Mark Gonzalez for Assembly 2024
$3.18M
2025-2026 cycle
Mark Gonzalez for Assembly 2024 is a political services vendor. In the 2025-2026 cycle Mark Gonzalez for Assembly 2024 was paid $3.18M across 85 client committees, of which $755K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
$3.18M
=
$2.42M
(Schedule B)
+
$755K
(Independent Expenditures)
| Schedule B direct committee payments |
$2,421,313 | 1,045 rows | 76.2% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$755,071 | 284 rows | 23.8% |
- Activity span ALL TIME
- Jun 1, 2023 → Jul 31, 2026
- spans 3.2 years
- Disbursements ALL TIME
- 1,045
- Schedule B + IE rows
- Client committees ALL TIME
- 85
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Aug 2025
Jul 2026
$391K
across 12 months
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 1 months · top 1
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; MARK 1477312 |
$14,500 | 4 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 3 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; MARK 1477312 |
$243,845 IE $68,200 · SB $175,645 |
106 |
| SEIU UNITED LONG TERM CARE WORKERS STATE PAC 1374983 |
$11,800 | 1 |
| LCCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1432932 |
$5,900 | 1 |
| 743895 743895 |
$5,000 | 1 |
| 950541 950541 |
$3,000 | 1 |
| 901889 901889 |
$2,500 | 1 |
| CALIFORNIA STATE RETIREES PAC 1302173 |
$2,500 | 1 |
| 741857 741857 |
$1,500 | 1 |
| CALIFORNIA ASIAN CHAMBER OF COMMERCE CANDIDATE POLITICAL ACTION COMMITTEE 1358788 |
$1,500 | 1 |
| 910874 910874 |
$1,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 6 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; MARK 1477312 |
$478,467 IE $161,850 · SB $316,617 |
203 |
| SEIU UNITED LONG TERM CARE WORKERS STATE PAC 1374983 |
$11,800 | 1 |
| LCCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1432932 |
$5,900 | 1 |
| 743895 743895 |
$5,000 | 1 |
| 890194 890194 |
$3,250 | 2 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) 1295768 |
$3,000 | 1 |
| 950541 950541 |
$3,000 | 1 |
| NATIONAL UNION OF HEALTHCARE WORKERS CANDIDATE COMMITTEE FOR QUALITY PATIENT CARE AND UNION DEMOCRACY 1318200 |
$2,500 | 1 |
| 760225 760225 |
$2,500 | 1 |
| CALIFORNIA STATE RETIREES PAC 1302173 |
$2,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 12 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; MARK 1477312 |
$625,967 IE $288,050 · SB $337,917 |
261 |
| SEIU UNITED LONG TERM CARE WORKERS STATE PAC 1374983 |
$11,800 | 1 |
| LCCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1432932 |
$5,900 | 1 |
| 743895 743895 |
$5,000 | 1 |
| 890194 890194 |
$3,250 | 2 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) 1295768 |
$3,000 | 1 |
| 950541 950541 |
$3,000 | 1 |
| NATIONAL UNION OF HEALTHCARE WORKERS CANDIDATE COMMITTEE FOR QUALITY PATIENT CARE AND UNION DEMOCRACY 1318200 |
$2,500 | 1 |
| 760225 760225 |
$2,500 | 1 |
| CALIFORNIA STATE RETIREES PAC 1302173 |
$2,500 | 1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 18 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; MARK 1477312 |
$761,030 IE $416,213 · SB $344,817 |
315 |
| SEIU UNITED LONG TERM CARE WORKERS STATE PAC 1374983 |
$11,800 | 1 |
| LCCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1432932 |
$5,900 | 1 |
| 743895 743895 |
$5,000 | 1 |
| 890194 890194 |
$3,250 | 2 |
| 950541 950541 |
$3,000 | 1 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) 1295768 |
$3,000 | 1 |
| NATIONAL UNION OF HEALTHCARE WORKERS CANDIDATE COMMITTEE FOR QUALITY PATIENT CARE AND UNION DEMOCRACY 1318200 |
$2,500 | 1 |
| CALIFORNIA STATE RETIREES PAC 1302173 |
$2,500 | 1 |
| 477312 477312 |
$2,500 IE $2,500 |
1 |
VIEW 1 DIAGRAM DECORATIVE
Top buyers last 24 months · top 10
VIEW 2 TABLE EXPORTABLE
| Filer | Total spend | Disbursements |
|---|---|---|
| GONZALEZ FOR ASSEMBLY 2026; MARK 1477312 |
$791,030 IE $444,713 · SB $346,317 |
323 |
| GONZALEZ FOR ASSEMBLY 2024; MARK 1460722 |
$308,582 IE $74,045 · SB $234,537 |
206 |
| 980020 980020 |
$186,582 | 6 |
| SEIU UNITED LONG TERM CARE WORKERS STATE PAC 1374983 |
$17,200 | 2 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) 1295768 |
$8,500 | 2 |
| 910874 910874 |
$6,000 | 3 |
| LCCC PAC, A BI-PARTISAN COALITION OF MUNICIPAL, COUNTY, LATINO APPOINTED AND ELECTED LEADERS PAC 1432932 |
$5,900 | 1 |
| SOUTHERN CALIFORNIA DISTRICT COUNCIL OF LABORERS PAC 1358150 |
$5,500 | 1 |
| 743579 743579 |
$5,500 | 1 |
| 902770 902770 |
$5,400 | 1 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $3,176,383 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 4 years
Per-quarter totals
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2023 | Q2 | 2022 | $148K | 30 | GONZALEZ FOR ASSEMBLY 2024;… 62% | Other / Unclassified 100% | $148K | — |
| 2023 | Q3 | 2022 | $250K | 142 | GONZALEZ FOR ASSEMBLY 2024;… 75% | Other / Unclassified 70% | $398K | — |
| 2023 | Q4 | 2022 | $348K | 166 | GONZALEZ FOR ASSEMBLY 2024;… 69% | Other / Unclassified 82% | $746K | — |
| 2024 | Q1 | 2024 | $200K | 139 | GONZALEZ FOR ASSEMBLY 2024;… 80% | Other / Unclassified 67% | $200K | — |
| 2024 | Q2 | 2024 | $419K | 97 | GONZALEZ FOR ASSEMBLY 2024;… 55% | Other / Unclassified 97% | $619K | — |
| 2024 | Q3 | 2024 | $288K | 144 | GONZALEZ FOR ASSEMBLY 2024;… 78% | Other / Unclassified 82% | $907K | — |
| 2024 | Q4 | 2024 | $341K | 106 | 980020 55% | Print & Mail 38% | $1.25M | — |
| 2025 | Q1 | 2024 | $29K | 36 | GONZALEZ FOR ASSEMBLY 2024;… 100% | Fundraising 93% | $1.28M | — |
| 2025 | Q2 | 2024 | $7K | 2 | GONZALEZ FOR ASSEMBLY 2026;… 100% | Other / Unclassified 14% | $1.28M | -95% |
| 2025 | Q4 | 2024 | $6K | 1 | GONZALEZ FOR ASSEMBLY 2026;… 100% | — | $1.29M | -98% |
| 2026 | Q1 | 2026 | $31K | 12 | GONZALEZ FOR ASSEMBLY 2026;… 89% | — | $31K | -85% |
| 2026 | Q2 | 2026 | $314K | 124 | GONZALEZ FOR ASSEMBLY 2026;… 84% | Contributions & Trans… 13% | $345K | -25% |
| 2026 | Q3 | 2026 | $41K | 39 | GONZALEZ FOR ASSEMBLY 2026;… 100% | Contributions & Trans… 64% | $386K | -86% |
Revenue by service category
No category revenue in this window.
Per-category breakdown · cycle-to-date
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $1,505,000 | 406 | $4K | 72.4% | GONZALEZ FOR ASSEMBLY 2024;… 65% | 15mo ago |
| Fundraising | $260,554 | 416 | $626 | 12.5% | GONZALEZ FOR ASSEMBLY 2024;… 100% | 4mo ago |
| Print & Mail | $130,990 | 9 | $15K | 6.3% | 980020 100% | 3mo ago |
| Contributions & Transfers | $115,495 | 86 | $1K | 5.6% | GONZALEZ FOR ASSEMBLY 2026;… 58% | 6w ago |
| Digital | $54,106 | 2 | $27K | 2.6% | 980020 100% | 3mo ago |
| Travel & Events | $11,129 | 3 | $4K | 0.5% | GONZALEZ FOR ASSEMBLY 2026;… 53% | 2mo ago |
| Strategy & Research | $2,165 | 1 | $2K | 0.1% | 980020 100% | 22mo ago |
| Software & Tech | $157 | 1 | $157 | 0.0% | GONZALEZ FOR ASSEMBLY 2024;… 100% | 22mo ago |
| Legal & Compliance | -$1,000 | 2 | $-500 | -0.0% | GONZALEZ FOR ASSEMBLY 2024;… 0% | 17mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
4
Anchor clients 3+ cycles
$71,348 · 3% of revenue
30
Repeat clients 2 cycles
$1,981,009 · 82% of revenue
51
One-time clients 1 cycle
$368,955 · 15% of revenue
Top 4 anchor clients · all-time
| Client | Cycles | All-time spend | Txns | First paid | Last paid |
|---|---|---|---|---|---|
| SEIU UNITED LONG TERM CARE WORKERS STATE PAC | 3 | $33,600 | 4 | 2023-07-27 | 2026-05-29 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) | 3 | $15,000 | 4 | 2023-06-27 | 2026-05-08 |
| 741857 | 3 | $12,748 | 5 | 2023-12-26 | 2026-05-29 |
| 910874 | 3 | $10,000 | 5 | 2023-12-27 | 2026-05-27 |
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $2,420,312 | 100.0% | 84 | |
| TX | $1,000 | 0.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2024-10-04 | 980020 | Digital | Digital Ads and Production | $53,935 |
| Largest all-time | 2024-10-11 | 980020 | Print & Mail | Mailer | $41,846 |
| Largest all-time | 2024-10-22 | 980020 | Print & Mail | Mailer | $41,541 |
| Largest all-time | 2024-10-04 | 980020 | Print & Mail | Mailer and Consulting | $24,048 |
| Largest all-time | 2024-10-09 | 980020 | Print & Mail | Mailer | $23,048 |
| Largest this cycle | 2026-05-29 | SEIU UNITED LONG TERM CARE WORKERS STATE PAC | — | — | $11,800 |
| Largest this cycle | 2026-05-29 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $11,800 |
| Largest this cycle | 2026-07-30 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $6,800 |
| Largest this cycle | 2026-06-08 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $5,900 |
| Largest this cycle | 2026-04-07 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $5,900 |
| Recent | 2026-07-31 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $5,000 |
| Recent | 2026-07-24 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $2,000 |
| Recent | 2026-07-30 | GONZALEZ FOR ASSEMBLY 2026; MARK | — | — | $700 |
| Recent | 2026-07-07 | GONZALEZ FOR ASSEMBLY 2026; MARK | Contributions & Transfers | Earmarked Contribution from: THOMPSON, LEILA | $500 |