Maggy Krell for Assembly 2026
Maggy Krell for Assembly 2026 is a political services vendor. In the 2025-2026 cycle Maggy Krell for Assembly 2026 was paid $507K across 53 client committees, of which $385K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,131,639 | 512 rows | 74.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$385,285 | 148 rows | 25.4% |
- Activity span ALL TIME
- Jan 3, 2025 → Jul 7, 2026
- spans 1.5 years
- Disbursements ALL TIME
- 512
- Schedule B + IE rows
- Client committees ALL TIME
- 53
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
Top buyers last 1 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$3,195 | 6 |
Top buyers last 3 months · top 9
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$93,217 | 66 |
| 831628 831628 |
$11,800 | 1 |
| KRELL FOR ATTORNEY GENERAL 2030; MAGGY 1487310 |
$2,500 | 1 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) 1295768 |
$2,000 | 1 |
| 743501 743501 |
$2,000 | 1 |
| CALIFORNIA STATE UNIVERSITY EMPLOYEES UNION PAC 1318775 |
$1,500 | 1 |
| 741816 741816 |
$1,500 | 1 |
| 790318 790318 |
$1,500 | 1 |
| CSEA RETIREES INC PAC 1302173 |
$1,000 | 1 |
Top buyers last 6 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$188,896 IE $4,626 · SB $184,270 |
99 |
| 831628 831628 |
$11,800 | 1 |
| 890106 890106 |
$7,500 | 1 |
| BUILDING A STRONGER FUTURE FOR CALIFORNIA PAC, SPONSORED BY WESTERN STATES REGIONAL COUNCIL OF CARPENTERS 1469747 |
$5,900 | 1 |
| 760225 760225 |
$5,900 | 1 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$5,900 | 2 |
| 960772 960772 |
$3,000 | 1 |
| KRELL FOR ATTORNEY GENERAL 2030; MAGGY 1487310 |
$2,500 | 1 |
| UNITED NURSES ASSOCIATIONS OF CALIFORNIA / UNION OF HEALTH CARE PROFESSIONALS PAC (UNAC PAC) 1295768 |
$2,000 | 1 |
| 743501 743501 |
$2,000 | 1 |
Top buyers last 12 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$653,681 IE $140,726 · SB $512,955 |
338 |
| 831628 831628 |
$11,800 | 1 |
| 890106 890106 |
$7,500 | 1 |
| 741816 741816 |
$6,500 | 3 |
| ASHBY FOR SENATE 2026; ANGELIQUE 1456818 |
$5,900 | 1 |
| BUILDING A STRONGER FUTURE FOR CALIFORNIA PAC, SPONSORED BY WESTERN STATES REGIONAL COUNCIL OF CARPENTERS 1469747 |
$5,900 | 1 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$5,900 | 2 |
| 760225 760225 |
$5,900 | 1 |
| CALIFORNIA ASSOCIATION OF HEALTH FACILITIES NORTHERN REGION PAC 1468673 |
$5,000 | 1 |
| CALIFORNIA ASSOCIATION OF HEALTH FACILITIES LOS ANGELES REGION PAC 1468676 |
$5,000 | 1 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$1,310,244 IE $381,920 · SB $928,324 |
581 |
| 760225 760225 |
$11,800 | 2 |
| 802001 802001 |
$11,800 | 1 |
| 831628 831628 |
$11,800 | 1 |
| 742617 742617 |
$10,400 | 4 |
| 890106 890106 |
$8,500 | 2 |
| 741816 741816 |
$8,000 | 4 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$7,900 | 3 |
| 790318 790318 |
$7,400 | 2 |
| 850665 850665 |
$6,900 | 2 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$1,313,974 IE $383,785 · SB $930,189 |
583 |
| 760225 760225 |
$11,800 | 2 |
| 802001 802001 |
$11,800 | 1 |
| 831628 831628 |
$11,800 | 1 |
| 742617 742617 |
$10,400 | 4 |
| 890106 890106 |
$8,500 | 2 |
| 741816 741816 |
$8,000 | 4 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$7,900 | 3 |
| 790318 790318 |
$7,400 | 2 |
| 850665 850665 |
$6,900 | 2 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $507,074 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
No activity in the last 3 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2025 | Q1 | 2024 | $90K | 37 | KRELL FOR ASSEMBLY 2026; MA… 73% | Other / Unclassified 92% | $90K | — |
| 2025 | Q2 | 2024 | $389K | 133 | KRELL FOR ASSEMBLY 2026; MA… 84% | Other / Unclassified 91% | $479K | — |
| 2025 | Q3 | 2024 | $149K | 72 | KRELL FOR ASSEMBLY 2026; MA… 93% | Other / Unclassified 90% | $628K | — |
| 2025 | Q4 | 2024 | $253K | 147 | KRELL FOR ASSEMBLY 2026; MA… 82% | Other / Unclassified 68% | $880K | — |
| 2026 | Q1 | 2026 | $100K | 37 | KRELL FOR ASSEMBLY 2026; MA… 78% | Other / Unclassified 75% | $100K | — |
| 2026 | Q2 | 2026 | $149K | 81 | KRELL FOR ASSEMBLY 2026; MA… 74% | Other / Unclassified 23% | $249K | — |
| 2026 | Q3 | 2026 | $2K | 5 | KRELL FOR ASSEMBLY 2026; MA… 100% | Contributions & Trans… 100% | $251K | — |
Revenue by service category
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $849,750 | 319 | $3K | 82.4% | KRELL FOR ASSEMBLY 2026; MA… 81% | 2mo ago |
| Fundraising | $104,651 | 109 | $960 | 10.1% | KRELL FOR ASSEMBLY 2026; MA… 100% | 3mo ago |
| Contributions & Transfers | $71,547 | 43 | $2K | 6.9% | KRELL FOR ASSEMBLY 2026; MA… 92% | 1w ago |
| Travel & Events | $5,619 | 4 | $1K | 0.5% | KRELL FOR ASSEMBLY 2026; MA… 100% | 6w ago |
| Digital | $172 | 1 | $172 | 0.0% | KRELL FOR ASSEMBLY 2026; MA… 100% | 2mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $1,131,639 | 100.0% | 53 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-02-26 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $11,800 |
| Largest all-time | 2025-06-12 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $11,800 |
| Largest all-time | 2026-02-06 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $11,800 |
| Largest all-time | 2026-04-24 | KRELL FOR ASSEMBLY 2026; MAGGY | — | — | $11,800 |
| Largest all-time | 2026-04-24 | 831628 | — | — | $11,800 |
| Largest this cycle | 2026-04-22 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $9,500 |
| Recent | 2026-07-07 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Earmarked Contribution from: NORTH AMERICA, DIAGEO | $2,000 |
| Recent | 2026-07-07 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Earmarked Contribution from: KAUFMAN, TALIA | $100 |
| Recent | 2026-07-07 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Earmarked Contribution from: JENSEN, GARRETT | $50 |
| Recent | 2026-07-07 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Earmarked Contribution from: HERMAN, MELANIE | $25 |
| Recent | 2026-07-07 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Earmarked Contribution from: ARTZ, STEPHEN | $20 |