POOLHOUSE AGENCY LLC
$7.25M
2025-2026 cycle
POOLHOUSE AGENCY LLC is a strategy & research vendor. In the 2025-2026 cycle POOLHOUSE AGENCY LLC was paid $7.25M across 31 client committees, of which $3.86M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$7.25M
=
$3.39M
(Schedule B)
+
$3.86M
(Independent Expenditures)
| Schedule B direct committee payments |
$3,392,613 | 187 rows | 46.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$3,856,370 | 65 rows | 53.2% |
- Activity span ALL TIME
- Sep 15, 2014 → May 13, 2026
- spans 11.7 years
- Disbursements ALL TIME
- 187
- Schedule B + IE rows
- Client committees ALL TIME
- 31
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Apr 2025
Mar 2026
$719K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DE LA CRUZ, MONICA TX · House REP |
$22,026 | 2 |
| HUIZENGA, WILLIAM P MI · House REP |
$4,403 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 8
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARTER, JOHN R REP. TX · House REP |
$259,203 | 4 |
| SELL, TOM TX · House REP |
$258,945 | 2 |
| DE LA CRUZ, MONICA TX · House REP |
$42,026 | 5 |
| CRENSHAW, DANIEL TX · House REP |
$39,000 | 3 |
| DE LA CRUZ, CARLOS JR. TX · House REP |
$9,618 | 1 |
| HISPANIC LEADERSHIP TRUST C00809970 |
$7,500 | 1 |
| HUIZENGA, WILLIAM P MI · House REP |
$4,403 | 1 |
| FONG, VINCE CA · House REP |
$1,752 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARTER, JOHN R REP. TX · House REP |
$259,203 | 4 |
| SELL, TOM TX · House REP |
$258,945 | 2 |
| CRENSHAW, DANIEL TX · House REP |
$70,472 | 4 |
| DE LA CRUZ, MONICA TX · House REP |
$67,039 | 12 |
| BEGICH, NICHOLAS III AK · House REP |
$17,576 | 1 |
| CALVERT, KEN CA · House REP |
$12,500 | 5 |
| DE LA CRUZ, CARLOS JR. TX · House REP |
$9,618 | 1 |
| HISPANIC LEADERSHIP TRUST C00809970 |
$7,500 | 1 |
| HUIZENGA, WILLIAM P MI · House REP |
$4,403 | 1 |
| FONG, VINCE CA · House REP |
$1,752 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| CARTER, JOHN R REP. TX · House REP |
$259,203 | 4 |
| SELL, TOM TX · House REP |
$258,945 | 2 |
| DE LA CRUZ, MONICA TX · House REP |
$104,759 | 21 |
| CRENSHAW, DANIEL TX · House REP |
$70,472 | 4 |
| TOGETHER FOR NEVADA'S FUTURE PAC C00882050 |
$50,979 | 5 |
| BEGICH, NICHOLAS III AK · House REP |
$17,576 | 1 |
| CALVERT, KEN CA · House REP |
$17,500 | 6 |
| DE LA CRUZ, CARLOS JR. TX · House REP |
$9,618 | 1 |
| HISPANIC LEADERSHIP TRUST C00809970 |
$7,500 | 1 |
| HUIZENGA, WILLIAM P MI · House REP |
$4,403 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DE LA CRUZ, MONICA TX · House REP |
$339,293 | 37 |
| CARTER, JOHN R REP. TX · House REP |
$259,203 | 4 |
| SELL, TOM TX · House REP |
$258,945 | 2 |
| BEGICH, NICHOLAS III AK · House REP |
$124,703 | 4 |
| TOGETHER FOR NEVADA'S FUTURE PAC C00882050 |
$77,644 | 10 |
| CRENSHAW, DANIEL TX · House REP |
$70,472 | 4 |
| CALVERT, KEN CA · House REP |
$42,500 | 11 |
| SCHMIDT, DEREK KS · House REP |
$40,853 | 3 |
| MCGUIRE, JOHN VA · House REP |
$30,440 | 2 |
| RULLI, MICHAEL OH · House REP |
$18,231 | 3 |
By party
Revenue by party
D · 1%
R · 99%
| Party | Amount | % |
|---|---|---|
| Democratic | $26,367 | 0.36% |
| Republican | $4,778,725 | 65.92% |
| Non-partisan | $2,443,891 | 33.71% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q4 | 2020 | $35K | 1 | C00715169 100% | Strategy & Research 100% | $35K | — |
| 2020 | Q1 | 2020 | $4K | 1 | C00715169 100% | Strategy & Research 100% | $39K | — |
| 2022 | Q1 | 2022 | $40K | 2 | ROBERSON, SANDY 63% | Strategy & Research 100% | $40K | +906% |
| 2022 | Q2 | 2022 | $215K | 10 | C00797563 66% | Strategy & Research 100% | $255K | — |
| 2022 | Q4 | 2022 | $37K | 4 | C00793166 100% | Strategy & Research 100% | $292K | — |
| 2023 | Q2 | 2024 | $167K | 2 | NEVER BACK DOWN INC. 100% | Strategy & Research 100% | $167K | — |
| 2023 | Q3 | 2024 | $293K | 9 | NEVER BACK DOWN INC. 78% | Strategy & Research 100% | $460K | — |
| 2023 | Q4 | 2024 | $265K | 16 | NEVER BACK DOWN INC. 61% | Strategy & Research 100% | $725K | — |
| 2024 | Q1 | 2024 | $630K | 24 | CARTER, JOHN R REP. 29% | Strategy & Research 100% | $1.35M | +1465% |
| 2024 | Q2 | 2024 | $446K | 33 | WILSON, BRAD 26% | Strategy & Research 100% | $1.8M | +108% |
| 2024 | Q3 | 2024 | $195K | 20 | DE LA CRUZ, MONICA 55% | Strategy & Research 100% | $2M | — |
| 2024 | Q4 | 2024 | $272K | 19 | DE LA CRUZ, MONICA 48% | Strategy & Research 100% | $2.27M | +628% |
| 2025 | Q1 | 2026 | $76K | 10 | TOGETHER FOR NEVADA'S FUTUR… 67% | Media 100% | $76K | — |
| 2025 | Q2 | 2026 | $14K | 5 | DE LA CRUZ, MONICA 100% | Media 100% | $90K | -92% |
| 2025 | Q3 | 2026 | $67K | 8 | CRENSHAW, DANIEL 47% | Media 100% | $157K | -77% |
| 2025 | Q4 | 2026 | $35K | 8 | DE LA CRUZ, MONICA 46% | Media 100% | $192K | -87% |
| 2026 | Q1 | 2026 | $603K | 15 | CARTER, JOHN R REP. 43% | Media 95% | $795K | -4% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $2,625,932 | 144 | $18K | 77.5% | NEVER BACK DOWN INC. 25% | 2mo ago |
| Media | $762,278 | 42 | $18K | 22.5% | CARTER, JOHN R REP. 34% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
5
Repeat clients 2 cycles
$1,132,797 · 33% of revenue
26
One-time clients 1 cycle
$2,259,816 · 67% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $1,936,861 | 57.2% | 8 | |
| Unknown | $480,783 | 14.2% | 7 | |
| UT | $389,676 | 11.5% | 1 | |
| AK | $124,703 | 3.7% | 1 | |
| VA | $78,878 | 2.3% | 2 | |
| NC | $78,842 | 2.3% | 2 | |
| CA | $78,752 | 2.3% | 2 | |
| ND | $61,920 | 1.8% | 1 | |
| OH | $55,342 | 1.6% | 2 | |
| OK | $48,260 | 1.4% | 1 | |
| KS | $40,853 | 1.2% | 1 | |
| WI | $12,340 | 0.4% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-02-06 | CARTER, JOHN R REP. | Media | MEDIA STRATEGY CONSULTING - MEDIA BUY | $161,480 |
| Largest all-time | 2026-01-30 | SELL, TOM | Media | MEDIA BUY | $160,765 |
| Largest all-time | 2024-01-30 | CARTER, JOHN R REP. | Strategy & Research | MEDIA STRATEGY CONSULTING - MEDIA BUY | $150,000 |
| Largest all-time | 2022-06-29 | C00797563 | Strategy & Research | MEDIA PRODUCTION | $106,404 |
| Largest all-time | 2023-08-03 | NEVER BACK DOWN INC. | Strategy & Research | MEDIA CONSULTING | $100,000 |
| Largest this cycle | 2026-01-20 | SELL, TOM | Media | TELEVISION ADVERTISING | $98,180 |
| Largest this cycle | 2026-02-10 | CARTER, JOHN R REP. | Media | MEDIA STRATEGY CONSULTING - MEDIA BUY | $50,000 |
| Largest this cycle | 2026-01-20 | CARTER, JOHN R REP. | Media | MEDIA STRATEGY CONSULTING - MEDIA BUY | $37,723 |
| Recent | 2026-03-17 | DE LA CRUZ, MONICA | Strategy & Research | CAMPAIGN APPAREL | $14,338 |
| Recent | 2026-03-17 | DE LA CRUZ, MONICA | Strategy & Research | POLITICAL STRATEGY CONSULTING | $7,688 |
| Recent | 2026-02-10 | HISPANIC LEADERSHIP TRUST | Media | MEDIA PRODUCTION | $7,500 |
| Recent | 2026-03-03 | DE LA CRUZ, MONICA | Strategy & Research | POLITICAL STRATEGY CONSULTING | $6,000 |
| Recent | 2026-03-12 | HUIZENGA, WILLIAM P | — | COMMUNICATIONS CONSULTING | $4,403 |