POOLHOUSE AGENCY LLC

$8.20M 2025-2026 cycle

POOLHOUSE AGENCY LLC is a strategy & research vendor. In the 2025-2026 cycle POOLHOUSE AGENCY LLC was paid $8.20M across 32 client committees, of which $3.86M flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ○ Slowing (~3mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$8.20M = $4.35M (Schedule B) + $3.86M (Independent Expenditures)
Schedule B
direct committee payments		 $4,348,385 213 rows 53.0%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $3,856,370 65 rows 47.0%
Activity span ALL TIME
Sep 15, 2014 → May 22, 2026
spans 11.7 years
Disbursements ALL TIME
213
Schedule B + IE rows
Client committees ALL TIME
32
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$1.67M across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 3

SELL, TOM $25K — · 2 txns GEORGIA FIRST ACTION PAC $8K — · 1 txn DE LA CRUZ, MONICA $7K — · 1 txn PA POOLHOUSE AGENCY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SELL, TOM
TX · House REP
 $25,000 2
GEORGIA FIRST ACTION PAC
C00904706
 $8,000
IE $8,000
 1
DE LA CRUZ, MONICA
TX · House REP
 $7,000 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

CLEARPATH ACTION FUND, INC. $780K — · 6 txns SELL, TOM $705K — · 10 txns CARTER, JOHN R REP. $149K — · 2 txns DE LA CRUZ, MONICA $42K Strategy & Research · 5 txns HISPANIC LEADERSHIP TRUST $25K — · 1 txn FLORES, ERIC $25K — · 3 txns DE LA CRUZ, CARLOS JR. $19K — · 1 txn CALVERT, KEN $15K — · 3 txns GEORGIA FIRST ACTION PAC $10K — · 2 txns RULLI, MICHAEL $5K — · 1 txn PA POOLHOUSE AGENCY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CLEARPATH ACTION FUND, INC.
C00608943
 $780,000
IE $780,000
 6
SELL, TOM
TX · House REP
 $705,438 10
CARTER, JOHN R REP.
TX · House REP
 $149,040 2
DE LA CRUZ, MONICA
TX · House REP
 $42,026 5
HISPANIC LEADERSHIP TRUST
C00809970
 $25,000
IE $25,000
 1
FLORES, ERIC
TX · House REP
 $25,000 3
DE LA CRUZ, CARLOS JR.
TX · House REP
 $19,464 1
CALVERT, KEN
CA · House REP
 $15,000 3
GEORGIA FIRST ACTION PAC
C00904706
 $9,800
IE $9,800
 2
RULLI, MICHAEL
OH · House REP
 $5,000 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

SELL, TOM $964K Media · 12 txns CLEARPATH ACTION FUND, INC. $780K — · 6 txns CARTER, JOHN R REP. $408K Media · 6 txns ALABAMA CHRISTIAN CONSERVATIVES (ACC) $130K — · 3 txns HISPANIC LEADERSHIP TRUST $83K Media · 3 txns CRENSHAW, DANIEL $74K Media · 5 txns DE LA CRUZ, MONICA $72K Media · 11 txns CALVERT, KEN $38K Media · 10 txns DE LA CRUZ, CARLOS JR. $29K Media · 2 txns FLORES, ERIC $25K — · 3 txns PA POOLHOUSE AGENCY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SELL, TOM
TX · House REP
 $964,383 12
CLEARPATH ACTION FUND, INC.
C00608943
 $780,000
IE $780,000
 6
CARTER, JOHN R REP.
TX · House REP
 $408,243 6
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
 $130,000
IE $130,000
 3
HISPANIC LEADERSHIP TRUST
C00809970
 $82,700
IE $75,200 · SB $7,500
 3
CRENSHAW, DANIEL
TX · House REP
 $74,472 5
DE LA CRUZ, MONICA
TX · House REP
 $72,026 11
CALVERT, KEN
CA · House REP
 $37,500 10
DE LA CRUZ, CARLOS JR.
TX · House REP
 $29,082 2
FLORES, ERIC
TX · House REP
 $25,000 3
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

SELL, TOM $964K Media · 12 txns CLEARPATH ACTION FUND, INC. $780K — · 6 txns CARTER, JOHN R REP. $408K Media · 6 txns ALABAMA CHRISTIAN CONSERVATIVES (ACC) $130K — · 3 txns DE LA CRUZ, MONICA $111K Media · 21 txns HISPANIC LEADERSHIP TRUST $83K Media · 3 txns CRENSHAW, DANIEL $74K Media · 5 txns TOGETHER FOR NEVADA'S FUTURE PAC $38K Media · 4 txns CALVERT, KEN $38K Media · 10 txns DE LA CRUZ, CARLOS JR. $29K Media · 2 txns PA POOLHOUSE AGENCY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
SELL, TOM
TX · House REP
 $964,383 12
CLEARPATH ACTION FUND, INC.
C00608943
 $780,000
IE $780,000
 6
CARTER, JOHN R REP.
TX · House REP
 $408,243 6
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
 $130,000
IE $130,000
 3
DE LA CRUZ, MONICA
TX · House REP
 $110,759 21
HISPANIC LEADERSHIP TRUST
C00809970
 $82,700
IE $75,200 · SB $7,500
 3
CRENSHAW, DANIEL
TX · House REP
 $74,472 5
TOGETHER FOR NEVADA'S FUTURE PAC
C00882050
 $38,000 4
CALVERT, KEN
CA · House REP
 $37,500 10
DE LA CRUZ, CARLOS JR.
TX · House REP
 $29,082 2
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

TOGETHER FOR NEVADA'S FUTURE PAC $2.43M Media · 20 txns SELL, TOM $964K Media · 12 txns CLEARPATH ACTION FUND, INC. $780K — · 6 txns CARTER, JOHN R REP. $408K Media · 6 txns DE LA CRUZ, MONICA $320K Strategy & Research · 36 txns ALABAMA CHRISTIAN CONSERVATIVES (ACC) $130K — · 3 txns BEGICH, NICHOLAS III $125K Strategy & Research · 4 txns HISPANIC LEADERSHIP TRUST $83K Media · 3 txns CRENSHAW, DANIEL $74K Media · 5 txns CALVERT, KEN $58K Strategy & Research · 14 txns PA POOLHOUSE AGENCY LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
TOGETHER FOR NEVADA'S FUTURE PAC
C00882050
 $2,429,961
IE $2,358,817 · SB $71,144
 20
SELL, TOM
TX · House REP
 $964,383 12
CLEARPATH ACTION FUND, INC.
C00608943
 $780,000
IE $780,000
 6
CARTER, JOHN R REP.
TX · House REP
 $408,243 6
DE LA CRUZ, MONICA
TX · House REP
 $319,877 36
ALABAMA CHRISTIAN CONSERVATIVES (ACC)
C00782656
 $130,000
IE $130,000
 3
BEGICH, NICHOLAS III
AK · House REP
 $124,703 4
HISPANIC LEADERSHIP TRUST
C00809970
 $82,700
IE $75,200 · SB $7,500
 3
CRENSHAW, DANIEL
TX · House REP
 $74,472 5
CALVERT, KEN
CA · House REP
 $57,500 14
View all buyers in research · last 24 mo →

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $23,284 0.28%
Republican $6,898,161 84.08%
Non-partisan $1,283,310 15.64%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

POOLHOUSE AGENCY LLC GEORGIA FIRST ACTION PAC $8K James Morris Kingston (supp… $8K Total in: $8K Total out: $8K
POOLHOUSE AGENCY LLC CLEARPATH ACTION FUND, INC. $780K HISPANIC LEADERSHIP TRUST $25K GEORGIA FIRST ACTION PAC $10K William M. Cassidy (support) $515K John Sen Cornyn (support) $265K Ernest Anthony Tony Ii Gonz… $25K James Morris Kingston (supp… $10K Total in: $815K Total out: $815K
POOLHOUSE AGENCY LLC CLEARPATH ACTION FUND, INC. $780K ALABAMA CHRISTIAN CONSERVAT… $130K HISPANIC LEADERSHIP TRUST $75K William M. Cassidy (support) $515K John Sen Cornyn (support) $265K Rhett Marques (support) $130K Brandon Herrera (oppose) $50K Ernest Anthony Tony Ii Gonz… $25K James Morris Kingston (supp… $10K Total in: $985K Total out: $995K
POOLHOUSE AGENCY LLC CLEARPATH ACTION FUND, INC. $780K ALABAMA CHRISTIAN CONSERVAT… $130K HISPANIC LEADERSHIP TRUST $75K William M. Cassidy (support) $515K John Sen Cornyn (support) $265K Rhett Marques (support) $130K Brandon Herrera (oppose) $50K Ernest Anthony Tony Ii Gonz… $25K James Morris Kingston (supp… $10K Total in: $985K Total out: $995K
POOLHOUSE AGENCY LLC TOGETHER FOR NEVADA'S FUTUR… $2.36M CLEARPATH ACTION FUND, INC. $780K ALABAMA CHRISTIAN CONSERVAT… $130K HISPANIC LEADERSHIP TRUST $75K Sam Brown (support) $2.36M William M. Cassidy (support) $515K John Sen Cornyn (support) $265K Rhett Marques (support) $130K Brandon Herrera (oppose) $50K Ernest Anthony Tony Ii Gonz… $25K James Morris Kingston (supp… $10K Mariannette Jane Miller-Mee… $4K Unspecified races (2 filing… $20K Total in: $3.34M Total out: $3.38M
View all transactions in research →
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Cycle-over-cycle trajectory

2019202020222023202420252026 Q4 2019 (2020 cycle): $35KQ1 2020 (2020 cycle): $4KQ1 2022 (2022 cycle): $40KQ2 2022 (2022 cycle): $215KQ4 2022 (2022 cycle): $37KQ2 2023 (2024 cycle): $167KQ3 2023 (2024 cycle): $293KQ4 2023 (2024 cycle): $265KQ1 2024 (2024 cycle): $630KQ2 2024 (2024 cycle): $446KQ3 2024 (2024 cycle): $195KQ4 2024 (2024 cycle): $272KQ1 2025 (2026 cycle): $76KQ2 2025 (2026 cycle): $14KQ3 2025 (2026 cycle): $67KQ4 2025 (2026 cycle): $35KQ1 2026 (2026 cycle): $1.2MQ2 2026 (2026 cycle): $363K Q4Q1Q4Q3Q1Q3Q1Q3Q1Q2 $1.2M

current cycle earlier election cycle off-cycle year quarterly · 7 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2019 Q4 2020 $35K 1 J.ROSS LACY FOR CONGRESS 100% Strategy & Research 100% $35K —
2020 Q1 2020 $4K 1 J.ROSS LACY FOR CONGRESS 100% Strategy & Research 100% $39K —
2022 Q1 2022 $40K 2 ROBERSON, SANDY 63% Strategy & Research 100% $40K +906%
2022 Q2 2022 $215K 10 KELLY DAUGHTRY FOR CONGRESS 66% Strategy & Research 100% $255K —
2022 Q4 2022 $37K 4 JOHN GIBBS FOR CONGRESS, IN… 100% Strategy & Research 100% $292K —
2023 Q2 2024 $167K 2 NEVER BACK DOWN INC. 100% Strategy & Research 100% $167K —
2023 Q3 2024 $293K 9 NEVER BACK DOWN INC. 78% Strategy & Research 100% $460K —
2023 Q4 2024 $265K 16 NEVER BACK DOWN INC. 61% Strategy & Research 100% $725K —
2024 Q1 2024 $630K 24 CARTER, JOHN R REP. 29% Strategy & Research 100% $1.35M +1465%
2024 Q2 2024 $446K 33 WILSON, BRAD 26% Strategy & Research 100% $1.8M +108%
2024 Q3 2024 $195K 20 DE LA CRUZ, MONICA 55% Strategy & Research 100% $2M —
2024 Q4 2024 $272K 19 DE LA CRUZ, MONICA 48% Strategy & Research 100% $2.27M +628%
2025 Q1 2026 $76K 10 TOGETHER FOR NEVADA'S FUTUR… 67% Media 100% $76K —
2025 Q2 2026 $14K 5 DE LA CRUZ, MONICA 100% Media 100% $90K -92%
2025 Q3 2026 $67K 8 CRENSHAW, DANIEL 47% Media 100% $157K -77%
2025 Q4 2026 $35K 8 DE LA CRUZ, MONICA 46% Media 100% $192K -87%
2026 Q1 2026 $1.2M 31 SELL, TOM 54% Media 48% $1.39M +90%
2026 Q2 2026 $363K 10 SELL, TOM 87% — $1.75M -19%
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Revenue by service category

No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $2.63M across 144 disbursements (avg $18K/check) Top buyer: NEVER BACK DOWN INC. (25% of category) Last paid: 4mo ago · +16% vs prior cycle Strategy & Research $28K

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $762K across 42 disbursements (avg $18K/check) Top buyer: CARTER, JOHN R REP. (34% of category) Last paid: 6mo ago · no prior-cycle baseline Media $668K Strategy & Research — cycle-to-date Total: $2.63M across 144 disbursements (avg $18K/check) Top buyer: NEVER BACK DOWN INC. (25% of category) Last paid: 4mo ago · +16% vs prior cycle Strategy & Research $28K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $762K across 42 disbursements (avg $18K/check) Top buyer: CARTER, JOHN R REP. (34% of category) Last paid: 6mo ago · no prior-cycle baseline Media $745K Strategy & Research — cycle-to-date Total: $2.63M across 144 disbursements (avg $18K/check) Top buyer: NEVER BACK DOWN INC. (25% of category) Last paid: 4mo ago · +16% vs prior cycle Strategy & Research $28K

Revenue by service category

last 24 months · hover bars for cycle context
Media — cycle-to-date Total: $762K across 42 disbursements (avg $18K/check) Top buyer: CARTER, JOHN R REP. (34% of category) Last paid: 6mo ago · no prior-cycle baseline Media $762K Strategy & Research — cycle-to-date Total: $2.63M across 144 disbursements (avg $18K/check) Top buyer: NEVER BACK DOWN INC. (25% of category) Last paid: 4mo ago · +16% vs prior cycle Strategy & Research $403K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $2,625,932 144 $18K 77.5% NEVER BACK DOWN INC. 25% 4mo ago
Media $762,278 42 $18K 22.5% CARTER, JOHN R REP. 34% 6mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
7
Repeat clients 2 cycles
$1,436,929 · 33% of revenue
25
One-time clients 1 cycle
$2,911,457 · 67% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
TX
$2,892,575 66.7% 10
NC
$431,293 9.9% 4
UT
$389,676 9.0% 1
AK
$124,703 2.9% 1
CA
$103,752 2.4% 2
VA
$92,278 2.1% 3
ND
$70,750 1.6% 1
OH
$64,087 1.5% 3
OK
$48,260 1.1% 1
MI
$41,718 1.0% 2
KS
$40,853 0.9% 1
IN
$35,100 0.8% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-02-12 SELL, TOM — MEDIA BUY $181,570
Largest all-time 2026-05-08 SELL, TOM — MEDIA BUY $174,260
Largest all-time 2026-02-06 CARTER, JOHN R REP. Media MEDIA STRATEGY CONSULTING - MEDIA BUY $161,480
Largest all-time 2026-01-30 SELL, TOM Media MEDIA BUY $160,765
Largest all-time 2026-02-18 SELL, TOM — MEDIA BUY $150,000
Recent 2026-05-22 SELL, TOM — MEDIA BUY $20,000
Recent 2026-05-19 DE LA CRUZ, MONICA — POLITICAL STRATEGY CONSULTING $7,000
Recent 2026-05-21 SELL, TOM — MEDIA BUY $5,000
Recent 2026-05-08 CALVERT, KEN — COMMUNICATIONS CONSULTING SERVICES $5,000
View all disbursements in research →
4 raw FEC name variants collapsed into this canonical entity
See all 213 disbursements →