Maggy Krell for Assembly 2026

$1.95M 2025-2026 cycle

Maggy Krell for Assembly 2026 is a political services vendor. In the 2025-2026 cycle Maggy Krell for Assembly 2026 was paid $1.95M across 59 client committees, of which $573K flowed through Independent Expenditures rather than direct committee payments.

○ Slowing (~2mo since last)

Part I Identity

Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.

Source split

$1.95M = $1.38M (Schedule B) + $573K (Independent Expenditures)
Schedule B
direct committee payments		 $1,378,489 619 rows 70.6%
Independent Expenditures
money this entity spent supporting candidates, NOT a committee paying them		 $573,135 231 rows 29.4%
Activity span ALL TIME
Dec 23, 2024 → Aug 5, 2026
spans 1.6 years
Disbursements ALL TIME
619
Schedule B + IE rows
Client committees ALL TIME
59
distinct payers

Part II Activity in selected window

One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.

Spend trajectory

Monthly spend to this vendor over the last 12 months.

Sep 2025 Aug 2026
$808K across 12 months
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Top buyers

Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.

No buyer activity in this window.

VIEW 1 DIAGRAM DECORATIVE

Top buyers last 3 months · top 2

KRELL FOR ASSEMBLY 2026; MAGGY $16K Contributions & Transfers · 12 txns 771171 $1K — · 1 txn MK Maggy Krell for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $16,195 12
771171
771171
 $1,000 1
View all buyers in research · last 3 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 6 months · top 10

KRELL FOR ASSEMBLY 2026; MAGGY $425K Contributions & Transfers · 205 txns 831628 $12K — · 1 txn SEIU LOCAL 2015 STATE PAC $6K — · 1 txn SERVICE EMPLOYEES INTERNATIONAL UNION… $6K — · 1 txn CALIFORNIANS FOR JOBS AND A STRONG EC… $6K Other / Unclassified · 2 txns BUILDING A STRONGER FUTURE FOR CALIFO… $6K — · 1 txn 960772 $3K Other / Unclassified · 1 txn CALIFORNIA NATIONS INDIAN GAMING ASSO… $3K — · 1 txn KRELL FOR ATTORNEY GENERAL 2030; MAGGY $3K — · 1 txn UNITED NURSES ASSOCIATIONS OF CALIFOR… $2K — · 1 txn MK Maggy Krell for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $425,217
IE $133,800 · SB $291,417
 205
831628
831628
 $11,800 1
SEIU LOCAL 2015 STATE PAC
1374983
 $5,900 1
SERVICE EMPLOYEES INTERNATIONAL UNION LOCAL 1000 CANDIDATE PAC
1273063
 $5,900 1
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $5,900 2
BUILDING A STRONGER FUTURE FOR CALIFORNIA PAC, SPONSORED BY WESTERN STATES REGIONAL COUNCIL OF CARPENTERS
1469747
 $5,900 1
960772
960772
 $3,000 1
CALIFORNIA NATIONS INDIAN GAMING ASSOCIATION SOVEREIGNTY PROTECTION FUND
1266480
 $3,000 1
KRELL FOR ATTORNEY GENERAL 2030; MAGGY
1487310
 $2,500 1
UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC)
1295768
 $2,000 1
View all buyers in research · last 6 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 12 months · top 10

KRELL FOR ASSEMBLY 2026; MAGGY $881K Other / Unclassified · 444 txns 831628 $12K — · 1 txn 890106 $8K Other / Unclassified · 1 txn 741816 $7K Other / Unclassified · 3 txns SEIU LOCAL 2015 STATE PAC $6K — · 1 txn CALIFORNIANS FOR JOBS AND A STRONG EC… $6K Other / Unclassified · 2 txns ASHBY FOR SENATE 2026; ANGELIQUE $6K Other / Unclassified · 1 txn SERVICE EMPLOYEES INTERNATIONAL UNION… $6K — · 1 txn BUILDING A STRONGER FUTURE FOR CALIFO… $6K — · 1 txn 760225 $6K Other / Unclassified · 1 txn MK Maggy Krell for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $880,631
IE $256,076 · SB $624,555
 444
831628
831628
 $11,800 1
890106
890106
 $7,500 1
741816
741816
 $6,500 3
SEIU LOCAL 2015 STATE PAC
1374983
 $5,900 1
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $5,900 2
ASHBY FOR SENATE 2026; ANGELIQUE
1456818
 $5,900 1
SERVICE EMPLOYEES INTERNATIONAL UNION LOCAL 1000 CANDIDATE PAC
1273063
 $5,900 1
BUILDING A STRONGER FUTURE FOR CALIFORNIA PAC, SPONSORED BY WESTERN STATES REGIONAL COUNCIL OF CARPENTERS
1469747
 $5,900 1
760225
760225
 $5,900 1
View all buyers in research · last 12 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 18 months · top 10

KRELL FOR ASSEMBLY 2026; MAGGY $1.65M Other / Unclassified · 736 txns 802001 $12K Other / Unclassified · 1 txn 831628 $12K — · 1 txn 742617 $10K Other / Unclassified · 4 txns 890106 $9K Other / Unclassified · 2 txns 790318 $7K Other / Unclassified · 2 txns 850665 $7K Other / Unclassified · 2 txns 741816 $7K Other / Unclassified · 3 txns CALIFORNIANS FOR JOBS AND A STRONG EC… $6K Other / Unclassified · 2 txns 760225 $6K Other / Unclassified · 1 txn MK Maggy Krell for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $1,650,444
IE $553,870 · SB $1,096,574
 736
802001
802001
 $11,800 1
831628
831628
 $11,800 1
742617
742617
 $10,400 4
890106
890106
 $8,500 2
790318
790318
 $7,400 2
850665
850665
 $6,900 2
741816
741816
 $6,500 3
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $5,900 2
760225
760225
 $5,900 1
View all buyers in research · last 18 mo →
VIEW 1 DIAGRAM DECORATIVE

Top buyers last 24 months · top 10

KRELL FOR ASSEMBLY 2026; MAGGY $1.73M Other / Unclassified · 765 txns 831628 $12K — · 1 txn 760225 $12K Other / Unclassified · 2 txns 802001 $12K Other / Unclassified · 1 txn 742617 $10K Other / Unclassified · 4 txns 890106 $9K Other / Unclassified · 2 txns 741816 $8K Other / Unclassified · 4 txns CALIFORNIANS FOR JOBS AND A STRONG EC… $8K Other / Unclassified · 3 txns 790318 $7K Other / Unclassified · 2 txns 850665 $7K Other / Unclassified · 2 txns MK Maggy Krell for Assembly 2026
VIEW 2 TABLE EXPORTABLE
Filer Total spend Disbursements
KRELL FOR ASSEMBLY 2026; MAGGY
1476999
 $1,725,874
IE $571,635 · SB $1,154,239
 765
831628
831628
 $11,800 1
760225
760225
 $11,800 2
802001
802001
 $11,800 1
742617
742617
 $10,400 4
890106
890106
 $8,500 2
741816
741816
 $8,000 4
CALIFORNIANS FOR JOBS AND A STRONG ECONOMY
1275549
 $7,900 3
790318
790318
 $7,400 2
850665
850665
 $6,900 2
View all buyers in research · last 24 mo →

By party

PartyAmount%
Democratic $0 0.00%
Republican $0 0.00%
Non-partisan $1,951,624 100.00%

Part III Reference tables

Full all-time and cycle-to-date data.

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Money flow through this vendor

Where their ad buys point

IE payers (left) → races the buys targeted (right) · independent-expenditure filings only

No activity in the last 1 months.

No activity in the last 3 months.

Maggy Krell for Assembly 2026 KRELL FOR ASSEMBLY 2026; MA… $134K Unspecified races (56 filin… $134K Total in: $134K Total out: $134K
Maggy Krell for Assembly 2026 KRELL FOR ASSEMBLY 2026; MA… $256K Unspecified races (111 fili… $256K Total in: $256K Total out: $256K
Maggy Krell for Assembly 2026 KRELL FOR ASSEMBLY 2026; MA… $554K Unspecified races (225 fili… $555K Total in: $554K Total out: $555K
Maggy Krell for Assembly 2026 KRELL FOR ASSEMBLY 2026; MA… $572K Unspecified races (231 fili… $573K Total in: $572K Total out: $573K
View all transactions in research →
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Cycle-over-cycle trajectory

20252026 Q1 2025 (2024 cycle): $90KQ2 2025 (2024 cycle): $389KQ3 2025 (2024 cycle): $149KQ4 2025 (2024 cycle): $256KQ1 2026 (2026 cycle): $155KQ2 2026 (2026 cycle): $326KQ3 2026 (2026 cycle): $14K Q1Q3Q1Q3 $389K

current cycle earlier election cycle off-cycle year quarterly · 2 years

Per-quarter totals
Year Q Cycle Total Txns Top buyer · share Top category · share Cum. (cycle) YoY %
2025 Q1 2024 $90K 37 KRELL FOR ASSEMBLY 2026; MA… 73% Other / Unclassified 92% $90K —
2025 Q2 2024 $389K 133 KRELL FOR ASSEMBLY 2026; MA… 84% Other / Unclassified 91% $479K —
2025 Q3 2024 $149K 72 KRELL FOR ASSEMBLY 2026; MA… 93% Other / Unclassified 90% $628K —
2025 Q4 2024 $256K 148 KRELL FOR ASSEMBLY 2026; MA… 81% Other / Unclassified 67% $883K —
2026 Q1 2026 $155K 64 KRELL FOR ASSEMBLY 2026; MA… 86% Other / Unclassified 42% $155K —
2026 Q2 2026 $326K 155 KRELL FOR ASSEMBLY 2026; MA… 82% Other / Unclassified 11% $481K —
2026 Q3 2026 $14K 10 KRELL FOR ASSEMBLY 2026; MA… 100% Contributions & Trans… 89% $495K —
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Revenue by service category

No category revenue in this window.

Revenue by service category

last 3 months · hover bars for cycle context
Contributions & Transfers — cycle-to-date Total: $94K across 53 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (94% of category) Last paid: 7w ago · +99% vs prior cycle Contributions & Transfers $13K

Revenue by service category

last 6 months · hover bars for cycle context
Contributions & Transfers — cycle-to-date Total: $94K across 53 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (94% of category) Last paid: 7w ago · +99% vs prior cycle Contributions & Transfers $34K Fundraising — cycle-to-date Total: $105K across 109 disbursements (avg $960/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 5mo ago · +18% vs prior cycle Fundraising $10K Digital — cycle-to-date Total: $172 across 1 disbursements (avg $172/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $172 Travel & Events — cycle-to-date Total: $6K across 4 disbursements (avg $1K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 3mo ago · +268% vs prior cycle Travel & Events $163

Revenue by service category

last 12 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $105K across 109 disbursements (avg $960/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 5mo ago · +18% vs prior cycle Fundraising $94K Contributions & Transfers — cycle-to-date Total: $94K across 53 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (94% of category) Last paid: 7w ago · +99% vs prior cycle Contributions & Transfers $53K Travel & Events — cycle-to-date Total: $6K across 4 disbursements (avg $1K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 3mo ago · +268% vs prior cycle Travel & Events $4K Digital — cycle-to-date Total: $172 across 1 disbursements (avg $172/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $172

Revenue by service category

last 18 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $105K across 109 disbursements (avg $960/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 5mo ago · +18% vs prior cycle Fundraising $101K Contributions & Transfers — cycle-to-date Total: $94K across 53 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (94% of category) Last paid: 7w ago · +99% vs prior cycle Contributions & Transfers $90K Travel & Events — cycle-to-date Total: $6K across 4 disbursements (avg $1K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 3mo ago · +268% vs prior cycle Travel & Events $6K Digital — cycle-to-date Total: $172 across 1 disbursements (avg $172/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $172

Revenue by service category

last 24 months · hover bars for cycle context
Fundraising — cycle-to-date Total: $105K across 109 disbursements (avg $960/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 5mo ago · +18% vs prior cycle Fundraising $105K Contributions & Transfers — cycle-to-date Total: $94K across 53 disbursements (avg $2K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (94% of category) Last paid: 7w ago · +99% vs prior cycle Contributions & Transfers $94K Travel & Events — cycle-to-date Total: $6K across 4 disbursements (avg $1K/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 3mo ago · +268% vs prior cycle Travel & Events $6K Digital — cycle-to-date Total: $172 across 1 disbursements (avg $172/check) Top buyer: KRELL FOR ASSEMBLY 2026; MAGGY (100% of category) Last paid: 4mo ago · no prior-cycle baseline Digital $172
Per-category breakdown · cycle-to-date
Category Total spend Txns Avg check % of total Top buyer · share Last paid
Other / Unclassified $842,350 315 $3K 80.5% KRELL FOR ASSEMBLY 2026; MA… 81% 3mo ago
Fundraising $104,651 109 $960 10.0% KRELL FOR ASSEMBLY 2026; MA… 100% 5mo ago
Contributions & Transfers $93,747 53 $2K 9.0% KRELL FOR ASSEMBLY 2026; MA… 94% 7w ago
Travel & Events $5,619 4 $1K 0.5% KRELL FOR ASSEMBLY 2026; MA… 100% 3mo ago
Digital $172 1 $172 0.0% KRELL FOR ASSEMBLY 2026; MA… 100% 4mo ago
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Client retention

Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.

0
Anchor clients 3+ cycles
$0 · 0% of revenue
15
Repeat clients 2 cycles
$1,238,039 · 90% of revenue
44
One-time clients 1 cycle
$140,450 · 10% of revenue
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Geographic concentration

Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.

State   Total spend % of revenue Clients
CA
$1,378,489 100.0% 59
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Notable disbursements

5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.

Reason Date Filer Category Purpose Amount
Largest all-time 2026-04-24 KRELL FOR ASSEMBLY 2026; MAGGY — — $11,800
Largest all-time 2025-06-12 KRELL FOR ASSEMBLY 2026; MAGGY Other / Unclassified — $11,800
Largest all-time 2026-02-06 KRELL FOR ASSEMBLY 2026; MAGGY Other / Unclassified — $11,800
Largest all-time 2026-04-24 831628 — — $11,800
Largest all-time 2026-02-26 KRELL FOR ASSEMBLY 2026; MAGGY Other / Unclassified — $11,800
Largest this cycle 2026-04-22 KRELL FOR ASSEMBLY 2026; MAGGY Other / Unclassified — $9,500
Recent 2026-08-05 KRELL FOR ASSEMBLY 2026; MAGGY Contributions & Transfers Political Contribution $5,500
Recent 2026-07-31 KRELL FOR ASSEMBLY 2026; MAGGY Contributions & Transfers Contribution to committee $2,500
Recent 2026-07-22 KRELL FOR ASSEMBLY 2026; MAGGY — monetary $1,500
Recent 2026-07-30 KRELL FOR ASSEMBLY 2026; MAGGY Contributions & Transfers Contribution to CA State Candidate $1,500
Recent 2026-07-31 KRELL FOR ASSEMBLY 2026; MAGGY Contributions & Transfers Contribution To Committee $1,000
View all disbursements in research →
4 raw FEC name variants collapsed into this canonical entity
See all 619 disbursements →