NORMINGTON, PETTS & ASSOCIATES
$9.57M
2025-2026 cycle
NORMINGTON, PETTS & ASSOCIATES is a strategy & research vendor. In the 2025-2026 cycle NORMINGTON, PETTS & ASSOCIATES was paid $9.57M across 46 client committees, of which $15K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$9.57M
=
$9.56M
(Schedule B)
+
$15K
(Independent Expenditures)
| Schedule B direct committee payments |
$9,557,578 | 433 rows | 99.8% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$14,527 | 1 rows | 0.2% |
- Activity span ALL TIME
- Mar 27, 2014 → Sep 5, 2025
- spans 11.4 years
- Disbursements ALL TIME
- 433
- Schedule B + IE rows
- Client committees ALL TIME
- 46
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Oct 2024
Sep 2025
$1.04M
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DOGGETT, LLOYD TX · House DEM |
$9,000 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 6
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| DEMOCRATIC PARTY OF WISCONSIN FEDERAL C00019331 |
$23,100 | 1 |
| DSCC C00042366 |
$23,100 | 1 |
| CRAIG, ANGELA DAWN MN · House DEM |
$10,000 | 1 |
| DOGGETT, LLOYD TX · House DEM |
$9,000 | 1 |
| WOMEN VOTE C00473918 |
$8,400 | 1 |
| EMILYS LIST C00193433 |
$2,320 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| WOMEN VOTE C00473918 |
$649,800 | 9 |
| DSCC C00042366 |
$403,557 | 14 |
| DEMOCRATIC PARTY OF WISCONSIN FEDERAL C00019331 |
$256,255 | 14 |
| BALDWIN, TAMMY WI · Senate DEM |
$210,155 | 12 |
| SMP C00484642 |
$173,742 | 4 |
| CRAIG, ANGELA DAWN MN · House DEM |
$110,070 | 4 |
| BLUNT ROCHESTER, LISA DE · Senate DEM |
$96,000 | 2 |
| LEE, SUSIE NV · House DEM |
$95,849 | 6 |
| EMILYS LIST C00193433 |
$71,140 | 8 |
| BOHANNAN, CHRISTINA IA · House DEM |
$54,812 | 5 |
By party
Revenue by party
D · 100%
R · 0%
| Party | Amount | % |
|---|---|---|
| Democratic | $8,436,225 | 88.13% |
| Republican | $0 | 0.00% |
| Non-partisan | $1,135,880 | 11.87% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 9 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $5K | 1 | SCHNEIDER, BRADLEY S. 100% | Strategy & Research 100% | $5K | — |
| 2017 | Q3 | 2016 | $18K | 1 | VARGAS FOR ASSEMBLY 2017; M… 100% | Strategy & Research 100% | $18K | — |
| 2017 | Q3 | 2018 | $138K | 4 | HMP 56% | Strategy & Research 100% | $143K | — |
| 2017 | Q4 | 2018 | $52K | 3 | SCHNEIDER, BRADLEY S. 47% | Strategy & Research 100% | $194K | — |
| 2018 | Q1 | 2018 | $245K | 12 | EMILYS LIST 22% | Strategy & Research 100% | $439K | — |
| 2018 | Q2 | 2018 | $409K | 21 | SMP 16% | Strategy & Research 100% | $847K | — |
| 2018 | Q3 | 2018 | $589K | 25 | HMP 37% | Strategy & Research 100% | $1.44M | — |
| 2018 | Q4 | 2018 | $735K | 26 | SMP 39% | Strategy & Research 100% | $2.17M | — |
| 2019 | Q1 | 2020 | $105K | 3 | ALLIANCE FOR A BETTER RHODE… 56% | Strategy & Research 100% | $105K | — |
| 2019 | Q2 | 2020 | $119K | 6 | LEE, SUSIE 21% | Strategy & Research 100% | $224K | +2276% |
| 2019 | Q3 | 2020 | $24K | 1 | C00719567 100% | Strategy & Research 100% | $248K | -83% |
| 2019 | Q4 | 2020 | $116K | 7 | EMILYS LIST 26% | Strategy & Research 100% | $364K | +125% |
| 2020 | Q1 | 2020 | $248K | 14 | DSCC 20% | Strategy & Research 100% | $612K | +1% |
| 2020 | Q2 | 2020 | $186K | 11 | C00709410 36% | Strategy & Research 100% | $797K | -55% |
| 2020 | Q3 | 2020 | $666K | 41 | SMP 14% | Strategy & Research 100% | $1.46M | +13% |
| 2020 | Q4 | 2020 | $453K | 34 | DSCC 33% | Strategy & Research 100% | $1.92M | -38% |
| 2021 | Q1 | 2022 | $30K | 1 | SMP 100% | Strategy & Research 100% | $30K | -71% |
| 2021 | Q2 | 2022 | $70K | 3 | DSCC 40% | Strategy & Research 100% | $100K | -41% |
| 2021 | Q3 | 2022 | $7K | 1 | EMILYS LIST 100% | Strategy & Research 100% | $107K | -69% |
| 2021 | Q4 | 2022 | $140K | 4 | DSCC 43% | Strategy & Research 100% | $246K | +20% |
| 2022 | Q1 | 2022 | $446K | 16 | SMP 35% | Strategy & Research 100% | $693K | +80% |
| 2022 | Q2 | 2022 | $293K | 15 | DSCC 23% | Strategy & Research 100% | $986K | +58% |
| 2022 | Q3 | 2022 | $731K | 31 | DSCC 21% | Strategy & Research 100% | $1.72M | +10% |
| 2022 | Q4 | 2022 | $535K | 23 | SMP 27% | Strategy & Research 100% | $2.25M | +18% |
| 2023 | Q1 | 2024 | $55K | 1 | BALDWIN, TAMMY 100% | Strategy & Research 100% | $55K | +84% |
| 2023 | Q3 | 2024 | $29K | 2 | MRVAN, FRANK J. 93% | Strategy & Research 100% | $85K | +301% |
| 2023 | Q4 | 2024 | $52K | 3 | DEMOCRATIC PARTY OF WISCONS… 36% | Strategy & Research 100% | $137K | -63% |
| 2024 | Q1 | 2024 | $164K | 8 | BLUNT ROCHESTER, LISA 28% | Strategy & Research 100% | $300K | -63% |
| 2024 | Q2 | 2024 | $673K | 23 | WOMEN VOTE 40% | Strategy & Research 100% | $973K | +130% |
| 2024 | Q3 | 2024 | $1.12M | 40 | WOMEN VOTE 31% | Strategy & Research 100% | $2.09M | +53% |
| 2024 | Q4 | 2024 | $983K | 35 | WOMEN VOTE 28% | Strategy & Research 100% | $3.07M | +84% |
| 2025 | Q1 | 2026 | $33K | 2 | DEMOCRATIC PARTY OF WISCONS… 70% | Strategy & Research 100% | $33K | -40% |
| 2025 | Q2 | 2026 | $11K | 2 | WOMEN VOTE 78% | Strategy & Research 100% | $44K | — |
| 2025 | Q3 | 2026 | $9K | 1 | DOGGETT, LLOYD 100% | Strategy & Research 100% | $53K | -69% |
Revenue by service category
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Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $9,449,044 | 433 | $22K | 100.0% | SMP 14% | 9mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
9
Anchor clients 3+ cycles
$6,092,325 · 64% of revenue
14
Repeat clients 2 cycles
$1,961,549 · 21% of revenue
23
One-time clients 1 cycle
$1,503,704 · 16% of revenue
Top 9 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SMP | 4 | $1,336,218 | 34 | 2018-05-22 | 2024-11-06 |
| WOMEN VOTE | 5 | $1,304,134 | 40 | 2017-08-03 | 2025-04-17 |
| DSCC | 4 | $1,272,407 | 56 | 2018-06-28 | 2024-12-19 |
| EMILYS LIST | 5 | $662,217 | 54 | 2017-12-20 | 2025-04-17 |
| LEE, SUSIE | 4 | $450,222 | 31 | 2018-04-03 | 2024-10-23 |
| HOULAHAN, CHRISSY | 4 | $297,670 | 13 | 2018-07-01 | 2024-09-12 |
| DUCKWORTH, L. TAMMY | 3 | $292,732 | 9 | 2018-10-01 | 2022-10-26 |
| C00633859 | 3 | $246,156 | 13 | 2018-01-26 | 2022-04-26 |
| SCHNEIDER, BRADLEY S. | 4 | $230,569 | 11 | 2017-06-01 | 2024-09-26 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $5,442,456 | 57.9% | 12 | |
| Unknown | $859,191 | 9.1% | 12 | |
| WI | $660,005 | 7.0% | 2 | |
| IL | $555,300 | 5.9% | 3 | |
| NV | $450,222 | 4.8% | 1 | |
| MD | $297,670 | 3.2% | 1 | |
| TX | $251,787 | 2.7% | 3 | |
| DE | $239,872 | 2.6% | 2 | |
| RI | $170,500 | 1.8% | 1 | |
| IN | $161,378 | 1.7% | 1 | |
| MN | $160,711 | 1.7% | 1 | |
| IA | $145,430 | 1.5% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-12-05 | WOMEN VOTE | Strategy & Research | POLLING/SURVEYS | $237,150 |
| Largest all-time | 2024-09-06 | WOMEN VOTE | Strategy & Research | POLLING/SURVEYS | $195,800 |
| Largest all-time | 2024-04-25 | WOMEN VOTE | Strategy & Research | POLLING/SURVEYS | $105,210 |
| Largest all-time | 2024-07-22 | DSCC | Strategy & Research | POLLING | $92,125 |
| Largest all-time | 2017-07-17 | HMP | Strategy & Research | POLLING SERVICES | $70,000 |
| Largest this cycle | 2025-01-09 | DEMOCRATIC PARTY OF WISCONSIN FEDERAL | Strategy & Research | PUBLIC POLLING | $23,100 |
| Largest this cycle | 2025-01-29 | CRAIG, ANGELA DAWN | Strategy & Research | RESEARCH CONSULTING | $10,000 |
| Largest this cycle | 2025-09-05 | DOGGETT, LLOYD | Strategy & Research | CAMPAIGN CONSULTING | $9,000 |
| Largest this cycle | 2025-04-17 | WOMEN VOTE | Strategy & Research | POLLING/SURVEYS | $8,400 |
| Largest this cycle | 2025-04-17 | EMILYS LIST | Strategy & Research | POLLING/SURVEYS | $2,320 |