Magnolia Marketing
Magnolia Marketing is a political services vendor. In the 2025-2026 cycle Magnolia Marketing was paid $77K across 1 client committees.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
- Activity span ALL TIME
- Dec 12, 2025 → May 12, 2026
- spans 5 months
- Disbursements ALL TIME
- 11
- Schedule B rows
- Client committees ALL TIME
- 1
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
No buyer activity in this window.
No buyer activity in this window.
Top buyers last 6 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| WILLIS, THOMAS EDWARD II WV · Senate REP |
$66,748 | 4 |
Top buyers last 12 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| WILLIS, THOMAS EDWARD II WV · Senate REP |
$76,571 | 11 |
Top buyers last 18 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| WILLIS, THOMAS EDWARD II WV · Senate REP |
$76,571 | 11 |
Top buyers last 24 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| WILLIS, THOMAS EDWARD II WV · Senate REP |
$76,571 | 11 |
By party
Revenue by party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $76,571 | 100.00% |
| Non-partisan | $0 | 0.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2025 | Q4 | 2026 | $4K | 3 | WILLIS, THOMAS EDWARD II 100% | Digital 100% | $4K | — |
| 2026 | Q1 | 2026 | $17K | 6 | WILLIS, THOMAS EDWARD II 100% | Digital 84% | $20K | — |
| 2026 | Q2 | 2026 | $56K | 2 | WILLIS, THOMAS EDWARD II 100% | — | $77K | — |
Revenue by service category
No category revenue in this window.
No category revenue in this window.
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Digital | $17,633 | 7 | $3K | 87.1% | WILLIS, THOMAS EDWARD II 100% | 4mo ago |
| Strategy & Research | $2,600 | 2 | $1K | 12.9% | WILLIS, THOMAS EDWARD II 100% | 6mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| WV | $76,571 | 100.0% | 1 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-04-03 | WILLIS, THOMAS EDWARD II | — | TELEVISION AD BUY | $49,994 |
| Largest all-time | 2026-03-31 | WILLIS, THOMAS EDWARD II | Digital | SOCIAL MEDIA MANAGEMENT/TRAVEL/SEE BELOW | $6,409 |
| Largest all-time | 2026-05-12 | WILLIS, THOMAS EDWARD II | — | SOCIAL MEDIA CONSULTING/TRAVEL & SEE BELOW | $6,345 |
| Largest all-time | 2026-03-09 | WILLIS, THOMAS EDWARD II | Digital | SOCIAL MEDIA CONSULTING | $4,000 |
| Largest all-time | 2025-12-19 | WILLIS, THOMAS EDWARD II | Digital | TV/SOCIAL MEDIA ADS | $2,423 |
| Recent | 2026-02-03 | WILLIS, THOMAS EDWARD II | Strategy & Research | VOTER SURVEY | $600 |