS PAC C00351056 |
$250 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STAND FOR NEW YORK PAC C00936591 |
$481,808 IE $436,178 · SB $45,630 |
11 |
| MENG, GRACE NY · House DEM |
$292,478 | 4 |
| REYNOSO, ANTONIO NY · House DEM |
$190,017 | 7 |
| WORKING FAMILIES PARTY PAC C00606962 |
$131,850 IE $131,850 |
4 |
| COALITION FOR PROGRESS C00948075 |
$62,019 IE $62,019 |
4 |
| MEJIA, ANALILIA NJ · House DEM |
$40,830 | 2 |
| ALTMAN, SUSAN COPIUS NJ · House DEM |
$11,051 | 2 |
| LIEU, TED CA · House DEM |
$10,000 | 3 |
| CHU, JUDY CA · House DEM |
$7,500 | 2 |
| PROGRESS PAC C00351056 |
$3,500 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STAND FOR NEW YORK PAC C00936591 |
$481,808 IE $436,178 · SB $45,630 |
11 |
| MENG, GRACE NY · House DEM |
$294,978 | 5 |
| WORKING FAMILIES PARTY PAC C00606962 |
$217,850 IE $217,850 |
6 |
| REYNOSO, ANTONIO NY · House DEM |
$190,017 | 7 |
| MEJIA, ANALILIA NJ · House DEM |
$103,704 | 3 |
| CARUSO AFFILIATED 1267198 |
$97,939 | 4 |
| COALITION FOR PROGRESS C00948075 |
$62,019 IE $62,019 |
4 |
| LIEU, TED CA · House DEM |
$23,200 | 7 |
| CHU, JUDY CA · House DEM |
$20,000 | 6 |
| TORCHLIGHT PAC C00922617 |
$12,500 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| STAND FOR NEW YORK PAC C00936591 |
$481,808 IE $436,178 · SB $45,630 |
11 |
| MENG, GRACE NY · House DEM |
$307,478 | 8 |
| WORKING FAMILIES PARTY PAC C00606962 |
$217,850 IE $217,850 |
6 |
| REYNOSO, ANTONIO NY · House DEM |
$190,017 | 7 |
| MEJIA, ANALILIA NJ · House DEM |
$103,704 | 3 |
| CARUSO AFFILIATED 1267198 |
$97,939 | 4 |
| COALITION FOR PROGRESS C00948075 |
$62,019 IE $62,019 |
4 |
| LIEU, TED CA · House DEM |
$40,967 | 12 |
| CHU, JUDY CA · House DEM |
$40,000 | 9 |
| VELAZQUEZ, NYDIA M. NY · House DEM |
$30,000 | 11 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| NY COMMON GROUND C00887141 |
$1,897,666 IE $1,896,666 · SB $1,000 |
26 |
| AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E C00011114 |
$800,000 IE $800,000 |
4 |
| STAND FOR NEW YORK PAC C00936591 |
$481,808 IE $436,178 · SB $45,630 |
11 |
| WORKING FAMILIES PARTY PAC C00606962 |
$452,975 IE $452,975 |
18 |
| MENG, GRACE NY · House DEM |
$416,629 | 14 |
| AMERICANS FOR CONTRACEPTION VICTORY FUND C00868679 |
$414,539 IE $414,539 |
2 |
| REYNOSO, ANTONIO NY · House DEM |
$190,017 | 7 |
| MEJIA, ANALILIA NJ · House DEM |
$103,704 | 3 |
| CARUSO AFFILIATED 1267198 |
$97,939 | 4 |
| 890198 890198 |
$93,000 | 5 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $10,412,370 | 72.78% |
| Republican | $0 | 0.00% |
| Non-partisan | $3,894,931 | 27.22% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $48K | 4 | MILLION VOTER PROJECT ACTIO… 100% | Digital 100% | $48K | — |
| 2017 | Q1 | 2018 | $21K | 2 | MENG, GRACE 99% | Digital 100% | $21K | — |
| 2017 | Q2 | 2018 | $1K | 3 | SERRANO FOR CONGRESS 100% | Digital 100% | $22K | — |
| 2017 | Q3 | 2016 | $48K | 2 | COMMITTEE TO SAVE OUR NEIGH… 87% | Digital 100% | $95K | — |
| 2017 | Q3 | 2018 | $2K | 2 | SERRANO FOR CONGRESS 100% | Digital 100% | $24K | — |
| 2017 | Q4 | 2018 | $1K | 2 | SERRANO FOR CONGRESS 100% | Digital 100% | $25K | — |
| 2018 | Q1 | 2018 | $52K | 14 | CROWLEY FOR CONGRESS 21% | Digital 100% | $77K | — |
| 2018 | Q2 | 2018 | $464K | 34 | CROWLEY FOR CONGRESS 58% | Digital 100% | $541K | — |
| 2018 | Q3 | 2018 | $39K | 7 | FRIENDS OF ADEM 44% | Digital 100% | $580K | — |
| 2018 | Q4 | 2018 | $709K | 31 | PEOPLE FOR BETTER GOVERNMEN… 71% | Digital 100% | $1.29M | — |
| 2019 | Q1 | 2020 | $97K | 12 | SPEIER, JACKIE 38% | Digital 100% | $97K | +352% |
| 2019 | Q2 | 2020 | $48K | 6 | BERNIE 2020 63% | Digital 100% | $144K | +4650% |
| 2019 | Q3 | 2020 | $23K | 5 | MENG, GRACE 66% | Digital 100% | $167K | +1426% |
| 2019 | Q4 | 2020 | $86K | 12 | MENG, GRACE 46% | Digital 100% | $254K | +8548% |
| 2020 | Q1 | 2020 | $382K | 16 | PEOPLE FOR BETTER GOVERNMEN… 90% | Digital 100% | $635K | +632% |
| 2020 | Q2 | 2020 | $1.24M | 38 | DAVID BUCHWALD FOR CONGRESS 44% | Digital 100% | $1.88M | +168% |
| 2020 | Q3 | 2020 | $119K | 12 | MENG, GRACE 63% | Digital 100% | $2M | +202% |
| 2020 | Q4 | 2020 | $414K | 26 | 496051 47% | Digital 100% | $2.41M | -42% |
| 2021 | Q1 | 2020 | $3K | 1 | JONES-SAWYER 2020; CALIFORN… 100% | Digital 100% | $2.41M | — |
| 2021 | Q1 | 2022 | $28K | 7 | LOWENTHAL, ALAN 43% | Digital 100% | $28K | -71% |
| 2021 | Q2 | 2022 | $23K | 5 | MALCOLM PAC 35% | Digital 100% | $51K | -52% |
| 2021 | Q3 | 2022 | $94K | 5 | LIEU, TED 84% | Digital 100% | $145K | +309% |
| 2021 | Q4 | 2022 | $13K | 4 | VELAZQUEZ, NYDIA M. 60% | Digital 100% | $157K | -86% |
| 2022 | Q1 | 2022 | $175K | 18 | LIEU, TED 37% | Digital 100% | $332K | -54% |
| 2022 | Q2 | 2022 | $70K | 8 | SCHUMER, CHARLES E. 41% | Digital 100% | $401K | -94% |
| 2022 | Q3 | 2022 | $120K | 12 | VELAZQUEZ, NYDIA M. 54% | Digital 100% | $521K | +1% |
| 2022 | Q4 | 2022 | $270K | 21 | MENG, GRACE 71% | Digital 100% | $791K | -35% |
| 2023 | Q1 | 2024 | $34K | 7 | MENG, GRACE 64% | Digital 100% | $34K | +22% |
| 2023 | Q2 | 2024 | $44K | 11 | LIEU, TED 32% | Digital 100% | $78K | +91% |
| 2023 | Q3 | 2024 | $34K | 10 | MENG, GRACE 30% | Digital 100% | $112K | -64% |
| 2023 | Q4 | 2024 | $29K | 8 | LIEU, TED 30% | Digital 100% | $141K | +130% |
| 2024 | Q1 | 2024 | $18K | 5 | VELAZQUEZ, NYDIA M. 41% | Digital 100% | $159K | -90% |
| 2024 | Q2 | 2024 | $347K | 21 | AVLON, JOHN 78% | Digital 100% | $506K | +396% |
| 2024 | Q3 | 2024 | $39K | 7 | AVLON, JOHN 21% | Digital 100% | $545K | -68% |
| 2024 | Q4 | 2024 | $246K | 23 | MENG, GRACE 42% | Digital 100% | $791K | -9% |
| 2025 | Q1 | 2026 | $8K | 2 | VELAZQUEZ, NYDIA M. 100% | Digital 100% | $8K | -78% |
| 2025 | Q2 | 2026 | $35K | 9 | MENG, GRACE 28% | Fundraising 50% | $43K | -20% |
| 2025 | Q3 | 2026 | $41K | 12 | LIEU, TED 39% | Fundraising 45% | $83K | +21% |
| 2025 | Q4 | 2024 | $98K | 4 | CARUSO AFFILIATED 100% | Digital 100% | $889K | — |
| 2025 | Q4 | 2026 | $35K | 10 | CHU, JUDY 21% | Print & Mail 36% | $119K | +23% |
| 2026 | Q1 | 2026 | $200K | 14 | MEJIA, ANALILIA 52% | Print & Mail 52% | $318K | +994% |
| 2026 | Q2 | 2026 | $541K | 17 | MENG, GRACE 54% | — | $860K | +56% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 2 · $47,515 · San Francisco, CA dominant market
Broadcast stations that committees who pay RED HORSE STRATEGIES also pay directly on their Schedule B filings. We can't prove RED HORSE STRATEGIES routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KTVU | San Francisco, CA | Fox | $34,765 | 2 | May 2022 → Oct 2022 |
| KGO | San Francisco, CA | ABC | $12,750 | 1 | Oct 2022 |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $5,334,613 | 426 | $13K | 96.4% | MENG, GRACE 23% | 4mo ago |
| Print & Mail | $116,564 | 6 | $19K | 2.1% | MEJIA, ANALILIA 89% | 5mo ago |
| Fundraising | $48,467 | 14 | $3K | 0.9% | LIEU, TED 64% | 5mo ago |
| Strategy & Research | $32,500 | 7 | $5K | 0.6% | CHU, JUDY 100% | 7mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
6
Anchor clients 3+ cycles
$2,458,580 · 39% of revenue
4
Repeat clients 2 cycles
$1,031,560 · 16% of revenue
42
One-time clients 1 cycle
$2,866,306 · 45% of revenue
Top 6 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| MENG, GRACE | 5 | $1,517,198 | 60 | 2017-03-02 | 2026-06-01 |
| VELAZQUEZ, NYDIA M. | 5 | $380,122 | 96 | 2018-02-13 | 2026-01-15 |
| LIEU, TED | 5 | $337,456 | 60 | 2018-01-22 | 2026-04-28 |
| CHU, JUDY | 3 | $146,776 | 34 | 2021-06-29 | 2026-04-14 |
| LOWENTHAL, ALAN | 3 | $67,529 | 9 | 2018-07-02 | 2021-01-21 |
| PROGRESS PAC | 3 | $9,500 | 8 | 2018-10-03 | 2026-05-13 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| NY | $2,977,217 | 46.8% | 14 | |
| CA | $2,263,953 | 35.6% | 21 | |
| DC | $426,960 | 6.7% | 6 | |
| MD | $389,622 | 6.1% | 2 | |
| NJ | $114,755 | 1.8% | 2 | |
| PA | $61,391 | 1.0% | 2 | |
| IL | $47,500 | 0.7% | 1 | |
| TX | $32,803 | 0.5% | 2 | |
| VT | $30,000 | 0.5% | 1 | |
| MA | $12,245 | 0.2% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-06-01 | MENG, GRACE | — | FUNDRAISING SERVICES | $199,400 |
| Largest all-time | 2018-10-16 | PEOPLE FOR BETTER GOVERNMENT COMMITTEE OF THE YUHAAVIATAM OF SAN MANUEL NATION | Digital | TV ADS SUPPORTING JAMES RAMOS | $182,500 |
| Largest all-time | 2020-02-20 | PEOPLE FOR BETTER GOVERNMENT COMMITTEE OF THE YUHAAVIATAM OF SAN MANUEL NATION | Digital | TV AND DIGITAL ADS SUPPORTING JAMES RAMOS | $170,000 |
| Largest all-time | 2020-06-18 | MENG, GRACE | Digital | DIGITAL FUNDRAISING AND MEDIA CONSULTING SERVICES | $140,566 |
| Largest all-time | 2020-06-08 | MENG, GRACE | Digital | DIGITAL FUNDRAISING AND MEDIA CONSULTING SERVICES | $136,074 |
| Largest this cycle | 2026-06-02 | REYNOSO, ANTONIO | — | DIRECT MAIL | $91,451 |
| Largest this cycle | 2026-03-27 | STAND FOR NEW YORK PAC | Digital | DIRECT MAIL | $63,719 |
| Largest this cycle | 2026-01-26 | MEJIA, ANALILIA | Print & Mail | DIRECT MAIL SERVICES | $62,874 |
| Largest this cycle | 2026-05-27 | MENG, GRACE | — | FUNDRAISING SERVICES | $53,873 |
| Recent | 2026-06-03 | STAND FOR NEW YORK PAC | — | DIRECT MAIL | $45,630 |
| Recent | 2026-06-02 | REYNOSO, ANTONIO | — | PRINTING SERVICES | $25,254 |
| Recent | 2026-06-02 | REYNOSO, ANTONIO | — | TEXTING SERVICES | $7,462 |
| Recent | 2026-06-02 | REYNOSO, ANTONIO | — | MEDIA PRODUCTION | $6,000 |
| Recent | 2026-06-02 | REYNOSO, ANTONIO | — | WEBSITE SERVICES | $2,350 |