MSL STRATEGIES LLC

$2.65M 2025-2026 cycle

MSL STRATEGIES LLC is a fundraising vendor. In the 2025-2026 cycle MSL STRATEGIES LLC was paid $2.65M across 20 client committees, of which $983K flowed through Independent Expenditures rather than direct committee payments.

Fundraising ○ Slowing (~3mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$2.65M = $1.67M (Schedule B) + $983K (Independent Expenditures)
Schedule B
direct committee payments		 $1,669,615 234 rows 62.9%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $982,920 23 rows 37.1%
Activity span ALL TIME
Oct 27, 2017 → Mar 31, 2026
spans 8.4 years
Disbursements ALL TIME
234
Schedule B + IE rows
Client committees ALL TIME
20
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Apr 2025 Mar 2026
$286K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

AGUILAR, PETE $4K — · 1 txn CA LUV PAC (CALIFORNIA LEADERSHIP UNI… $4K Fundraising · 1 txn MS MSL STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
AGUILAR, PETE
CA · House DEM
 $3,750 1
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC)
C00573709
 $3,750 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 3

CUELLAR, ADA $184K Print & Mail · 6 txns AGUILAR, PETE $15K Strategy & Research · 4 txns CA LUV PAC (CALIFORNIA LEADERSHIP UNI… $15K Fundraising · 4 txns MS MSL STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CUELLAR, ADA
TX · House DEM
 $183,884 6
AGUILAR, PETE
CA · House DEM
 $15,000 4
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC)
C00573709
 $15,000 4
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 3

CUELLAR, ADA $184K Print & Mail · 6 txns AGUILAR, PETE $42K Strategy & Research · 11 txns CA LUV PAC (CALIFORNIA LEADERSHIP UNI… $41K Strategy & Research · 11 txns MS MSL STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CUELLAR, ADA
TX · House DEM
 $183,884 6
AGUILAR, PETE
CA · House DEM
 $41,768 11
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC)
C00573709
 $41,250 11
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 4

CUELLAR, ADA $184K Print & Mail · 6 txns AGUILAR, PETE $69K Fundraising · 17 txns CA LUV PAC (CALIFORNIA LEADERSHIP UNI… $69K Strategy & Research · 17 txns SD PAC $2K Software & Tech · 1 txn MS MSL STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CUELLAR, ADA
TX · House DEM
 $183,884 6
AGUILAR, PETE
CA · House DEM
 $69,268 17
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC)
C00573709
 $68,750 17
SD PAC
C00757419
 $2,329 1
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 4

CUELLAR, ADA $184K Print & Mail · 6 txns AGUILAR, PETE $92K Fundraising · 22 txns CA LUV PAC (CALIFORNIA LEADERSHIP UNI… $91K Strategy & Research · 22 txns SD PAC $2K Software & Tech · 1 txn MS MSL STRATEGIES LLC
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
CUELLAR, ADA
TX · House DEM
 $183,884 6
AGUILAR, PETE
CA · House DEM
 $91,768 22
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC)
C00573709
 $91,250 22
SD PAC
C00757419
 $2,329 1
View all buyers in research · last 24 mo →

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $1,351,468 50.95%
Republican $0 0.00%
Non-partisan $1,301,067 49.05%

Part III Reference tables

Full all-time and cycle-to-date data.

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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q4 2017 (2018 cycle): $5KQ1 2018 (2018 cycle): $2KQ2 2018 (2018 cycle): $33KQ3 2018 (2018 cycle): $6KQ4 2018 (2018 cycle): $9KQ1 2019 (2018 cycle): $8KQ1 2019 (2020 cycle): $3KQ2 2019 (2018 cycle): $5KQ3 2019 (2018 cycle): $25KQ3 2019 (2020 cycle): $23KQ4 2019 (2018 cycle): $33KQ4 2019 (2020 cycle): $20KQ1 2020 (2020 cycle): $88KQ2 2020 (2020 cycle): $80KQ3 2020 (2020 cycle): $229KQ4 2020 (2020 cycle): $273KQ1 2021 (2022 cycle): $27KQ2 2021 (2022 cycle): $56KQ3 2021 (2022 cycle): $70KQ4 2021 (2022 cycle): $45KQ1 2022 (2022 cycle): $23KQ2 2022 (2022 cycle): $23KQ3 2022 (2022 cycle): $51KQ4 2022 (2022 cycle): $17KQ1 2023 (2024 cycle): $31KQ2 2023 (2024 cycle): $28KQ3 2023 (2024 cycle): $15KQ4 2023 (2024 cycle): $26KQ1 2024 (2024 cycle): $26KQ2 2024 (2024 cycle): $23KQ3 2024 (2024 cycle): $23KQ4 2024 (2024 cycle): $40KQ1 2025 (2026 cycle): $21KQ2 2025 (2026 cycle): $23KQ3 2025 (2026 cycle): $27KQ4 2025 (2026 cycle): $30KQ1 2026 (2026 cycle): $206K Q4Q2Q4Q1Q3Q4Q1Q3Q1Q3Q1Q3Q1Q3Q1Q3Q1Q3Q1 $273K

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q4 2018 $5K 5 C00637389 100% Fundraising 100% $5K —
2018 Q1 2018 $2K 4 C00637389 100% Fundraising 100% $8K —
2018 Q2 2018 $33K 13 RAMOS FOR ASSEMBLY 2018; JA… 80% Fundraising 100% $40K —
2018 Q3 2018 $6K 6 RAMOS FOR ASSEMBLY 2018; JA… 100% Fundraising 100% $46K —
2018 Q4 2018 $9K 4 RAMOS FOR ASSEMBLY 2018; JA… 100% Fundraising 100% $55K —
2019 Q1 2018 $8K 1 SOLACHE FOR SENATE 2019 SPE… 100% Fundraising 100% $63K —
2019 Q1 2020 $3K 1 C00634014 100% Fundraising 100% $3K —
2019 Q2 2018 $5K 3 RAMOS FOR ASSEMBLY 2020; RE… 77% Fundraising 100% $68K —
2019 Q3 2018 $25K 10 GOODFELLOW FOR STATE SENATE… 50% Fundraising 100% $92K —
2019 Q3 2020 $23K 5 C00708479 66% Fundraising 100% $25K —
2019 Q4 2018 $33K 8 WIECKOWSKI FOR SECRETARY OF… 48% Fundraising 100% $126K —
2019 Q4 2020 $20K 3 C00708479 100% Fundraising 100% $45K +288%
2020 Q1 2020 $88K 9 VPP 52% Fundraising 100% $133K +3503%
2020 Q2 2020 $80K 13 C00708479 47% Fundraising 100% $214K +145%
2020 Q3 2020 $229K 17 C00709550 29% Fundraising 100% $442K +3814%
2020 Q4 2020 $273K 14 C00709550 61% Fundraising 100% $715K +2848%
2021 Q1 2022 $27K 5 AGUILAR, PETE 83% Fundraising 100% $27K +980%
2021 Q2 2022 $56K 5 C00708479 60% Fundraising 100% $83K —
2021 Q3 2022 $70K 7 C00774273 36% Fundraising 100% $153K +209%
2021 Q4 2022 $45K 6 C00708479 50% Fundraising 100% $198K +125%
2022 Q1 2022 $23K 3 AGUILAR, PETE 100% Fundraising 100% $221K -75%
2022 Q2 2022 $23K 3 AGUILAR, PETE 100% Fundraising 100% $243K -72%
2022 Q3 2022 $51K 4 DEMOCRACY ON THE LINE 55% Fundraising 100% $294K -78%
2022 Q4 2022 $17K 3 AGUILAR, PETE 87% Fundraising 100% $311K -94%
2023 Q1 2024 $31K 4 AGUILAR, PETE 56% Fundraising 100% $31K +15%
2023 Q2 2024 $28K 5 AGUILAR LEADERSHIP FUND 86% Fundraising 100% $59K -51%
2023 Q3 2024 $15K 2 AGUILAR LEADERSHIP FUND 100% Fundraising 100% $74K -79%
2023 Q4 2024 $26K 7 CA LUV PAC (CALIFORNIA LEAD… 57% Fundraising 100% $100K -42%
2024 Q1 2024 $26K 7 AGUILAR, PETE 57% Fundraising 100% $126K +17%
2024 Q2 2024 $23K 6 AGUILAR, PETE 50% Fundraising 100% $149K +0%
2024 Q3 2024 $23K 6 CA LUV PAC (CALIFORNIA LEAD… 50% Fundraising 100% $171K -56%
2024 Q4 2024 $40K 6 CA LUV PAC (CALIFORNIA LEAD… 50% Fundraising 100% $211K +133%
2025 Q1 2026 $21K 6 AGUILAR, PETE 53% Fundraising 53% $21K -32%
2025 Q2 2026 $23K 6 AGUILAR, PETE 50% Strategy & Research 50% $44K -18%
2025 Q3 2026 $27K 7 CA LUV PAC (CALIFORNIA LEAD… 56% Strategy & Research 100% $70K +78%
2025 Q4 2026 $30K 8 CA LUV PAC (CALIFORNIA LEAD… 50% Strategy & Research 100% $100K +14%
2026 Q1 2026 $206K 12 CUELLAR, ADA 89% Print & Mail 89% $307K +686%
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $1.4M across 204 disbursements (avg $7K/check) Top buyer: AGUILAR, PETE (28% of category) Last paid: 2mo ago · +561% vs prior cycle Fundraising $4K

Revenue by service category

last 6 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $184K across 6 disbursements (avg $31K/check) Top buyer: CUELLAR, ADA (100% of category) Last paid: 3mo ago · no prior-cycle baseline Print & Mail $184K Fundraising — cycle-to-date Total: $1.4M across 204 disbursements (avg $7K/check) Top buyer: AGUILAR, PETE (28% of category) Last paid: 2mo ago · +561% vs prior cycle Fundraising $11K Strategy & Research — cycle-to-date Total: $76K across 20 disbursements (avg $4K/check) Top buyer: CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) (65% of category) Last paid: 5mo ago · no prior-cycle baseline Strategy & Research $8K

Revenue by service category

last 12 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $184K across 6 disbursements (avg $31K/check) Top buyer: CUELLAR, ADA (100% of category) Last paid: 3mo ago · no prior-cycle baseline Print & Mail $184K Strategy & Research — cycle-to-date Total: $76K across 20 disbursements (avg $4K/check) Top buyer: CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) (65% of category) Last paid: 5mo ago · no prior-cycle baseline Strategy & Research $57K Fundraising — cycle-to-date Total: $1.4M across 204 disbursements (avg $7K/check) Top buyer: AGUILAR, PETE (28% of category) Last paid: 2mo ago · +561% vs prior cycle Fundraising $15K

Revenue by service category

last 18 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $184K across 6 disbursements (avg $31K/check) Top buyer: CUELLAR, ADA (100% of category) Last paid: 3mo ago · no prior-cycle baseline Print & Mail $184K Strategy & Research — cycle-to-date Total: $76K across 20 disbursements (avg $4K/check) Top buyer: CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) (65% of category) Last paid: 5mo ago · no prior-cycle baseline Strategy & Research $76K Fundraising — cycle-to-date Total: $1.4M across 204 disbursements (avg $7K/check) Top buyer: AGUILAR, PETE (28% of category) Last paid: 2mo ago · +561% vs prior cycle Fundraising $51K Software & Tech — cycle-to-date Total: $2K across 1 disbursements (avg $2K/check) Top buyer: SD PAC (100% of category) Last paid: 17mo ago · no prior-cycle baseline Software & Tech $2K

Revenue by service category

last 24 months · hover bars for cycle context
Print & Mail — cycle-to-date Total: $184K across 6 disbursements (avg $31K/check) Top buyer: CUELLAR, ADA (100% of category) Last paid: 3mo ago · no prior-cycle baseline Print & Mail $184K Fundraising — cycle-to-date Total: $1.4M across 204 disbursements (avg $7K/check) Top buyer: AGUILAR, PETE (28% of category) Last paid: 2mo ago · +561% vs prior cycle Fundraising $96K Strategy & Research — cycle-to-date Total: $76K across 20 disbursements (avg $4K/check) Top buyer: CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) (65% of category) Last paid: 5mo ago · no prior-cycle baseline Strategy & Research $76K Software & Tech — cycle-to-date Total: $2K across 1 disbursements (avg $2K/check) Top buyer: SD PAC (100% of category) Last paid: 17mo ago · no prior-cycle baseline Software & Tech $2K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Fundraising $1,396,634 204 $7K 84.2% AGUILAR, PETE 28% 2mo ago
Print & Mail $183,884 6 $31K 11.1% CUELLAR, ADA 100% 3mo ago
Strategy & Research $75,518 20 $4K 4.6% CA LUV PAC (CALIFORNIA LEAD… 65% 5mo ago
Software & Tech $2,329 1 $2K 0.1% SD PAC 100% 17mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

2
Anchor clients 3+ cycles
$555,051 · 33% of revenue
5
Repeat clients 2 cycles
$426,407 · 26% of revenue
13
One-time clients 1 cycle
$688,157 · 41% of revenue
Top 2 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
AGUILAR, PETE 5 $425,868 65 2018-04-25 2026-03-31
CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) 3 $129,183 33 2022-11-16 2026-03-31
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$550,401 33.0% 6
Unknown
$489,421 29.3% 7
DC
$281,486 16.9% 5
TX
$183,884 11.0% 1
WA
$164,423 9.8% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2020-11-04 C00709550 Fundraising FUNDRAISING CONSULTING $89,600
Largest all-time 2020-07-17 C00709550 Fundraising FUNDRAISING CONSULTING $49,573
Largest all-time 2026-01-06 CUELLAR, ADA Print & Mail DIRECT MAIL SERVICES $48,294
Largest all-time 2020-11-17 C00709550 Fundraising GENERAL STRATEGY CONSULTING $39,000
Largest all-time 2020-01-02 VPP Fundraising GENERAL STRATEGY CONSULTING $35,690
Largest this cycle 2026-02-05 CUELLAR, ADA Print & Mail DIRECT MAIL SERVICES $29,105
Largest this cycle 2026-02-11 CUELLAR, ADA Print & Mail DIRECT MAIL SERVICES $28,878
Largest this cycle 2026-01-02 CUELLAR, ADA Print & Mail DIRECT MAIL SERVICES $28,603
Largest this cycle 2026-01-26 CUELLAR, ADA Print & Mail DIRECT MAIL SERVICES $24,502
Recent 2026-02-18 CUELLAR, ADA Print & Mail DIRECT MAIL SERVICES $24,502
Recent 2026-02-26 AGUILAR, PETE — STRATEGIC CONSULTING $3,750
Recent 2026-03-31 AGUILAR, PETE — STRATEGIC CONSULTING FEE $3,750
Recent 2026-03-31 CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) Fundraising STRATEGIC CONSULTING $3,750
Recent 2026-02-26 CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) Fundraising STRATEGIC CONSULTING $3,750
View all disbursements in research →
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See all 234 disbursements →