Mellady Direct Marketing
—
2025-2026 cycle
Mellady Direct Marketing is a political services vendor. In the 2025-2026 cycle Mellady Direct Marketing was paid — across 16 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- —
- Disbursements ALL TIME
- 95
- Schedule B rows
- Client committees ALL TIME
- 16
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Jun 2025
May 2026
$9K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AYON FOR ASSEMBLY 2026; SAUL 1484739 |
$6,230 | 1 |
| AHLERS FOR ASSEMBLY 2026; ELIZABETH 1486152 |
$1,154 | 4 |
| BASAIL FOR BOARD OF EQUALIZATION 2026 1490037 |
$318 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AYON FOR ASSEMBLY 2026; SAUL 1484739 |
$6,230 | 1 |
| AHLERS FOR ASSEMBLY 2026; ELIZABETH 1486152 |
$2,668 | 6 |
| BASAIL FOR BOARD OF EQUALIZATION 2026 1490037 |
$318 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AYON FOR ASSEMBLY 2026; SAUL 1484739 |
$6,230 | 1 |
| AHLERS FOR ASSEMBLY 2026; ELIZABETH 1486152 |
$2,668 | 6 |
| BASAIL FOR BOARD OF EQUALIZATION 2026 1490037 |
$318 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 3
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AYON FOR ASSEMBLY 2026; SAUL 1484739 |
$6,230 | 1 |
| AHLERS FOR ASSEMBLY 2026; ELIZABETH 1486152 |
$2,668 | 6 |
| BASAIL FOR BOARD OF EQUALIZATION 2026 1490037 |
$318 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 5
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| AYON FOR ASSEMBLY 2026; SAUL 1484739 |
$6,230 | 1 |
| GARCIA, MICHAEL CA · House REP |
$3,443 | 1 |
| AHLERS FOR ASSEMBLY 2026; ELIZABETH 1486152 |
$2,668 | 6 |
| VALLADARES FOR SENATE 2024; SUZETTE MARTINEZ 1458770 |
$530 | 1 |
| BASAIL FOR BOARD OF EQUALIZATION 2026 1490037 |
$318 | 1 |
By party
Revenue by party
D · 0%
R · 100%
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 3.51% |
| Non-partisan | $0 | 96.49% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 5 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2020 | Q3 | 2020 | $2K | 1 | WILK FOR SENATE 2020 100% | Other / Unclassified 100% | $2K | — |
| 2022 | Q1 | 2022 | $3K | 5 | VALLADARES FOR ASSEMBLY 202… 80% | Other / Unclassified 80% | $3K | — |
| 2022 | Q2 | 2022 | $26K | 9 | CHOI FOR ASSEMBLY 2022 41% | Print & Mail 51% | $29K | — |
| 2022 | Q3 | 2022 | $229 | 2 | GARCIA, MICHAEL 100% | Print & Mail 57% | $29K | -90% |
| 2022 | Q4 | 2022 | $40K | 21 | CHOI FOR ASSEMBLY 2022 60% | Other / Unclassified 71% | $69K | — |
| 2023 | Q2 | 2024 | $148 | 1 | GARCIA, MICHAEL 100% | Print & Mail 100% | $148 | — |
| 2023 | Q3 | 2022 | $66K | 23 | 741949 98% | Media 47% | $134K | — |
| 2023 | Q4 | 2022 | $1K | 2 | VALLADARES FOR SENATE 2024;… 63% | Other / Unclassified 63% | $135K | — |
| 2024 | Q1 | 2024 | $1K | 3 | HAMBURGER FOR STATE SENATE … 100% | Print & Mail 100% | $2K | -45% |
| 2024 | Q2 | 2024 | $60 | 1 | GARCIA, MICHAEL 100% | Print & Mail 100% | $2K | -100% |
| 2024 | Q4 | 2024 | $4K | 2 | GARCIA, MICHAEL 87% | Print & Mail 87% | $6K | -90% |
| 2026 | Q1 | 2026 | $2K | 3 | AHLERS FOR ASSEMBLY 2026; E… 100% | Other / Unclassified 100% | $2K | +21% |
| 2026 | Q2 | 2026 | $7K | 5 | AYON FOR ASSEMBLY 2026; SAUL 83% | Other / Unclassified 7% | $9K | +12334% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Print & Mail | $91,325 | 42 | $2K | 41.5% | 741949 47% | 6w ago |
| Other / Unclassified | $90,063 | 34 | $3K | 41.0% | CHOI FOR ASSEMBLY 2022 38% | 2mo ago |
| Media | $30,480 | 10 | $3K | 13.9% | 741949 100% | 2y ago |
| Strategy & Research | $4,218 | 5 | $844 | 1.9% | 741949 100% | 3y ago |
| Fundraising | $3,385 | 1 | $3K | 1.5% | 741949 100% | 2y ago |
| Travel & Events | $383 | 1 | $383 | 0.2% | HAMBURGER FOR STATE SENATE … 100% | 2y ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
0
Anchor clients 3+ cycles
$0 · 0% of revenue
3
Repeat clients 2 cycles
$12,238 · 5% of revenue
13
One-time clients 1 cycle
$214,248 · 95% of revenue
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $226,486 | 100.0% | 16 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2004-02-11 | IVIE FOR ASSEMBLY, RICKEY | Other / Unclassified | — | $15,529 |
| Largest all-time | 2022-05-25 | CHOI FOR ASSEMBLY 2022 | Other / Unclassified | — | $10,684 |
| Largest all-time | 2022-10-21 | CHOI FOR ASSEMBLY 2022 | Other / Unclassified | — | $8,517 |
| Largest all-time | 2022-10-28 | CHOI FOR ASSEMBLY 2022 | Other / Unclassified | — | $8,517 |
| Largest all-time | 2022-10-10 | CHOI FOR ASSEMBLY 2022 | Other / Unclassified | — | $6,802 |
| Largest this cycle | 2026-05-15 | AYON FOR ASSEMBLY 2026; SAUL | — | — | $6,230 |
| Largest this cycle | 2026-02-04 | AHLERS FOR ASSEMBLY 2026; ELIZABETH | Other / Unclassified | — | $1,163 |
| Largest this cycle | 2026-04-21 | AHLERS FOR ASSEMBLY 2026; ELIZABETH | — | — | $402 |
| Largest this cycle | 2026-04-15 | AHLERS FOR ASSEMBLY 2026; ELIZABETH | Other / Unclassified | — | $402 |
| Largest this cycle | 2026-02-19 | AHLERS FOR ASSEMBLY 2026; ELIZABETH | Other / Unclassified | — | $351 |
| Recent | 2026-05-01 | BASAIL FOR BOARD OF EQUALIZATION 2026 | Print & Mail | Print Materials | $318 |
| Recent | 2026-04-15 | AHLERS FOR ASSEMBLY 2026; ELIZABETH | Other / Unclassified | — | $137 |