My BRND
My BRND is a political services vendor. In the 2025-2026 cycle My BRND was paid $811K across 2 client committees, of which $379K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$432,129 | 14 rows | 53.3% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$378,766 | 8 rows | 46.7% |
- Activity span ALL TIME
- Jul 24, 2024 → Jun 12, 2026
- spans 1.9 years
- Disbursements ALL TIME
- 14
- Schedule B + IE rows
- Client committees ALL TIME
- 2
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
Top buyers last 3 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| TORRES, RITCHIE JOHN NY · House DEM |
$128,700 | 3 |
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| TORRES, RITCHIE JOHN NY · House DEM |
$289,629 | 9 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| TORRES, RITCHIE JOHN NY · House DEM |
$353,129 | 12 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| TORRES, RITCHIE JOHN NY · House DEM |
$353,129 | 12 |
Top buyers last 24 months · top 2
| Filer | Total spend | Disbursements |
|---|---|---|
| TORRES, RITCHIE JOHN NY · House DEM |
$353,129 | 12 |
| BATTLEGROUND NEW YORK C00859355 |
$315,000 IE $315,000 · SB net $0 (reversed) |
6 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $810,895 | 100.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $0 | 0.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
No activity in the last 6 months.
No activity in the last 12 months.
No activity in the last 18 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2024 | Q4 | 2024 | $79K | 1 | BATTLEGROUND NEW YORK 100% | Field & Voter Contact 100% | $79K | — |
| 2026 | Q1 | 2026 | $115K | 5 | TORRES, RITCHIE JOHN 100% | Strategy & Research 100% | $115K | — |
| 2026 | Q2 | 2026 | $238K | 7 | TORRES, RITCHIE JOHN 100% | — | $353K | — |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Strategy & Research | $115,429 | 5 | $23K | 100.0% | TORRES, RITCHIE JOHN 100% | 5mo ago |
| Field & Voter Contact | $0 | 2 | $0 | 0.0% | BATTLEGROUND NEW YORK 0% | 22mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| NY | $432,129 | 100.0% | 2 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-03 | BATTLEGROUND NEW YORK | Field & Voter Contact | CANVASSING SERVICES | $79,000 |
| Largest all-time | 2026-06-04 | TORRES, RITCHIE JOHN | — | CONSULTANT - GENERAL CAMPAIGN | $56,200 |
| Largest all-time | 2026-06-12 | TORRES, RITCHIE JOHN | — | CONSULTANT - GENERAL CAMPAIGN | $55,000 |
| Largest all-time | 2026-05-05 | TORRES, RITCHIE JOHN | — | CONSULTANT - GENERAL CAMPAIGN | $37,000 |
| Largest all-time | 2026-01-06 | TORRES, RITCHIE JOHN | Strategy & Research | CONSULTANT - GENERAL CAMPAIGN | $37,000 |
| Largest this cycle | 2026-04-06 | TORRES, RITCHIE JOHN | — | CONSULTANT - GENERAL CAMPAIGN | $37,000 |
| Recent | 2026-05-05 | TORRES, RITCHIE JOHN | — | CONSULTANT - GENERAL CAMPAIGN | $17,500 |
| Recent | 2026-06-04 | TORRES, RITCHIE JOHN | — | CONSULTANT - GENERAL CAMPAIGN | $17,500 |