NATIONAL MEDIA RESEARCH PLANNING & PLACEMENT LLC
NATIONAL MEDIA RESEARCH PLANNING & PLACEMENT LLC is a software & tech vendor. In the 2025-2026 cycle NATIONAL MEDIA RESEARCH PLANNING & PLACEMENT LLC was paid $421.37M across 2 client committees, of which $419.88M flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,492,801 | 9 rows | 0.4% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$419,880,061 | 2,154 rows | 99.6% |
- Activity span ALL TIME
- Oct 20, 2008 → Oct 30, 2024
- spans 16.0 years
- Disbursements ALL TIME
- 9
- Schedule B + IE rows
- Client committees ALL TIME
- 2
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
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Top buyers last 24 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| NRCC C00075820 |
$407,514 | 4 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $339,747,314 | 80.63% |
| Non-partisan | $81,625,548 | 19.37% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2017 | Q2 | 2018 | $476K | 1 | NRCC 100% | Software & Tech 100% | $476K | — |
| 2018 | Q3 | 2018 | $20K | 1 | NRCC 100% | Software & Tech 100% | $496K | — |
| 2022 | Q3 | 2022 | $150K | 1 | NRCC 100% | Software & Tech 100% | $150K | — |
| 2022 | Q4 | 2022 | $150K | 1 | NRCC 100% | Software & Tech 100% | $300K | — |
| 2024 | Q3 | 2024 | $200K | 2 | NRCC 100% | Software & Tech 100% | $200K | +33% |
| 2024 | Q4 | 2024 | $208K | 2 | NRCC 100% | Software & Tech 100% | $408K | +38% |
Revenue by service category
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| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Software & Tech | $1,492,801 | 9 | $166K | 100.0% | NRCC 81% | 20mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| NRCC | 3 | $1,203,625 | 8 | 2017-06-29 | 2024-10-30 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| DC | $1,203,625 | 80.6% | 1 | |
| CA | $289,175 | 19.4% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2017-06-29 | NRCC | Software & Tech | MEDIA - SEE PAYMENTS ON 4/20/2017 ($431991.96) AND 2/28/2017 ($285000) | $476,111 |
| Largest all-time | 2008-10-20 | VIVA LA FAMILIA | Software & Tech | Radio and prints ads and commissions | $289,175 |
| Largest all-time | 2024-10-02 | NRCC | Software & Tech | DATABASE SUBSCRIPTION | $200,000 |
| Largest all-time | 2022-09-22 | NRCC | Software & Tech | WEB SERVICE | $150,000 |
| Largest all-time | 2022-11-03 | NRCC | Software & Tech | WEB SERVICE | $150,000 |
| Largest this cycle | 2024-08-29 | NRCC | Software & Tech | DATA SERVICE | $120,000 |
| Largest this cycle | 2024-07-26 | NRCC | Software & Tech | DATA AND PLATFORM SERVICES | $80,000 |
| Largest this cycle | 2024-10-30 | NRCC | Software & Tech | MEDIA | $7,514 |