PRIME MEDIA PARTNERS LLC
$10.19M
2025-2026 cycle
PRIME MEDIA PARTNERS LLC is a strategy & research vendor. In the 2025-2026 cycle PRIME MEDIA PARTNERS LLC was paid $10.19M across 60 client committees, of which $6.42M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$10.19M
=
$3.77M
(Schedule B)
+
$6.42M
(Independent Expenditures)
| Schedule B direct committee payments |
$3,769,037 | 162 rows | 37.0% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$6,422,351 | 442 rows | 63.0% |
- Activity span ALL TIME
- Aug 30, 2016 → May 15, 2026
- spans 9.7 years
- Disbursements ALL TIME
- 162
- Schedule B + IE rows
- Client committees ALL TIME
- 60
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$199K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA 1491200 |
$50,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA 1491200 |
$50,000 | 1 |
| IQBAL-ZUBAIR IN AD65; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST FATIMA 1490496 |
$21,000 | 2 |
| KEPNER FOR SD10; CALIFORNIANS FOR CONSUMER PROTECTION AGAINST ANNE 1490499 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AFC VICTORY FUND 00088032 |
$66,000 | 2 |
| PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA 1491200 |
$50,000 | 1 |
| YARBROUGH, JACE TX · House REP |
$29,750 | 1 |
| IQBAL-ZUBAIR IN AD65; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST FATIMA 1490496 |
$21,000 | 2 |
| KEPNER FOR SD10; CALIFORNIANS FOR CONSUMER PROTECTION AGAINST ANNE 1490499 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AFC VICTORY FUND 00088032 |
$66,000 | 2 |
| PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA 1491200 |
$50,000 | 1 |
| GARRETT, JOHNNY TN · House REP |
$30,000 | 1 |
| YARBROUGH, JACE TX · House REP |
$29,750 | 1 |
| IQBAL-ZUBAIR IN AD65; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST FATIMA 1490496 |
$21,000 | 2 |
| KEPNER FOR SD10; CALIFORNIANS FOR CONSUMER PROTECTION AGAINST ANNE 1490499 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AFC VICTORY FUND 00088032 |
$66,000 | 2 |
| PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA 1491200 |
$50,000 | 1 |
| GARRETT, JOHNNY TN · House REP |
$30,000 | 1 |
| YARBROUGH, JACE TX · House REP |
$29,750 | 1 |
| IQBAL-ZUBAIR IN AD65; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST FATIMA 1490496 |
$21,000 | 2 |
| WICKER, ROGER SEN. MS · Senate REP |
$15,000 | 1 |
| HUIZENGA, WILLIAM P MI · House REP |
$8,500 | 1 |
| KEPNER FOR SD10; CALIFORNIANS FOR CONSUMER PROTECTION AGAINST ANNE 1490499 |
$2,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DOMENICI, NELLA LOUISE LOUISE NM · Senate REP |
$246,065 | 5 |
| NRCC C00075820 |
$122,500 | 4 |
| AFC VICTORY FUND 00088032 |
$66,000 | 2 |
| BARRETT, THOMAS MORE MI · House REP |
$63,500 | 4 |
| PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA 1491200 |
$50,000 | 1 |
| MAYCUMBER, JACQUELIN WA · House REP |
$36,650 | 2 |
| CLUB FOR GROWTH ACTION C00487470 |
$34,083 | 3 |
| GARRETT, JOHNNY TN · House REP |
$30,000 | 1 |
| YARBROUGH, JACE TX · House REP |
$29,750 | 1 |
| HUIZENGA, WILLIAM P MI · House REP |
$28,500 | 2 |
By party
Revenue by party
D · 1%
R · 99%
| Party | Amount | % |
|---|---|---|
| Democratic | $56,070 | 0.55% |
| Republican | $5,418,771 | 53.17% |
| Non-partisan | $4,716,548 | 46.28% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 10 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q1 | 2018 | $7K | 2 | NRCC 74% | Strategy & Research 100% | $7K | — |
| 2017 | Q2 | 2018 | $38K | 3 | NRCC 66% | Strategy & Research 100% | $45K | — |
| 2017 | Q3 | 2018 | $52K | 1 | JENKINS, EVAN H 100% | Strategy & Research 100% | $97K | — |
| 2018 | Q1 | 2018 | $86K | 7 | JENKINS, EVAN H 41% | Strategy & Research 100% | $183K | — |
| 2018 | Q2 | 2018 | $156K | 10 | WALTZ, MICHAEL 59% | Strategy & Research 100% | $339K | — |
| 2018 | Q3 | 2018 | $108K | 5 | C00674952 42% | Strategy & Research 100% | $447K | — |
| 2018 | Q4 | 2018 | $81K | 8 | NRCC 31% | Strategy & Research 100% | $528K | — |
| 2019 | Q3 | 2020 | $3K | 1 | C00713230 100% | Strategy & Research 100% | $3K | -94% |
| 2019 | Q4 | 2020 | $52K | 4 | NRCC 48% | Strategy & Research 100% | $55K | — |
| 2020 | Q1 | 2020 | $109K | 7 | CLUB FOR GROWTH ACTION 28% | Strategy & Research 100% | $164K | +26% |
| 2020 | Q2 | 2020 | $142K | 11 | CLF 29% | Strategy & Research 100% | $305K | -9% |
| 2020 | Q3 | 2020 | $179K | 14 | CLF 25% | Strategy & Research 100% | $484K | +66% |
| 2020 | Q4 | 2020 | $241K | 9 | C00200584 57% | Strategy & Research 100% | $725K | +197% |
| 2021 | Q1 | 2022 | $14K | 1 | MCMORRIS RODGERS, CATHY 100% | Strategy & Research 100% | $14K | — |
| 2021 | Q2 | 2022 | $2K | 1 | MERRILL, JOHN H 100% | Strategy & Research 100% | $15K | — |
| 2021 | Q4 | 2022 | $25K | 1 | C00788273 100% | Strategy & Research 100% | $40K | -52% |
| 2022 | Q1 | 2022 | $32K | 2 | BARRETT, THOMAS MORE 76% | Strategy & Research 100% | $72K | -71% |
| 2022 | Q2 | 2022 | $105K | 7 | C00802496 33% | Strategy & Research 100% | $176K | -26% |
| 2022 | Q3 | 2022 | $82K | 4 | BARRETT, THOMAS MORE 62% | Strategy & Research 100% | $258K | -54% |
| 2022 | Q4 | 2022 | $99K | 7 | CHEN FOR CONTROLLER 2022; C… 49% | Strategy & Research 100% | $357K | -59% |
| 2023 | Q2 | 2024 | $218K | 3 | CLUB FOR GROWTH ACTION 54% | Strategy & Research 100% | $218K | +12224% |
| 2023 | Q3 | 2024 | $186K | 5 | NEVER BACK DOWN INC. 96% | Strategy & Research 100% | $404K | — |
| 2023 | Q4 | 2024 | $238K | 4 | NEVER BACK DOWN INC. 100% | Strategy & Research 100% | $642K | +853% |
| 2024 | Q1 | 2024 | $171K | 4 | NEVER BACK DOWN INC. 58% | Strategy & Research 100% | $813K | +444% |
| 2024 | Q2 | 2024 | $162K | 4 | DOMENICI, NELLA LOUISE LOUI… 48% | Strategy & Research 100% | $975K | +55% |
| 2024 | Q3 | 2024 | $98K | 8 | BARRETT, THOMAS MORE 25% | Strategy & Research 100% | $1.07M | +19% |
| 2024 | Q4 | 2024 | $865K | 17 | AMERICAN MEDICAL ASSOCIATIO… 49% | Strategy & Research 100% | $1.94M | +777% |
| 2025 | Q1 | 2026 | $24K | 2 | WICKER, ROGER SEN. 64% | Media 100% | $24K | — |
| 2025 | Q4 | 2026 | $30K | 1 | GARRETT, JOHNNY 100% | Media 100% | $54K | -87% |
| 2026 | Q1 | 2026 | $96K | 3 | AFC VICTORY FUND 69% | Strategy & Research 69% | $149K | -44% |
| 2026 | Q2 | 2026 | $73K | 4 | PALACIO IN AD35; CALIFORNIA… 68% | Media 99% | $222K | -55% |
Revenue by service category
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $3,167,613 | 154 | $21K | 95.3% | NEVER BACK DOWN INC. 19% | 3mo ago |
| Media | $155,250 | 7 | $22K | 4.7% | PALACIO IN AD35; CALIFORNIA… 32% | 3w ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
3
Anchor clients 3+ cycles
$549,628 · 15% of revenue
7
Repeat clients 2 cycles
$511,850 · 14% of revenue
50
One-time clients 1 cycle
$2,707,559 · 72% of revenue
Top 3 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| CLUB FOR GROWTH ACTION | 4 | $296,222 | 15 | 2018-11-02 | 2024-10-18 |
| NRCC | 3 | $220,391 | 10 | 2017-01-24 | 2024-11-04 |
| GALLAGHER, MICHAEL JOHN | 3 | $33,015 | 3 | 2018-10-19 | 2023-09-08 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $1,151,926 | 31.9% | 8 | |
| TX | $824,268 | 22.8% | 10 | |
| Unknown | $453,506 | 12.6% | 15 | |
| NM | $323,274 | 8.9% | 1 | |
| MI | $190,000 | 5.3% | 4 | |
| CA | $169,479 | 4.7% | 6 | |
| WV | $124,437 | 3.4% | 2 | |
| FL | $111,662 | 3.1% | 1 | |
| KS | $88,750 | 2.5% | 1 | |
| NY | $86,242 | 2.4% | 2 | |
| OH | $48,788 | 1.4% | 1 | |
| MS | $39,850 | 1.1% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-10 | AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE | Strategy & Research | MEDIA BUY AND PRODUCTION | $425,000 |
| Largest all-time | 2024-10-03 | DOMENICI, NELLA LOUISE LOUISE | Strategy & Research | MEDIA | $153,292 |
| Largest all-time | 2023-10-17 | NEVER BACK DOWN INC. | Strategy & Research | MEDIA CONSULTING | $100,000 |
| Largest all-time | 2024-01-30 | NEVER BACK DOWN INC. | Strategy & Research | MEDIA CONSULTING | $100,000 |
| Largest all-time | 2023-08-03 | NEVER BACK DOWN INC. | Strategy & Research | MEDIA CONSULTING | $100,000 |
| Largest this cycle | 2026-05-15 | PALACIO IN AD35; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST ANA | Media | MEDIA PRODUCTION | $50,000 |
| Largest this cycle | 2026-02-18 | AFC VICTORY FUND | Strategy & Research | Media Production | $33,000 |
| Largest this cycle | 2026-02-23 | AFC VICTORY FUND | Strategy & Research | Media Production | $33,000 |
| Largest this cycle | 2025-10-08 | GARRETT, JOHNNY | Media | MEDIA PRODUCTION | $30,000 |
| Largest this cycle | 2026-01-07 | YARBROUGH, JACE | Media | MEDIA PRODUCTION | $29,750 |
| Recent | 2026-04-30 | IQBAL-ZUBAIR IN AD65; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST FATIMA | Media | MEDIA | $20,000 |
| Recent | 2026-05-06 | KEPNER FOR SD10; CALIFORNIANS FOR CONSUMER PROTECTION AGAINST ANNE | Media | MEDIA PRODUCTION | $2,000 |
| Recent | 2026-05-06 | IQBAL-ZUBAIR IN AD65; CALIFORNIANS FOR ACCOUNTABILITY - AGAINST FATIMA | — | — | $1,000 |