PEOPLE WHO THINK

$32.42M 2025-2026 cycle

PEOPLE WHO THINK is a media vendor. In the 2025-2026 cycle PEOPLE WHO THINK was paid $32.42M across 8 client committees, of which $28.99M flowed through Independent Expenditures rather than direct committee payments.

Media ● Recent

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$32.41M = $3.42M (Schedule B) + $28.99M (Independent Expenditures)
Schedule B
direct committee payments		 $3,418,381 97 rows 10.5%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $28,990,198 983 rows 89.5%
Activity span ALL TIME
Feb 21, 2017 → Jun 25, 2026
spans 9.3 years
Disbursements ALL TIME
97
Schedule B + IE rows
Client committees ALL TIME
8
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Nov 2021 Oct 2022
$33K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 1 months · top 1

ACCOUNTABILITY PROJECT INC $971K — · 6 txns PW PEOPLE WHO THINK
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ACCOUNTABILITY PROJECT INC
C00940957
 $971,255
IE $971,255
 6
View all buyers in research · last 1 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

ACCOUNTABILITY PROJECT INC $7.92M — · 19 txns AMERICANS FOR PROSPERITY ACTION, INC.… $106K — · 9 txns PW PEOPLE WHO THINK
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ACCOUNTABILITY PROJECT INC
C00940957
 $7,924,035
IE $7,924,035
 19
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION
C00687103
 $106,461
IE $106,461
 9
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 2

ACCOUNTABILITY PROJECT INC $9.91M — · 26 txns AMERICANS FOR PROSPERITY ACTION, INC.… $252K — · 19 txns PW PEOPLE WHO THINK
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ACCOUNTABILITY PROJECT INC
C00940957
 $9,910,539
IE $9,910,539
 26
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION
C00687103
 $251,882
IE $251,882
 19
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 2

ACCOUNTABILITY PROJECT INC $9.91M — · 26 txns AMERICANS FOR PROSPERITY ACTION, INC.… $289K — · 21 txns PW PEOPLE WHO THINK
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ACCOUNTABILITY PROJECT INC
C00940957
 $9,910,539
IE $9,910,539
 26
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION
C00687103
 $289,022
IE $289,022
 21
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 2

ACCOUNTABILITY PROJECT INC $9.91M — · 26 txns AMERICANS FOR PROSPERITY ACTION, INC.… $289K — · 21 txns PW PEOPLE WHO THINK
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ACCOUNTABILITY PROJECT INC
C00940957
 $9,910,539
IE $9,910,539
 26
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION
C00687103
 $289,022
IE $289,022
 21
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 2

ACCOUNTABILITY PROJECT INC $9.91M — · 26 txns AMERICANS FOR PROSPERITY ACTION, INC.… $5.8M — · 205 txns PW PEOPLE WHO THINK
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
ACCOUNTABILITY PROJECT INC
C00940957
 $9,910,539
IE $9,910,539
 26
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION
C00687103
 $5,803,849
IE $5,803,849
 205
View all buyers in research · last 24 mo →

By party

Revenue by party

100% R
D · 0%
R · 100%
PartyAmount%
Democratic $0 0.00%
Republican $32,197,815 99.32%
Non-partisan $221,412 0.68%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only
PEOPLE WHO THINK ACCOUNTABILITY PROJECT INC $971K Julia Letlow (support) $971K Total in: $971K Total out: $971K
PEOPLE WHO THINK ACCOUNTABILITY PROJECT INC $7.92M AMERICANS FOR PROSPERITY AC… $106K Julia Letlow (support) $7.92M Jon Husted (support) $23K Kurt Alme (support) $19K Michael J Rogers (support) $17K Ashley Hinson Arenholz (sup… $14K John E Sununu (support) $13K Michael Whatley (support) $11K Roy Cooper (oppose) $8K Total in: $8.03M Total out: $8.03M
PEOPLE WHO THINK ACCOUNTABILITY PROJECT INC $9.91M AMERICANS FOR PROSPERITY AC… $252K Julia Letlow (support) $9.91M Michael J Rogers (support) $68K Jon Husted (support) $60K Michael Whatley (support) $53K Roy Cooper (oppose) $22K Kurt Alme (support) $19K Ashley Hinson Arenholz (sup… $14K John E Sununu (support) $13K Eric Flores (support) $3K Total in: $10.16M Total out: $10.16M
PEOPLE WHO THINK ACCOUNTABILITY PROJECT INC $9.91M AMERICANS FOR PROSPERITY AC… $289K Julia Letlow (support) $9.91M Michael Whatley (support) $90K Michael J Rogers (support) $68K Jon Husted (support) $60K Roy Cooper (oppose) $22K Kurt Alme (support) $19K Ashley Hinson Arenholz (sup… $14K John E Sununu (support) $13K Eric Flores (support) $3K Total in: $10.2M Total out: $10.2M
PEOPLE WHO THINK ACCOUNTABILITY PROJECT INC $9.91M AMERICANS FOR PROSPERITY AC… $289K Julia Letlow (support) $9.91M Michael Whatley (support) $90K Michael J Rogers (support) $68K Jon Husted (support) $60K Roy Cooper (oppose) $22K Kurt Alme (support) $19K Ashley Hinson Arenholz (sup… $14K John E Sununu (support) $13K Eric Flores (support) $3K Total in: $10.2M Total out: $10.2M
PEOPLE WHO THINK ACCOUNTABILITY PROJECT INC $9.91M AMERICANS FOR PROSPERITY AC… $5.8M Julia Letlow (support) $9.91M Bernie Moreno (support) $1.06M Dave Mccormick (support) $1.02M Elissa Slotkin (oppose) $628K Michael J Rogers (support) $522K Eric Hovde (support) $405K Tammy Baldwin (oppose) $347K Tim Sheehy (support) $301K Sherrod Brown (oppose) $290K + other races (96 filings) $1.24M Total in: $15.71M Total out: $15.71M
View all transactions in research →
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Cycle-over-cycle trajectory

201720182019202020212022 Q1 2017 (2018 cycle): $16KQ2 2017 (2018 cycle): $3KQ1 2018 (2018 cycle): $12KQ2 2018 (2018 cycle): $343Q4 2018 (2018 cycle): $9KQ2 2019 (2020 cycle): $405KQ3 2019 (2020 cycle): $1.18MQ1 2020 (2020 cycle): $42KQ2 2020 (2020 cycle): $63KQ3 2020 (2020 cycle): $117KQ4 2020 (2020 cycle): $832KQ2 2021 (2022 cycle): $77KQ3 2021 (2022 cycle): $280KQ4 2021 (2022 cycle): $367KQ3 2022 (2022 cycle): $3KQ4 2022 (2022 cycle): $10K Q1Q1Q4Q3Q2Q4Q3Q3Q4 $1.18M

current cycle earlier election cycle off-cycle year quarterly · 6 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q1 2018 $16K 2 PALAZZO, STEVEN MCCARTY 100% Media 100% $16K —
2017 Q2 2018 $3K 1 PALAZZO, STEVEN MCCARTY 100% Media 100% $19K —
2018 Q1 2018 $12K 2 PALAZZO, STEVEN MCCARTY 100% Media 100% $31K —
2018 Q2 2018 $343 1 PALAZZO, STEVEN MCCARTY 100% Media 100% $31K —
2018 Q4 2018 $9K 3 AMERICANS FOR PROSPERITY AC… 96% Media 100% $41K —
2019 Q2 2020 $405K 11 BISHOP, JAMES DANIEL 100% Media 100% $405K +15022%
2019 Q3 2020 $1.18M 26 BISHOP, JAMES DANIEL 89% Media 100% $1.59M —
2020 Q1 2020 $42K 4 COTTON INGA MS 50% Media 100% $1.63M +247%
2020 Q2 2020 $63K 5 AMERICANS FOR PROSPERITY AC… 97% Media 100% $1.69M +18406%
2020 Q3 2020 $117K 5 AMERICANS FOR PROSPERITY AC… 100% Media 100% $1.81M —
2020 Q4 2020 $832K 6 BISHOP, JAMES DANIEL 99% Media 100% $2.64M +8711%
2021 Q2 2022 $77K 2 CAREY, MIKE 100% Media 100% $77K -81%
2021 Q3 2022 $280K 13 CAREY, MIKE 100% Media 100% $356K -76%
2021 Q4 2022 $367K 10 CAREY, MIKE 88% Media 100% $723K —
2022 Q3 2022 $3K 1 AMERICANS FOR PROSPERITY AC… 100% Media 100% $726K -97%
2022 Q4 2022 $10K 1 AMERICANS FOR PROSPERITY AC… 100% Media 100% $737K -99%
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Revenue by service category

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Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Media $3,374,600 97 $35K 100.0% BISHOP, JAMES DANIEL 67% 3y ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

1
Anchor clients 3+ cycles
$230,297 · 7% of revenue
2
Repeat clients 2 cycles
$210,533 · 6% of revenue
5
One-time clients 1 cycle
$2,977,551 · 87% of revenue
Top 1 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION 3 $230,297 17 2018-10-19 2022-10-18
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
NC
$2,275,218 66.6% 1
OH
$679,286 19.9% 1
VA
$230,297 6.7% 1
DC
$178,725 5.2% 1
MS
$31,808 0.9% 1
TX
$21,000 0.6% 1
Unknown
$1,617 0.0% 1
MD
$430 0.0% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-10-02 BISHOP, JAMES DANIEL Media ADVERTISING - TV POST PRODUCTION $313,966
Largest all-time 2020-10-09 BISHOP, JAMES DANIEL Media ADVERTISING - TV POST PRODUCTION/VIDEO SHOOT $280,976
Largest all-time 2020-10-16 BISHOP, JAMES DANIEL Media ADVERTISING - TV POST PRODUCTION $229,008
Largest all-time 2019-08-05 BISHOP, JAMES DANIEL Media CABLE MEDIA BUY $200,000
Largest all-time 2019-07-22 BISHOP, JAMES DANIEL Media CABLE MEDIA BUY $178,901
Largest this cycle 2021-10-25 CAREY, MIKE Media CABLE ADVERTISING $150,000
Largest this cycle 2021-07-07 CAREY, MIKE Media CABLE ADVERTISING $52,036
Largest this cycle 2021-06-07 CAREY, MIKE Media CABLE ADVERTISING $49,300
Largest this cycle 2021-08-05 CAREY, MIKE Media CABLE ADVERTISING $48,914
Largest this cycle 2021-10-20 CAREY, MIKE Media CABLE ADVERTISING $43,725
Recent 2021-10-27 CAREY, MIKE Media CABLE ADVERTISING $29,377
Recent 2021-12-06 CAREY, MIKE Media PRINTING $29,287
Recent 2021-10-26 CAREY, MIKE Media CABLE ADVERTISING $11,330
Recent 2022-10-18 AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION Media PREPAYMENT MAIL PRODUCTION $10,151
Recent 2022-08-23 AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION Media DOORHANGER PREPAYMENT $3,342
View all disbursements in research →
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See all 97 disbursements →