PUBLIC OPINION STRATEGIES
PUBLIC OPINION STRATEGIES is a strategy & research vendor. In the 2025-2026 cycle PUBLIC OPINION STRATEGIES was paid $47.88M across 417 client committees, of which $2.24M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$45,640,328 | 1,708 rows | 95.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$2,235,641 | 123 rows | 4.7% |
- Activity span ALL TIME
- Jan 3, 2000 → Jul 31, 2026
- spans 26.6 years
- Disbursements ALL TIME
- 1,708
- Schedule B + IE rows
- Client committees ALL TIME
- 417
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 8
| Filer | Total spend | Disbursements |
|---|---|---|
| NRCC C00075820 |
$203,000 | 6 |
| CALIFORNIANS AGAINST THE HEALTH CARE ENDANGERMENT ACT, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1487942 |
$178,824 | 2 |
| CALIFORNIANS FOR HEALTH CARE WORKERS' RIGHT TO VOTE, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1485354 |
$164,706 | 2 |
| KILEY, KEVIN CA · House OTH |
$62,000 | 1 |
| CALIFORNIANS FOR A MORE TRANSPARENT AND EFFECTIVE GOVERNMENT, SPONSORED BY BUILDING A BETTER CALIFORNIA 1488423 |
$56,000 | 1 |
| FITZPATRICK, BRIAN PA · House REP |
$30,000 | 1 |
| CHAPMAN, FRANK WY · House REP |
$28,000 | 1 |
| BUTTERFIELD, NATHANIEL ALLEN OK · House REP |
$28,000 | 1 |
Top buyers last 6 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CITIZENS FOR FREE ENTERPRISE C00749671 |
$561,318 | 2 |
| NRCC C00075820 |
$293,950 | 9 |
| CALIFORNIANS FOR A MORE TRANSPARENT AND EFFECTIVE GOVERNMENT, SPONSORED BY BUILDING A BETTER CALIFORNIA 1488423 |
$292,439 | 6 |
| TEXANS FOR GREG ABBOTT 00051153 |
$267,000 | 3 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$252,000 | 5 |
| 880212 880212 |
$197,718 | 4 |
| CALIFORNIANS AGAINST THE HEALTH CARE ENDANGERMENT ACT, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1487942 |
$178,824 | 2 |
| CALIFORNIANS FOR HEALTH CARE WORKERS' RIGHT TO VOTE, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1485354 |
$164,706 | 2 |
| KIM, YOUNG CA · House REP |
$128,000 | 3 |
| YES ON 45 - BUILDING A MORE AFFORDABLE CALIFORNIA, A COALITION OF WATER, AFFORDABLE HOUSING, CLEAN ENERGY, SMALL BUSINESS, HEALTHCARE & COMMUNITY LEADERS 1484853 |
$85,882 | 1 |
Top buyers last 12 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CITIZENS FOR FREE ENTERPRISE C00749671 |
$631,318 | 3 |
| TEXANS FOR GREG ABBOTT 00051153 |
$399,000 | 4 |
| NRCC C00075820 |
$363,583 | 11 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$328,000 | 6 |
| CALIFORNIANS FOR A MORE TRANSPARENT AND EFFECTIVE GOVERNMENT, SPONSORED BY BUILDING A BETTER CALIFORNIA 1488423 |
$292,439 | 6 |
| 880212 880212 |
$272,162 | 5 |
| CALIFORNIANS FOR HEALTH CARE WORKERS' RIGHT TO VOTE, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1485354 |
$233,313 | 3 |
| CALIFORNIANS AGAINST THE HEALTH CARE ENDANGERMENT ACT, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1487942 |
$178,824 | 2 |
| KIM, YOUNG CA · House REP |
$160,000 | 4 |
| YES ON 45 - BUILDING A MORE AFFORDABLE CALIFORNIA, A COALITION OF WATER, AFFORDABLE HOUSING, CLEAN ENERGY, SMALL BUSINESS, HEALTHCARE & COMMUNITY LEADERS 1484853 |
$160,000 | 2 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| CITIZENS FOR FREE ENTERPRISE C00749671 |
$754,318 | 5 |
| TEXANS FOR GREG ABBOTT 00051153 |
$528,000 | 5 |
| NRCC C00075820 |
$464,352 | 15 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$328,000 | 6 |
| CALIFORNIANS FOR A MORE TRANSPARENT AND EFFECTIVE GOVERNMENT, SPONSORED BY BUILDING A BETTER CALIFORNIA 1488423 |
$292,439 | 6 |
| 880212 880212 |
$272,162 | 5 |
| CALIFORNIANS FOR HEALTH CARE WORKERS' RIGHT TO VOTE, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1485354 |
$233,313 | 3 |
| CALIFORNIANS AGAINST THE HEALTH CARE ENDANGERMENT ACT, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1487942 |
$178,824 | 2 |
| YES ON 45 - BUILDING A MORE AFFORDABLE CALIFORNIA, A COALITION OF WATER, AFFORDABLE HOUSING, CLEAN ENERGY, SMALL BUSINESS, HEALTHCARE & COMMUNITY LEADERS 1484853 |
$160,000 | 2 |
| KIM, YOUNG CA · House REP |
$160,000 | 4 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| NRCC C00075820 |
$797,352 | 20 |
| CITIZENS FOR FREE ENTERPRISE C00749671 |
$754,318 | 5 |
| TEXANS FOR GREG ABBOTT 00051153 |
$528,000 | 5 |
| CASSIDY, WILLIAM M. LA · Senate REP |
$328,000 | 6 |
| CALIFORNIANS FOR A MORE TRANSPARENT AND EFFECTIVE GOVERNMENT, SPONSORED BY BUILDING A BETTER CALIFORNIA 1488423 |
$292,439 | 6 |
| 880212 880212 |
$272,162 | 5 |
| CALIFORNIANS FOR HEALTH CARE WORKERS' RIGHT TO VOTE, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS 1485354 |
$233,313 | 3 |
| 810163 810163 |
$228,600 | 4 |
| MARYLAND'S FUTURE C00870030 |
$206,500 | 4 |
| KILEY, KEVIN CA · House OTH |
$204,000 | 5 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $1,039,668 | 2.17% |
| Republican | $31,204,588 | 65.18% |
| Non-partisan | $15,631,713 | 32.65% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Outflow is on record for the last 24 months, but no itemized payers are.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2016 | $28K | 1 | TAYLOR NICHOLAS V HONORABLE… 100% | Strategy & Research 100% | $28K | — |
| 2017 | Q1 | 2018 | $157K | 6 | PROSPERITY ACTION, INC. 45% | Strategy & Research 100% | $157K | — |
| 2017 | Q2 | 2016 | $103K | 2 | NO ON PROP 61 - CALIFORNIAN… 71% | Strategy & Research 100% | $130K | — |
| 2017 | Q2 | 2018 | $263K | 9 | PROSPERITY ACTION, INC. 30% | Strategy & Research 100% | $420K | — |
| 2017 | Q3 | 2016 | $83K | 3 | 810163 86% | Strategy & Research 100% | $213K | — |
| 2017 | Q3 | 2018 | $238K | 5 | PROSPERITY ACTION, INC. 43% | Strategy & Research 100% | $658K | — |
| 2017 | Q4 | 2018 | $319K | 12 | PROSPERITY ACTION, INC. 27% | Strategy & Research 100% | $977K | — |
| 2018 | Q1 | 2018 | $907K | 43 | NRCC 19% | Strategy & Research 100% | $1.88M | — |
| 2018 | Q2 | 2018 | $1.23M | 54 | NRSC 9% | Strategy & Research 100% | $3.12M | — |
| 2018 | Q3 | 2018 | $3.52M | 140 | NRCC 16% | Strategy & Research 100% | $6.63M | — |
| 2018 | Q4 | 2018 | $2.56M | 101 | NRCC 16% | Strategy & Research 100% | $9.19M | — |
| 2019 | Q1 | 2018 | $103K | 6 | 810163 64% | Strategy & Research 100% | $9.3M | +274% |
| 2019 | Q1 | 2020 | $639K | 9 | REPUBLICAN NATIONAL COMMITT… 81% | Strategy & Research 100% | $639K | +308% |
| 2019 | Q2 | 2018 | $69K | 8 | 810163 88% | Strategy & Research 100% | $9.37M | -33% |
| 2019 | Q2 | 2020 | $559K | 7 | REPUBLICAN NATIONAL COMMITT… 76% | Strategy & Research 100% | $1.2M | +112% |
| 2019 | Q3 | 2018 | $111K | 7 | 810163 74% | Strategy & Research 100% | $9.48M | +34% |
| 2019 | Q3 | 2020 | $156K | 7 | NRSC 20% | Strategy & Research 100% | $1.35M | -35% |
| 2019 | Q4 | 2018 | $98K | 17 | PROTECT APP-BASED DRIVERS A… 39% | Strategy & Research 66% | $9.57M | — |
| 2019 | Q4 | 2020 | $678K | 19 | REPUBLICAN NATIONAL COMMITT… 59% | Strategy & Research 100% | $2.03M | +112% |
| 2020 | Q1 | 2020 | $1.47M | 54 | NRCC 17% | Strategy & Research 100% | $3.5M | +62% |
| 2020 | Q2 | 2020 | $1.35M | 49 | PROTECT APP-BASED DRIVERS A… 20% | Strategy & Research 96% | $4.85M | +9% |
| 2020 | Q3 | 2020 | $3.52M | 108 | NRCC 19% | Strategy & Research 100% | $8.38M | +0% |
| 2020 | Q4 | 2020 | $3.4M | 97 | NO ON 23 - STOP THE DANGERO… 17% | Strategy & Research 100% | $12M | +33% |
| 2021 | Q1 | 2020 | $10K | 2 | 810830 100% | Strategy & Research 100% | $12M | -90% |
| 2021 | Q1 | 2022 | $157K | 3 | NRCC 36% | Strategy & Research 100% | $157K | -75% |
| 2021 | Q2 | 2020 | $92K | 1 | TEXANS FOR GREG ABBOTT 100% | Strategy & Research 100% | $12M | +33% |
| 2021 | Q2 | 2022 | $144K | 4 | NRCC 57% | Strategy & Research 100% | $301K | -74% |
| 2021 | Q3 | 2020 | $160K | 6 | TEXANS FOR GREG ABBOTT 47% | Strategy & Research 99% | $12M | +44% |
| 2021 | Q3 | 2022 | $42K | 5 | THUNE, JOHN R. 66% | Strategy & Research 100% | $342K | -73% |
| 2021 | Q4 | 2020 | $158K | 3 | TEXANS FOR GREG ABBOTT 57% | Strategy & Research 100% | $12M | +60% |
| 2021 | Q4 | 2022 | $317K | 11 | NRCC 46% | Strategy & Research 100% | $659K | -53% |
| 2022 | Q1 | 2022 | $1.16M | 30 | TEXANS FOR GREG ABBOTT 13% | Strategy & Research 100% | $1.82M | -21% |
| 2022 | Q2 | 2022 | $1.38M | 43 | NRCC 13% | Strategy & Research 100% | $3.2M | +2% |
| 2022 | Q3 | 2022 | $2.61M | 73 | NRCC 24% | Strategy & Research 100% | $5.8M | -26% |
| 2022 | Q4 | 2022 | $1.7M | 54 | NRCC 29% | Strategy & Research 100% | $7.5M | -50% |
| 2023 | Q1 | 2022 | $49K | 2 | TEXANS FOR GREG ABBOTT 98% | Strategy & Research 98% | $7.55M | +390% |
| 2023 | Q1 | 2024 | $38K | 3 | REPUBLICAN PARTY OF KENTUCKY 53% | Strategy & Research 100% | $38K | -76% |
| 2023 | Q2 | 2022 | $150 | 1 | ROSE TONI N HONORABLE 100% | Strategy & Research 100% | $7.55M | -100% |
| 2023 | Q2 | 2024 | $211K | 3 | DOLAN, MATT 41% | Strategy & Research 100% | $249K | +47% |
| 2023 | Q3 | 2022 | $1K | 3 | ROSE TONI N HONORABLE 52% | Legal & Compliance 100% | $7.55M | -99% |
| 2023 | Q3 | 2024 | $62K | 3 | KUSTOFF, DAVID 51% | Strategy & Research 100% | $312K | +49% |
| 2023 | Q4 | 2022 | $750 | 2 | BOWERS RHETTA A HONORABLE 67% | Legal & Compliance 100% | $7.56M | -100% |
| 2023 | Q4 | 2024 | $171K | 6 | DOLAN, MATT 40% | Strategy & Research 100% | $482K | -46% |
| 2024 | Q1 | 2024 | $983K | 38 | NRCC 13% | Strategy & Research 100% | $1.46M | -15% |
| 2024 | Q2 | 2024 | $1.01M | 33 | SHREVE, JEFFERSON 12% | Strategy & Research 100% | $2.48M | -26% |
| 2024 | Q3 | 2024 | $1.83M | 56 | MCCORMICK, DAVE 15% | Strategy & Research 100% | $4.31M | -30% |
| 2024 | Q4 | 2024 | $1.54M | 39 | NRCC 22% | Strategy & Research 100% | $5.85M | -9% |
| 2025 | Q1 | 2024 | $68K | 4 | 810163 51% | Strategy & Research 100% | $5.92M | +39% |
| 2025 | Q1 | 2026 | $101K | 3 | CITIZENS FOR FREE ENTERPRISE 60% | Strategy & Research 100% | $101K | +166% |
| 2025 | Q2 | 2024 | $25K | 1 | 742088 100% | Strategy & Research 100% | $5.95M | +16567% |
| 2025 | Q2 | 2026 | $124K | 2 | KEEP AMERICA GREAT PAC, INC. 57% | Strategy & Research 100% | $225K | -41% |
| 2025 | Q3 | 2024 | $233K | 5 | TEXANS FOR GREG ABBOTT 55% | Strategy & Research 100% | $6.18M | +15999% |
| 2025 | Q3 | 2026 | $328K | 8 | CITIZENS FOR FREE ENTERPRISE 40% | Strategy & Research 100% | $553K | +427% |
| 2025 | Q4 | 2024 | $263K | 9 | TEXANS FOR GREG ABBOTT 50% | Strategy & Research 88% | $6.44M | +35016% |
| 2025 | Q4 | 2026 | $60K | 2 | NRCC 83% | Strategy & Research 100% | $612K | -65% |
| 2026 | Q1 | 2026 | $976K | 22 | CASSIDY, WILLIAM M. 21% | Strategy & Research 59% | $1.59M | -1% |
| 2026 | Q2 | 2026 | $2.14M | 45 | CITIZENS FOR FREE ENTERPRISE 26% | Field & Voter Contact 1% | $3.73M | +111% |
| 2026 | Q3 | 2026 | $341K | 7 | NRCC 46% | — | $4.07M | -81% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $42,313,337 | 1,606 | $26K | 99.6% | NRCC 13% | 4mo ago |
| Field & Voter Contact | $72,000 | 4 | $18K | 0.2% | ROYCE WEST FOR U.S. SENATE 69% | 4mo ago |
| Other / Unclassified | $48,164 | 18 | $3K | 0.1% | CLAYTON DANIEL DAVIS MR 67% | 4mo ago |
| Print & Mail | $25,893 | 3 | $9K | 0.1% | VOTE YES GARLAND ISD 97% | 10mo ago |
| Legal & Compliance | $7,825 | 16 | $489 | 0.0% | ROSE TONI N HONORABLE 58% | 12mo ago |
| Software & Tech | $1,763 | 1 | $2K | 0.0% | CLAYTON DANIEL DAVIS MR 100% | 6y ago |
| Digital | $337 | 2 | $168 | 0.0% | CLAYTON DANIEL DAVIS MR 100% | 6y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| NRCC | 5 | $5,842,374 | 136 | 2017-10-30 | 2026-07-31 |
| SLF PAC | 4 | $2,352,085 | 54 | 2017-08-31 | 2024-10-24 |
| 810163 | 12 | $2,174,032 | 119 | 2001-03-27 | 2025-01-17 |
| TEXANS FOR GREG ABBOTT | 4 | $1,798,649 | 22 | 2020-07-20 | 2026-06-02 |
| NRSC | 4 | $1,639,357 | 59 | 2017-03-09 | 2024-10-08 |
| CITIZENS FOR FREE ENTERPRISE | 3 | $925,327 | 8 | 2021-09-29 | 2026-05-15 |
| KIM, YOUNG | 5 | $483,875 | 21 | 2018-04-02 | 2026-05-22 |
| VAN TAYLOR CAMPAIGN | 3 | $436,200 | 13 | 2018-01-05 | 2022-03-02 |
| CALVERT, KEN | 4 | $335,700 | 13 | 2018-04-05 | 2024-10-21 |
| SCALISE, STEVE MR | 3 | $332,500 | 7 | 2018-08-06 | 2025-09-03 |
| KILEY, KEVIN | 3 | $331,000 | 10 | 2022-03-21 | 2026-06-12 |
| GONZALES, ERNEST ANTHONY TONY II | 4 | $324,750 | 13 | 2020-08-03 | 2026-02-16 |
| FITZPATRICK, BRIAN | 5 | $310,000 | 16 | 2018-01-19 | 2026-06-11 |
| BARR, GARLAND ANDY | 3 | $303,250 | 13 | 2017-11-10 | 2022-10-19 |
| STEVE CHABOT FOR CONGRESS | 3 | $297,600 | 13 | 2018-08-01 | 2022-11-01 |
| CISCOMANI, JUAN | 3 | $285,841 | 12 | 2022-08-02 | 2026-06-02 |
| KUSTOFF, DAVID | 4 | $262,250 | 11 | 2018-06-06 | 2024-07-01 |
| UP TO US | 3 | $257,000 | 11 | 2018-08-22 | 2022-03-23 |
| TENNEY, CLAUDIA | 3 | $227,500 | 14 | 2018-01-26 | 2022-10-04 |
| PAXTON JR W KENNETH HONORABLE KEN | 3 | $210,300 | 7 | 2014-02-19 | 2018-08-28 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $13,067,272 | 33.3% | 8 | |
| CA | $12,370,010 | 31.6% | 207 | |
| TX | $4,935,891 | 12.6% | 43 | |
| VA | $1,686,597 | 4.3% | 22 | |
| CO | $1,223,667 | 3.1% | 4 | |
| PA | $1,120,427 | 2.9% | 7 | |
| OH | $1,009,850 | 2.6% | 13 | |
| IN | $861,150 | 2.2% | 8 | |
| WI | $804,135 | 2.1% | 8 | |
| IL | $770,800 | 2.0% | 5 | |
| GA | $684,800 | 1.7% | 6 | |
| AZ | $663,748 | 1.7% | 6 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2019-03-28 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | POLLING SERVICES / CONSULTING | $396,000 |
| Largest all-time | 2026-04-29 | CITIZENS FOR FREE ENTERPRISE | — | POLLING / TRAVEL | $388,118 |
| Largest all-time | 2019-05-22 | REPUBLICAN NATIONAL COMMITTEE | Strategy & Research | POLLING SERVICES / CONSULTING | $379,500 |
| Largest all-time | 2018-08-02 | NATIONAL ASSOCIATION OF REALTORS CONGRESSIONAL FUND | Strategy & Research | ADVANCE PAYMENT FOR POLLING EXPENSES | $301,500 |
| Largest all-time | 2022-09-26 | NRCC | Strategy & Research | SURVEY RESEARCH | $300,500 |
| Largest this cycle | 2026-05-15 | CITIZENS FOR FREE ENTERPRISE | — | SURVEY RESEARCH CONSULTING | $173,200 |
| Largest this cycle | 2026-06-02 | TEXANS FOR GREG ABBOTT | — | Campaign polling services | $129,000 |
| Largest this cycle | 2026-03-27 | TEXANS FOR GREG ABBOTT | — | Campaign polling services | $127,500 |
| Largest this cycle | 2026-06-11 | CALIFORNIANS AGAINST THE HEALTH CARE ENDANGERMENT ACT, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS | — | — | $101,176 |
| Recent | 2026-07-31 | NRCC | — | SURVEY RESEARCH | $86,500 |
| Recent | 2026-07-08 | CALIFORNIANS FOR HEALTH CARE WORKERS' RIGHT TO VOTE, SPONSORED BY CALIFORNIA ASSOCIATION OF HOSPITALS AND HEALTH SYSTEMS | — | — | $77,647 |
| Recent | 2026-07-24 | NRCC | — | SURVEY RESEARCH | $31,000 |
| Recent | 2026-07-22 | CHAPMAN, FRANK | — | POLLING | $28,000 |
| Recent | 2026-07-10 | NRCC | — | SURVEY RESEARCH | $20,500 |