Maggy Krell for Assembly 2026
Maggy Krell for Assembly 2026 is a political services vendor. In the 2025-2026 cycle Maggy Krell for Assembly 2026 was paid $1.95M across 59 client committees, of which $573K flowed through Independent Expenditures rather than direct committee payments.
Part I Identity
Stable facts about this entity. These figures do not change as you adjust the timeframe in Part II.
Source split
| Schedule B direct committee payments |
$1,378,489 | 619 rows | 70.6% |
| Independent Expenditures money this entity spent supporting candidates, NOT a committee paying them |
$573,135 | 231 rows | 29.4% |
- Activity span ALL TIME
- Dec 23, 2024 → Aug 5, 2026
- spans 1.6 years
- Disbursements ALL TIME
- 619
- Schedule B + IE rows
- Client committees ALL TIME
- 59
- distinct payers
Part II Activity in selected window
One timeframe control governs all three panels below. Change it once and the trajectory, top buyers, and party breakdown all update together.
Spend trajectory
Monthly spend to this vendor over the last 12 months.
Top buyers
Two views of the same data — diagram and table share the time-window control and the same top-buyers slice. Click "View all buyers in research" to drill in with the matching date range.
Top buyers last 1 months · top 1
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$12,000 | 5 |
Top buyers last 3 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$285,395 IE $107,100 · SB $178,295 |
131 |
| SERVICE EMPLOYEES INTERNATIONAL UNION LOCAL 1000 CANDIDATE PAC 1273063 |
$5,900 | 1 |
| SERVICE EMPLOYEES INTERNATIONAL UNION SEIU LOCAL 2015 STATE PAC 1374983 |
$5,900 | 1 |
| CALIFORNIA NATIONS INDIAN GAMING ASSOCIATION SOVEREIGNTY PROTECTION FUND 1266480 |
$3,000 | 1 |
| KRELL FOR ATTORNEY GENERAL 2030; MAGGY 1487310 |
$2,500 | 1 |
| 743501 743501 |
$2,000 | 1 |
| CALIFORNIA PHARMACISTS ASSOCIATION PAC 1410008 |
$1,500 | 1 |
| 741816 741816 |
$1,500 | 1 |
| 741857 741857 |
$1,500 | 1 |
| 771171 771171 |
$1,000 | 1 |
Top buyers last 6 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$520,870 IE $161,800 · SB $359,070 |
255 |
| 831628 831628 |
$11,800 | 1 |
| 890106 890106 |
$7,500 | 1 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$5,900 | 2 |
| BUILDING A STRONGER FUTURE FOR CALIFORNIA PAC, SPONSORED BY WESTERN STATES REGIONAL COUNCIL OF CARPENTERS 1469747 |
$5,900 | 1 |
| SERVICE EMPLOYEES INTERNATIONAL UNION SEIU LOCAL 2015 STATE PAC 1374983 |
$5,900 | 1 |
| SERVICE EMPLOYEES INTERNATIONAL UNION LOCAL 1000 CANDIDATE PAC 1273063 |
$5,900 | 1 |
| CALIFORNIA NATIONS INDIAN GAMING ASSOCIATION SOVEREIGNTY PROTECTION FUND 1266480 |
$3,000 | 1 |
| 960772 960772 |
$3,000 | 1 |
| KRELL FOR ATTORNEY GENERAL 2030; MAGGY 1487310 |
$2,500 | 1 |
Top buyers last 12 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$1,019,981 IE $314,176 · SB $705,805 |
499 |
| 831628 831628 |
$11,800 | 1 |
| 890106 890106 |
$7,500 | 1 |
| 741816 741816 |
$6,500 | 3 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$5,900 | 2 |
| SERVICE EMPLOYEES INTERNATIONAL UNION SEIU LOCAL 2015 STATE PAC 1374983 |
$5,900 | 1 |
| SERVICE EMPLOYEES INTERNATIONAL UNION LOCAL 1000 CANDIDATE PAC 1273063 |
$5,900 | 1 |
| BUILDING A STRONGER FUTURE FOR CALIFORNIA PAC, SPONSORED BY WESTERN STATES REGIONAL COUNCIL OF CARPENTERS 1469747 |
$5,900 | 1 |
| ASHBY FOR SENATE 2026; ANGELIQUE 1456818 |
$5,900 | 1 |
| 760225 760225 |
$5,900 | 1 |
Top buyers last 18 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$1,702,844 IE $561,370 · SB $1,141,474 |
757 |
| 831628 831628 |
$11,800 | 1 |
| 760225 760225 |
$11,800 | 2 |
| 802001 802001 |
$11,800 | 1 |
| 742617 742617 |
$10,400 | 4 |
| 890106 890106 |
$8,500 | 2 |
| 741816 741816 |
$8,000 | 4 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$7,900 | 3 |
| 790318 790318 |
$7,400 | 2 |
| 850665 850665 |
$6,900 | 2 |
Top buyers last 24 months · top 10
| Filer | Total spend | Disbursements |
|---|---|---|
| KRELL FOR ASSEMBLY 2026; MAGGY 1476999 |
$1,725,874 IE $571,635 · SB $1,154,239 |
765 |
| 831628 831628 |
$11,800 | 1 |
| 760225 760225 |
$11,800 | 2 |
| 802001 802001 |
$11,800 | 1 |
| 742617 742617 |
$10,400 | 4 |
| 890106 890106 |
$8,500 | 2 |
| 741816 741816 |
$8,000 | 4 |
| CALIFORNIANS FOR JOBS AND A STRONG ECONOMY 1275549 |
$7,900 | 3 |
| 790318 790318 |
$7,400 | 2 |
| 850665 850665 |
$6,900 | 2 |
By party
| Party | Amount | % |
|---|---|---|
| Democratic | $0 | 0.00% |
| Republican | $0 | 0.00% |
| Non-partisan | $1,951,624 | 100.00% |
Part III Reference tables
Full all-time and cycle-to-date data.
Money flow through this vendor
Where their ad buys point
IE payers (left) → races the buys targeted (right) · independent-expenditure filings onlyNo activity in the last 1 months.
Cycle-over-cycle trajectory
current cycle earlier election cycle off-cycle year quarterly · 2 years
| Year | Q | Cycle | Total | Txns | Top buyer · share | Top category · share | Cum. (cycle) | YoY % |
|---|---|---|---|---|---|---|---|---|
| 2025 | Q1 | 2024 | $90K | 37 | KRELL FOR ASSEMBLY 2026; MA… 73% | Other / Unclassified 92% | $90K | — |
| 2025 | Q2 | 2024 | $389K | 133 | KRELL FOR ASSEMBLY 2026; MA… 84% | Other / Unclassified 91% | $479K | — |
| 2025 | Q3 | 2024 | $149K | 72 | KRELL FOR ASSEMBLY 2026; MA… 93% | Other / Unclassified 90% | $628K | — |
| 2025 | Q4 | 2024 | $256K | 148 | KRELL FOR ASSEMBLY 2026; MA… 81% | Other / Unclassified 67% | $883K | — |
| 2026 | Q1 | 2026 | $155K | 64 | KRELL FOR ASSEMBLY 2026; MA… 86% | Other / Unclassified 42% | $155K | — |
| 2026 | Q2 | 2026 | $326K | 155 | KRELL FOR ASSEMBLY 2026; MA… 82% | Other / Unclassified 11% | $481K | — |
| 2026 | Q3 | 2026 | $14K | 10 | KRELL FOR ASSEMBLY 2026; MA… 100% | Contributions & Trans… 89% | $495K | — |
Revenue by service category
| Category | Total spend | Txns | Avg check | % of total | Top buyer · share | Last paid |
|---|---|---|---|---|---|---|
| Other / Unclassified | $842,350 | 315 | $3K | 80.5% | KRELL FOR ASSEMBLY 2026; MA… 81% | 7w ago |
| Fundraising | $104,651 | 109 | $960 | 10.0% | KRELL FOR ASSEMBLY 2026; MA… 100% | 3mo ago |
| Contributions & Transfers | $93,747 | 53 | $2K | 9.0% | KRELL FOR ASSEMBLY 2026; MA… 94% | 5d ago |
| Travel & Events | $5,619 | 4 | $1K | 0.5% | KRELL FOR ASSEMBLY 2026; MA… 100% | 2mo ago |
| Digital | $172 | 1 | $172 | 0.0% | KRELL FOR ASSEMBLY 2026; MA… 100% | 3mo ago |
Client retention
Sticky-relationship signal: how many clients keep coming back across cycles vs one-time buyers.
Geographic concentration
Where this vendor's clients are based — federal committees by state, plus implicit jurisdiction for CA and TX state filers.
| State | Total spend | % of revenue | Clients | |
|---|---|---|---|---|
| CA | $1,378,489 | 100.0% | 59 |
Notable disbursements
5 largest all-time · 5 largest in the current cycle · 5 most recent. Each row earns its place.
| Reason | Date | Filer | Category | Purpose | Amount |
|---|---|---|---|---|---|
| Largest all-time | 2026-04-24 | KRELL FOR ASSEMBLY 2026; MAGGY | — | — | $11,800 |
| Largest all-time | 2025-06-12 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $11,800 |
| Largest all-time | 2026-02-06 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $11,800 |
| Largest all-time | 2026-04-24 | 831628 | — | — | $11,800 |
| Largest all-time | 2026-02-26 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $11,800 |
| Largest this cycle | 2026-04-22 | KRELL FOR ASSEMBLY 2026; MAGGY | Other / Unclassified | — | $9,500 |
| Recent | 2026-08-05 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Political Contribution | $5,500 |
| Recent | 2026-07-31 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Contribution to committee | $2,500 |
| Recent | 2026-07-22 | KRELL FOR ASSEMBLY 2026; MAGGY | — | monetary | $1,500 |
| Recent | 2026-07-30 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Contribution to CA State Candidate | $1,500 |
| Recent | 2026-07-31 | KRELL FOR ASSEMBLY 2026; MAGGY | Contributions & Transfers | Contribution To Committee | $1,000 |