POOLHOUSE AGENCY LLC
$8.33M
2025-2026 cycle
POOLHOUSE AGENCY LLC is a strategy & research vendor. In the 2025-2026 cycle POOLHOUSE AGENCY LLC was paid $8.33M across 33 client committees, of which $3.86M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$8.33M
=
$4.47M
(Schedule B)
+
$3.86M
(Independent Expenditures)
| Schedule B direct committee payments |
$4,470,851 | 222 rows | 53.7% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$3,856,370 | 65 rows | 46.3% |
- Activity span ALL TIME
- Sep 15, 2014 → Jul 10, 2026
- spans 11.8 years
- Disbursements ALL TIME
- 222
- Schedule B + IE rows
- Client committees ALL TIME
- 33
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$1.78M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 2
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DE LA CRUZ, CARLOS JR. TX · House REP |
$10,500 | 1 |
| HUIZENGA, WILLIAM P MI · House REP |
$6,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELL, TOM TX · House REP |
$314,270 | 4 |
| CUNNINGHAM, GREG NM · House REP |
$35,000 | 1 |
| FEDORCHAK, JULIE ND · House REP |
$32,966 | 1 |
| DE LA CRUZ, CARLOS JR. TX · House REP |
$29,964 | 2 |
| HUIZENGA, WILLIAM P MI · House REP |
$26,000 | 4 |
| CALVERT, KEN CA · House REP |
$15,000 | 3 |
| DE LA CRUZ, MONICA TX · House REP |
$14,000 | 2 |
| FLORES, ERIC TX · House REP |
$13,000 | 1 |
| GEORGIA FIRST ACTION PAC C00904706 |
$8,000 IE $8,000 |
1 |
| RULLI, MICHAEL OH · House REP |
$5,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELL, TOM TX · House REP |
$964,383 | 12 |
| CLEARPATH ACTION FUND, INC. C00608943 |
$780,000 IE $780,000 |
6 |
| CARTER, JOHN R REP. TX · House REP |
$408,243 | 6 |
| ALABAMA CHRISTIAN CONSERVATIVES (ACC) C00782656 |
$130,000 IE $130,000 |
3 |
| HISPANIC LEADERSHIP TRUST C00809970 |
$82,700 IE $75,200 · SB $7,500 |
3 |
| DE LA CRUZ, MONICA TX · House REP |
$64,026 | 9 |
| CRENSHAW, DANIEL TX · House REP |
$43,000 | 4 |
| FEDORCHAK, JULIE ND · House REP |
$41,796 | 2 |
| DE LA CRUZ, CARLOS JR. TX · House REP |
$39,582 | 3 |
| FLORES, ERIC TX · House REP |
$38,000 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| SELL, TOM TX · House REP |
$964,383 | 12 |
| CLEARPATH ACTION FUND, INC. C00608943 |
$780,000 IE $780,000 |
6 |
| CARTER, JOHN R REP. TX · House REP |
$408,243 | 6 |
| ALABAMA CHRISTIAN CONSERVATIVES (ACC) C00782656 |
$130,000 IE $130,000 |
3 |
| DE LA CRUZ, MONICA TX · House REP |
$90,057 | 17 |
| HISPANIC LEADERSHIP TRUST C00809970 |
$82,700 IE $75,200 · SB $7,500 |
3 |
| CRENSHAW, DANIEL TX · House REP |
$74,472 | 5 |
| CALVERT, KEN CA · House REP |
$42,500 | 11 |
| FEDORCHAK, JULIE ND · House REP |
$41,796 | 2 |
| DE LA CRUZ, CARLOS JR. TX · House REP |
$39,582 | 3 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| TOGETHER FOR NEVADA'S FUTURE PAC C00882050 |
$2,059,806 IE $1,995,827 · SB $63,979 |
12 |
| SELL, TOM TX · House REP |
$964,383 | 12 |
| CLEARPATH ACTION FUND, INC. C00608943 |
$780,000 IE $780,000 |
6 |
| CARTER, JOHN R REP. TX · House REP |
$408,243 | 6 |
| DE LA CRUZ, MONICA TX · House REP |
$245,553 | 32 |
| ALABAMA CHRISTIAN CONSERVATIVES (ACC) C00782656 |
$130,000 IE $130,000 |
3 |
| BEGICH, NICHOLAS III AK · House REP |
$124,703 | 4 |
| HISPANIC LEADERSHIP TRUST C00809970 |
$82,700 IE $75,200 · SB $7,500 |
3 |
| CRENSHAW, DANIEL TX · House REP |
$74,472 | 5 |
| CALVERT, KEN CA · House REP |
$57,500 | 14 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $22,984 | 0.28% |
| Republican | $7,037,449 | 84.51% |
| Non-partisan | $1,266,787 | 15.21% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 7 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q4 | 2020 | $35K | 1 | J.ROSS LACY FOR CONGRESS 100% | Strategy & Research 100% | $35K | — |
| 2020 | Q1 | 2020 | $4K | 1 | J.ROSS LACY FOR CONGRESS 100% | Strategy & Research 100% | $39K | — |
| 2022 | Q1 | 2022 | $40K | 2 | ROBERSON, SANDY 63% | Strategy & Research 100% | $40K | +906% |
| 2022 | Q2 | 2022 | $215K | 10 | KELLY DAUGHTRY FOR CONGRESS 66% | Strategy & Research 100% | $255K | — |
| 2022 | Q4 | 2022 | $37K | 4 | JOHN GIBBS FOR CONGRESS, IN… 100% | Strategy & Research 100% | $292K | — |
| 2023 | Q2 | 2024 | $167K | 2 | NEVER BACK DOWN INC. 100% | Strategy & Research 100% | $167K | — |
| 2023 | Q3 | 2024 | $293K | 9 | NEVER BACK DOWN INC. 78% | Strategy & Research 100% | $460K | — |
| 2023 | Q4 | 2024 | $265K | 16 | NEVER BACK DOWN INC. 61% | Strategy & Research 100% | $725K | — |
| 2024 | Q1 | 2024 | $630K | 24 | CARTER, JOHN R REP. 29% | Strategy & Research 100% | $1.35M | +1465% |
| 2024 | Q2 | 2024 | $446K | 33 | WILSON, BRAD 26% | Strategy & Research 100% | $1.8M | +108% |
| 2024 | Q3 | 2024 | $195K | 20 | DE LA CRUZ, MONICA 55% | Strategy & Research 100% | $2M | — |
| 2024 | Q4 | 2024 | $272K | 19 | DE LA CRUZ, MONICA 48% | Strategy & Research 100% | $2.27M | +628% |
| 2025 | Q1 | 2026 | $76K | 10 | TOGETHER FOR NEVADA'S FUTUR… 67% | Media 100% | $76K | — |
| 2025 | Q2 | 2026 | $14K | 5 | DE LA CRUZ, MONICA 100% | Media 100% | $90K | -92% |
| 2025 | Q3 | 2026 | $67K | 8 | CRENSHAW, DANIEL 47% | Media 100% | $157K | -77% |
| 2025 | Q4 | 2026 | $35K | 8 | DE LA CRUZ, MONICA 46% | Media 100% | $192K | -87% |
| 2026 | Q1 | 2026 | $1.2M | 31 | SELL, TOM 54% | Media 48% | $1.39M | +90% |
| 2026 | Q2 | 2026 | $479K | 18 | SELL, TOM 66% | — | $1.87M | +7% |
| 2026 | Q3 | 2026 | $7K | 1 | HUIZENGA, WILLIAM P 100% | — | $1.87M | -97% |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $2,625,932 | 144 | $18K | 77.5% | NEVER BACK DOWN INC. 25% | 6mo ago |
| Media | $762,278 | 42 | $18K | 22.5% | CARTER, JOHN R REP. 34% | 7mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
7
Repeat clients 2 cycles
$1,474,895 · 33% of revenue
26
One-time clients 1 cycle
$2,995,957 · 67% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| TX | $2,916,075 | 65.9% | 10 | |
| NC | $431,293 | 9.8% | 4 | |
| UT | $389,676 | 8.8% | 1 | |
| AK | $124,703 | 2.8% | 1 | |
| CA | $108,752 | 2.5% | 2 | |
| ND | $103,716 | 2.3% | 1 | |
| VA | $92,278 | 2.1% | 3 | |
| MI | $67,718 | 1.5% | 2 | |
| OH | $64,087 | 1.4% | 3 | |
| OK | $48,260 | 1.1% | 1 | |
| KS | $40,853 | 0.9% | 1 | |
| IN | $35,100 | 0.8% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-02-12 | SELL, TOM | — | MEDIA BUY | $181,570 |
| Largest all-time | 2026-05-08 | SELL, TOM | — | MEDIA BUY | $174,260 |
| Largest all-time | 2026-02-06 | CARTER, JOHN R REP. | Media | MEDIA STRATEGY CONSULTING - MEDIA BUY | $161,480 |
| Largest all-time | 2026-01-30 | SELL, TOM | Media | MEDIA BUY | $160,765 |
| Largest all-time | 2026-02-18 | SELL, TOM | — | MEDIA BUY | $150,000 |
| Recent | 2026-05-26 | FEDORCHAK, JULIE | — | MEDIA | $32,966 |
| Recent | 2026-06-30 | DE LA CRUZ, CARLOS JR. | — | MEDIA PRODUCTION | $10,500 |
| Recent | 2026-06-05 | HUIZENGA, WILLIAM P | — | COMMUNICATIONS CONSULTING | $6,500 |
| Recent | 2026-07-10 | HUIZENGA, WILLIAM P | — | COMMUNICATIONS CONSULTING | $6,500 |
| Recent | 2026-06-03 | CALVERT, KEN | — | COMMUNICATIONS CONSULTING SERVICES | $5,000 |