NEW RIVER STRATEGIES

$283K 2025-2026 cycle

NEW RIVER STRATEGIES is a strategy & research vendor. In the 2025-2026 cycle NEW RIVER STRATEGIES was paid $283K across 14 client committees.

Strategy & Research ○ Slowing (~4mo since last)
Limited recent activity. Most recent disbursement to this vendor was 4 months ago (Jan 26, 2026). Charts below reflect cycle-to-date totals; the recent windows may be sparse.

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Activity span ALL TIME
May 29, 2020 → Jan 26, 2026
spans 5.7 years
Disbursements ALL TIME
28
Schedule B rows
Client committees ALL TIME
14
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Jun 2025 May 2026
$358K across 12 months
#

Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 3

SAVE CALIFORNIA HEALTH CARE AND PUBLI… $134K Other / Unclassified · 1 txn ALLEN FOR INSURANCE COMMISSIONER 2026… $65K Strategy & Research · 1 txn SERVICE EMPLOYEES INTERNATIONAL UNION… $40K Wages & Payroll · 1 txn NR NEW RIVER STRATEGIES
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 7

SAVE CALIFORNIA HEALTH CARE AND PUBLI… $134K Other / Unclassified · 1 txn ALLEN FOR INSURANCE COMMISSIONER 2026… $65K Strategy & Research · 1 txn CUELLAR, ADA $42K Strategy & Research · 2 txns SERVICE EMPLOYEES INTERNATIONAL UNION… $40K Wages & Payroll · 1 txn MENJIVAR FOR SENATE 2026 $35K — · 1 txn IQBAL-ZUBAIR FOR ASSEMBLY 2026; FATIMA $35K Other / Unclassified · 1 txn FINE, LAURA $7K Strategy & Research · 1 txn NR NEW RIVER STRATEGIES
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 7

SAVE CALIFORNIA HEALTH CARE AND PUBLI… $134K Other / Unclassified · 1 txn ALLEN FOR INSURANCE COMMISSIONER 2026… $65K Strategy & Research · 1 txn CUELLAR, ADA $42K Strategy & Research · 2 txns SERVICE EMPLOYEES INTERNATIONAL UNION… $40K Wages & Payroll · 1 txn MENJIVAR FOR SENATE 2026 $35K — · 1 txn IQBAL-ZUBAIR FOR ASSEMBLY 2026; FATIMA $35K Other / Unclassified · 1 txn FINE, LAURA $8K Strategy & Research · 2 txns NR NEW RIVER STRATEGIES
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 8

SAVE CALIFORNIA HEALTH CARE AND PUBLI… $134K Other / Unclassified · 1 txn ALLEN FOR INSURANCE COMMISSIONER 2026… $65K Strategy & Research · 1 txn CUELLAR, ADA $42K Strategy & Research · 2 txns SERVICE EMPLOYEES INTERNATIONAL UNION… $40K Wages & Payroll · 1 txn IQBAL-ZUBAIR FOR ASSEMBLY 2026; FATIMA $35K Other / Unclassified · 1 txn MENJIVAR FOR SENATE 2026 $35K — · 1 txn ACLU VOTER EDUCATION FUND $12K Strategy & Research · 1 txn FINE, LAURA $8K Strategy & Research · 2 txns NR NEW RIVER STRATEGIES
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 8

SAVE CALIFORNIA HEALTH CARE AND PUBLI… $134K Other / Unclassified · 1 txn ALLEN FOR INSURANCE COMMISSIONER 2026… $65K Strategy & Research · 1 txn CUELLAR, ADA $42K Strategy & Research · 2 txns SERVICE EMPLOYEES INTERNATIONAL UNION… $40K Wages & Payroll · 1 txn IQBAL-ZUBAIR FOR ASSEMBLY 2026; FATIMA $35K Other / Unclassified · 1 txn MENJIVAR FOR SENATE 2026 $35K — · 1 txn ACLU VOTER EDUCATION FUND $24K Strategy & Research · 3 txns FINE, LAURA $8K Strategy & Research · 2 txns NR NEW RIVER STRATEGIES

By party

Revenue by party

94% D
D · 94%
R · 6%
PartyAmount%
Democratic $135,049 47.72%
Republican $7,967 2.82%
Non-partisan $139,983 49.46%

Part III Reference tables

Full all-time and cycle-to-date data.

#

Cycle-over-cycle trajectory

202020222023202420252026 Q2 2020 (2020 cycle): $8KQ3 2020 (2020 cycle): $28KQ2 2022 (2022 cycle): $30KQ3 2022 (2022 cycle): $30KQ4 2022 (2022 cycle): $13KQ4 2023 (2024 cycle): $90KQ1 2024 (2024 cycle): $132KQ4 2024 (2024 cycle): $12KQ1 2025 (2026 cycle): $12KQ4 2025 (2026 cycle): $1KQ1 2026 (2026 cycle): $119KQ2 2026 (2026 cycle): $238K Q2Q2Q4Q1Q1Q1Q2 $238K

current cycle earlier election cycle off-cycle year quarterly · 6 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2020 Q2 2020 $8K 2 DNC SERVICES CORP / DEMOCRA… 100% Strategy & Research 100% $8K
2020 Q3 2020 $28K 4 NEW LEADERSHIP PAC 71% Strategy & Research 93% $36K
2022 Q2 2022 $30K 2 CALIFORNIANS FOR SOLUTIONS … 100% Other / Unclassified 100% $30K +290%
2022 Q3 2022 $30K 3 DSCC 50% Other / Unclassified 50% $60K +7%
2022 Q4 2022 $13K 2 DSCC 74% Strategy & Research 100% $73K
2023 Q4 2024 $90K 1 SCHIFF, ADAM 100% Strategy & Research 100% $90K
2024 Q1 2024 $132K 2 SCHIFF, ADAM 100% Strategy & Research 100% $222K
2024 Q4 2024 $12K 2 ACLU VOTER EDUCATION FUND 100% Strategy & Research 100% $234K -7%
2025 Q1 2026 $12K 1 ACLU VOTER EDUCATION FUND 100% Strategy & Research 100% $12K
2025 Q4 2026 $1K 1 FINE, LAURA 100% Strategy & Research 100% $13K -99%
2026 Q1 2026 $119K 5 CUELLAR, ADA 36% Strategy & Research 42% $132K -10%
2026 Q2 2026 $238K 3 SAVE CALIFORNIA HEALTH CARE… 56% Other / Unclassified 56% $370K
#

Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $422K across 20 disbursements (avg $21K/check) Top buyer: SCHIFF, ADAM (52% of category) Last paid: 4w ago · +81% vs prior cycle Strategy & Research $65K Wages & Payroll — cycle-to-date Total: $40K across 1 disbursements (avg $40K/check) Top buyer: SERVICE EMPLOYEES INTERNATIONAL UNION, UNITED HEALTHCARE WORKERS WEST (NONPROFIT 501 (C)(5)) - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION (100% of category) Last paid: 5w ago · no prior-cycle baseline Wages & Payroll $40K

Revenue by service category

last 6 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $422K across 20 disbursements (avg $21K/check) Top buyer: SCHIFF, ADAM (52% of category) Last paid: 4w ago · +81% vs prior cycle Strategy & Research $114K Wages & Payroll — cycle-to-date Total: $40K across 1 disbursements (avg $40K/check) Top buyer: SERVICE EMPLOYEES INTERNATIONAL UNION, UNITED HEALTHCARE WORKERS WEST (NONPROFIT 501 (C)(5)) - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION (100% of category) Last paid: 5w ago · no prior-cycle baseline Wages & Payroll $40K

Revenue by service category

last 12 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $422K across 20 disbursements (avg $21K/check) Top buyer: SCHIFF, ADAM (52% of category) Last paid: 4w ago · +81% vs prior cycle Strategy & Research $115K Wages & Payroll — cycle-to-date Total: $40K across 1 disbursements (avg $40K/check) Top buyer: SERVICE EMPLOYEES INTERNATIONAL UNION, UNITED HEALTHCARE WORKERS WEST (NONPROFIT 501 (C)(5)) - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION (100% of category) Last paid: 5w ago · no prior-cycle baseline Wages & Payroll $40K

Revenue by service category

last 18 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $422K across 20 disbursements (avg $21K/check) Top buyer: SCHIFF, ADAM (52% of category) Last paid: 4w ago · +81% vs prior cycle Strategy & Research $127K Wages & Payroll — cycle-to-date Total: $40K across 1 disbursements (avg $40K/check) Top buyer: SERVICE EMPLOYEES INTERNATIONAL UNION, UNITED HEALTHCARE WORKERS WEST (NONPROFIT 501 (C)(5)) - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION (100% of category) Last paid: 5w ago · no prior-cycle baseline Wages & Payroll $40K

Revenue by service category

last 24 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $422K across 20 disbursements (avg $21K/check) Top buyer: SCHIFF, ADAM (52% of category) Last paid: 4w ago · +81% vs prior cycle Strategy & Research $139K Wages & Payroll — cycle-to-date Total: $40K across 1 disbursements (avg $40K/check) Top buyer: SERVICE EMPLOYEES INTERNATIONAL UNION, UNITED HEALTHCARE WORKERS WEST (NONPROFIT 501 (C)(5)) - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION (100% of category) Last paid: 5w ago · no prior-cycle baseline Wages & Payroll $40K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $422,290 20 $21K 62.3% SCHIFF, ADAM 52% 4w ago
Other / Unclassified $215,163 6 $36K 31.8% SAVE CALIFORNIA HEALTH CARE… 62% 5w ago
Wages & Payroll $40,000 1 $40K 5.9% SERVICE EMPLOYEES INTERNATI… 100% 5w ago
#

Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
1
Repeat clients 2 cycles
$24,000 · 3% of revenue
13
One-time clients 1 cycle
$688,054 · 97% of revenue
#

Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$352,210 49.5% 6
DC
$261,700 36.8% 3
TX
$42,400 6.0% 1
NY
$24,000 3.4% 1
MA
$20,047 2.8% 1
IL
$8,297 1.2% 1
Unknown
$3,399 0.5% 1
#

Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-04-30 SAVE CALIFORNIA HEALTH CARE AND PUBLIC EDUCATION, SPONSORED BY SERVICE EMPLOYEES INTERNATIONAL UNION - UNITED HEALTHCARE WORKERS WEST Other / Unclassified $133,510
Largest all-time 2024-01-22 SCHIFF, ADAM Strategy & Research AD TESTING $119,000
Largest all-time 2023-12-06 SCHIFF, ADAM Strategy & Research AD TESTING $90,000
Largest all-time 2026-05-06 ALLEN FOR INSURANCE COMMISSIONER 2026; CALIFORNIANS FOR AN AFFORDABLE FUTURE, SPONSORED BY CALIFORNIA ENVIRONMENTAL VOTERS, SUPPORTING BEN Strategy & Research Polling Supporting Ben Allen $64,500
Largest all-time 2026-04-30 SERVICE EMPLOYEES INTERNATIONAL UNION, UNITED HEALTHCARE WORKERS WEST (NONPROFIT 501 (C)(5)) - CALIFORNIANS FOR KIDNEY DIALYSIS PATIENT PROTECTION Wages & Payroll POL, Save California Health Care and Public Education, Sponsored by Service Employees International Union - United Healthcare Workers West 1484470 $40,000
Largest this cycle 2026-02-24 IQBAL-ZUBAIR FOR ASSEMBLY 2026; FATIMA Other / Unclassified $34,600
Largest this cycle 2026-02-25 MENJIVAR FOR SENATE 2026 $34,600
2 raw FEC name variants collapsed into this canonical entity
See all 28 disbursements →