MCKENNA MEDIA

$3.94M 2025-2026 cycle

MCKENNA MEDIA is a strategy & research vendor. In the 2025-2026 cycle MCKENNA MEDIA was paid $3.94M across 46 client committees, of which $511K flowed through Independent Expenditures rather than direct committee payments.

Strategy & Research ○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$3.94M = $3.43M (Schedule B) + $511K (Independent Expenditures)
Schedule B
direct committee payments
$3,430,251 159 rows 87.0%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them
$510,983 19 rows 13.0%
Activity span ALL TIME
Sep 18, 2017 → Jul 20, 2026
spans 8.8 years
Disbursements ALL TIME
159
Schedule B + IE rows
Client committees ALL TIME
46
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Aug 2025 Jul 2026
$358K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 3

PELTOLA, MARY $78K — · 1 txn MENDOZA, JOANNA $45K — · 1 txn KIRWAN, MICHAEL $13K — · 1 txn MM MCKENNA MEDIA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
PELTOLA, MARY
AK · Senate DEM
$78,193 1
MENDOZA, JOANNA
AZ · House DEM
$45,000 1
KIRWAN, MICHAEL
FL · House DEM
$12,500 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 7

PELTOLA, MARY $116K — · 2 txns MENDOZA, JOANNA $85K — · 2 txns STEVENSON, CHERLYNN $23K — · 2 txns KIRWAN, MICHAEL $13K — · 1 txn STEVENS, HALEY $10K — · 1 txn JOHNSON, CLIFF $5K — · 1 txn NEZ, JONATHAN MICHAEL $1K — · 1 txn MM MCKENNA MEDIA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
PELTOLA, MARY
AK · Senate DEM
$115,693 2
MENDOZA, JOANNA
AZ · House DEM
$85,000 2
STEVENSON, CHERLYNN
KY · House DEM
$22,500 2
KIRWAN, MICHAEL
FL · House DEM
$12,500 1
STEVENS, HALEY
MI · Senate DEM
$10,363 1
JOHNSON, CLIFF
MS · House DEM
$5,000 1
NEZ, JONATHAN MICHAEL
AZ · House DEM
$1,275 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 7

PELTOLA, MARY $160K Strategy & Research · 3 txns MENDOZA, JOANNA $85K — · 2 txns STEVENSON, CHERLYNN $35K Media · 3 txns KIRWAN, MICHAEL $33K Media · 2 txns JOHNSON, CLIFF $26K Media · 6 txns STEVENS, HALEY $10K — · 1 txn NEZ, JONATHAN MICHAEL $1K — · 1 txn MM MCKENNA MEDIA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
PELTOLA, MARY
AK · Senate DEM
$160,022 3
MENDOZA, JOANNA
AZ · House DEM
$85,000 2
STEVENSON, CHERLYNN
KY · House DEM
$35,000 3
KIRWAN, MICHAEL
FL · House DEM
$32,500 2
JOHNSON, CLIFF
MS · House DEM
$26,250 6
STEVENS, HALEY
MI · Senate DEM
$10,363 1
NEZ, JONATHAN MICHAEL
AZ · House DEM
$1,275 1
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 8

PELTOLA, MARY $160K Strategy & Research · 3 txns MENDOZA, JOANNA $100K Media · 3 txns STEVENSON, CHERLYNN $35K Media · 3 txns KIRWAN, MICHAEL $33K Media · 2 txns JOHNSON, CLIFF $26K Media · 6 txns BANKOLE, YASMEEN $11K Media · 1 txn STEVENS, HALEY $10K — · 1 txn NEZ, JONATHAN MICHAEL $9K Media · 2 txns MM MCKENNA MEDIA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
PELTOLA, MARY
AK · Senate DEM
$160,022 3
MENDOZA, JOANNA
AZ · House DEM
$99,942 3
STEVENSON, CHERLYNN
KY · House DEM
$35,000 3
KIRWAN, MICHAEL
FL · House DEM
$32,500 2
JOHNSON, CLIFF
MS · House DEM
$26,250 6
BANKOLE, YASMEEN
IL · House DEM
$11,466 1
STEVENS, HALEY
MI · Senate DEM
$10,363 1
NEZ, JONATHAN MICHAEL
AZ · House DEM
$8,710 2
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

PELTOLA, MARY $211K Strategy & Research · 2 txns PELTOLA, MARY $160K Strategy & Research · 3 txns MENDOZA, JOANNA $100K Media · 3 txns WINSENATE $87K Strategy & Research · 3 txns NEZ, JONATHAN MICHAEL $64K Strategy & Research · 4 txns UNITE THE COUNTRY $55K Media · 2 txns WOMEN VOTE $45K — · 2 txns STEVENSON, CHERLYNN $35K Media · 3 txns KIRWAN, MICHAEL $33K Media · 2 txns JOHNSON, CLIFF $26K Media · 6 txns MM MCKENNA MEDIA
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
PELTOLA, MARY
AK · House DEM
$210,770 2
PELTOLA, MARY
AK · Senate DEM
$160,022 3
MENDOZA, JOANNA
AZ · House DEM
$99,942 3
WINSENATE
C00865444
$86,998
IE $42,095 · SB $44,903
3
NEZ, JONATHAN MICHAEL
AZ · House DEM
$64,149 4
UNITE THE COUNTRY
C00701888
$55,000
IE $45,000 · SB $10,000
2
WOMEN VOTE
C00473918
$44,606
IE $44,606
2
STEVENSON, CHERLYNN
KY · House DEM
$35,000 3
KIRWAN, MICHAEL
FL · House DEM
$32,500 2
JOHNSON, CLIFF
MS · House DEM
$26,250 6

By party

Revenue by party

100% D
D · 100%
R · 0%
PartyAmount%
Democratic $3,884,827 98.57%
Republican $0 0.00%
Non-partisan $56,407 1.43%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

No activity in the last 6 months.

No activity in the last 12 months.

No activity in the last 18 months.

MCKENNA MEDIA WINSENATE $42K UNITE THE COUNTRY $45K WOMEN VOTE $45K Larry Hogan (oppose) $87K Kamala Harris (support) $45K Kari Lake (oppose) $14K Total in: $132K Total out: $146K
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Cycle-over-cycle trajectory

2017201820192020202120222023202420252026 Q3 2017 (2018 cycle): $19KQ4 2017 (2018 cycle): $10KQ1 2018 (2018 cycle): $9KQ2 2018 (2018 cycle): $95KQ3 2018 (2018 cycle): $88KQ4 2018 (2018 cycle): $200KQ3 2019 (2020 cycle): $28KQ4 2019 (2020 cycle): $9KQ1 2020 (2020 cycle): $42KQ2 2020 (2020 cycle): $42KQ3 2020 (2020 cycle): $143KQ4 2020 (2020 cycle): $219KQ1 2021 (2022 cycle): $4KQ2 2021 (2022 cycle): $111KQ3 2021 (2022 cycle): $10KQ4 2021 (2022 cycle): $19KQ1 2022 (2022 cycle): $161KQ2 2022 (2022 cycle): $167KQ3 2022 (2022 cycle): $172KQ4 2022 (2022 cycle): $389KQ1 2023 (2024 cycle): $3KQ2 2023 (2024 cycle): $4KQ3 2023 (2024 cycle): $8KQ4 2023 (2024 cycle): $32KQ1 2024 (2024 cycle): $12KQ2 2024 (2024 cycle): $341KQ3 2024 (2024 cycle): $354KQ4 2024 (2024 cycle): $346KQ1 2025 (2026 cycle): $10KQ2 2025 (2026 cycle): $15KQ3 2025 (2026 cycle): $19KQ4 2025 (2026 cycle): $43KQ1 2026 (2026 cycle): $56KQ2 2026 (2026 cycle): $162KQ3 2026 (2026 cycle): $91K Q3Q1Q3Q3Q1Q3Q1Q3Q1Q3Q1Q3Q1Q3Q1Q3Q1Q3 $389K

current cycle earlier election cycle off-cycle year quarterly · 10 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2017 Q3 2018 $19K 1 HITTING HOME PAC 100% Strategy & Research 100% $19K
2017 Q4 2018 $10K 1 HITTING HOME PAC 100% Strategy & Research 100% $29K
2018 Q1 2018 $9K 1 TEXANS FOR ANDREW WHITE 100% Strategy & Research 100% $38K
2018 Q2 2018 $95K 5 DSCC 68% Strategy & Research 100% $132K
2018 Q3 2018 $88K 4 DSCC 55% Strategy & Research 100% $220K
2018 Q4 2018 $200K 8 STEVENS, HALEY 53% Strategy & Research 100% $420K
2019 Q3 2020 $28K 3 JON HOADLEY FOR CONGRESS 66% Strategy & Research 100% $28K +49%
2019 Q4 2020 $9K 4 MAHONY FOR U.S. SENATE 60% Strategy & Research 100% $37K -6%
2020 Q1 2020 $42K 3 WINTER FOR MONTANA 65% Strategy & Research 100% $79K +345%
2020 Q2 2020 $42K 3 GOROFF FOR CONGRESS 67% Strategy & Research 100% $121K -55%
2020 Q3 2020 $143K 5 JON HOADLEY FOR CONGRESS 42% Strategy & Research 100% $264K +63%
2020 Q4 2020 $219K 7 STEVENS, HALEY 40% Strategy & Research 100% $483K +9%
2021 Q1 2022 $4K 1 THE COLLECTIVE SUPER PAC 100% Strategy & Research 100% $4K
2021 Q2 2022 $111K 7 STANSBURY, MELANIE 91% Strategy & Research 100% $115K
2021 Q3 2022 $10K 1 DR. FRIESE FOR ARIZONA 100% Strategy & Research 100% $125K -64%
2021 Q4 2022 $19K 1 DICKINSON, GERALD 100% Strategy & Research 100% $144K +108%
2022 Q1 2022 $161K 7 MATT WEST FOR CONGRESS 40% Strategy & Research 100% $305K +287%
2022 Q2 2022 $167K 8 STEVENS, HALEY 35% Strategy & Research 100% $473K +297%
2022 Q3 2022 $172K 13 TOKUDA, JILL NAOMI 19% Strategy & Research 100% $644K +20%
2022 Q4 2022 $389K 18 DELUZIO, CHRISTOPHER 34% Strategy & Research 100% $1.03M +78%
2023 Q1 2024 $3K 1 DELUZIO, CHRISTOPHER 100% Strategy & Research 100% $3K -31%
2023 Q2 2024 $4K 1 STEVENS, HALEY 100% Strategy & Research 100% $7K -96%
2023 Q3 2024 $8K 1 DEFORD FOR CONGRESS 100% Strategy & Research 100% $15K -25%
2023 Q4 2024 $32K 2 MORALES, EDUARDO 63% Strategy & Research 100% $46K +62%
2024 Q1 2024 $12K 1 UNITE THE COUNTRY 100% Strategy & Research 100% $58K -93%
2024 Q2 2024 $341K 13 GOROFF, NANCY 37% Strategy & Research 100% $399K +104%
2024 Q3 2024 $354K 9 PELTOLA, MARY 46% Strategy & Research 100% $753K +106%
2024 Q4 2024 $346K 8 PELTOLA, MARY 61% Strategy & Research 100% $1.1M -11%
2025 Q1 2026 $10K 1 UNITE THE COUNTRY 100% Media 100% $10K +264%
2025 Q2 2026 $15K 1 MENDOZA, JOANNA 100% Media 100% $25K +243%
2025 Q3 2026 $19K 2 BANKOLE, YASMEEN 61% Media 100% $44K +152%
2025 Q4 2026 $43K 4 KIRWAN, MICHAEL 47% Media 100% $86K +35%
2026 Q1 2026 $56K 4 PELTOLA, MARY 80% Strategy & Research 80% $142K +374%
2026 Q2 2026 $162K 8 MENDOZA, JOANNA 53% $304K -53%
2026 Q3 2026 $91K 2 PELTOLA, MARY 86% $394K -74%
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Revenue by service category

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No category revenue in this window.

No category revenue in this window.

Revenue by service category

last 12 months · hover bars for cycle context
Media — cycle-to-date Total: $93K across 10 disbursements (avg $9K/check) Top buyer: KIRWAN, MICHAEL (22% of category) Last paid: 7mo ago · no prior-cycle baseline Media $49K Strategy & Research — cycle-to-date Total: $3.08M across 138 disbursements (avg $22K/check) Top buyer: PELTOLA, MARY (18% of category) Last paid: 7mo ago · +180% vs prior cycle Strategy & Research $44K

Revenue by service category

last 18 months · hover bars for cycle context
Media — cycle-to-date Total: $93K across 10 disbursements (avg $9K/check) Top buyer: KIRWAN, MICHAEL (22% of category) Last paid: 7mo ago · no prior-cycle baseline Media $83K Strategy & Research — cycle-to-date Total: $3.08M across 138 disbursements (avg $22K/check) Top buyer: PELTOLA, MARY (18% of category) Last paid: 7mo ago · +180% vs prior cycle Strategy & Research $44K

Revenue by service category

last 24 months · hover bars for cycle context
Strategy & Research — cycle-to-date Total: $3.08M across 138 disbursements (avg $22K/check) Top buyer: PELTOLA, MARY (18% of category) Last paid: 7mo ago · +180% vs prior cycle Strategy & Research $390K Media — cycle-to-date Total: $93K across 10 disbursements (avg $9K/check) Top buyer: KIRWAN, MICHAEL (22% of category) Last paid: 7mo ago · no prior-cycle baseline Media $93K
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Strategy & Research $3,080,327 138 $22K 97.1% PELTOLA, MARY 18% 7mo ago
Media $92,594 10 $9K 2.9% KIRWAN, MICHAEL 22% 7mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

3
Anchor clients 3+ cycles
$717,062 · 21% of revenue
5
Repeat clients 2 cycles
$1,126,683 · 33% of revenue
38
One-time clients 1 cycle
$1,586,505 · 46% of revenue
Top 3 anchor clients · all-time
Client Cycles All-time spend Txns First paid Last paid
STEVENS, HALEY 4 $357,454 12 2018-07-23 2023-05-25
DSCC 3 $231,826 18 2018-04-13 2024-10-10
UNITE THE COUNTRY 3 $127,782 6 2021-05-10 2025-02-21
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
AK
$721,272 22.7% 2
DC
$543,911 17.1% 9
MI
$482,398 15.2% 3
PA
$304,781 9.6% 2
NY
$249,807 7.9% 2
AZ
$209,091 6.6% 3
NM
$166,529 5.2% 1
OR
$147,939 4.7% 2
VT
$133,343 4.2% 1
MD
$117,473 3.7% 4
FL
$54,986 1.7% 2
NC
$43,062 1.4% 1
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2024-11-22 PELTOLA, MARY Strategy & Research MEDIA PRODUCTION $157,923
Largest all-time 2022-11-08 DELUZIO, CHRISTOPHER Strategy & Research CABLE AD BUY $134,092
Largest all-time 2024-09-03 PELTOLA, MARY Strategy & Research MEDIA PRODUCTION $93,081
Largest all-time 2026-07-20 PELTOLA, MARY MEDIA PRODUCTION $78,193
Largest all-time 2020-11-02 STEVENS, HALEY Strategy & Research MEDIA PRODUCTION $74,161
Largest this cycle 2026-06-22 MENDOZA, JOANNA VIDEO PRODUCTION & EDITING $45,000
Largest this cycle 2026-02-09 PELTOLA, MARY Strategy & Research MEDIA PRODUCTION $44,329
Largest this cycle 2026-05-29 MENDOZA, JOANNA VIDEO PRODUCTION & EDITING $40,000
Largest this cycle 2026-04-17 PELTOLA, MARY MEDIA PRODUCTION $37,500
Recent 2026-05-27 STEVENSON, CHERLYNN VIDEO PRODUCTION $12,500
Recent 2026-07-01 KIRWAN, MICHAEL MEDIA SERVICES $12,500
See all 159 disbursements →