PROPER MEDIA
PROPER MEDIA is a media vendor. In the 2025-2026 cycle PROPER MEDIA was paid $1.86M across 1 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Aug 9, 2018 → Oct 5, 2024
- spans 6.2 years
- Disbursements ALL TIME
- 29
- Schedule B rows
- Client committees ALL TIME
- 1
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| HUIZENGA, WILLIAM P MI · House REP |
$162,380 | 4 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $1,863,291 | 100.00% |
| Non-partisan | $0 | 0.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2018 | Q3 | 2018 | $100K | 4 | HUIZENGA, WILLIAM P 100% | Media 100% | $100K | — |
| 2018 | Q4 | 2018 | $324K | 6 | HUIZENGA, WILLIAM P 100% | Media 100% | $424K | — |
| 2020 | Q3 | 2020 | $213K | 1 | HUIZENGA, WILLIAM P 100% | Media 100% | $213K | +112% |
| 2020 | Q4 | 2020 | $165K | 2 | HUIZENGA, WILLIAM P 100% | Media 100% | $378K | -49% |
| 2022 | Q1 | 2022 | $41K | 4 | HUIZENGA, WILLIAM P 100% | Media 100% | $41K | — |
| 2022 | Q2 | 2022 | $1K | 1 | HUIZENGA, WILLIAM P 100% | Media 100% | $42K | — |
| 2022 | Q3 | 2022 | $252K | 3 | HUIZENGA, WILLIAM P 100% | Media 100% | $295K | +19% |
| 2022 | Q4 | 2022 | $604K | 3 | HUIZENGA, WILLIAM P 100% | Media 100% | $899K | +266% |
| 2023 | Q4 | 2024 | $298 | 1 | HUIZENGA, WILLIAM P 100% | Media 100% | $298 | — |
| 2024 | Q3 | 2024 | $37K | 3 | HUIZENGA, WILLIAM P 100% | Media 100% | $38K | -85% |
| 2024 | Q4 | 2024 | $125K | 1 | HUIZENGA, WILLIAM P 100% | Media 100% | $163K | -79% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Media | $1,863,291 | 29 | $64K | 100.0% | HUIZENGA, WILLIAM P 100% | 20mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| HUIZENGA, WILLIAM P | 4 | $1,863,291 | 29 | 2018-08-09 | 2024-10-05 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| MI | $1,863,291 | 100.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2022-10-06 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $376,375 |
| Largest all-time | 2020-09-16 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $212,628 |
| Largest all-time | 2022-09-26 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $144,682 |
| Largest all-time | 2020-10-08 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $130,000 |
| Largest all-time | 2022-10-24 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $128,000 |
| Largest this cycle | 2024-10-05 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $125,000 |
| Largest this cycle | 2024-07-16 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $25,000 |
| Largest this cycle | 2024-07-26 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $8,884 |
| Largest this cycle | 2024-07-18 | HUIZENGA, WILLIAM P | Media | MEDIA BUY | $3,496 |
| Largest this cycle | 2023-12-06 | HUIZENGA, WILLIAM P | Media | MEDIA CONSULTING | $298 |