PARA BELLUM PUBLIC AFFAIRS, LLC
PARA BELLUM PUBLIC AFFAIRS, LLC is a digital vendor. In the 2025-2026 cycle PARA BELLUM PUBLIC AFFAIRS, LLC was paid $694K across 20 client committees, of which $218K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$476,343 | 174 rows | 68.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$217,616 | 22 rows | 31.4% |
- Activity span ALL TIME
- Jul 24, 2019 → Dec 12, 2024
- spans 5.4 years
- Disbursements ALL TIME
- 174
- Schedule B + IE rows
- Client committees ALL TIME
- 20
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| GUNDERSON, MATT CA · House REP |
$161,809 | 11 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $15,297 | 2.20% |
| Republican | $371,979 | 53.60% |
| Non-partisan | $306,684 | 44.19% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Money flow through this vendor
top payers (left) → broadcast stations clients buy from (right)No activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 6 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2019 | Q3 | 2018 | $3K | 6 | SACHS FOR ASSEMBLY 2020; ED 100% | Digital 100% | $3K | — |
| 2019 | Q3 | 2020 | $3K | 3 | C00706374 100% | Digital 100% | $3K | — |
| 2019 | Q4 | 2018 | $7K | 8 | SACHS FOR ASSEMBLY 2020; ED 91% | Digital 100% | $10K | — |
| 2019 | Q4 | 2020 | $3K | 2 | C00706374 100% | Digital 100% | $5K | — |
| 2020 | Q1 | 2020 | $57K | 27 | C00706374 60% | Digital 100% | $63K | — |
| 2020 | Q2 | 2020 | $23K | 21 | C00711432 87% | Digital 100% | $86K | — |
| 2020 | Q3 | 2020 | $25K | 18 | C00711432 100% | Digital 100% | $111K | — |
| 2020 | Q4 | 2020 | $26K | 11 | C00711432 99% | Digital 100% | $138K | — |
| 2021 | Q1 | 2020 | $3K | 3 | MELENDEZ FOR LT. GOVERNOR 2… 100% | Digital 100% | $141K | — |
| 2021 | Q2 | 2020 | $1K | 1 | MELENDEZ FOR LT. GOVERNOR 2… 100% | Digital 100% | $142K | — |
| 2021 | Q2 | 2022 | $12K | 6 | C00774240 72% | Digital 100% | $12K | — |
| 2021 | Q3 | 2022 | $10K | 8 | C00769687 81% | Digital 100% | $22K | +251% |
| 2021 | Q4 | 2020 | $1K | 1 | ECONOMY FOR BOARD OF EQUALI… 100% | Digital 100% | $143K | -82% |
| 2021 | Q4 | 2022 | $3K | 4 | C00769687 51% | Digital 100% | $25K | +30% |
| 2022 | Q1 | 2022 | $13K | 4 | C00797704 51% | Digital 100% | $38K | -78% |
| 2022 | Q2 | 2022 | $26K | 7 | C00814251 41% | Digital 100% | $64K | +10% |
| 2022 | Q4 | 2022 | $16K | 3 | C00820753 41% | Digital 100% | $80K | -40% |
| 2023 | Q2 | 2024 | $3K | 2 | MALOY, CELESTE 100% | Digital 100% | $3K | -79% |
| 2023 | Q3 | 2024 | $10K | 6 | GUNDERSON, MATT 100% | Digital 100% | $12K | -0% |
| 2023 | Q4 | 2024 | $10K | 11 | GUNDERSON, MATT 100% | Digital 100% | $22K | +196% |
| 2024 | Q1 | 2024 | $56K | 9 | GUNDERSON, MATT 100% | Digital 100% | $78K | +337% |
| 2024 | Q2 | 2024 | $4K | 2 | GUNDERSON, MATT 100% | Digital 100% | $82K | -86% |
| 2024 | Q3 | 2024 | $80K | 7 | GUNDERSON, MATT 100% | Digital 100% | $162K | — |
| 2024 | Q4 | 2024 | $81K | 4 | GUNDERSON, MATT 100% | Digital 100% | $244K | +414% |
Stations this firm's clients buy from
Stations this firm's clients buy from top 5 · $42,716 · Sacramento, CA dominant market
Broadcast stations that committees who pay PARA BELLUM PUBLIC AFFAIRS, LLC also pay directly on their Schedule B filings. We can't prove PARA BELLUM PUBLIC AFFAIRS, LLC routed money to these stations, but the concentration signal reveals the market network this firm's clients spend on.
| Station | Market | Network | Total client spend | Buys | Activity window |
|---|---|---|---|---|---|
| KFBK-AM | Sacramento, CA | ABC | $28,518 | 1 | Feb 2024 |
| KATM-FM | Anchorage, AK | Independent | $6,344 | 1 | Feb 2024 |
| KSEG-FM | San Diego, CA | — | $4,074 | 1 | Feb 2024 |
| KSTE-AM | Sacramento, CA | Unknown | $2,260 | 1 | Feb 2024 |
| KRXQ-FM | Sacramento, CA | Independent | $1,520 | 1 | Feb 2024 |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $476,343 | 174 | $3K | 100.0% | GUNDERSON, MATT 51% | 18mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $285,249 | 59.9% | 9 | |
| Unknown | $179,857 | 37.8% | 8 | |
| MA | $5,100 | 1.1% | 1 | |
| NC | $3,550 | 0.7% | 1 | |
| UT | $2,588 | 0.5% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-09-16 | GUNDERSON, MATT | Digital | DIGITAL ADVERTISING | $61,051 |
| Largest all-time | 2024-10-18 | GUNDERSON, MATT | Digital | DIGITAL ADVERTISING | $50,000 |
| Largest all-time | 2024-01-30 | GUNDERSON, MATT | Digital | DIGITAL ADVERTISING COSTS | $34,426 |
| Largest all-time | 2024-11-04 | GUNDERSON, MATT | Digital | DIGITAL ADVERTISING | $14,000 |
| Largest all-time | 2024-12-12 | GUNDERSON, MATT | Digital | CAMPAIGN MEDIA CONSULTING/COMMISSION COSTS | $12,443 |
| Recent | 2024-11-22 | GUNDERSON, MATT | Digital | CAMPAIGN MEDIA CONSULTING/COMMISSION COSTS | $5,000 |